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FIORI A. ZAFEIROPOULOU
e-mail: f.zafeiropoulou@zitasocial.org.gr/ fiori.zafeiropoulou@brunel.ac.uk
Tel: +30210 9855877 Mob: +306941687080 Tel Uk: +44 1895 267460,
INDUSTRY EXPERIENCE
Currently: ZAFIR INTERNATIONAL Ltd trading as The Nest – Zita
Social, ΗQ:178 Seven Sisters Rd, N7 7PX London, GR Branch: Mestovou
15-17, P.Faliro, 17562 Athens
Position: CEO
Providing consulting services to: New Business Start-ups, Social Enterprises
(Koin.S.Ep.), Social Franchises, Local Authorities, Enterprise Europe
Networks for Rural and Regional Development, Learning Networks, and
Franchising Networks. The company is a member of the Greek Franchise
Association.
Projects Include:
• Municipality of Athens Position: Project Leader of the Athens Social Economy Initiative for the
Sustainable Development of the City of Athens through a community development approach for
the creation of the social economy ecosystem, capacity building, business support centre,
incubation, investment readiness protocol, labeling, funding schemes, evaluation metrics. Grass
route development of social enterprises. Collaboration with EU Social Business Initiative and the
National Ministries. Since Nov 2012
• Municipality of Alexandroupoli, Thrace region at northeastern part of Greece Position: Cofounder of the business support centre on social entrepreneurship
• The Nest Position: CEO. Incubator, Accelerator, Education, Research, Co-working, Business
Support Centre for social enterprises start-ups
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Klimaka & Klimax Plus Koin.S.Ep. Position: Project Manager on maturing social entrepreneurial projects
Small Giants Koin.S.Ep. Position: Creation of a social enterprise (Koin.S.Ep.) offering cultural education to children
from disadvantaged groups
The Hub Athens Koin.S.Ep. Position: Capacity-building for the Creation of a social franchise offering incubation and
co-working services to young people
Includability Koin.S.Ep. Position: Creation of a social enterprise of people with disabilities (Koin.S.Ep.) offering work
integration services to people with disabilities
Aeiforia Koin.S.Ep. Position: Creation of a social enterprise (Koin.S.Ep.) offering recycling, waste management
services and gardening services
We Care@ Position: Creation of a social enterprise by youth unemployed people offering a social media platform on
charity
Neobeauty Cosmetics Ltd, Importing and Trading Company of Cosmetics, www.neobeauty.gr Position: CEO.
Responsible from Jan-11 to Feb-12 for the start-up and operation of the business
Laiko Pantopolio (Peoples Supermarket) Drasi Koin.S.Ep., Position: Early negotiation stage for the creation of a Social
Franchise Network providing food to disadvantaged groups
City Unity College Position: Creation of a Social Enterprise (Koin.S.Ep.) supporting youth
Mainalos Koin.S.Ep. (We Protect The Forests) producing pellet while cleaning the forest, Position: capacity-building
services for the Creation of a social enterprise
Friday Tone Position: Creation of a social enterprise (Koin.S.Ep.) offering media support for regional development and
NGOs.
Ekati Koin.S.Ep. Position: early negotiation stage on the creation of a Social Franchise network of supermarkets
consisting of the small producers of agricultural Greek products “From the producer to the end consumer”-Regional
Development of the Primary Economic Sector from all over Greece
Enterprise Europe Network of Karditsa- ANKA, food and wine producers network, joint-consultation project with
Hellenic American University
Cake Company, patisserie retail chain, Greece, consultation on the creation of a franchise net
Profit Focus Group, B2B service provider, Franchising Network HQ in the UK, PM on the Internationalisation of the
network
LECTURING EXPERIENCE
Currently:
• Lecturer in Social Entrepreneurship, Seattle University- City College, Athens
• Visiting Lecturer in Social Entrepreneurship, MOKE, National & Kapodistrian University
of Athens
Past Positions:
• 2012-2013 Adjunct Lecturer for Social Entrepreneurs Life Long Learning & Ongoing Education of
Social Entrepreneurs, KEK Municipality of Athens
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2011-2012 Adjunct Lecturer at The American College of Greece-Deree in Social
Entrepreneurship and Social Enterprises Start-ups, Life Long Learning & Ongoing Education
Programme/Course Leader for the Masters in International Human Resource Management
for London Metropolitan University-BCA, GR
Module Leader for Strategic Management & Comparative Management at the MBA degree of
London Metropolitan University-BCA, GR
Part-Time Lecturer for Issues and Controversies in Management & Business Research Methods
at Brunel Business School, Brunel University, UK
CONFERENCE CHAIR & HOSTING
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1st International Experts Committee of European Best Practices on Centres for Social
Entrepreneurship, 11-13 February, Athens City Hall Centre. Position: Organizations, Hosting and
Chairing of the Conference
RESEARCH EXPERIENCE
Currently:
• Research Fellow, Brunel Business School, Brunel University, London
• Director of the City Research on Social Entrepreneurship, Innovation and Franchising,
Athens (KEKD), Seattle University- City, Athens
• EU-FP7 Grant, Role: Co-PM, Call: SSH.2013.2.1-2. Social entrepreneurship for innovative
and inclusive societies Principal Investigator: Brunel University. Research for Enterprise,
International Business and Innovation in Emerging Markets (CEIBIEM), Brunel Business School,
Brunel University, UK
• Senior Research Associate Gnosis Consultants, GR
• ESA Associate, Lecturer and Researcher, European Sustainability Academy, Crete, GR
• Paper Reviewer: a)International Society of Franchising, Huizenga Business School, Nova
Southeastern University, Florida b) European Academy of Management (EURAM) c) The
American Journal of Management & Research (AJMR)
Past Activities:
• Co-Project Manager at the submission of an EU-FP7 Grant on Social Innovation for
SSH.2013.2.1-2.
Social entrepreneurship for innovative and inclusive societies. Brunel
University: Submitted EU-FP7 Grant Application “Innovation Metrics and Models in the European
Context- IMMEC” Collaborative project 2.7M euros, Project’s PI: Brunel University. Status:
successfully passed project evaluation report, final stage was rejected funding. Role: Brought
the project to Brunel University who became the “Principle Investigator”, successfully
negotiated the project with other partners, Research Fellow.
• Brunel University- Greek Ministry of Labour General Secretariat for the Management of
European Funds and Equal Principles Integration: Execution of an inter-country research on Social
Franchising and Social Enterprises in the UK and Greece with the support of British Franchise
Association and Greek Franchise Association.
• International Research Associate: Transforming Business: Enterprise Solutions to Poverty,
CAMBRIDGE UNIVERSITY, JUDGE BUSINESS SCHOOL, Cambridge
• PhD Researcher at Brunel Research in Enterprise, Innovation, Sustainability, and Ethics
(BRESE), Brunel Business School, Brunel University, UK
EDUCATION
Greek Ministry of Education Lecturers Registration No 319/2009
BRUNEL BUSINESS SCHOOL, BRUNEL UNIVERSITY, UK Doctoral Programme in Business and
Management, Social Entrepreneurship
PhD Research Completed and Awarded Best Research Paper 2012 PhD: “The Process of the New Interorganizational Format of Social Franchising from a Social Network Theory Approach: Institutions, Social
Entrepreneurship Profile, Social Innovation and the Argument of Embeddedness”
VIVA Upgrade Assessment: Grade A. Viva Voce
BRUNEL BUSINESS SCHOOL, BRUNEL UNIVERSITY, UK
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MBA certified by DIKATSA Major: Managing the Future Organization, Business Research Project
(Master Thesis): “Managing a global franchising net”, Main Modules: Financial Management,
Entrepreneurial Management, Managing Information and Operations, Strategic Integration and
Development, HRM
VOCATIONAL TRAINIG CENTRE INTEGRATION, GR
Certificate in Franchising, Grade: Excellent, Prize for project: “Creation of a franchising company
& its marketing plan”, Main Modules: Marketing and promotion strategies, Creation of a franchising
net, Establishment and development of an SME
ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS, GR
BSc: International and European Economic Studies, Major: International Economics and
Finance, Thesis: “The Institutional Aspects of The Euro currency”, Modules: Micro Economics, Macro
Economics, International Trade, International Finance, Advanced Econometrics, European Integration,
International Relations, European Law, Business Law, International Dimension of the EU, Multinational
Enterprises,
UNIVERSITY OF FLORENCE, IT Faculty of Economics and Commerce, Programme: ERASMUSSOCRATES
MORAITIS SCHOOL, GR
Final high-school grade (Apolytirion): 18.7/20, prize of excellence
Panellinies Exams: 18.9/20, ranking 9th on 1st choice
JOURNAL AND BOOK PUBLICATIONS
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Zafeiropoulou, F.A., Koufopoulos, D. & Woods, A. (working paper) “Could social franchising be the
answer to the growth and sustainability of social enterprises? A social network theory approach”
International Small Business Journal (3* rating)
Zafeiropoulou, F.A. & Koufopoulos, D. (2013) “The influence of relational embeddedness on the
formation of Social Franchising; An explorative qualitative analyses of four Social Franchises active
in the UK from a social network theory perspective” Journal of Marketing Channels, Special
Issue, Vol.20, No.1/2, pp.73-89
Zafeiropoulou, F.A. & Koufopoulos, D. (2012) “The influence of the relational marketing paradigm
on the governance structure of the novel channel format named Social franchising; A explorative
qualitative analyses of four social franchises from the UK” International Journal of Social
Entrepreneurship and Innovation (Inderscience Publishers) Vol. 1 No.4, pp.404-418
Zafeiropoulou, F.A. & Woods, A. (2012). Can issues of poverty be addressed through the
emergence of relationally embedded social franchises? In D. Halkias & P.W. Thurman (Eds.),
Entrepreneurship and Sustainability: Business Solution for Poverty Alleviation from
around the World (pp185-198). London: Gower Applied Research.
CONFERENCE PUBLICATIONS
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Zafeiropoulou, F.A. (2013) “Social Franchising Formation: A Systems Approach that enhances
formation to resolve issues created by the financial crises”. In: Proceedings of the 27th Annual
International Society of Franchising Conference, 13-16 March 2013. China: Beijing Normal
University Zhuhai
Zafeiropoulou, F.A. & Koufopoulos, D. (2012) “Could social franchising be the answer to the growth
and sustainability of social enterprises? A social network theory approach based on four UK cases”
2012 European Academy of Management. In: Proceedings of the 2012 European Academy of
Management Conference, 6-8 June 2012. Rotterdam: Erasmus University
Zafeiropoulou, F.A. & Koufopoulos, D. (2012) “The influence of relational embeddedness on the
formation of Social Franchising; An explorative qualitative analyses of four Social Franchises active
in the UK from a social network theory perspective” 2012 International Society of Franchising. In:
Proceedings of the 26th Annual International Society of Franchising Conference, 17-19
May 2012 Nova Southeastern University. Florida: ISoF
Zafeiropoulou, F.A. (2012) “Could social franchising be the answer to the growth and sustainability
of social enterprises? A social network theory approach based on four UK case” 27-28 March 2012
Brunel Business School Doctoral Symposium, WON BEST PAPER AWARD, London: Brunel
University
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Zafeiropoulou, F.A. & Koufopoulos, D. (2012) “The influence of the relational marketing paradigm
on the governance structure of the novel channel format named Social franchising; An explorative
qualitative analyses of four social franchises from the UK” 2012 Global Islamic Marketing
Conference and Emerald Group Publishing. In: Proceedings of the 2nd Global Islamic
Marketing Conference, 16-18 January United Arab Emirates University. Abu Dhabi: GIMC
Zafeiropoulou, F.A. (2011) “Social venture franchising” 2011 International Society of Franchising.
In Poster Session Proceedings of the 25th Annual International Society of Franchising
Conference, 16-18 June, Boston University. Boston: ISoF
Zafeiropoulou, F.A. (2011) “Could Social Franchising be the answer? A social network theory
approach on the influences of network embeddedness in interorganizational strategic alliances and
social enterprises” in Proceedings of the Brunel Business School PhD Doctoral Symposium,
28-29 March 2011, Brunel University, UK
Zafeiropoulou, F.A. & Woods, A. (2007) “The effect of social structure on the exchange of interorganizational relationships: A network embeddedness approach” 2007 International Society of
Franchising. In: Proceedings of the 21st Annual International Society of Franchising
Conference, 24-25 February 2007 Las Vegas Nevada. Florida: ISoF
Zafeiropoulou, F.A. & Woods, A. (2006) “Network embeddedness in interorganizational
relationships/alliances: A case for domestic and international franchise” Nominated for Best
Paper Award. In: Proceedings of the 2006 European Academy of Management
Conference, 16-20 May 2006 Oslo. Norway: EURAM, 195-196.
Zafeiropoulou, F.A. & Woods, A. (2006) “Network embeddedness in interorganizational
relationships/alliances: A case for domestic and international franchise” 2006 International Society
of Franchising. In: Proceedings of the 20th Annual International Society of Franchising
Conference, 24-26 February 2006 Palms Springs California. Florida: ISoF
Zafeiropoulou, F.A. (2006) “Network Embeddedness in Interorganizational Relationships/Alliances:
A Case for Domestic and International Franchise” Won Third Prize for Best Paper Award. In:
Proceedings of the 2006 Doctoral Symposium of Brunel Business School, 12-13 June 2006.
London: Brunel University
PUBLIC SPEACHES, PROFESSIONAL SEMINARS, PUBLICATIONS
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Zafeiropoulou F.A. (2012) “Could social entrepreneurship be a solution to the financial crisis? What
in the role of the new Greek institutional framework, of social innovation and social networks”
International Sustainability Summit, 1-14 October 2012, Chania: European Sustainability
Academy
Zafeiropoulou FA (2012) “Social Entrepreneurship as a solution towards the Financial Crisis” 2nd
Capital & Vision Conference, 28-30 September 2012. Athens: Hilton Hotel
Zafeiropoulou FA (2012) Live Interview NET FM 105,8 Journalist: Christos Pagonis, Programme:
“Favoring Economics” 27-09-12 15:00
Zafeiropoulou FA (2012) “Could Social Entrepreneurship help battling Financial Crisis? What is the
role of Social Innovation and Social Networks?” Municipality of Stemnitsa, 26 August 2012
Stemnitsa of Arcadia: Stemnitsa Cultural Centre
Interviewed by Henley, J. (2012) “Greek Crisis: social enterprise is one answer to economic strife”
The Guardian, 15-06-12
Zafeiropoulou FA (2012) Live Interview Ant1 FM 97,2, Journalist: Michaela Theofilou, 18-03-2012,
20:30
Zafeiropoulou FA (2012) “The formation of social enterprises in Greece is a fact” Sunday
Kathimerini, Economic Edition 26-02-2012, p.10
Zafeiropoulou FA (2012) “Training for social entrepreneurs” Kerdos, 10-02-2012, p.9
Zafeiropoulou FA (2012) Naftemboriki
Zafeiropoulou FA (2012) “Social Enterprises: formation, funding and threats” Hmerisia, 18-02-2012
Zafeiropoulou, F.A. (2011) “Social Enterprises and Social Franchises are emerging types of
sustainable entrepreneurial activity in Greece” Municipality of Nea Makri, 3rd Yearly ConferenceFestival Thinking and Action, 2-10 Sept, Museum of Nea Makri
Zafeiropoulou, F.A. (2007) “The effect of social structure on the exchange of inter-organizational
relationships: A network embeddedness approach” 2006 ALBA Seminar Series, Nov 2006 Athens:
ALBA
Detailed Taught Courses and Supervised Dissertations
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Institutions: Brunel Business School- Brunel University, National Kapodistrian University of
Athens, Vocational Training Centre-KEKD City of Athens, American College of Greece-DEREE,
London Metropolitan University-BCA, Hellenic American University and University of
Hertforshire-IST
LifeLong Learning and Ongoing Education
• Social Enterprises: Formation, Funding & Threats (3 Courses: ACG-Deree, National & Kapodistrian
University of Athens, KEKD-Vocational Centre Athens)
MBA credits and teaching hours composition per level and course:
• Professional ΜΒΑ Advanced Marketing (1 Course 24crdts Lecturer Hellenic American University)
• Strategic Management (6 Courses 20crdts+ 2Courses 15crdts= 150crdts Module Leader LMET & UH)
• Comparative Management (4 Courses 20crdts= 80crdts Module Leader LondonMET)
• Business Research Methods Seminar (2 Seminars= 24hours Lecturer Uni of Herd.)
MA in International HRM:
• International Strategic Management (3Courses 20crdts= 60crdts Module LondonMET)
• Cross-Cultural Management (1Course 20crdts= 20crdts Module Leader LondonMET)
• MSc: Business Research Methods (2 Courses 40crdts= 80crdts TA Brunel University)
Diploma in Management Studies:
• Strategic Management (4 Courses= 154hours Module Leader LondonMET)
Pre-Master’s in Business and Management:
• Research Methods (1 Course= 48hours Teaching Assistant Brunel University LIBT)
BSc:
• Strategic Management/ Honours Level (7Courses 15/20crdts=110crdts Lecturer LMET,UH & Brunel)
• Issues & Controversies in Management Project/ Honours Level (1 Course 30crdts PTLecturer Brunel)
• Entrepreneurship & Small Business Management/ Honours Level (4 Courses 20crdts= 80crdts LMET)
• International & European Business/ Intermediate Level (1Course 20crdts Lecturer LMET)
• Human Resource Management Intermediate Level(5Courses 20cdts=100crdts Lecturer LMET)
• Contemporary
Business
Management/Intermediate(6Courses20crdts=120crdts
Lecturer
HAU&LMET&UH)
• Business Research Skills/ Intermediate Level (1Course 15crdts Lecturer UH)
• Business and Management/ Certificate Level (3Courses 20crdts=60crdts Lecturer LMET)
• People Management/ Certificate Level (3 Courses 20crdts= 60crdts Module Leader LMET)
• Introduction to Business and Society/ Foundation Level (4Courses= 150hours Lecturer LMET)
MBA Dissertations 1st Supervisor:
1. Acquiring Competitive Advantage Through Investing in Quality: The Case of Titan Cement
2. Creating Sustainable Competitive Advantage In A Highly Competitive Industry: Case Study Of CocaCola Company
3. The Influence of Marketing Mix and Innovation to the Performance of Jumbo Retailer
4. Determinants of Consumer Online Behavior in China
5. How Does The Relationship Between The Franchisors And The Franchisees Affect The Strategic
Marketing Of The Franchising Chain
6. Induction Plan, Necessity Or Luxury: A Comparative Case Study Between Diageo and Temka
7. Is There A Pattern Of The Marketing Mix Of Companies In The Banking Industry? An Explanatory
Case Of The Greek Banking Industry
8. Do Hybrids Represent an Opportunity for Toyota’s Growth in the Greek Market?
9. Motivation Theories In Small Medium Greek Enterprises
10. Prescribing Behaviour Of Greek Nephrologists Doctors For Drugs Referring To End Stage Renal
Disease
11. Can Cross Cultural Diversity Influence the Relationship Among Business Representatives in the
Medical Equipment Market?
12. The Effect Of Personal Influences On Consumer Behavior In The Context Of The Greek
Bancassurance Products
13. The Importance of Internationalization Corporate Strategies As A Mode of Entry in The Balkan
Telecom Industry; The Case of Tellasb in Greece and the Balkans
14. The Role of New Technologies in Business Functions: Menarini Hellas S.A. Case Study
15. The Role Of Organizational Structure To The Success Of M&As: The Case Of Johnson&Johnson
16. The Role Of The External Environment In Selecting Modes Of Entry At The Internationalization Of
Financial Institutions: The Case Of Athens Stock Exchange
17. Theories and Practices of Motivation at the Greek Labour Market
BSc Thesis 1st Supervisor:
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18. Analyzing the Greek Banking Industry: Case Study of Millennium Bank
19. Selecting and Recruiting Employees at the Greek Banking Industry
20. The Importance of Employee’s Training for Sustaining a Company’s Competitive Advantage
21. The Role Of Bonuses In Increasing Human Resource Motivation And Job Satisfaction
22. The Role Of Innovation For Small Medium Enterprises’ Survival: The Case Study Of A Bio Company
At The Food Sector
JOB PLACEMENTS
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ORGANIZING COMMITTEE FOR THE OLYMPIC GAMES ATHENS 2004, GR
Position: International Relations Coordinator and Protocol Venue Manager, Responsibilities:
Protocol and International Relations department of the Olympic Equestrian Centre. Coordinated
the ‘Observers programme’ Athens 2004, part of the knowledge management system of the
International Olympic Committee.
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MBA Placement: Harrods Ltd, London, Turnover £472.5M, Position: Management Trainee
Certificate in Franchising Placement: Gregory’s Foodservice Group, Franchise Network, Athens,
Turnover £8.181M, Aim of placement: Consultancy on its franchising net and identification of emerging
risks for the Group
BSc Placement: Diversion S.A. (affiliateCo of Zita International S.A.) Wholesaler in Footwear Fashion
Industry, Athens, Turnover €1.3M, Position: Imports Assistant Manager
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FOREIGN LANGUAGES
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English proficient
Italian proficient Universita di Perugia Certificate Celi 5: Superiore
French proficient Superieure III
Spanish Brunel University Certificate of Proficiency
Greek native
MEMBERSHIPS, SEMINARS, & ACTIVITIES
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Member of the City Council Committee on Education Culture and Sports, Municipality of Palaio Faliro, Athens,
Greece
Chartered Economist
Associate Member of the Greek Franchise Association
Member: International Society of Franchising, European Academy of Management, Global Islamic Marketing
Association
06 By-Elected at the Council of Palaio Faliro through the Local Elections
Co-founder of the Nonprofit People’s Movement “Peaceflag.Gr-Every Balcony a Peace Flag” Accomplished Mass Media
Coverage
in
Ant1
TV
Channel,
Kathimerini
Newspaper,
Eleutherotupia
Newspaper
http://www.enet.gr/online/online_p1_text.jsp?c=112&id=12250964
Participated in the organization of the 19th Annnual International Society of Franchising Conference, London:
Westminster University