The Largest International Trade Fair for Beauty Products,
Hair, Fragrances and Wellbeing in the Middle East
May 27 – 29, 2014
Dubai International Convention
and Exhibition Centre, UAE
www.beautyworldME.com
Simply gorgeous –
an ageless market that grows
even more attractive
If you were to paint a picture of the beauty market in the Middle East, it would be made up of a multitude of
brushstrokes and colours – such is its beauty and complexity.
As promising as it is vast, the future is bright for this region, if past performance and evolving market
dynamics are anything to go by. And nowhere are these factors better reflected than at Beautyworld Middle
East, the single most important trade show for the industry in the region.
In its 18th year, it remains the exhibition that everyone who matters in the beauty, hair, fragrance and wellness
industries looks forward to. Organised by the renowned Messe Frankfurt Group, the show continues to get
bigger and better. Be part of the next big thing: Beautyworld Middle East 2014.
2014 Show Profile
Date
: May 27 – 29, 2014
Venue
: Dubai International Convention and Exhibition Centre
Organiser
: Epoc Messe Frankfurt GmbH
Total Sqm
: 33,507 (2013 results)
Exhibitors
: 1,089 (2013 results)
Visitors
: 25,732 (2013 results)
Exhibition Timings : 10am – 7pm
“The quality of the visitors was very good and better than last
year’s. You should be here if you want to expand your business in
the Middle East.”
Siegfried Greiner, Managing Director, Greiner
“During the three-day event, we were able to connect major and
coveted buyers, retailers and distributors from the Middle East,
Europe and Asia with the prestigious brands we presented at
Elements Dubai. It was a great success! We are already planning
for a more comprehensive and larger Elements Dubai 2014.”
Ulrich Lang, Co-founder, Elements
2013 Special Highlights
Beautyworld Middle East Boutique
Elements Dubai
Walk of Beauty by Madi International
Nail It! by OPI and Nazih Group
Hair Education by MyHairDressers.com
Face It! by Evagarden
Fragrance Station
The Spa and Salon Management Summit
Facts forward – Encouraging
numbers that paint a pretty picture
The Beauty and Personal Care market continues to flourish, particularly in the Middle East region where
there is a high propensity for all things beauty related.
Spending continues to grow across the Middle East and Africa region where Saudi Arabia and the UAE
are leading the field, with expected CAGRs to 2017 of 5.4% and 7.1% respectively. This will bring the
MEA region’s total beauty market size to an estimated US$ 29.4 bn worth by 2017.
“Beautyworld Middle East has been the right place in the MENA
market for the beauty industry. We’ve been exhibiting since
the beginning, we never miss it. Every year we increase our
space because we have a lot of potential and so many different
categories – hair care, skin care, nail care, perfumes, colour
cosmetics, manufacturing, education.”
Nazih Hamid, CEO, Nazih Group
Market facts and figures
The most significant categories in value terms
in the Middle East and Africa (MEA) include
Mass & Premium Cosmetics, Skin Care,
Hair & Nails, Fragrances and Spa.
1) Mass & Premium Cosmetics
Mass Cosmetics is by far the largest category
across the region with Iran leading the way
with an estimated market value of US$ 2.2
mn in 2013 and Saudi Arabia coming next
with a market reach of US$ 1.7 mn.
Algeria, Egypt, Iran, Morocco, Saudi Arabia
and the UAE are amongst the market
leaders for Colour Cosmetics. When looking
at Premium Cosmetics, Saudi Arabia leads
the way, set to reach a market value of
US$ 2.1 mn by 2017.
Nail Care has become a very significant
category in recent years. In 2012, for the
fifth year in a row, nail polish was the
fastest growing category, replacing
lipstick as the go-to product in times
of economic decline.
4) Fragrances
The Fragrance sector is big business in the
MEA with its market value in Saudi Arabia
alone to be worth US$ 1.8 bn by 2017,
enjoying a per capita spend of just over
US$ 56. In the UAE, the market is expected
to reach US$ 307 mn with a projected per
capita spend of almost US$ 35. This is in
comparison to the US whose per capita
spend is only expected to reach US$ 19
during the same period.
2) Skin Care
Between 2007 and 2012, skin care values in
the MEA region rose from about US$ 1.6 bn
to US$ 2.4 bn, equating to a CAGR of 8.8%.
This compares to a CAGR of 3.1% for the
global market during the same period.
Skin Care in the GCC alone more than
doubled in market value between 2007 and
2012 to be worth US$ 797.7 mn in 2012.
3) Hair & Nails
The Hair Care market in MEA was worth
US$ 5.6 bn in 2012 with the Saudi market
estimated to reach US$ 708 mn by 2017 and
the UAE market set to register a 27% jump
to reach a value of US$ 175 mn by 2017.
5) Spa
The Spa industry is serious business in the
region with the UAE leading the way. In the
UAE alone, the Spa market was estimated
to reach US$ 349.6 mn in 2013, a 15%
increase in only two years. A further growth
of 33.3% is expected between 2012 and
2017, highlighting the massive potential
which still exists in this sector.
“We are happy that we have made a lot of deals with
international customers. You can meet buyers, distributors
and key players from all over the world at Beautyworld
Middle East.”
Ali Hachem, Managing Director, Cosmetica
Top to toe – leaving no product
group uncovered
With more than a thousand exhibitors spread across an area greater than 33,000 square
metres, Beautyworld Middle East in 2013 presented a comprehensively diverse selection
of products across the hair, cosmetics, skin care, fragrance, accessories, wellness and spa
categories. And 2014 is set to be even bigger.
The spectrum even extends to include professional equipment, machinery, packaging and raw
materials, making it a trade show with an emphatic focus on everything that matters to the
industry it proudly represents.
Five core product groups
are represented at the show
Hair, Nails and Accessories
Cosmetics and Skin care
Machinery, Packaging and Raw Materials
Professional Equipment and Spa
Fragrance
Benefits of exhibiting
Meet new business partners, find new markets
Boost brand recognition
Enhance your sales cycle
Improve your industry knowledge
Increase your market share, monitor your competitors
“We did meet our target this year. The grouping of countries is perfect and
the layout was amazing. We did find customers and distributors we never had
before. We made a deal with four international distributors around the world.”
Gokhan Ceylan, Plant Manager, Farmasi
“The industry is getting much more advanced. Many more educated people are
investing in this industry. We’re seeing that more small chains are being well
managed by HR, Accounting, Finance and this is something very new. Many of the
salons and the spas have professional advertisements and PR. Those are all very
important elements which we are seeing. I can tell you that the market is getting
much more developed. Competition is more, but this is good.”
Mohammed Madi, President, Madi International
An enviable profile: Why the best
exhibit at Beautyworld Middle East
The 2013 show hosted 1089 exhibitors from 51 countries –
a staggering 32% increase over the previous year
While facts and figures are clear indicators why this trade show surges forward each year,
its reputation and cachet cannot be quantified. A potent mix of attraction, appeal and a
solid business proposition draws in participants from every facet of the beauty and wellness
industries. Needless to say, these exhibitors understand the business potential of this trade
show, and make it an integral part of their strategy every year.
Regional breakdown of exhibitors
D
E FG
A
C
A
B
C
D
E
F
G
31%
30%
29%
7%
1%
1%
1%
Interest in exhibiting again at the show
Middle East
Asia
Europe
North America
Africa
Australia
South America
B
“We have been in this market for more than
30 years and have therefore gathered great
expertise about the local preferences. The
participation has been very exciting and
rewarding for us. We are definitely looking
forward to next year’s exhibition.”
Jürg Koller, CEO, LUZI AG
B
A 94% Certainly/
Most likely
B 6% Undecided
A
“For us Beautyworld Middle East is the most important exhibition, as most of the key
players in this industry are here. Beautyworld Middle East is where business is.”
Najmaldien A. Al-Anesi, Business Development Manager,
Saudi Perfume & Cosmetics Company Limited
Glamorously global appeal:
Why visitors come from near and far
In 2013, Beautyworld Middle East engaged visitors
from 113 countries – 25,732 to be precise.
That’s a phenomenal 16% increase over 2012 figures.
Beautyworld Middle East gathers:
• Buyers / Dealers
• Manufacturers
• Retailers / Wholesalers
• Importers / Exporters
• Distributors
• Hotel / Spa Developers
• Consultants / Trainers
• Cosmetologists
• Trade Associations,
Government Agencies
and Media
Visitors‘ reasons for attending the show
(all figures in %)
40
Initiate new business relations
22
View/get to know innovations, new developments
21
Prepare purchasing decisions
20
Conduct purchases
View/get to know product variants
19
Exchange experience
19
Compare competitors
18
Cultivate existing business relations
18
16
Achieve an overall impression of the market situation
0
Regional breakdown of visitors
F
G
A
B
C
D
E
F
G
E
D
C
A
B
Kawthar Makahla, Founder, Be Connected and KOKO Nail
17
Expand specialist knowledge
59% UAE
12% GCC
7% Iran
7% Asia
6% Rest of Middle East
6% Europe
3% Africa, Australia,
North America,
South America
10
20
“The year 2013 at Beautyworld Middle East was a success for KOKO
Nail and Be Connected. The show helped us in many ways, especially
by introducing us to interested trade buyers from around the world.
Being the only beauty trade show for the region, the show gave us the
opportunity to ‘Express Our Ideas’ to the world. It is definitely a quality
show with very interested quality buyers.”
30
40
A captivated audience: Quality visitors
who seek out your products
Visitors to Beautyworld Middle East are characterised by a desire to transact, an openness
to innovation and the ability to place substantial orders. They collectively represent every
intricate aspect of the beauty and wellness industries: from make-up artists and hair
stylists who could potentially be de facto ambassadors for your brand, to big buyers who
want to place substantial business with you.
Overall assessment of show by visitors
Visitors’ main areas of interest at Beautyworld Middle East
(all figures in %)
B
Cosmetics
A 97% Extremely
satisfied/
Satisfied
B 3% Dissatisfied
46
Fragrance
35
Skin care
35
30
Hair
20
Nails
19
Healthcare
17
Anti-ageing
Spas
15
Toiletries
15
Salon and spa equipment and furnishings
13
Wellness
13
A
9
Fitness
Tanning
6
Dental
6
7
Others
0
10
20
30
“We are the first company in the world that has obtained a halal certification for
perfume. It has never been done before and it took us about two years of work
to create perfumes that are qualifying for halal certification. Of course we did our
homework and we did some research and we found out that the Muslim communities
around the world are very heavy users of perfume and of course it is a very big
potential target audience with business connections. We are here in Dubai now for
the first time at this exhibition with our partner MICA Cosmetics, and we do hope that
we get very very good business in the entire Muslim region and the Middle East but
we will make Dubai the hub for this entire region.”
Hermann J. Portner, President & CEO, Atelier des Parfums
40
50
“As always, Beautyworld Middle East has proved a huge success for the French
companies who were particularly happy with the number and quality of visitors from
a large number of countries. As a result, many contracts have been signed during
the show. We have put an extra effort on improving the design of the French Pavilion
notably with an impressive Arc de Triomphe and we have been rewarded with lots
of praise from both our visitors and our exhibitors. For all these reasons, we will
undoubtedly come back next year with another large and beautiful French Pavilion at
Beautyworld Middle East.”
François Sporrer, Director, UBIFRANCE Middle East
Beautyworld Middle East 2013
Show Highlights
From Elements, which presented top-tier fragrance brands, to
Organic Monitor with their natural and organic cosmetics workshops,
Beautyworld Middle East always presents three days of immensely
valuable opportunities to explore, compete and learn.
Beautyworld Middle East
Boutique
Walk of Beauty by
Madi International
This specialised hall was dedicated to
showcasing exceptionally luxurious products
across cosmetics, skin-care, make-up and more.
Here, beauty retailers had the opportunity to
experience some of the world’s most exclusive
products under one roof, many of which sought
representation and retail & trade opportunities
across new markets.
Walk of Beauty, organised in conjunction
with Madi International, was back for the 8th
consecutive year, featuring the most talented
professional hairdressers and make-up artists
from the GCC region performing live on stage
in an interactive and electrifying environment.
Elements Dubai
Elements – the premier U.S. meeting ground for
industry leaders, buyers and brands within the
niche fragrance category – presented various
top-tier brands at the top of the fragrance
and beauty game. Visitors interacted with the
brands’ key representatives to capitalise on their
presence at the show.
Nail It! by OPI and
Nazih Group
With a fresh, new look, Nail It! by OPI
returned with the definitive nail competition
in the region. The competition was full of
new categories and was open to a wider
range of skill levels.
Face It! by Evagarden
In collaboration with Enigma Beauty Group,
Face it! by Evagarden was a competition that
recognised and awarded the region’s leading
makeup artists across all categories of makeup.
Hair Education by
Salon Educators
With 3 dedicated zones over 75sqm,
internationally renowned online educator
MyHairDressers.com (MHD) and leading Middle
East hairdressing experts, Salon Educators
demonstrated the unique and highly effective
hairdressing training offered by MHD and its
globally-lauded key contributors.
Fragrance Station
Visitors had the opportunity to sample various
fragrances on display at the popular Fragrance
Station, located in Hall 3.
Spa & Salon
Management Summit
Two exclusive conferences for the Spa and
Salon industries were held during the show,
namely the Spa Management Summit and the
Salon Management Summit, which featured
stimulating discussions and valuable insights
into the business of beauty.
And much more!
Log on to www.beautyworldME.com to
keep up to date on new and exciting show
developments.
Mark our next show
dates in your calendar:
May 27 – 29, 2014
2013 Sponsors and Supporters
Platinum Sponsor:
Media Partners
Gold Sponsors:
Silver Sponsors:
Walk of Beauty Organisers:
Face It! Sponsors:
Nail It! Sponsors:
About the Organiser
Messe Frankfurt is one of the world’s leading trade show organisers with 536.9* million euros
in sales and 1,833* active employees worldwide. The Messe Frankfurt Group has a global
network of 28 subsidiaries and approximately 50 international Sales Partners, giving it a
presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take
place at more than 30 locations around the globe. In 2012, Messe Frankfurt organised 109 trade
fairs, of which more than half took place outside Germany.
Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to
ten exhibition halls and an adjacent Congress Centre. The company is publicly owned, with the
City of Frankfurt holding 60 percent and the State of Hesse 40 percent.
For details concerning participation as an exhibitor, visitor or sponsor, please visit our website
at www.beautyworldME.com or contact us directly at beautyworld@uae.messefrankfurt.com
*2012 figures.
EPOC Messe Frankfurt GmbH
PO Box 26761, Dubai, UAE
Tel +9714 389 45 00
Fax +9714 358 55 22
beautyworld@uae.messefrankfurt.com
www.beautyworldME.com