Asian Paints
Asian Paints
Parent Company
Asian Paints
Category
Paint Industry
Sector
Industrial Products and Chemicals
Tagline/ Slogan
Merawala blue; Har ghar kuch kehta hai ki ;Ask Aparna
USP
1/5
Asian Paints
India’s biggest brand with widest reach.
STP
Segment
Caters to all segments with brand Royale aimed at premium segment and rest at mass market.
Target Group
Home-owners, industries-hotels, education, healthcare, agro & manufacturing equipment and automob
Positioning
A complete array of products to cater to everyone.
SWOT Analysis
Strengths
2/5
Asian Paints
1. The largest paint company in India and third largest company in Asia
2. They have over 50% of market share and are clear leaders decorative paints and are strong compet
3. They operate in 17 countries and have 24 manufacturing facilities providing service to 65 countries a
4. Asian paints has strong international presence with its four 4 subsidiaries; Berger International Limite
5. Most renowned brand in Indian Paint Industry & its strong customer focus and innovative-spirit has m
6. Superior technologies deployed to achieve maintain the competitive edge for eg. Supply chain mana
7. They have maintained their brand name and increased awareness by unique ways of advertising and
8. The company has strong financials.
Weaknesses
1. Limited market share in industrial paints segment with Kansai Nerolac and Akzonobel giving stiff com
2.In decorative paints Industry Customer tastes and perceptions change very fast and products may b
Opportunities
1. Big an international standard paint company it should look for more opportunities abroad
2. There is a good scope for growth especially in industrial paints category
3. Needs to have more focus on Automobile industry in industrial paints segment
3/5
Asian Paints
4. Competitors are going for Hi-tech process and Asian paints with good financial and intellectual capita
Threats
1. Growth prone to slowdown effects
2.Stringent Government rules and regulations regarding the quality of products and manufacturing fac
3.Raw material scarcity and volatlility in prices.
Competition
Competitors
1.Jenson & Nicolson India Limited.
2. Kansai Nerolac Paints
3.Akzonobel
4. Sherwin-Williams
5. Nippon Paint
6. PPG Industries
4/5
Asian Paints
5/5