2016 COURSE GUIDE
BUSINESS
Accounting
• Event Management
• Finance
• Hotel Management
• Human Resource
Management
• International Business
•
International Hotel
& Resort Management
• Law in Business
• Management
• Marketing
• Marketing, Advertising
& Public Relations
•
Planning
Project Management
• Sport Management
• Sport, Recreation &
Event Management
• Tourism & Hospitality
Management
•
•
Our world is more dynamic than ever before, creating
new ideas and new possibilities.
So how do you engage with this ever-changing
environment?
You learn. And the best way to learn is from experience.
ECU is a university for our times, where students learn
in hands-on environments and in industry relevant
courses. Our lecturers have extensive experience in their
fields and place the needs of students above all else.
We’re a university where you can learn the combination
of theory and practical skills needed to take advantage
of every opportunity. Skills that will allow you to
understand and meet new challenges, and to thrive
in an evolving world.
Are you ready?
Apply to ECU for 2016.
ECU is committed to reconciliation and recognises and respects the significance of Aboriginal and Torres Strait Islander peoples’ communities,
cultures and histories. ECU acknowledges and respects the Aboriginal and Torres Strait Islander peoples, as the traditional custodians of the land.
ECU acknowledges and respects its continuing association with Nyoongar people, the traditional custodians of the land upon which its campuses stand.
Contents
WHY CHOOSE BUSINESS AT ECU?
REAL-WORLD EXPERIENCES
FACILITIES, SERVICES AND SUPPORT
BACHELOR OF BUSINESS
ACCOUNTING & FINANCE
Bachelor of Business (Accounting)
Bachelor of Business (Finance)
PUBLIC PRACTICE
Bachelor of Business (Public Practice)
LAW IN BUSINESS
Bachelor of Business (Law in Business)
MANAGEMENT, HUMAN RESOURCE MANAGEMENT
& INTERNATIONAL BUSINESS
Bachelor of Business (Human Resource Management)
Bachelor of Business (International Business)
Bachelor of Business (Management Major)
MARKETING, ADVERTISING & PUBLIC RELATIONS
Bachelor of Business (Marketing)
Bachelor of Marketing, Advertising and Public Relations
PROJECT MANAGEMENT
Bachelor of Business (Project Management)
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4
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10
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14
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15
16
16
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SPORT, RECREATION & EVENT MANAGEMENT
Bachelor of Business (Event Management)
Bachelor of Business (Sport Management)
Bachelor of Sport, Recreation and Event Management
Associate Degree of Sport, Recreation and
Event Management
TOURISM & HOSPITALITY MANAGEMENT
Bachelor of Business (Hotel Management)
Bachelor of Business (Tourism And Hospitality
Management)
Bachelor of Hospitality And Tourism Management
Bachelor of International Hotel and Resort Management
PLANNING
Bachelor of Business (Planning)
Bachelor of Planning
SUSTAINABILITY
Bachelor of Sustainability (Sustainable Business
Management)
DOUBLE DEGREES
Bachelor of Business/Bachelor of Arts (Psychology)
PATHWAYS TO UNI
APPLYING TO ECU
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ECU has been named in the Times Higher Education (THE) 100 under 50 rankings for 2015.
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Recognising the world’s 100 best universities
less than 50 years of age, the rankings are a
global showcase of a new breed of university.
They focus on performance indicators such as
teaching, research and international outlook,
and highlight universities that are developing
at an exceptional rate.
ECU is proud to be recognised for its research
productivity, research influence, quality of
teaching, industry innovation and international
focus. And we’re looking forward to building
on this success in 2016.
Why choose Business at ECU?
Business is different at ECU. At ECU’s School of Business, we provide you with up-to-date theoretical knowledge,
practical experience and important employability skills that can be used both locally and internationally. We offer you
a range of majors and courses to choose from, leading to a diverse choice of careers. So get set for a rewarding and
successful career when you graduate.
BUSINESS INTERNSHIP
At ECU, our Business students get the opportunity to apply
for business internship opportunities that comprise a minimum
of 16 weeks (600 hours) of full-time work experience in a
public, private or not-for-profit organisation. The unique
Internship program allows them to develop professional
networks; practice applying theory learned during their
degree, and develop skills and capabilities required to succeed
in their chosen profession. This real-world experience enables
students to graduate career-ready. Leading organisations
like Commonwealth Bank, Tourism Council of WA and the
City of Joondalup are just some of the places within which
ECU Business students completed internships in 2014.
INDUSTRY LINKS
Our courses have been developed in consultation with
industry, and are well regarded in the business world.
Our Accounting major, accredited by CPA Australia, Chartered
Accountants Australia and New Zealand and Institute of
Public Accountants, and our Human Resource Management
major, accredited by Australian Human Resources Institute
(AHRI) are just a few of our many popular areas of study.
We also offer you opportunities to get your career on track
with industry practice and work experience units.
FLEXIBILITY AND CHOICE
ECU’s Business courses are flexible, offering full-time,
part‑time and online study modes. Courses are available at
our campuses in Joondalup, Mount Lawley and Bunbury.
There are a variety of courses and majors to choose from,
leading to a wide choice of career options upon graduation.
Students can choose from popular conventional disciplines
like Accounting and Finance, to more contemporary ones
like Event Management and Planning. No matter what their
choice, students graduate with a range of employment skills
and experience that will help them hit the ground running.
“WITH AN ATAR OF 97.65,
I HAD MANY OPTIONS
BEFORE ME.”
I chose ECU because I liked how it emphasises the value of
practical knowledge, instead of just theory. Also, it had the best
atmosphere and campus facilities of the universities I attended for
open days. I’m only one and a half years into my degree and I have
already created a major financial model to complete a valuation of
Fortescue Metals Group (FMG). I’ve also had the opportunity to
meet many contacts from the financial sector within the mining
industry, including the CFO of FMG. Last semester I competed in
the CFA Research Challenge as part of a team for ECU, and we
came in 3rd – it was an invaluable learning experience.
Stefany Renshaw
ECU Accounting and Finance student
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Real-world
experiences
ECU BUSINESS STUDENT, WESTPAC CEO
FOR THE DAY
ECU Business student Amy Joslyn had a unique experience
while working as a Bank Teller at Westpac during the holidays.
She was chosen out of hundreds of applicants across Australia
to become CEO of Westpac for a day. Amy is pursuing a
Business and Arts double degree that she feels, perfectly suits
her interests. “I will be able to further my career in Banking
through my Business degree, while the visual arts major gives
me the ability to utilise my creativity! The processes I’ve learnt
and knowledge I’ve gained at ECU have led me to have a
better understanding such that I can showcase my skills and
perform better at work.” As the Westpac CEO for the day,
Amy spent the day alongside then CEO Gail Kelly, undertaking
tasks such as meeting Westpac’s biggest customers and
attending meetings.
STUDENTS EXPERIENCE A DAY IN THE
LIFE OF A PLANNER
Planning students in the Practice of Planning unit recently
experienced ‘A Day in the Life of a Planner’ during a one‑day
industry placement. The aim of this placement was to bridge
the gap between theory and practice, providing students with
skills for the workplace.
The students spent time with professional planners in the
public and private sectors, learning about the day-to-day tasks
of the job, and receiving advice from experienced planners.
Besides getting a preview of what their future career might
be like, students were given the opportunity to make strong
connections with industry.
TOURISM STUDENTS JOURNEY
THROUGH SABAH
Tourism and Hospitality students from ECU embarked
on a ten-day journey through the land of Sabah to
acquire knowledge and experience on ecotourism.
The visit was led by Professor Ross Dowling in
conjunction with Mr Albert Teo, Managing Director
of Borneo Eco Tours and Sukau Rainforest Lodge.
In addition to several charity events and donation
ceremonies organised by the students, the group
had a great wildlife viewing experience on several
river cruises where they sighted many endangered
species. A highly emotional highlight of the tour
was the group’s attendance at ANZAC Day’s Dawn
Service at Sandakan War Memorial Park. The students
summarised the study tour as ‘an eye-opener’ and a
‘once-in-a-lifetime experience’.
Amy Joslyn with former Westpac CEO, Gail Kelly
ECU AT ENACTUS
BEIJING WORLD CUP
ECU Business student Kym Arnold recently got
the opportunity to represent ECU at the Enactus
(Entrepreneurs Action for Us) World Cup in Beijing.
As the incoming President for the ECU Enactus team
in 2014, Kym received a scholarship from Enactus
Australia so she could see how teams from around
the world compete at a global level. “It was a great
learning opportunity for me,” said Kym,
“I got to see how other Enactus teams from around
the world are creating and delivering worthwhile
community projects. I have learnt so much.”
At the three-day event, Kym was able to watch
presentations from teams representing the US,
Ireland, Malaysia and others, and networked with
leading industry figures and fellow students.
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Kym Arnold with Alvin Rohr, President and
CEO of Enactus International
ECU BUSINESS GRADUATE A RISING STAR
Hanna Oeyre
in action at the
WorldSkills
Australia Expo
Chris Frame, an ECU Bachelor of Business graduate
was awarded the Gold Medal for ‘Rising Star’ in the
30 Under 30 category at the Customer Service Council
National Awards at the 12th annual Customer Service
Council of Australia Annual Awards last year. This award
recognised Chris’ customer-centric approach to
marketing Bethanie Services to elderly customers
across WA, as well as his work as a maritime author and
public speaker. Speaking at the Awards, Chris, General
Manager, Marketing & Brand at Bethanie said “I became
a confident public speaker during my time at ECU by
participating in an advanced public speaking course.
That changed the course of my life as I went from being
a very nervous speaker to hosting maritime lectures
aboard QM2 that have audiences of around 500
people.” Presented by the Customer Service Council
of Australia, the Customer Service Excellence Awards
– ‘Raising the Standards’ – encourages individuals and
organisations to achieve and promote customer service
and excellence, innovation, and best practice.
EVENT MANAGEMENT STUDENTS COORDINATE
WORKSKILLS AUSTRALIA EXPO
Business students Hayley Knowles and Hanna Oeyre were
offered the amazing opportunity to coordinate the closing
ceremony of one of Perth’s largest skills expos held in
October 2014. The Event Management students were
invited to undertake the shared role of Event Coordinator
for the Closing Ceremony as part of their Industry Practice
unit. “What really excited me was the adrenaline rush in
the lead-up to curtain call,” said Hanna, a Business student
from Norway, “I drew extensively on my knowledge gained
in event management units. The satisfaction post event,
knowing it ran smoothly, was the highlight of my experience.”
The students were responsible for a variety of tasks including
the creative concept, staging requirements, logistics, volunteer
management and staging the event. Speaking on her
experience, Sport, Recreation and Event Management student
Hayley said, “Our experience helped us really understand what
it takes to create an exciting, creative and engaging ceremony.”
Chris Frame
BUSINESS STUDENTS TOUR THE USA
ECU Business students embarked on an 18-day international
study tour to the USA last year. Venturing through Los Angeles,
Colorado, New York and San Francisco, the tour was designed
to explore major sporting stadiums (eg. Madison Square Garden
in NY and Angels Stadium in LA). Students also got to learn
about event management operations and college sport and
recreation programs and facilities at the University of California,
Los Angeles (UCLA), University of Southern California (USC)
and the University of Northern Colorado (UNCO).
Students got to see first-hand how the Australian sport
delivery system compares to the USA. Tour Leader,
Dr Alicia Stanway gave a guest lecture on Australia’s sport
delivery model to UCLA staff and students. ECU students
engaged in presentations by leading American authorities on
sport and sport management. Students also had plenty of
opportunities to challenge their physical prowess including
a full-day hike through the Colorado Rocky Mountains and
challenging their limits on the High Ropes Course, as well as
recreational activities such as a Broadway show in New York
and an Alcatraz tour in San Francisco.
USA Tour
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Facilities, Services
and Support
At ECU, we provide a supportive learning
environment through our excellent range of
facilities, services and support programs.
STUDENT
STUDENT CENTRAL
On each campus, Student Central is your point of reference
for all enquiries regarding academic progress and enrolment
assistance, as well as for a range of support services.
ACADEMIC
FACILITIES
y
y
y
y
Fully-equipped modern libraries
E-labs available 24-hour/7days/52 weeks
and free Wi-Fi
The Co-op shop to assist you with all your
educational needs
Faculty Student Information Offices dedicated to assist
students, both undergrad and postgraduate, in each of
our faculties
SUPPORT
y
y
y
y
y
y
y
y
Learning Advisers
Career, Volunteering, Mentoring and Leadership Services
Faculty Student Information Offices
Off-campus Student Support Services
Equity, Diversity & Disability Services
Academic Mentoring
Study Abroad and Exchange Program
Kurongkurl Katitjin, ECU’s Centre for Indigenous
Australian Education and Research
EQUITY, DIVERSITY AND DISABILITY
Facilities, Services and
support
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ECU’s Equity, Diversity and Disability (EDD) services
support students whose studies may be affected by a
medical condition or disability in accessing support and
services that can help them succeed. EDD staff can assist
with arranging alternative assessment conditions, access
to some aids and equipment, note taking, AUSLAN
interpreting and transcription services. Every campus
has a specially designed Accessible Technologies Room
that provides students with access to adjustable chairs
and desks, specialised software, computer, scanner
and other adaptive technology. All ECU locations have
access for people with disabilities, and specific details
are provided via ECU’s access and mobility maps at
www.ecu.edu.au/about-ecu/our-campuses/campus-maps
HEALTH AND
WELLBEING
y
y
y
y
y
Medical Centres (Joondalup and Mount Lawley)
Free Counselling service
Multi-faith Chaplaincy service
Fully-equipped sports, recreation and fitness centres
(Joondalup and Mount Lawley)
Mini-gym and playing courts (Bunbury)
SECURITY
y
y
y
y
y
Security service 24/7
Well-lit pathways
Emergency phones
Over 5,000 parking bays across all campuses
Night security escort
RECREATIONAL
AND SOCIAL
OPPORTUNITIES
y
y
y
y
Student Guild
Clubs and societies
Intervarsity and Interfaculty sports
Taverns (Joondalup and Mount Lawley)
FAMILY
SUPPORT
y
y
y
y
Childcare
Parenting rooms
Crèche
ECU Kids Holiday Program
(Joondalup and Mount Lawley)
FOOD AND
RETAIL
y
y
y
y
y
Bookshops
ATMs
Hairdresser (Joondalup)
Optometrist (Joondalup)
Cafés and other food outlets
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Bachelor of Business
Duration: 3 Years
Availability & Campus:
Joondalup
Full-time study
✓
Part-time study
✓
Mount
Lawley
✓
Bunbury
Online
✓
✓
✓
✓
Equips students with the theory, practical experience and
transferable employability skills, including leadership, teamwork,
critical thinking, communication and problem-solving, required
to succeed in a wide range of business careers.
All of the majors offered are created in consultation with
industry, and many are professionally recognised and
accredited. Students benefit from relevant and internationally
credible course content that provides practical industry
experience, networking opportunities and a broad range of
career options after graduating.
Majors are available in the following disciplines: Accounting,
Event Management, Finance, Hotel Management, Human
Resource Management, International Business, Law in
Business, Management, Marketing, Planning, Project
Management, Public Practice, Sport Management, Tourism
and Hospitality Management.
Internship Option
The ECU Business Internship program provides students with
a unique opportunity to gain valuable real-world experience
in a public, private or not-for-profit organisation. It enables
students to gain full-time work experience, allowing them
to develop professional networks, practice applying theory
learned during their degree, develop skills and capabilities
required to succeed in their chosen profession, and gain
a better understanding of the nature of employment and
professional conduct in their chosen industry.
Internship Attendance Requirement: The internship program
forms one full semester of study and enables students to
gain a minimum of 16 weeks (600 hours) of full-time work
experience. The program can be completed in all discipline
areas, as well as general business opportunities.
For more information, see course details on our website.
Careers
Corporate Accountant, Manager, Economic Adviser, Financial
Analyst, Human Resources Manager, Recruitment Consultant,
Project Manager, Marketing/Sales Manager, Sport/Event
Manager, Hotel/Tourism Manager
Structure
Students are required to complete 3 Business Edge units,
5 Core units and an 8-unit Business Major. This will be
supported by a supplementary program comprising of:
a second 8-unit Business Major (or an 8-unit Major from
another Faculty); or two 4-unit Minors; or a 4-unit Minor plus
4 Elective units; or 8 Elective units.
“I CHOSE BUSINESS AT ECU
BECAUSE OF ITS FLEXIBILITY AND
STRONG REPUTATION AS
A PRACTICAL UNIVERSITY.”
ECU was my preferred choice due to its flexible course
structure and strong reputation as a practical university.
I was unsure what field of business I wanted to work in so
I was looking for a degree that allowed me to explore my
options. ECU’s Bachelor of Business exposed me to a number
of different disciplines in my first year, giving me the time
to explore my options. I’m now the CFO at a leading global
resources company, BHP Billiton.
Graham Kerr
ECU Business graduate and Group Executive and Chief
Financial Officer, BHP Billiton
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Please note accreditation or professional recognition details are listed under each relevant course and are correct as at time of production.
For latest information, please visit reachyourpotential.com.au
Business Edge Units
Business Communication and Analysis
Business Professionalism and Career Management
Plus 1 unit from:
Business Capstone
Business Practicum
Note: Business Practicum unit is available by application only.
Business Core Units
Select 5 units from:
yy
yy
yy
yy
yy
yy
yy
yy
Accounting I
Economics I
Finance I
Quantitative and Statistical Techniques for Business
Legal Framework I
Management I
Information Systems for Business
Marketing Principles and Practices
Note: Each Business Major contains one additional Core Business
unit within its structure, so students must ensure their choice of Core
Business units includes the unit required by that Major. Failure to do so
may mean that students are required to take additional units to satisfy
the requirements of the Major.
See more course information:
reachyourpotential.com.au/courses/G95
ECU BUSINESS EDGE
A key feature of the ECU Business degree is a unique
set of units called ECU Business Edge. This set of
integrated units focuses on the employability skills
businesses are looking for, including working effectively
with others, communicating effectively, self-awareness,
thinking critically, analysing data and using
technology, problem-solving, developing initiative
and enterprise, self-management, social responsibility
and accountability, and developing professionalism.
With interactive student-centred learning
environments in specially designed classrooms, all
ECU’s Bachelor of Business graduates will benefit from
our employability oriented approach.
Our teaching is student-centred and incorporates
plenty of role-plays, scenarios and activities to enable
you to develop your employability skills by ‘doing’ –
the most effective and most enjoyable way to learn.
Business Edge units are taught in purpose-built
classrooms with enhanced technology to allow you to
work with your peers on real-world problems.
You’ll also get the opportunity to complete practical,
work integrated learning with local businesses to apply
your new skills and abilities.
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Accounting & Finance
BACHELOR OF BUSINESS
BACHELOR OF BUSINESS
Accounting Major
Finance Major
Availability & Campus:
Availability & Campus:
Joondalup
Mount
Lawley
Bunbury
Online
Full-time study
✓
✓
✓
✓
Part-time study
✓
✓
✓
✓
Provides students with a strong foundation in accounting
theory and principles as well as practical skills in accounting
and related areas. This major also develops a student’s capacity
for inquiry, abstract logical thinking and critical analysis, as
well as the communication and interpersonal skills, that will
enable them to work in various collaborative contexts with
accountants and non-accountants.
Professional Recognition
Chartered Accountants Australia and New Zealand, CPA
Australia and the Institute of Public Accountants (IPA)
have accredited this unit set. This Accounting major is only
accredited when taken as part of the Bachelor of Business
course or a double degree which includes the Bachelor
of Business.
Employment Opportunities
Potential careers exist in public practice, industry and
government, as well as consulting in areas such as auditing,
financial accounting, management accounting, taxation and
corporation law. In recent years, opportunities for accountants
in allied business functions, such as treasury, superannuation,
financial planning, corporate planning, mergers and
acquisitions, corporate reconstructions and insolvency have
also been increasing.
Careers
Accountant, Company Secretary, Corporate Accountant,
Management Accountant, Practising Accountant, Public
Accountant, Auditor, Tax Assessor/Planner
See more course information:
reachyourpotential.com.au/courses/G95
Joondalup
Mount
Lawley
Full-time study
✓
✓
✓
Part-time study
✓
✓
✓
Bunbury
Online
Students learn the fundamental principles of financial
valuation and investment decision making. There is a strong
focus to develop technical and analytical skills. The major
is recommended for students aspiring towards a career
in financial consultancy, management, planning, services
and banking. Key employability skills are also embedded in
this major. These include leadership, teamwork, critical thinking,
communication, problem solving and the ability to collaborate
across various divisions of an organisation.
Employment Opportunities
Graduates can look forward to a career in retail and corporate
banking, investment services, corporate advisory and financial
planning. Employment opportunities can be found in mining
and resources, health, property, corporate services, banking,
and government.
Careers
Bank Officer, Financial Analyst, Financial Planner, Investment
Adviser, Market Trader, Corporate Financial Officer, Investment
Banker, Research Consultant, Treasurer, Public Servant
See more course information:
reachyourpotential.com.au/courses/G95
“ALL OF MY LECTURERS
WERE EASY TO GET
ALONG WITH AND
EXTREMELY HELPFUL.”
I chose ECU due to its flexibility with a range of campuses
and flexible study options and timetables, as well as the
greater focus on hands-on learning experience with the
Business Edge units. In fact these were the factors that led
to my decision to switch from UWA to ECU. My greatest
achievement so far has been completing a full-time study
load while also working full-time, and this definitely would not
have been possible without ECU’s flexibility and support. I am
now working as an Accountant at a highly reputable property
development firm, and am putting into practice many of the
skills learnt at uni.
Jessica Gill
Bachelor of Business (Accounting) graduate
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“THE COMBINATION OF PRACTICAL
BUSINESS SKILLS AND ACADEMIC
KNOWLEDGE PUTS ME IN
A UNIQUE POSITION.”
I chose ECU for its practical approach and reputation. The ECU
graduates I have spoken to, all speak very highly of their experiences.
I have to say, my ECU experience has been fantastic. The lecturers
have been the highlight so far. Their knowledge is extensive and their
approachability made me feel comfortable asking for help.
The flexibility at ECU has been a really important factor in my success.
I have managed to attain High Distinctions in assessments, while
holding down a full-time job. The ability to combine the practical skills
which I learnt during an apprenticeship, and the academic skills learnt
at university, has put me in a unique position.
Liam Thomas
ECU Finance and Management graduate
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Public Practice
BACHELOR OF BUSINESS
Public Practice Major
Availability & Campus:
Joondalup
Mount
Lawley
Bunbury
Full-time study
✓
Part-time study
✓
Online
Designed for students with career aspirations including
business consulting, public accounting, or the provision of
other professional accounting services. It extends students’
expertise in aspects of business and organisations such as
finance and management.
Employment Opportunities
Employment opportunities can be found within public
accounting firms, financial planning firms, as tax agents, or in
various accounting positions in industry.
See more course information:
reachyourpotential.com.au/courses/G95
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Law in Business
BACHELOR OF BUSINESS
Law in Business Major
Availability & Campus:
Joondalup
Mount
Lawley
Bunbury
Online
Full-time study
✓
✓
Part-time study
✓
✓
Provides a foundation in a range of Law units with commercial
relevance, and seeks to support and enhance the employability
of business students in areas such as accounting, management
and human resource management.
Careers
Company Director, Office Administrator or Manager,
Administration Manager, Contract Manager or Officer,
Compliance Officer, Legal Administration Officer
See more course information:
reachyourpotential.com.au/courses/G95
“BUSINESS AT ECU TAUGHT ME
HOW TO MANAGE MY TIME
AND ACHIEVE MORE.”
I was attracted to the Bachelor of Business by the practical nature
of the course. Academically, Business at ECU teaches you a range
of ‘real-world’ skills, like pitching yourself to clients and time
management. I found the time management skills invaluable.
At one time, I was studying full-time, working 32 hours a week,
applying to firms and participating in the Deloitte Dream Team!
I managed to hold down my job, achieved academic success and
came 4th in the Dream Team – all thanks to time management
and a lot of support and flexibility from the staff at ECU.
Stephen Peghini
ECU Accounting and Business Law graduate
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Management, Human Resource
Management & International Business
BACHELOR OF BUSINESS
BACHELOR OF BUSINESS
Human Resource Management Major
International Business Major
Availability & Campus:
Availability & Campus:
Joondalup
Mount
Lawley
Bunbury
Online
Joondalup
Bunbury
Online
Full-time study
✓
✓
Full-time study
✓
✓
Part-time study
✓
✓
Part-time study
✓
✓
Equips students with the necessary skills and knowledge
to operate the human resource management function in
organisations, or be in a position to recruit, manage, train and
develop human resources. Human Resource Management has
become an integral part of organisational strategy. This major
addresses the complexity of this function in the context of
legal, social and economic developments, as well as providing
the practical experience and employability skills of critical
thinking, teamwork, communication and problem-solving,
sought by graduate employers.
Provides a balance of sound business management practices
that can be applied in a multicultural or overseas setting.
It focuses on business development and strategic business
management in complex, competitive and dynamic global
business context. The major equips students with the
theory, practical experience and employability skills of critical
thinking, teamwork, communication and problem-solving,
that employers are seeking in graduates who are ready
to successfully function as business professionals in an
international environment.
Professional Recognition
Australian Human Resources Institute (AHRI) have accredited
this unit set. This Human Resource Management major is only
accredited when taken as part of the Bachelor of Business
course or a double degree which includes the Bachelor
of Business.
Careers
Business Manager, Exporter & Importer, International Business
Consultant, Trade Manager, Foreign Affairs & Trade Officer
See more course information:
reachyourpotential.com.au/courses/G95
Careers
Human Resource Manager, Human Resource Consultant,
Human Resource Officer, Training & Development Officer,
Employment Relations Officer, Organisational Development
Consultant, Management Consultant, Recruitment Consultant,
Recruitment Manager.
See more course information:
reachyourpotential.com.au/courses/G95
“I CHOSE ECU BECAUSE
IT HAS A GREAT COMMUNITY SPIRIT.”
ECU has a modern feel and youthful atmosphere which
I really like. Plus, it’s close to home, a major shopping centre
and classes are easy to find. The course material has been
excellent, providing both theoretical and workplace application
approaches. There are plenty of case studies and industry guest
speakers to learn from, and questions and discussions about
course material are encouraged. My best experiences at ECU so
far include the networking and friends I have made, the business
and personal development opportunities I have been given and
the social activities I have participated in, such as the indoor
soccer program.
Martyn Hill
ECU International Business Honours graduate
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Mount
Lawley
BACHELOR OF BUSINESS
Management Major
Availability & Campus:
Joondalup
Mount
Lawley
Bunbury
Online
Full-time study
✓
✓
✓
✓
Part-time study
✓
✓
✓
✓
Recommended for students wishing to enhance their
knowledge and focus their studies towards a career in
management. This major develops students’ theoretical and
practical understanding of organisational behaviour, leadership,
general management, strategic management and people
management. It also provides the employability skills of critical
thinking, teamwork, communication and problem-solving, that
are sought by employers, to open doors to a wide range of
career options. The major is relevant for all line managers, and
professionals aspiring to be in managerial positions.
Careers
Business Manager, Manager, Team Leader, Supervisor,
Administrator
See more course information:
reachyourpotential.com.au/courses/G95
“ECU IS GIVING ME THE
SUPPORT I NEED TO
SUCCEED IN BUSINESS.”
ECU came strongly recommended through family
and friends due to the one-on-one time the lecturers
and support staff offer. As a mature aged student,
I wanted to feel as though I could seek help and support
whenever I required it, and ECU gave me exactly that.
I entered ECU through the University Preparation
Course which gave me the support I needed to succeed.
I am now completing a Business course and could not be
happier with where my career is heading.
Justin Russell
ECU Business graduate
“I FOUND THE BUSINESS EDGE UNITS
TO BE HIGHLY BENEFICIAL.”
I have completed three of these units and with each, have been
able to identify my strengths and weaknesses. This has helped me
to work on my areas of weakness, as well as grow my confidence
particularly with public speaking and networking. The lecturers
here genuinely care about how you are progressing and I have
always been able to get help and guidance when needed.
There are so many opportunities to learn and grow. I am part of
ECU Enactus, a voluntary organisation, and earlier last year I was
sponsored by Enactus to attend the International Conference in
Beijing, China. It was an amazing experience, and I brought home
a wealth of information for our team which we have used to grow
and will help us to prepare for the upcoming National Conference.
Kym Arnold
ECU Business student
15
Marketing, Advertising & Public Relations
BACHELOR OF BUSINESS
BACHELOR OF MARKETING,
ADVERTISING AND PUBLIC RELATIONS
Availability & Campus:
Duration: 3 Years
Availability & Campus:
Marketing Major
Joondalup
Full-time study
✓
Part-time study
✓
Mount
Lawley
Bunbury
Online
✓
✓
Provides the skills and knowledge required for a career
in customer, product, brand and revenue management.
The focus of marketing is to create value for an organisation,
its customers, its partners, and society at large. Marketers
research the needs of customers, bring products to market,
manage channel partners and manage customer satisfaction
and loyalty.
This major equips students with the skills, theory, and practical
experience to audit a market, identify opportunities, and
create, implement and manage a marketing plan. It also
explores marketing at a local, national and international
level. Students gain employability skills, including leadership,
teamwork, critical thinking and effective communication, to give
them career flexibility and access to global opportunities.
Employment Opportunities
Potential careers exist in business-to-business,
business-to-consumer, government-to-consumer and the
not-for-profit sectors.
Careers
Marketing Manager, Brand Manager, Customer Relationship
Manager, Sales Manager, Business Development Manager,
Product Manager, Advertising and Promotions Manager,
Market Researcher
See more course information:
reachyourpotential.com.au/courses/G95
“I’VE ALWAYS HAD AN
INTEREST IN MARKETING,
ADVERTISING AND PR. ”
Marketing, Advertising and PR work hand-in-hand in
the real world, so it made sense to unite them at uni too.
The combined degree at ECU allowed me to study all
three. We experienced the end-to-end process from PR
consultant, to journalist, to publishing in classes that mirrored
the real world. One of my units was held in an awesome
computer lab where we were plugged in to live blogs and
industry news – this was a great way to learn how to write a
timely and successful press release.
Pia Campbell
ECU Marketing, Advertising and PR graduate
16
Mount
Lawley
Joondalup
✓
Full-time study
✓
+
✓
Part-time study
✓
+
✓
Bunbury
Online
Note: Students will be required to attend both campuses to
complete the course. The Marketing units are available on the
Joondalup Campus, and the Advertising and Public Relations units
are available on the Mount Lawley Campus.
Provides students with the ability to critically analyse, evaluate
and compile new communication strategies, to function
as skilled communicators, and to establish and manage
media relations. The combination of marketing, advertising
and public relations enhances these abilities by allowing
students to diversify their creative skills and strategic business
management knowledge, as well as gaining the employability
skills, including critical thinking, teamwork, communication
and problem‑solving, needed for a successful career.
Advertising combines art, science, strategy and communications
practice, and has potential applications far beyond employment
in an advertising agency. It includes elements of production,
marketing, public relations, visual arts, communications research
and interactive multimedia to develop and showcase students’
strengths. Public Relations develops communication in a variety
of contexts, researches the effectiveness of communication and
plans the strategy behind communication campaigns.
Employment Opportunities
Marketing professionals are employed by organisations to
develop and manage marketing and communication strategies,
with advertising and public relations the cornerstone of
business communications. This combination of disciplines in
one course gives graduates a competitive career advantage and
access to a wide range of industries.
Careers
Marketing Manager, Media Planner, Advertising Consultant,
Copywriter, Desktop Publisher, Public Relations Manager,
Web Designer, Sales Executive, Graphic Designer
See more course information:
reachyourpotential.com.au/courses/Y99
Project
Management
BACHELOR OF BUSINESS
Project Management Major
Availability & Campus:
Joondalup
Full-time study
✓
Part-time study
✓
Mount
Lawley
Bunbury
Online
Provides students with a comprehensive set of essential
project management skills that will equip them to effectively
participate in organisational projects. Students acquire and
practice both technical and soft skills through activities
and assessments especially designed to ensure they are
career‑ready when they graduate.
Employment Opportunities
This major leads to varied career opportunities as project
management skills are transferable across industries. Graduates
could work in a variety of managerial and professional roles,
including mining, oil and gas, health, property development, IT,
banking, finance, engineering, not-for-profit organisations and
local, state and federal government.
Careers
Project Team Member, Project Officer, Project Manager, Project
Scheduler, Project Administrator, Project Support Officer
See more course information:
reachyourpotential.com.au/courses/G95
Employers want graduates that can hit the ground
running. So our courses connect students with a range
of hands-on opportunities to give them lots of practice
before entering the workforce. Opportunities include
field trips, case studies, study tours, internships, work
placements, competitions, networking events and more.
17
Sport, Recreation & Event Management
BACHELOR OF BUSINESS
BACHELOR OF BUSINESS
Event Management Major
Sport Management Major
Availability & Campus:
Availability & Campus:
Joondalup
Mount
Lawley
Bunbury
Online
Joondalup
Full-time study
✓
Full-time study
✓
Part-time study
✓
Part-time study
✓
Equips students with the knowledge and practical skills needed
to function as event management professionals and industry
leaders in a diverse range of contemporary event settings.
With the increasing social, economic and political significance
of high-profile events, employers increasingly prefer
university graduates with analytical, practical and employability
skills, including leadership, teamwork, critical thinking,
communication and problem-solving, for managerial positions.
Employment Opportunities
This major is recommended for students aspiring towards a
career in management in the events industry.
Careers
Event Manager, Events Coordinator, Events Officer, Events
Business Manager, Events Operation Manager, Activities
Coordinator, Events Consultant
See more course information:
reachyourpotential.com.au/courses/G95
Mount
Lawley
Students are equipped with the knowledge, practical and
transferable employability skills, including leadership, teamwork,
critical thinking, communication and problem‑solving, required
to function as business professionals and industry leaders in
contemporary sport agencies and organisations.
Careers
Sport Association CEO, Sport Development Manager, Sport
Event Manager, Sport Marketing & Sponsorship Manager,
Sport Corporate Affairs Manager, Sport Communications
Manager, Sport Membership Manager, Sport Club Manager,
Player Manager
See more course information:
reachyourpotential.com.au/courses/G95
THAT IT WOULD LEAD TO ME BEING
A PART OF SOMETHING HISTORIC.”
My sister had attended ECU and seeing her fantastic experience, I decided to
enrol for the Sport, Recreation and Event Management course – that has been
one of my best decisions so far! The lecturers knew a lot about the industry and
had many contacts within it. In my last semester I got an industry prac placement
with the Fremantle Dockers Football Club in the Events Department. Due to
my positive work ethic I was offered (and accepted) employment on a casual
basis. When Fremantle made it to their first ever home preliminary final, it was
so exciting to be a part of it all! On the Thursday before the finals I was suddenly
asked to fly over to Melbourne to fill in for a permanent staff member – it was
such an honour to even be considered and a great feeling. Over in Melbourne
at the Grand Finals, I was in charge of managing security, caterers and audio
technicians. All the skills and theory I picked up in my years at ECU helped me play
a part running the biggest function the club had in many years – the Fremantle
Dockers first historic grand final. It was an amazing experience. I would definitely
recommend ECU to friends or family.
18
Online
Provides an introduction to the sport industry and focuses
upon application of the key aspects of marketing, sport
delivery systems and organisational management. Also covered
in the major are key aspects of economics and finance, legal
aspects, research methods, business planning, and relevant
professional practice opportunities.
“WHEN I ENROLLED AT ECU LITTLE DID I KNOW
Jacqueline Harkness
Sport, Recreation and Event Management graduate
Bunbury
BACHELOR OF SPORT, RECREATION
AND EVENT MANAGEMENT
Duration: 3 Years
Availability & Campus:
Joondalup
Full-time study
✓
Part-time study
✓
Mount
Lawley
Bunbury
Online
Provides specific, industry-focused theoretical knowledge and
practical skills for a career in the sport and recreation industries,
including the growth area of event management within these
sectors. The course provides students with the essential
knowledge, competencies and professional attributes required
by middle and senior levels of management in these areas.
The focus is on the application of key aspects of business
communication and analysis, leadership, organisational
management, marketing, economics and finance, legal
aspects, research methods, business planning, and event
operations management.
Students have the opportunity to further specialise and
give their studies a stronger focus in various fields, such as
marketing, sports science, human resource management,
public relations, or tourism and hospitality management.
Students also undertake a range of professional industry
practice opportunities in the relevant industries.
Practicum Requirement
Students will undertake work placement in three units in
a sport or recreation programming setting, a not-for-profit,
incorporated sport organisation/club and a staffed
recreation/leisure facility.
Practicum Attendance Requirement: Students are required to
complete 20-25 hours per practicum at their host organisation.
These hours may be outside normal university hours.
Clearance and/or risk management protocols required:
Some organisations may require clearances, screenings and
certificates, and will liaise directly with students regarding
any requirements. Students on practicum must observe
professional practice rules. For more information, see course
details on our website.
Careers
Sport and Recreation Event Manager, Recreation Services
Manager, Sport Manager, Recreation Facility Manager,
Outdoor and Adventure Recreation Program Coordinator,
Events Coordinator, Youth and Children’s Program
Coordinator, Aquatic Centre Manager, Sport and Recreation
Officer, Community Development Officer
Structure
Students are required to complete 16 core units. This will be
supported by an 8-unit supplementary program, comprising
a Major, or a Minor plus Elective units, or two Minors, or
8 Elective units.
See more course information:
reachyourpotential.com.au/courses/Y53
“ECU HAS GIVEN ME THE
TOOLS I NEED FOR A
REWARDING CAREER IN
THE SPORTING INDUSTRY.”
Matthew Galantino
ECU Sport, Recreation and Event Management graduate
ASSOCIATE DEGREE OF SPORT,
RECREATION AND EVENT MANAGEMENT
Duration: 2 Years
Availability & Campus:
Joondalup
Full-time study
✓
Part-time study
✓
Mount
Lawley
Bunbury
Online
Provides specific, industry-focused theoretical knowledge
and practical skills for a career in the sport and recreation
industries, including the growth area of event management
within these sectors. Students gain the essential knowledge,
competencies and professional attributes required by middle
levels of management in these areas. The course focuses upon
an application of the key aspects of business communication
and analysis, leadership, programming, service delivery,
management, marketing, planning, economics, finance and
relevant professional practice opportunities for these industries.
Employment Opportunities
This course is recommended for those seeking to establish
themselves in the sport and recreation industries, as well as for
current employees seeking an industry-specific qualification.
Careers
Sport and Recreation Event Officer, Recreation Services
Officer, Sport Coordinator, Event Coordinator, Recreation
Facility Officer, Outdoor and Adventure Recreation Program
Coordinator, Youth and Children’s Program Coordinator,
Sport and Recreation Officer, Community Development Officer
Further Studies
Bachelor of Sport, Recreation and Event Management
See more course information:
reachyourpotential.com.au/courses/C26
19
Tourism & Hospitality Management
BACHELOR OF BUSINESS
Hotel Management Major
Availability & Campus:
Joondalup
Full-time study
✓
Part-time study
✓
Mount
Lawley
Bunbury
Online
Equips students with the knowledge, practical and employability
skills needed to function as a business professional and industry
leader in contemporary hotel and hospitality organisations.
Practicum Requirement
Students are required to complete some practical/applied units
as part of this major.
Clearance and/or risk management protocols required:
Before enrolling into this major students should ensure they
are aware of the physical requirements. If students have a
disability, medical condition or any concerns which may affect
potential participation in some of the practical components
of the major, they are invited to discuss their options with
the Coordinator.
For more information, see course details on our website.
Careers
Hotel Manager, Restaurant Manager, Hospitality Business
Manager, Food & Beverage Manager, Bar Supervisor, Front
Office Manager, Resort Manager
See more course information:
reachyourpotential.com.au/courses/G95
BACHELOR OF BUSINESS
Tourism and Hospitality Management Major
Availability & Campus:
Joondalup
Mount
Lawley
Bunbury
Online
Full-time study
✓
✓
Part-time study
✓
✓
Equips students with the knowledge and practical skills needed
to function as business professionals and industry leaders in
contemporary tourism or hospitality organisations.
Careers
Tour Operator, Visitor Centre Manager, Theme Park Manager,
Resort Manager, Cruise Ship Supervisor, Eco-tourism
Operator, Tour Guide, Tourist Attraction Manager
See more course information:
reachyourpotential.com.au/courses/G95
“THE HANDS-ON
CLASSROOM EXPERIENCE
WAS INVALUABLE.”
To be recognised for my enthusiasm and small contribution
to the industry was great. And to be offered a job with
that same organisation just a few weeks later made it
even better!
Amy Hodgson
ECU Tourism Management graduate and winner of
ECU’s Tourism Council of Western Australia’s Award
for Excellence in Tourism.
20
BACHELOR OF HOSPITALITY AND
TOURISM MANAGEMENT
Duration: 3 Years
Availability & Campus:
Joondalup
Full-time study
✓
Part-time study
✓
Mount
Lawley
Bunbury
Online
Provides specific, industry-focused theoretical knowledge
and practical skills for a career in the hospitality and
tourism industries.
Students gain the essential knowledge, competencies
and professional attitudes required by middle and senior
levels of management in contemporary hospitality and/or
tourism organisations.
There is a focus on the application of key aspects such as
marketing, e-business systems, planning and development,
service management, financial management, food and
beverage management, rooms division management, research
methods and strategic management for the tourism and
hospitality industries.
Careers
Food & Beverage Manager, Resort Manager, Tourist Attraction
Manager, Visitor Information Manager, Event Manager,
Conference Coordinator, Hotel Manager, Restaurant Manager,
Retail Travel & Tour Operation Manager
Structure
Students are required to complete a Core unit set. This will be
supported by an 8-unit supplementary program, comprising
of a Major, or a Minor plus Elective units, or two Minors, or
8 Elective units.
See more course information:
reachyourpotential.com.au/courses/K93
BACHELOR OF INTERNATIONAL
HOTEL AND RESORT MANAGEMENT
INTERNATIONAL HOTEL AND
RESORT MANAGEMENT
Duration: 3 Years
Availability & Campus:
One of the core programs within our Bachelor of
International Hotel and Resort Management is the
Hotel Professional Industry Internship program.
This program is specifically developed to enhance
students’ ability to integrate theory and practice and
develop key occupational skills for a career in the
global hospitality industry. These internships organised
by the School of Business provide students with
the opportunity to engage in experiential learning
through meaningful work experience and network
within the industry. They gain industry specific
knowledge and skills necessary for professional
practice thus enhancing their employability prospects.
What’s more, students also get paid for 3 months out
of their 6 month internship. Students have undertaken
internships at Novotel Langley Perth, the Duxton and
Four Points by Sheraton. “The skills I learnt during my
studies were of great help during my internship,” said
Tiffany Huang who did her internship at Four Points
Sheraton in Perth, “I received good feedback from my
employer and guests which was great!”
Joondalup
Full-time study
✓
Part-time study
✓
Mount
Lawley
Bunbury
Online
An industry-based course designed to provide students with
the essential knowledge, competencies and professional
attitudes required by management in contemporary hotel and
resort organisations.
The course provides an overview of the hotel and resort
sector in the context of the broader tourism and hospitality
industries, as well as focusing on the application of key aspects
of marketing, service management, financial management,
research methods, and business development. Students are
equipped with the theoretical knowledge and practical skills for
a career in the hotel and resort sector.
Specialist units focus upon food and beverage management,
rooms division management, facility management,
contemporary issues and professional industry experience.
Internship Option
Students have the opportunity to apply for a one-semester
internship placement with a leading hotel or resort business.
Attendance requirements apply for internships. For more
information see course details on our website.
Employment Opportunities
Career opportunities exist in operations and management in
diverse areas, including food and beverage, front office, rooms
division, resort and gaming, event and conference, and hotel
and restaurant.
Careers
Hotel Manager, Restaurant Manager, Hospitality Business
Manager, Food & Beverage Manager, Rooms Division Manager,
Front Office Manager, Resort Manager, Event Manager,
Conference Coordinator, Integrated Resort Manager
Structure
Students are required to complete 16 Core units. This will
be supported by a supplementary program, comprising of a
4-unit Minor and 4 Elective units.
See more course information:
reachyourpotential.com.au/courses/Y29
21
Planning
BACHELOR OF SUSTAINABILITY
(SUSTAINABLE BUSINESS
MANAGEMENT MAJOR)
BACHELOR OF BUSINESS
Planning Major
Availability & Campus:
Joondalup
Full-time study
✓
Part-time study
✓
Mount
Lawley
Bunbury
Online
Joondalup
Recommended for students wishing to focus their studies
towards a career in the expanding planning or urban/regional
development sectors of the economy. Employers are
increasingly requiring graduates to have a thorough grounding
in business knowledge, environmental management and
practical skills.
This major equips students with the knowledge, practical
experience and employability skills, such as leadership,
teamwork, critical thinking, communication and
problem‑solving, required to function as business professionals
and industry participants in contemporary urban and regional
planning organisations.
Practicum
Students have the opportunity to shadow a professional planner
in a private practice or government planning department within
the Practice of Planning unit. Attendance requirements apply
for practicum. For more information see course details on
our website.
Careers
Statutory Planner, Project Manager, Strategic Planner,
Environmental Planner, Transport Planner
See more course information:
reachyourpotential.com.au/courses/G95
BACHELOR OF PLANNING
Duration: 4 Years
Availability & Campus:
Joondalup
Full-time study
✓
Part-time study
✓
Mount
Lawley
Bunbury
Online
For more information on this course, please refer to the
Law & Justice study area brochure.
See more course information:
reachyourpotential.com.au/courses/Y94
22
Duration: 3 Years
Availability & Campus:
Full-time study
✓
Part-time study
✓
Mount
Lawley
Bunbury
Online
Enables students to construct a business case for
sustainability through developing an accounting
framework for a sustainability venture. Students will
address the challenges faced by organisations in
setting/maintaining their sustainability agendas, working
towards program, project and organisational sustainability
for businesses, and being able to negotiate the
tensions that exist between resource management and
profit imperatives.
Employment Opportunities
Businesses incorporate the principles of sustainability and
corporate social responsibility in day-to-day operations.
Students with these skills will be employable across a
range of industries.
Careers
Sustainability Officer, Sustainability Practitioner
See more course information:
reachyourpotential.com.au/courses/C55
Double Degrees
Students can also choose from a range of
double degrees including:
BACHELOR OF BUSINESS/
BACHELOR OF ARTS (PSYCHOLOGY)
Duration: 4 Years
Availability & Campus:
Joondalup
Mount
Lawley
Bunbury
Online
Full-time study
✓
✓
Part-time study
✓
✓
Enhances the professional preparation and career options
of both Human Resource Management (HRM) practitioners
and Psychologists.
Students gain a qualification in HRM, and a qualification
in psychology that equips them with skills in analysing,
researching and explaining interactions between people and
their environment.
Bachelor of Laws/Bachelor of Business
(Course Code Y04). For more information please
refer to the Law and Justice Course Guide or visit
reachyourpotential.com.au/courses/Y04
Bachelor of Arts/Bachelor of Business
(Course Code Y70). For more information please refer
to the Communications and Arts Course Guide or visit
reachyourpotential.com.au/courses/Y70
Bachelor of Engineering/Bachelor of Business
(Course Code Y65). For more information please refer
to the Engineering and Technology Course Guide or visit
reachyourpotential.com.au/courses/Y65
Bachelor of Science/Bachelor of Business
(Course Code Y88). For more information please refer to
the Biology and Environmental Sciences Course Guide or
visit reachyourpotential.com.au/courses/Y88
Students also gain practical experience and transferable
employability skills, including leadership, teamwork, critical
thinking, communication and problem-solving, to improve
their competitiveness in both fields.
Business Major is available in Human Resource Management.
Professional Recognition
Australian Psychology Accreditation Council (APAC) have
accredited this course. Australian Human Resources Institute
(AHRI) have accredited the Human Resource Management
major. This Human Resource Management major is only
accredited when taken as part of the Bachelor of Business
course or a double degree which includes the Bachelor
of Business.
Registration
Students will need to graduate to be eligible to register with
the Psychology Board of Australia.
Careers
Human Resources Manager, Human Resources Consultant,
Recruitment Officer, Training & Development Officer,
Employment Relations Officer, Organisational Development
Consultant, Management Consultant, Recruitment Consultant,
Organisational Psychologist, Human Resource Case Manager
See more course information:
reachyourpotential.com.au/courses/K34
CONNECT, ENGAGE AND
CREATE OPPORTUNITIES
The Faculty of Business and Law is committed to
helping students build relationships with a range of
employers through work placements, internships,
industry competitions, networking events and
inspirational guest speakers. The Faculty also hosts
an annual Careers Fair where students can meet
with organisations from their relevant course area.
This event is conveniently located at the Joondalup
campus and provides students with an opportunity to
talk to employers, find out about job vacancies, watch
employer presentations, get advice from career experts
and discover many opportunities. Past exhibitors
have included Commonwealth Bank, Crown Perth,
Ernst & Young, Deloitte and WA Department of Health.
23
Pathways to Uni
At ECU, we believe everyone should have the opportunity to access a university
education. That’s why we’ve created a range of innovative entry options. We have
entry pathways available for school leavers, recent school leavers and mature age
applicants, and we provide the support and flexibility to anyone wanting to further
themselves through education.
ATAR APPLICANTS
OTHER APPLICANTS
Australian Tertiary Admission Rank (ATAR) is a ranking
based on eligible subjects studied in year 12. As an ATAR
student seeking entry, you must meet the following entry
requirements:
School leavers (including those who have left school but are
still under the age of 20) and mature age students who will
not obtain an ATAR may be able to apply using our Portfolio
entry pathway.
y
y
y
y
English competency (WACE Course Stage 2 or 3)
Minimum ATAR for the course you wish to study
Achievement of the Western Australian Certificate of
Education (WACE)
Any prerequisites for the course that you wish to apply for
If you think you may not achieve the required ATAR for the
course you wish to study, you should consider submitting
a portfolio of your work and experience via our Portfolio
entry pathway.
PREVIOUS STUDY AT A REGISTERED TRAINING
ORGANISATION (RTO) – INCLUDING STUDIES
COMPLETED IN YEAR 12
If you have successfully completed RTO/Vocational Education
and Training qualifications from a recognised institution
(for example, a Certificate IV or Diploma), you may be able
to use this study to fulfil minimum admission requirements
into one of our undergraduate courses or University
Preparation Courses.
24
Portfolio Pathway
Our Portfolio entry pathway assesses your application to
ECU based on a portfolio of evidence that includes your
qualifications, school results, work and life experiences.
Portfolio can be an entry pathway into undergraduate courses.
The Portfolio entry pathway is for:
y
y
y
School leavers and recent school leavers with
a near‑miss ATAR for their chosen course
School leavers and recent school leavers who
will not/did not obtain an ATAR
Mature age applicants, who are over 20 years of age
in the semester they commence studies, who may
or may not have completed year 12
Note: Some courses do not accept applications through
the Portfolio entry pathway. For a list of these courses
and more information on the Portfolio entry pathway,
visit www.reachyourpotential.com.au
University Preparation Courses (UniPrep)
Indigenous Student Intake Test (ISIT)
Our range of UniPrep Courses provide a pathway to many of
our undergraduate courses. These provide you with essential
skills and prepare you for uni studies.
This assessment is for Aboriginal and Torres Strait
Islander applicants for entry into our UniPrep and
undergraduate courses. For more information, visit
www.reachyourpotential.com.au/indigenous
The UniPrep Courses available are:
y
y
y
University Preparation Course
University Preparation Course (Education Assistant)*
Indigenous University Orientation Course (IUOC)
Australian citizens, holders of a Permanent Humanitarian Visa,
Permanent Residents and New Zealand citizens are eligible
to study in a Commonwealth Supported place, making the
University Preparation Courses free.
English Competency Requirements
In addition to any academic or other special requirements,
applicants must demonstrate English competency for entry
into undergraduate degrees. For further information, visit
www.reachyourpotential.com.au/minimum-requirements
*The University Preparation Course in Education Assistance
only leads to pathways in selected undergraduate
teaching courses.
Previous Tertiary Qualifications
If you have successfully completed units at university level in
Australia, you may meet the minimum entry requirements
into ECU. Overseas university qualifications may also meet
academic entry requirements however, applicants may require
the successful completion of a recognised English examination
to meet English competency standards.
Special Tertiary Admissions Test (STAT)
This national test is designed to assess aptitude for learning in
a tertiary environment. It comprises two tests, written English
and multiple choice, and is available for mature age students,
over 20 years of age. For more information on the STAT,
visit www.tisc.edu.au
25
Applying to ECU
Applying to ECU will differ depending on your entry pathway and the time of year that
you apply. To find out which process applies to you, visit reachyourpotential.com.au/entry
APPLICATIONS VIA TISC
DIRECT APPLICATION TO ECU
Current Year 12 students who will obtain an ATAR should
apply via TISC (Tertiary Institutions Service Centre) for
Semester 1, 2016.
You can apply to ECU directly by completing our online
application process at www.reachyourpotential.com.au/apply
If you are a school leaver, and wish to have a portfolio
assessed, apply through TISC and send your portfolio directly
to us by 27 November to be guaranteed consideration for
main round offers in 2016. For more information about TISC,
visit www.tisc.edu.au. For more information about Portfolio
pathways, visit www.reachyourpotential.com.au/entry
The direct application process is available to:
y
y
y
y
School leavers or recent school leavers who will not obtain
an ATAR and wish to apply via our Portfolio entry pathway
or for the University Preparation Course (UniPrep)
Students who have previously studied with ECU
Students applying for mid-year entry
All mature age students
For school leavers, if you wish to be considered for main
round offers in 2016, please submit your application and
portfolio directly to us by 27 November. If you require
assistance with a direct application, you are welcome to
visit our Joondalup, Mount Lawley or Bunbury campuses
and complete your application with us on-site, or call us
for assistance on 134 328.
INTERVIEWS, FOLIOS AND AUDITIONS
Some of our courses require an interview, folio of work and/or
audition. You can check the admission requirements of the
course you are interested in to see if this applies to you.
Some important things to note are:
y
y
y
The format and structure of the interview, folio of work
or audition can change depending on the specific course
you are applying for.
In general, in an interview situation, staff interviewing you
will be looking for a demonstration of abilities and cognitive
skills in areas appropriate to the course.
Staff assessing your folio of work or audition will be
usually looking for a demonstration of abilities and/or
skills appropriate to the course. We will contact you to
arrange an audition, interview or submission of your folio
of work if required.
To find out more, visit www.reachyourpotential.com.au/interviews
26
FIND A COURSE TO FIT YOU
JOONDALUP
Sun 19 July 2015
10am-3pm
MOUNT LAWLEY
& WAAPA
Sun 9 August 2015
10am-3pm
SOUTH WEST
Sun 23 August 2015
12pm-3pm
reachyourpotential.com.au/openday
27
Our world is more dynamic than ever before,
creating new ideas and
NEW POSSIBILITIES.
So how do you engage with this
ever-changing environment?
YOU LEARN.
Are you ready?
Start your journey.
Contact ECU by
phone on 134 ECU (134 328)
Become a fan at
facebook.com/ecujourney
For calls outside Australia
phone (61 8) 6304 0000
Follow us at
twitter.com/edithcowanuni
Email us at futurestudy@ecu.edu.au
or visit reachyourpotential.com.au
Watch us at
youtube.com/edithcowanuniversity
Every effort has been made to ensure that the information
contained in this publication is correct at the time of production.
The information is subject to change from time to time and
the University reserves the right to add, vary or discontinue
courses and impose limitations on enrolment in any course.
The publication constitutes an expression of intent and is not to
be taken as a firm offer or understanding.
ECU IS SM KE-FREE
GREENING ECU: Edith Cowan University is committed to reducing the environmental impact
associated with its operations by conducting its activities in a socially and environmentally responsible
manner. This includes implementing strategies and technologies that minimise waste of resources and
demonstrate environmentally sensitive development, innovation and continuous improvement.
CRICOS IPC 00279B
303LOWE 03/13 ECU7589
key2creative_36222_04/15