Consumer Products
Beauty Retailing Through
U.S. Department Stores
A comprehensive analysis of the department stores purchase channel, providing an accurate, detailed
examination of the competitive landscape at the retail level. Sales performance for the channel as a
whole and by subclass (specialty such as Neiman Marcus, traditional such as Macy’s and low-end
stores such as Kohl’s) is provided for 27 product categories.
Table of Contents
CHANNEL DEVELOPMENTS:
A brief summary of market activity and key
trends that affected the channel during the
past five years.
PROMOTIONAL ACTIVITY:
A discussion of strategies and campaigns used
by retailers to spur sales.
TOTAL TRADE CLASS SALES:
A review of overall purchase channel sales and
a description of subclasses within the channel.
SALES BY SUBCLASS:
An overview of sales, developments, and key
trends in the channel’s subclasses.
ROLE OF COSMETICS AND TOILETRIES:
A description of sales at the manufacturers’ and
retail level by product category and subclass.
FUTURE OUTLOOK:
A forecast of the channel’s U.S. cosmetics and
toiletries sales and growth, with commentary on
issues and trends likely to influence the performance of the channel and its various categories
in the future.
This report will address:
What are the competitive threats to the
department store channel’s beauty business?
How are department store retailers engaging
consumers with promotions and social media
to drive in-store sales?
How important are beauty sales to the
channel as a whole?
What does the future hold?
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