Increase the quality,
scale and economic
impact of your
online programs
FULLY CUSTOMIZABLE SOLUTIONS
THAT ADDRESS THE UNIQUE NEEDS
OF YOUR INSTITUTION
Ensure Institutional Sustainability in Rapidly
Changing Conditions
Leaders of today’s higher education institutions face a very different landscape than
their predecessors. The times when budgets ran deep and student applicants were
plentiful have been replaced by:
• Funding constraints, directly as reflected by budget shortfalls, cuts in state
support, and reduced financial support from alumni; and indirectly through
tuition constraints, affordability pressures and cuts in federal student aid1
• Increased competition for students1 from a host of competitive alternatives,
including for-profit institutions that recruit students from a broad
geographic base
• Capacity and physical limitations inhibiting the institution’s response to
student demands for more flexible and accessible learning solutions
• Troublesome student retention and completion rates, due in part to a lack
of course availability, which create a negative perception among existing
and prospective students
• Pressure to increase the quality and rigor of academic programs while
also increasing student success measures2
• Increased complexity of technology decisions and support requirements
needed to manage critical processes, workflow, data, and communications
Institutional leaders are increasingly turning to online program development as
a pathway to address many of these issues. Whereas the solution may be selfevident, the path forward may not be. That’s where Blackboard comes in.
1 The 2012 Inside Higher Ed Survey of College & University Presidents; © Inside Higher Ed, 2012
2 Ibid
Blackboard came in with an
objective perspective, and
what we got back from the
process was a very clear
revenue picture – from the
actual numbers to what
should be reinvested back
into the program. It’s given
us the leverage we need
to continue our online
development and
growth ourselves.
Sheri Rawls
Director of the Learning
Enhancement Center
The University of Southern Mississippi
Planning &
Development
Curriculum
& Courses
Enabling
Technologies
Capabilities
for& a Successful
Online Program
Vision
Program
Solution Design
Strategy
Marketing &
Recruiting
• Enabling Technologies: WeEnrollment
help you develop
a comprehensive
&
Market
ecosystem
that enables youFinancial
to more Aid
efficiently manage the
Research
Design
Development
We have developed a strategic approach built around the &
key
capa-
Support
institution–to-student technology relationship by assessing
bilities needed for a successful online program, and we customize
Learning
Opportunity &
Faculty Training
Brandcompetencies
&
Registration
&
your current
and investments.
Management
Capabilities
our solution to
your needs. We then
employ proprietary Systems
rubrics, &
& Development
Analysis
Partners
benchmarks and self-assessments to drive the process, define the
Marketing
Design
scale your marketing results—from targeting and engaging
Creative
24X7segments,
Help Desk to creating
the right
prospective student
& Collaboration
Development
messaging that resonates, to implementing effective lead
• Planning & Development: Shape an online learning program
generation initiatives, to enacting proactive outreach that
Operations
Course
that delivers
on your specific needs
and fulfills a well-defined
Systems
Development &
Design &
vision of your
unique e-learning experience.
Reporting
Delivery
Promotion &
Retention &
converts
interest to applications.
Lead Generation
Student Success
Integration
• Curriculum & Courses: From program design to course delivery
Orientation
• Marketing
& Recruitment: Our
services and support can
Strategy
Support
Business &
Instructional
Social Learning
solutions, and gauge
readiness to execute
against these capabilities:
Financial
Modeling
Student
Support
• Student Support: Ensure that students have the support they
need every
step of the way—from
inquiry to graduation—and
Admissions
Career
Management
&
and support,
we are prepared
to
assistSupport
you in developingSecurity
and &
Faculty
Compliance
Governance
Support
& CRM
Placement
foster
greater
student success
and satisfaction. delivering the best possible online learning experience.
Planning &
Development
Curriculum
& Courses
Enabling
Technologies
Marketing &
Recruiting
Student
Support
Vision &
Strategy
Program
Design
Solution Design
& Development
Market
Research
Enrollment &
Financial Aid
Support
Opportunity &
Capabilities
Analysis
Faculty Training
& Development
Learning
Management
Systems & Partners
Brand &
Marketing
Strategy
Registration &
Orientation
Support
Business &
Financial
Modeling
Instructional
Design
Social Learning
& Collaboration
Creative
Development
24X7 Help Desk
Operations
Design &
Reporting
Course
Development &
Delivery
Systems
Integration
Promotion &
Lead Generation
Retention &
Student Success
Management &
Governance
Faculty Support
Security &
Compliance
Admissions
Support & CRM
Career
Placement
Optimize Your Flexibility and Control
While other providers offer a “one-size-fits-all” solution, Blackboard offers a fully customizable range of industry-leading platforms,
services, and partnerships that address the unique vision, needs and timelines of your institution through:
• Flexible Engagement Models built around key capabilities
• Flexible Funding Models that address each client’s unique
needed for a successful online program that can be
needs and capacity to balance risk and align mutual
executed in any or all of the capabilities you need
incentives, including fee-for-service, revenue share, and
• Deep Portfolio of Solutions that ensures we have the
ability to support your needs throughout the entire
educational lifecycle
• Flexible Technology Solutions using either Blackboard
breadth of proprietary platforms or your own technology
investments and preferences
hybrid models
• Institutional Control via a partnership model and a division
of responsibility that provides a pathway for control, so you
become independent over the long-term
• Expertise and Best Practices from working with thousands
of client to foster collaboration between stakeholders
across diverse organizations
Our approach allows you to dramatically increase the quality, scale, and economic impact of your online programs—while reducing your
institutional risks through a trusted partnership.
2
An Experienced Partner in Online
Learning Solutions
As a pioneer in online learning, Blackboard has demonstrated its
dedication to improving every aspect of the education experi-
BLACKBOARD SOLUTIONS
ence. The drive to make a difference and lead the evolution of
education is at the core of what makes our deep portfolio of
solutions so effective.
• Platforms like Blackboard Learn™ with its 20M daily users,
Blackboard Collaborate™ delivering over 2.5B minutes of live
Platforms
Services
collaboration each year, Blackboard Connect™ and its billions of
messages delivered, Blackboard Analytics with its data model of
150 dimensions, 450 measures, and 22 fact tables, and more
• Services from our dedicated organization delivering Enterprise
Partners
& Strategy Consulting, Platform Consulting & Training, Managed
Hosting, Student Services, and Online Program Management
• Partners that represent the best-in-class educational
content, technologies and services, including McGraw-Hill,
Pearson, Kaltura, Cengage, Hobsons, and a growing base of
over 160 others
Working with a community of thousands of institutions and millions
of people globally, we have unmatched experience and organizational know-how. Our solution is built on best-practices from over
15 years of enabling online learning for 3,000 clients and delivering
more than 6,000 partner solutions—from individual training courses
to full-scale online program deployments. Further, we are a team
comprised of over 150 educators, technologists, service experts,
and management consultants which includes former vice-provosts,
deans, department chairs, directors of online learning, CIOs, enrollment and Financial Aid directors, and more.
LEARN MORE
Engaging Blackboard enables us
to make improvements that deliver
an immediate, engaging and
personalized services experience
to our students through a virtual
center, while allowing our current
staff to work more closely with
students on campus.
Tom Snyder
President
Ivy Tech Community College
To learn more about how Blackboard can help you go or grow
online, visit blackboard.com/opm; or, if you are already a Blackboard client, contact your Blackboard Account Representative.
blackboard.com • 650 Massachusetts Avenue, NW 6th Floor Washington, DC 20001 • 1.800.424.9299, ext. 4
Copyright © 2012. Blackboard Inc. All rights reserved. Blackboard, the Blackboard logo, BbWorld, Blackboard Learn, Blackboard Transact, Blackboard Connect, Blackboard Mobile,
Blackboard Collaborate, Blackboard Analytics, Blackboard Engage, Edline, the Edline logo, the Blackboard Outcomes System, Behind the Blackboard, and Connect-ED are trademarks or
registered trademarks of Blackboard Inc. or its subsidiaries in the United States and/or other countries. Blackboard products and services may be covered by one or more of the following
U.S. Patents: 7,493,396; 7,558,853; 7,816,878; 8,150,925
blackboard.com • 650 Massachusetts Avenue, NW 6th Floor Washington, DC 20001 • 1.800.424.9299, ext. 4
Copyright © 2012. Blackboard Inc. All rights reserved. Blackboard, the Blackboard logo, BbWorld, Blackboard Learn, Blackboard Transact, Blackboard Connect, Blackboard Mobile,
Blackboard Collaborate, Blackboard Analytics, Blackboard Engage, Edline, the Edline logo, the Blackboard Outcomes System, Behind the Blackboard, and Connect-ED are trademarks or
registered trademarks of Blackboard Inc. or its subsidiaries in the United States and/or other countries. Blackboard products and services may be covered by one or more of the following
U.S. Patents: 7,493,396; 7,558,853; 7,816,878; 8,150,925