A richly fragrant
heritage
Contact Us: SAPG (Swiss Arabian Perfumes Group) P.O. Box 1615, Sharjah, U.A.E.
Tel.: +971 6 5774451 Fax: +971 6 5774793 Email: info@sapguae.com Website: www.swissarabian.com
Toll free: 800 6177
No facet of contemporary lifestyle
is more intricately linked to history
and tradition than perfumes.
Inspired by a
glorious
tradition
The Queen of Sheba, famous for presenting King
Solomon with a caravan of precious stones and
spices in Holy Jerusalem, is thought to have come
from Saba, a powerful incense-trading kingdom
located in present-day Yemen. In about 450 BC
Herodotus wrote, “This is the one country in the
world where frankincense grows, and myrrh, and
cassia, and cinnamon and labdanum...the whole
country exhales a more than earthly fragrance".
Many centuries later, a young entrepreneur from
Yemen, Hussain Adam Ali, would carry on the rich
tradition of this ancient land, and provide the very
best in Arabian fragrance and incense.
Quality, trust and integrity
are epitomised in every
product we manufacture,
every brand we offer and
every service we render.
Message from the Chairman
Swiss Arabian Perfume Group’s epic journey began
almost 4 decades ago with an ambitious dream to
establish the region’s first indigenous world-class
perfume house. Over the years we have made
phenomenal strides as a team, transforming the
most demanding challenges into the most lucrative
opportunities and creating lasting value for all our
stakeholders.
Today, as we look back, we can take justifiable pride
in our unstinting commitment to pursue and achieve
the goal of being the pre-eminent Arabian perfume
retailer of choice for consumers in the Gulf region
and beyond.
Over the years we have seen the metamorphosis of
styles, rapid evolution of consumer tastes, dramatic
shifts in demographic patterns and fluctuating
market conditions, and have met each challenge
with resilience. We have excelled with our ability to
adapt and learn being our greatest strength. We have
consistently re-invented our brand through product
innovation, and by listening to our customers. This
has been our model for success, but through all
these changes, our promise has remained constant.
To bring to you, the customer, the best of what our
Arabian heritage has to offer, combined with the
best of Western technological advances.
Hussain Adam Ali
Chairman
future
drawing inspiration
Powering towards the
from the past
Our Directors
Nabeel H. Adam Ali
Nader H. Adam Ali
Director
Director
Building a
legacy
In the early seventies, the discovery of petroleum
transformed the Gulf countries into booming
economies. Foreseeing a prosperous future in the
newly-formed federation, United Arab Emirates,
Hussain Adam Ali decided to establish the
country’s first perfume manufacturing company in
collaboration with Swiss perfumery giant, Givaudan
Roure, the latter providing technical expertise and
know how to the fledgling new Arabian perfume
house. Thus, this alliance between an Arab. pioneer
and a European perfumery giant gave birth to Swiss
Arabian Perfumes Group (SAPG).
Nearly forty years on, Hussain Adam Ali’s two
sons carry on the responsibility of keeping this
Arabian legacy alive, and expanding the
company to new horizons.
Pioneers to
Perfectionists
What started as a simple trading house with only
three employees, is now a thousand strong company
with functional “experts” in every area of perfume
making. Using the most advanced machinery with a
highly qualified quality assurance staff allows us to
maintain an edge. The resultant depth of our
experience in creating trendsetting perfumes is
without parallel amongst our peers.
Add to this our stringent adherence to ISO 9000
standards, SAPG being the only perfume company
to achieve this distinction in the region, and you
have superior quality products that meet the
highest level of customer expectation.
However, the art of perfume making is not all
science. While we use in-depth market research
and analysis to identify new trends, and even more
sophisticated technology to assure the quality, the
one thing that is impossible to replicate is our
perfect sense of smell & design. That perfection is
a reflection of our passion for perfumes and the
pioneering spirit which has made us leaders in this
arena for nearly four decades.
Scent of
Success
T od ay, SAP G i s one of th e Gu lf’s leadin g
p e r f um e h ouse s wi th se v e ral m a jo r b r an ds to
it s c re d i t - Sh i rle y May, Alta Moda, Sapil an d
of course , Swi ss Arabi an, th e flagship b r an d.
The
Group
owns
and
m an ages
fo u r
s t a t e - of- th e - art m anufacturi ng facilities, an d
p r od uce s ov e r 3 0 m i l li on uni ts o f per fu mes
a n n u all y for d i sce rni ng customer s in o ver
80 co u n tr ies acr o ss the w o r ld.
An d w hile each b r an d ser ves a di st i n c t
segmen t o f co n su mer s an d scr ipts i t s o wn
su ccess sto r y thr o u gh differ en t distr i b u t i o n
chan n els, they all dr aw u po n the same h i g h
levels o f exper tise an d passio n to deliv e r t h e
per fect
fr agr an ce
to
our
cu st o m e rs.
Timeless
fragrances
One of the most coveted essential oils comes from
the Aquilaria tree, also known as the Agarwood
tree. This species of trees is found mostly in South
East Asia and its oil can fetch a price higher than
that of gold. Ood, as it is referred to in the Middle
East, has been used for thousands of years, and is
highly prized by local Arabs as the ultimate natural
perfume. At Swiss Arabian, we stock only the finest
oods and dehn el oods (essence of ood) that have
been meticulously collected from across South East
Asia, and meet our exacting standards.
We also carry other exquisite natural perfumes
that mesmerise the senses like Amber, Rose,
Sandalwood
oil,
Musk,
Saffron
and
Jasmine, to name a few. Customers can choose to
indulge themselves with these fragrances in their
pure form, or in blends called Mukhalats, or in
incense known as Bakhoors.
With the boundaries of perfume markets fast
dissolving, fusion products and western perfumes
have also begun to define new customer tastes.
Pioneering this cross-cultural trend, Swiss Arabian
continues to innovate through new scents and
packaging, with bestsellers like Kashkha, Mukhalat
Malaki, Fadeitak and Rakaan, winning over the most
demanding perfume lovers all over the world.
WINNER
Fragrance of the Year 2012
Arabian Popular Appeal
Female Category
WINNER
Fragrance of the Year 2011
Arabian Popular Appeal
Female Category
Retail
evolution
Swiss Arabian is the flagship brand of the group
and its expressions of exceptional quality are
distributed primarily through our own outlets. The
first Swiss Arabian branded retail outlets started
operations in 1980 at the historic Souk Murshid
Dubai, where patrons explored the finest Arabian
perfumes in an outdoor souk environment.
These outdoor souks served as the primary
distribution channel to customers well until the
late 1990s. However, with the advent of the
modern shopping mall, the Gulf, and Dubai in
particular, lead the way to a new revolution in
shopping. The huge Hyper markets, with their
magnificent food courts, entertainment areas and
hundreds of prime retailers from every category of
business, were an immediate draw to a rapidly
growing and affluent society. These Mega Malls are
being built at unprecedented speed to serve the
insatiable shopping appetite that has become the
hallmark of Dubai’s fame.
Swiss Arabian has taken advantage of this massive
new Gulf-wide trend by expanding aggressively
across two main segments: the kiosk concept, and
the stand-alone showroom concept. The former
concept is well-suited to consumers who want
affordable perfumes in an efficient and convenient
format. Meanwhile, the showroom concept caters to
customers who want that extra bit of service,
product range and quality, in a luxurious and
inviting setting.
Footprint of
excellence
Swiss Arabian’s stunning retail showrooms are
fabulously designed with traditional Arabian
architecture and colours to reflect the magnificent
heritage of the brand.
The elegance of the
showrooms is accentuated with stylish contemporary
elements to portray the company’s innovative and
modern approach. Likewise, the kiosks also follow
the same brand guidelines as the showroom but
are designed to be efficient, and yet
look distinctive.
By the end of 2013, Swiss Arabian branded outlets
will number over 110 with locations in some of the
most prestigious shopping destinations in the region.
We are proud to be associated with most of the
leading Mall owners in the region; Majid Al Futtaim
Malls, Emaar, Nakheel, Emke Group, Arabian Center,
Dubai Festical City and Mohammad Al Habib, to name
a few.
“We opened the first Swiss Arabian franchise in Morocco and now exploring North Africa & Europe”
Extraordinary retail
experiences
Over 300 dedicated young men and women at Swiss
Arabian’s retail outlets are united by a single vision
to offer customers the most exemplary shopping
experience. Each Swiss Arabian showroom is
tastefully designed, with designated areas for each
product category.
Islamic motifs adorn the shop, and ornamental
hand-painted silk lamps remind us of a bygone era.
You can sit on the beautifully handcrafted chairs or
browse at your own pace. In either case, you will
certainly be pampered by our well-trained
customer service staff.
A world of
exquisite choices
Bakhoor/Muattars/Mabsoos (Arabian incense)
Bakhoor Kashkha
Bakhoor Malaki
Bakhoor Bait Al Arab
Bakhoor Al Rahma
Bakhoor Kholasat Al Ood
Kashkha Muattar
Malaki Muattar
Muattar Durrat Al Khaleej
Bakhoor Kan Zaman
Mabsoos Lailat El Umor
Mabsoos Ahla Khabar
Dukhoon Al Haram
Muattar Angham Dhahabi
Muattar Angham Fedhi
Concentrated Perfume Oils
Daeeman
Maysoon
Attar Mubakhar
Zahra
Noora
Shadha
Kashkha
Mukhalat Malaki
Ahlam
Hayfa
Jameela
Al Ayam
Dehn El Ood
Dehn El Ood Nashwa
Dehn El Ood Seufi
Dehn El Ood Ghalib
Dehn El Ood Cambodi
Dehn El Ood Biladi
Dehn El Ood Mubakhar
Dehn El Ood Mubarak
Dehn El Ood Fakham
Dehn El Ood Malaki
Oriental Eau De Parfum
Mulham
Hoor
Shaghaf Men
Shaghaf Women
Fawaz
Habiba
Al Waseem
Nouf
Nawaf
Al Amaken
Fadeitak
Kashkha
Makhalat Malaki
Rakaan
Rawnaq
Habeitak
Khateer
Roohi Fedaak
Li Ayunik
Rasheeqa
Hamsah
Western Eau De Parfum
Edge Men
Edge Women
Class
Faith
Kage
Spirit
Fantasy
Pure Moments
Farash
Faith
Pure Moments
Kashkha
Habiba
Laylati
Gift Sets
Kashkha Gift Set
Malaki Gift Set
Nouf Gift Set
Faith Gift Set
Rakaan Gift Set
Pure Moments Gift Set
Wax Cream
Kashkha Wax Cream
Malaki Wax Cream
Beyond the
horizon
As we look ahead, the potential for Swiss Arabian’s
expansion remains extremely bright. In the near
term, our focus will remain firmly fixed on the
Arabian Gulf, with Saudi Arabia being the most
lucrative expansion opportunity for us. We will
continue to add shops in both our formats - kiosks
and stand-alone showrooms. And in the long term,
we will look at franchising opportunities both here
in the Gulf and further abroad. New product
innovation will remain the cornerstone of our
future strategy and will be supported by an
aggressive media budget. Other marketing
initiatives, such as focussing on customer loyalty
and staff training will also be an integral part of our
strategy and will ensure that we remain the leading
Perfume House in the region for the foreseeable
future.
‫ان ﻣﺴﺘﻘﺒﻞ ﺳﻮﻳﺲ ارﺑﻴﺎن وﻓﺮص ﺗﻮﺳﻌﻬﺎ اذا‬
‫ﻫﻨﺎك ﻣﺤﺎدﺛﺎت ﻟﻔﺘﺢ ﻣﻌﺎرض أﺧﺮى ﻓﻲ ﺷﻤﺎل‬
‫ﻧﻈﺮﻧﺎ اﻟﻰ اﻻﻣﺎم ﻳﺒﺪو ﻣﺸﺮﻗﺎ‪ .‬ﻧﺮﻛﺰ ﻓﻲ اﻟﻤﺪى‬
‫اﻓﺮﻳﻘﻴﺎ وأوروﺑﺎ‪ .‬إن اﻻﺑﺘﻜﺎر ﻳﻌﺘﺒﺮ ﺣﺠﺮ اﻟﺰاوﻳﺔ‬
‫اﻟﻘﺮﻳﺐ ﻋﻠﻰ ﻣﻨﻄﻘﺔ اﻟﺨﻠﻴﺞ ﺣﻴﺚ ﺗﻤﺜﻞ اﻟﻤﻤﻠﻜﺔ‬
‫ﻻﺳﺘﺮاﺗﻴﺠﻴﺘﻨﺎ اﻟﻤﺴﺘﻘﺒﻠﻴﺔ وﺳﻮف ﻳﺪﻋﻢ ﺑﺤﻤﻠﺔ‬
‫اﻟﻌﺮﺑﻴﺔ اﻟﺴﻌﻮدﻳﺔ اﻛﺒﺮ ﻓﺮص اﻟﺘﻮﺳﻊ ﻟﻨﺎ‪ .‬ﺳﻮف‬
‫اﻋﻼﻣﻴﺔ ﻣﻜﺜﻔﺔ‪ .‬ﻛﺬﻟﻚ ﺳﻮف ﺗﺸﻜﻞ ﻣﺒﺎدرات‬
‫ﻧﺴﺘﻤﺮ ﻓﻲ ﺗﻮﺳﻴﻊ اﻋﻤﺎﻟﻨﺎ ﺳﻮاء ﻓﻲ ﺷﻜﻞ اﻛﺸﺎك‬
‫اﻟﺴﻮق اﻻﺧﺮى ﻣﺜﻞ اﻟﺘﺮﻛﻴﺰ ﻋﻠﻰ وﻻء اﻟﻌﻤﻼء‬
‫او ﻣﻌﺎرض‪ .‬أﻣﺎ ﻋﻠﻰ اﻟﻤﺪى اﻟﺒﻴﻌﺪ ﻓﺎﻧﻨﺎ ﻧﺪرس‬
‫وﺗﺪرﻳﺐ اﻟﻤﻮﻇﻔﻴﻦ ﺟﺰء ﻻ ﻳﺘﺠﺰأ ﻣﻦ اﺳﺘﺮاﺗﻴﺠﻴﺘﻨﺎ‬
‫ﻓﺮص ﻣﻨﺢ اﻟﻮﻛﺎﻻت ﺳﻮاء ﻓﻲ ﻣﻨﻄﻘﺔ اﻟﺨﻠﻴﺞ او‬
‫وﺳﻮف ﻧﺤﺮص ﻋﻠﻰ ﻣﻜﺎﻧﺘﻨﺎ ﻛﺒﻴﺖ ﻋﻄﻮر راﺋﺪ ﻓﻲ‬
‫ﺧﺎرﺟﻬﺎ‪ ،‬ﺣﻴﺚ ﻓﺘﺤﻨﺎ ﻣﺆﺧﺮا أول ﻣﻌﺎرﺿﻨﺎ ﺧﺎرج‬
‫اﻟﻤﻨﻄﻘﺔ ﻓﻲ اﻟﻤﺴﺘﻘﺒﻞ اﻟﻤﻨﻈﻮر‪.‬‬
‫ﻣﻨﻄﻘﺔ اﻟﺨﻠﻴﺞ ﻓﻲ اﻟﻤﻐﺮب ‪ ،‬وﻓﻲ ﻧﻔﺲ اﻟﻮﻗﺖ‬
‫ﻫﺪﻳﺔ ﻃﻘﻢ‬
‫ﻛﺸﺨﺔ ﻫﺪﻳﺔ ﻃﻘﻢ‬
‫ﻣﻠﻜﻲ ﻫﺪﻳﺔ ﻃﻘﻢ‬
‫ﻧﻮف ﻫﺪﻳﺔ ﻃﻘﻢ‬
‫ﻓﺎﻳﺚ ﻫﺪﻳﺔ ﻃﻘﻢ‬
‫راﻛﺎن ﻫﺪﻳﺔ ﻃﻘﻢ‬
‫ﺑﻴﻮر ﻣﻮﻣﻨﺘﺲ ﻫﺪﻳﺔ ﻃﻘﻢ‬
‫ﻛﺮﻳﻢ ﺷﻤﻌﻲ‬
‫ﻛﺸﺨﺔ ﻛﺮﻳﻢ ﺷﻤﻌﻲ‬
‫ﻣﻠﻜﻲ ﻛﺮﻳﻢ ﺷﻤﻌﻲ‬
‫اﻟﻌﻄﻮر اﻟﻐﺮﺑﻴﺔ اﻟﻤﺮﻛﺰة‬
‫إﻳﺪج ﻟﻠﺮﺟﺎل‬
‫إﻳﺪج ﻟﻠﻨﺴﺎء‬
‫ﻛﻼس‬
‫ﻓﺎﻳﺚ‬
‫ﻛﺎﻳﺞ‬
‫أﺳﺒﺮت‬
‫ﻓﺎﻧﺘﺎﺳﻲ‬
‫ﺑﻴﻮر ﻣﻮﻣﻴﻨﺘﺲ‬
‫ﻓﺮاش‬
‫ﻓﺎﻳﺚ‬
‫ﺑﻴﻮر ﻣﻮﻣﻴﻨﺘﺲ‬
‫ﻛﺸﺨﺔ‬
‫ﺣﺒﻴﺒﺔ‬
‫ﻟﻴﻠﺘﻲ‬
‫دﻫﻦ اﻟﻌﻮد اﻟﻨﻔﻴﺲ‬
‫دﻫﻦ اﻟﻌﻮد ﻧﺸﻮى‬
‫دﻫﻦ اﻟﻌﻮد ﺳﻴﻮﻓﻲ‬
‫دﻫﻦ اﻟﻌﻮد ﻏﺎﻟﺐ‬
‫دﻫﻦ اﻟﻌﻮد ﻛﻤﺒﻮدي‬
‫دﻫﻦ اﻟﻌﻮد ﺑﻼدي‬
‫ّ‬
‫ﻣﺒﺨﺮ‬
‫دﻫﻦ اﻟﻌﻮد‬
‫دﻫﻦ اﻟﻌﻮد ﻣﺒﺎرك‬
‫دﻫﻦ اﻟﻌﻮد ﻓﺨﻢ‬
‫دﻫﻦ اﻟﻌﻮد ﻣﻠﻜﻲ‬
‫اﻟﻌﻄﻮر اﻟﺸﺮﻗﻴﺔ اﻟﻤﺮﻛﺰة‬
‫ﺣﺒﻴﺒﺔ‬
‫اﻟﻮﺳﻴﻢ‬
‫ﻧﻮف‬
‫ﻧﻮاف‬
‫ا„ﻣﺎﻛﻦ‬
‫ﻓﺪﻳﺘﻚ‬
‫ﻛﺸﺨﺔ‬
‫ﻣﺨﻠﻂ ﻣﻠﻜﻲ‬
‫راﻛﺎن‬
‫روﻧﻖ‬
‫ﺣﺒﻴﺘﻚ‬
‫ﺧﻄﻴﺮ‬
‫روﺣﻲ ﻓﻴﺪاك‬
‫ﻟﻴﻮﻧﻚ‬
‫رﺷﻴﻘﺔ‬
‫ﻫﻤﺴﺔ‬
‫ﻣﻠﻬﻢ‬
‫ﺣﻮر‬
‫ﺷﻐﻒ ﻟﻠﺮﺟﺎل‬
‫ﺷﻐﻒ ﻟﻠﻨﺴﺎء‬
‫ﻓﻮاز‬
‫ّ‬
‫ﻣﻌﻄﺮ و ﻣﺒﺜﻮث‬
‫ﺑﺨﻮر‬
‫ﺑﺨﻮر ﻛﺸﺨﺔ‬
‫ﺑﺨﻮر ﻣﻠﻜﻲ‬
‫ﺑﺨﻮر ﺑﻴﺖ اﻟﻌﺮب‬
‫ﺑﺨﻮر اﻟﺮﺣﻤﺔ‬
‫ﺑﺨﻮر ﺧﻼﺻﺔ اﻟﻌﻮد‬
‫ّ‬
‫ﻣﻌﻄﺮ ﻛﺸﺨﺔ‬
‫ّ‬
‫ﻣﻌﻄﺮ ﻣﻠﻜﻲ‬
‫ّ‬
‫ﻣﻌﻄﺮ درّة اﻟﺨﻠﻴﺞ‬
‫ﺑﺨﻮر ﻛﺎن زﻣﺎن‬
‫ﻣﺒﺜﻮث ﻟﻴﻠﺔ اﻟﻌﻤﺮ‬
‫ﻣﺒﺜﻮث اﺣﻠﻲ ﺧﺒﺮ‬
‫دﺧﻮن اﻟﺤﺮم‬
‫ﻣﻌﻄﺮ أﻧﻐﺎم ذﻫﺒﻲ‬
‫ﻣﻌﻄﺮ أﻧﻐﺎم ﻓﻀﻲ‬
‫اﻟﻌﻄﻮر اﻟﺰﻳﺘﻴﺔ اﻟﻤﺮﻛﺰة‬
‫داﺋﻤ‰‬
‫ﻣﻴﺴﻮن‬
‫ّ‬
‫ﻣﺒﺨﺰ‬
‫ﻋﻄﺮ‬
‫زﻫﺮة‬
‫ﻧﻮرا‬
‫ﺷﺪا‬
‫ّ‬
‫ﻛﺸﺨﺔ‬
‫ﻣﺨﻠﻂ ﻣﻠﻜﻲ‬
‫أﺣﻼم‬
‫ﻫﻴﻔﺎء‬
‫ﺟﻤﻴﻠﻪ‬
‫ا—ﻳﺎم‬
‫ﺗﻮﻇﻒ ﺳﻮﻳﺲ أرﺑﻴﺎن اﻛﺜﺮ ﻣﻦ ‪ ٣٠٠‬ﻣﻮﻇﻒ ﺑﻴﻊ ﻣﻦ‬
‫اﻻﺳﻼﻣﻴﺔ اﻟﺘﻲ ﺗﺰﻳﻦ اﻟﻤﺤﻞ واﻟﻤﺼﺎﺑﻴﺢ اﻟﻤﺰﺧﺮﻓﺔ‬
‫ّ‬
‫ﺗﺬﻛﺮﻧﺎ ﺑﺎﻟﻌﺼﻮر اﻟﻘﺪﻳﻤﺔ‪ .‬ﻳﻤﻜﻨﻚ اﻟﺠﻠﻮس‬
‫ﻳﺪوﻳﺎ‬
‫ﻣﺸﺘﺮﻛﺔ وﻫﻲ ﺗﻘﺪﻳﻢ ﺗﺠﺮﺑﺔ ﺗﺴﻮق ﻧﻤﻮذﺟﻴﺔ‬
‫ﻋﻠﻰ اﻟﻜﺮاﺳﻲ اﻟﻤﻨﺤﻮﺗﺔ ﻳﺪوﻳﺎ أو اﻟﺘﺠﻮل ﻓﻲ‬
‫ﻟﻠﻌﻤﻼء‪ .‬ﺗﻢ ﺗﺼﻤﻴﻢ ﻛﻞ ﻣﻌﺮض ﻣﻦ ﻣﻌﺎرض‬
‫اﻟﻤﻌﺮض‬
‫ﻛﻼ‬
‫ﺳﻮﻳﺲ أرﺑﻴﺎن ﺑﺪﻗﺔ ﺑﺎﻟﻐﺔ ﺗﺮاﻋﻲ ﻛﻞ زواﻳﺎ ﻓﻴﻬﺎ‬
‫اﻟﺤﺎﻟﺘﻴﻦ ﺗﺠﺪ ﻣﻮﻇﻔﻲ اﻟﺨﺪﻣﺔ اﻟﻤﺪرﺑﻴﻦ ﺣﺎﺿﺮﻳﻦ‬
‫ﻃﺒﻴﻌﺔ اﻟﻤﻨﺘﺠﺎت واﻟﻤﺴﺘﻬﻠﻜﻴﻦ‪ .‬إن اﻟﺮﺳﻮﻣﺎت‬
‫ﻟﺨﺪ ﻣﺘﻚ ‪.‬‬
‫اﻟﺠﻨﺴﻴﻦ‬
‫ﻓﻲ‬
‫ﻣﺤﻼﺗﻬﺎ‬
‫ﺗﺠﻤﻊ‬
‫ﺑﻴﻨﻬﻢ‬
‫رؤﻳﺔ‬
‫وإﻛﺘﺸﺎف‬
‫أروع‬
‫اﻟﻌﻄﻮر‬
‫وﻓﻲ‬
‫إﺳﺘﻠﻬﻢ ﺗﺼﻤﻴﻢ ﻣﻌﺎرض ﺑﻴﻊ ﺳﻮﻳﺲ ارﺑﻴﺎن‬
‫اﻟﻌﺎم ‪ ٢٠٠٩‬ﺗﻮزﻋﺖ ﻣﺤﻼت ﺑﻴﻊ ﺳﻮﻳﺲ ارﺑﻴﺎن ﻓﻲ‬
‫اﻟﺮاﻗﻴﺔ اﻟﻌﻤﺎرة واﻻﻟﻮان اﻟﻌﺮﺑﻴﺔ اﻟﺘﺮاﺛﻴﺔ ﻟﺘﻌﻜﺲ‬
‫اﻛﺜﺮ ﻣﻦ ‪ ١١٠‬ﻓﺮع ﻓﻲ ارﻗﻰ ﻣﺮاﻛﺰ اﻟﺘﺴﻮق ﻓﻲ‬
‫اﻟﺘﺰام اﻟﻌﻼﻣﺔ اﻟﺘﺠﺎرﻳﺔ ﺑﺬﻟﻚ اﻟﺘﺮاث‪ .‬ﻛﺬﻟﻚ ﺗﻀﻢ‬
‫اﻟﻤﻨﻄﻘﺔ‪ .‬ان ﺷﺮاﻛﺘﻨﺎ ﻣﻊ ﻣﻄﻮري اﻟﻤﺮاﻛﺰ اﻟﺮاﻗﻴﺔ‬
‫ﺗﻠﻚ اﻟﻤﻌﺎرض ﺑﻌﺾ اﻟﻌﻨﺎﺻﺮ اﻟﻤﻌﺎﺻﺮة ﻟﺘﻌﻜﺲ‬
‫ﻓﻲ اﻟﻤﻨﻄﻘﺔ ﻣﺜﻞ ﻣﺮاﻛﺰ اﻟﻔﻄﻴﻢ‪ ،‬اﻋﻤﺎر‪ ،‬ﻧﺨﻴﻞ‪،‬‬
‫اﻟﻤﻔﻬﻮم اﻟﻤﺒﺘﻜﺮ واﻟﺤﺪﻳﺚ ﻟﻠﺸﺮﻛﺔ‪ .‬ﺗﺘﺒﻊ أﻛﺸﺎك‬
‫ﻣﺠﻤﻮﻋﺔ ام ﻛﻲ‪ ،‬ﻓﻴﺴﺘﻔﺎل ﺳﻴﺘﻲ ‪ ،‬ﻣﺮاﻛﺰ وﻣﺤﻤﺪ‬
‫اﻟﺒﻴﻊ ﻧﻔﺲ ﻟﻤﺴﺎت اﻟﻌﻼﻣﺔ اﻟﺘﺠﺎرﻳﺔ ﻓﻲ اﻟﻤﻌﺎرض‬
‫اﻟﺤﺒﻴﺐ ﻓﻲ اﻟﺴﻌﻮدﻳﺔ ﻋﻠﻰ ﺳﺒﻴﻞ اﻟﻤﺜﺎل ﻻ اﻟﺤﺼﺮ‬
‫ﻣﻊ إﺧﺘﻼﻓﺎت ﺑﺴﻴﻄﺔ ﻓﻲ اﻟﺘﺼﻤﻴﻢ‪ .‬وﺑﻨﻬﺎﻳﺔ‬
‫ﻟﻤﺎ ﻫﻲ ﻣﺼﺪر ﻓﺨﺮ ﻟﻨﺎ‪.‬‬
‫ﺗﻌﺘﺒﺮ‬
‫ﺳﻮﻳﺲ‬
‫ارﺑﻴﺎن‬
‫ﻫﻲ‬
‫اﻟﻌﻼﻣﺔ‬
‫اﻟﺮاﺋﺪة‬
‫اﻟﻤﺘﺴﺎرع وﺑﺬخ اﻟﻤﺠﺘﻤﻊ‪.‬‬
‫ﻟﻠﻤﺠﻤﻮﻋﺔ وﺗﻮزع ﺟﻮدﺗﻬﺎ اﻟﻤﺘﻤﻴﺰة ﻓﻲ ﻣﺤﻼﺗﻨﺎ‬
‫اﻟﺨﺎﺻﺔ‪ .‬ﺑﺪأ اول ﻣﺤﻞ ﺗﺠﺎري ﻟﺴﻮﻳﺲ أرﺑﻴﺎن ﻓﻲ‬
‫ﺗﻢ ﺗﺸﻴﻴﺪ ﻫﺬه اﻟﻤﺮاﻛﺰ اﻟﺘﺠﺎرﻳﺔ اﻟﻀﺨﻤﺔ ﺑﺴﺮﻋﺔ‬
‫اﻟﻌﻤﻞ ﻓﻲ اﻟﻌﺎم ‪ ١٩٨٠‬ﻓﻲ ﺳﻮق ﻣﺮﺷﺪ ﺑﺪﺑﻲ ﺣﻴﺚ‬
‫ﻗﻴﺎﺳﻴﺔ ﻟﺘﻠﺒﻴﺔ اﻟﺮﻏﺒﺔ اﻟﻤﺘﺰاﻳﺪة ﻟﻠﺘﺴﻮق اﻟﺘﻲ‬
‫اﻛﺘﺸﻒ اﻟﻌﻤﻼء اﻓﻀﻞ اﻟﻌﻄﻮر اﻟﻌﺮﺑﻴﺔ ﻓﻲ ﺑﻴﺌﺔ‬
‫اﺻﺤﺒﺖ ﻃﺎﺑﻊ ﺷﻬﺮة دﺑﻲ‪ .‬اﺳﺘﻔﺎدت ﺳﻮﻳﺲ ارﺑﻴﺎن‬
‫اﻟﺴﻮق اﻟﺨﺎرﺟﻲ‪.‬‬
‫ﻣﻦ ﻫﺬا اﻻﺗﺠﺎه اﻟﺠﺪﻳﺪ اﻟﺬي اﻧﺘﺸﺮ ﻓﻲ اﻟﺨﻠﻴﺞ‬
‫ﺑﺘﻮﺳﻴﻊ‬
‫ﺷﻜﻠﺖ‬
‫اﻻﺳﻮاق‬
‫اﻟﺨﺎرﺟﻴﺔ‬
‫ﻗﻨﺎة‬
‫ﺗﻮزﻳﻊ‬
‫اﻋﻤﺎﻟﻬﺎ‬
‫ﻋﺒﺮ‬
‫رﺋﻴﺴﻴﻴﻦ‬
‫ﻗﻄﺎﻋﻴﻦ‬
‫ﻫﻤﺎ‪:‬‬
‫أوﻟﻴﺔ‬
‫ﻣﻔﻬﻮم اﻻﻛﺸﺎك وﻣﻔﻬﻮم اﻟﻤﻌﺎرض اﻟﻤﺴﺘﻘﻠﺔ‪.‬‬
‫ﻟﻠﻌﻤﻼء ﺣﺘﻰ ﻧﻬﺎﻳﺔ اﻟﻌﺎم ‪ .١٩٩٠‬ﻳﻌﺘﺒﺮ ﻇﻬﻮر ﻣﺮاﻛﺰ‬
‫ﻳﻼﺋﻢ اﻟﻤﻔﻬﻮم اﻻول اﻟﻤﺴﺘﻬﻠﻜﻴﻦ اﻟﺬي ﻳﺮﻏﺒﻮن‬
‫اﻟﺘﺴﻮق اﻟﺤﺪﻳﺜﺔ ﻓﻲ اﻟﺨﻠﻴﺞ ودﺑﻲ ﻋﻠﻰ وﺟﻪ‬
‫ﻓﻲ اﻟﺤﺼﻮل ﻋﻠﻰ ﻋﻄﻮر ﻓﻲ ﺷﻜﻞ ﻓﻌﺎل‬
‫اﻟﺨﺼﻮص ﺛﻮرة ﻓﻲ ﻋﺎﻟﻢ اﻟﺘﺴﻮق‪ .‬إن ﻣﺮاﻛﺰ‬
‫وﻣﻨﺎﺳﺐ‪ .‬ﻳﺨﺪم ﻣﻔﻬﻮم اﻟﻤﻌﺎرض اﻟﻌﻤﻼء اﻟﺬﻳﻦ‬
‫اﻟﺘﺴﻮق اﻟﻜﺒﻴﺮة وﻣﺎ ﺗﻀﻤﻪ ﻣﻦ ﻣﻄﺎﻋﻢ راﻗﻴﺔ‬
‫ﻳﺮﻏﺒﻮن‬
‫اﻟﻤﻨﺘﺠﺎت‬
‫وﻣﺮاﻓﻖ ﺗﺮﻓﻴﻪ واﻟﻤﺌﺎت ﻣﻦ اﻟﻤﺤﻼت اﻟﺘﺠﺎرﻳﺔ‬
‫واﻟﺠﻮدة ﻓﻲ ﺷﻜﻞ ﻓﺨﻢ وﺟﺬاب‪.‬‬
‫ﺑﻜﺎﻓﺔ ﺗﺨﺼﺼﺎت اﻟﺘﺠﺎرة ﺗﺸﻴﺮ ﺑﻮﺿﻮح اﻟﻰ اﻟﻨﻤﻮ‬
‫ﻓﻲ‬
‫ﺧﺪﻣﺔ‬
‫اﺿﺎﻓﻴﺔ‪،‬‬
‫ﺗﻌﺪد‬
‫‪WINNER‬‬
‫ﺍﻟﻔﺎﺋﺰ‬
‫ﺍﻟﻌﻄﺮ‬
‫ﺑﺠﺎﺋﺰﺓ ﺃﻓﻀﻞ ﻋﻄﺮ ﻋﺮﺑﻲ ﻧﺴﺎﺋﻲ‬
‫ﻟﻌﺎﻡ ‪2011‬‬
‫ﺗﺴﺘﺨﺮج اﻫﻢ اﻟﺰﻳﻮت اﻟﻌﻄﺮﻳﺔ ﻣﻦ ﺷﺠﺮة اﻛﻮﻳﻼرﻳﺎ‬
‫ﺳﺒﻴﻞ اﻟﻤﺜﺎل ﻻ اﻟﺤﺼﺮ‪ .‬ﻳﻤﻜﻦ ﻟﻠﻌﻤﻼء اﻻﺧﺘﻴﺎر ﺑﻴﻦ‬
‫واﻟﺘﻲ ﺗﻌﺮف اﻳﻀﺎ ﺑﺎﺳﻢ ﺷﺠﺮة اﺟﺎروود أو ﺷﺠﺮة‬
‫ﻫﺬه اﻟﻌﻄﻮر ﻓﻲ اﺷﻜﺎﻟﻬﺎ اﻟﺨﺎﺻﺔ او ﺑﻌﺪ ﻣﺰﺟﻬﺎ‬
‫اﻟﻌﻮد ﻛﻤﺎ ﺗﻌﺮف ﻫﻨﺎ‪ .‬ﺗﻮﺟﺪ ﻫﺬه اﻟﺸﺠﺮة ﻓﻲ‬
‫ﻓﻴﻤﺎ ﻳﻌﺮف ﺑﺎﻟﻤﺨﻠﻂ او ﻓﻲ ﺷﻜﻞ ﺑﺨﻮر‪.‬‬
‫ﺟﻨﻮب ﺷﺮق آﺳﻴﺎ وﻳﺘﺠﺎوز ﺳﻌﺮﻫﺎ ﺳﻌﺮ ﻋﻮد‬
‫اﻟﺬﻫﺐ وﻳﺮﺟﻊ ذﻟﻚ ﻻﺳﺘﺨﺪاﻣﻪ ﻓﻲ اﻟﺸﺮق ﻟﻌﺪة‬
‫وﻣﻊ ﻣﺎ ﺗﺘﻤﻴﺰ ﺑﻪ اﻟﻌﻄﻮر ﻣﻦ ﺳﺮﻋﺔ ﻓﻲ دﺧﻮل‬
‫آﻻف ﻣﻦ اﻟﺴﻨﻴﻦ وﻳﻌﺘﺒﺮه اﻟﻌﺮب ﻣﻦ اﻓﻀﻞ اﻟﻌﻄﻮر‬
‫ﻣﺨﺘﻠﻒ‬
‫اﻟﻤﺨﻠﻮﻃﺔ‬
‫اﻟﻄﺒﻴﻌﻴﺔ‪ .‬ﻧﺤﻦ ﻓﻲ ﺳﻮﻳﺲ أرﺑﻴﺎن ﺣﺮﻳﺼﻴﻦ ﻋﻠﻰ‬
‫واﻟﻌﻄﻮر اﻟﻐﺮﺑﻴﺔ ﺑﺪأت ﻓﻲ ﺗﺤﺪﻳﺪ اذواق ﺟﺪﻳﺪة‬
‫اﺳﺘﺨﺪام اﻓﻀﻞ واﺟﻮد اﻧﻮاع اﻟﻌﻮد ودﻫﻦ اﻟﻌﻮد‬
‫ﻟﻠﻤﺴﺘﻬﻠﻚ ‪.‬‬
‫اﻻﺳﻮاق‬
‫ﻓﺎن‬
‫اﻟﻤﻨﺘﺠﺎت‬
‫اﻟﺬي ﻳﺘﻢ ﺗﺠﻤﻴﻌﻪ ﻣﻦ ﺟﻤﻴﻊ اﻧﺤﺎء ﺟﻨﻮب ﺷﺮق‬
‫آﺳﻴﺎ ﺣﺘﻰ ﻧﺴﺘﻮﻓﻲ ﻣﻌﺎﻳﻴﺮﻧﺎ‪.‬‬
‫ﻗﺎﺋﺪة ﻫﺬا اﻻﺗﺠﺎه اﻟﺠﺪﻳﺪ ﻣﻦ اﻟﺘﻨﻮع اﻟﺜﻘﺎﻓﻲ‬
‫واﺳﺘﻤﺮت ﺳﻮﻳﺲ ارﺑﻴﺎن ﻓﻲ اﺑﺘﻜﺎر اﻛﺜﺮ اﻟﻌﻄﻮر‬
‫ﻛﺬﻟﻚ ﻧﻨﺘﺞ ﻋﺪد ﻣﻦ اﻟﻌﻄﻮر اﻟﻄﺒﻴﻌﻴﺔ اﻟﺮاﺋﻌﺔ‬
‫اﻧﺘﺸﺎرا ﻣﺜﻞ ﻛﺨﺸﺔ‪ ،‬ﻣﺨﻠﻂ‪ ،‬ﻣﻠﻜﻲ‪ ،‬ﻓﺪﻳﺘﻚ‪ ،‬راﻛﺎن‬
‫واﻟﺘﻲ ﺗﺴﺤﺮ اﻻﺣﺎﺳﻴﺲ ﻣﺜﻞ اﻟﻌﻨﺒﺮ‪ ،‬اﻟﻮرد‪ ،‬زﻳﺖ‬
‫واﻟﺘﻲ ﻣﻠﻜﺖ ﻗﻠﻮب اﻟﻜﺜﻴﺮ ﻣﻦ ﻋﺸﺎق اﻟﻌﻄﻮر ﻓﻲ‬
‫ﻋﻮد اﻟﺼﻨﺪل‪ ،‬اﻟﻤﺴﻚ‪ ،‬اﻟﺰﻋﻔﺮان واﻟﻴﺎﺳﻤﻴﻦ ﻋﻠﻰ‬
‫اﻧﺤﺎء اﻟﻌﺎﻟﻢ‪.‬‬
‫أﺻﺒﺤﺖ ﻣﺠﻤﻮﻋﺔ ﺳﻮﻳﺲ أرﺑﻴﺎن ﻟﻠﻌﻄﻮر اﻟﻴﻮم‬
‫راﺋﺪة ﺑﻴﻦ ﺑﻴﻮت اﻟﻌﻄﻮر وﻗﺪﻣﺖ‬
‫ﻣﻦ‬
‫‪٨٠‬‬
‫دوﻟﺔ‬
‫ﻓﻲ‬
‫ﺟﻤﻴﻊ‬
‫اﻧﺤﺎء‬
‫اﻟﻌﺎﻟﻢ‪.‬‬
‫اﻟﻌﺪﻳﺪ ﻣﻦ‬
‫وﻣﻊ أن ﻛﻞ ﻋﻼﻣﺔ ﺗﺠﺎرﻳﺔ ﺗﺨﺪم ﻗﻄﺎع ﻣﺘﻔﺮد ﻣﻦ‬
‫اﻟﻌﻼﻣﺎت اﻟﺘﺠﺎرﻳﺔ اﻟﻤﺮﻣﻮﻗﺔ ﻣﺜﻞ »ﺷﻴﺮﻟﻲ ﻣﺎي‪،‬‬
‫اﻟﻌﻤﻼء وﺗﻨﺤﺖ ﻗﺼﺔ ﻧﺠﺎﺣﻬﺎ ﻋﺒﺮ ﻋﺪة ﻗﻨﻮات‬
‫اﻟﺘﺎﻣﻮدا‪ ،‬ﺳﺎﺑﻴﻞ« وﺑﺎﻟﻄﺒﻊ ﺳﻮﻳﺲ أرﺑﻴﺎن‪ .‬ﺗﻤﻠﻚ‬
‫ﺗﻮزﻳﻊ‪ ،‬ﻓﻘﺪ اﺳﺘﻨﺪت ﺟﻤﻴﻌﻬﺎ ﻋﻠﻰ ﻧﻔﺲ اﻟﻤﻌﺎﻳﻴﺮ‬
‫اﻟﻤﺠﻤﻮﻋﺔ ارﺑﻌﺔ ﻣﺮاﻓﻖ ﺗﺼﻨﻴﻊ ﺣﺪﻳﺜﺔ وﺗﻨﺘﺞ أﻛﺜﺮ‬
‫اﻟﻌﺎﻟﻴﺔ‬
‫اﻓﻀﻞ‬
‫ﻣﻦ ‪ ٣٠‬ﻣﻠﻴﻮن وﺣﺪة ﻋﻄﻮر ﺳﻨﻮﻳﺎ ﻟﺘﻮزﻋﻬﺎ ﻓﻲ اﻛﺜﺮ‬
‫اﻟﻌﻄﻮر ﻟﻌﻤﻼءﻧﺎ‪.‬‬
‫ﻣﻦ‬
‫اﻟﺨﺒﺮة‬
‫واﻟﺸﻐﻒ‬
‫ﻟﺘﻘﺪﻳﻢ‬
‫ﺑﺪأت اﺳﻄﻮرة ﺑﺒﻴﺖ ﺗﺠﺎري ﺻﻐﻴﺮ ﻳﻮﻇﻒ ﺛﻼﺛﺔ‬
‫إن ﻓﻦ ﺻﻨﺎﻋﺔ اﻟﻌﻄﻮر ﻟﻴﺲ ﺑﺎﻟﻀﺮورة ﻛﻠﻪ ﻋﻤﻞ‬
‫أﻓﺮاد ﻓﻘﻂ ﻟﻴﺘﻄﻮر ان اﻟﻰ ﺷﺮﻛﺔ ﻛﺒﻴﺮة ﺗﻀﻢ‬
‫ﻋﻠﻤﻲ‪ .‬ﻓﺒﺄﻻﺿﺎﻓﺔ اﻟﻰ إﺳﺘﺨﺪاﻣﻨﺎ أﺑﺤﺎث وﺗﺤﻠﻴﻞ‬
‫ﺗﺤﺖ ﺟﻨﺎﺣﻬﺎ أﻓﻀﻞ اﻟﺨﺒﺮاء ﻓﻲ ﻣﺠﺎل ﺻﻨﺎﻋﺔ‬
‫ﺳﻮق ﻋﻤﻴﻘﺔ ﻟﺘﺤﺪﻳﺪ ا¶ﺗﺠﺎﻫﺎت اﻟﺠﺪﻳﺪة وأﺣﺪث‬
‫اﻟﻌﻄﻮر وﺗﺴﺘﺨﺪم اﺣﺪث اﻟﺘﻘﻨﻴﺎت ﻣﺪﻋﻮﻣﺔ ﺑﻔﺮق‬
‫اﻟﺘﻘﻨﻴﺎت ﻟﻀﻤﺎن اﻟﺠﻮدة‪ ،‬ﻓﺈن اﻟﺸﺊ اﻟﻮﺣﻴﺪ اﻟﺬي‬
‫ﻋﻤﻞ ﻋﺎﻟﻴﺔ اﻟﻜﻔﺎءة ﻓﻲ ﺿﺒﻂ اﻟﺠﻮدة ﻣﻤﺎ أﻫﻠﻨﺎ‬
‫ﻳﺴﺘﺤﻴﻞ ﺗﻘﻠﻴﺪه ﻫﻮ ﺣﺎﺳﺘﻨﺎ اﻟﻤﺘﻔﺮدة ﻓﻲ ﻣﻌﺮﻓﺔ‬
‫ﻟﻠﻤﺤﺎﻓﻈﺔ ﻋﻠﻰ ﻣﻜﺎﻧﺘﻨﺎ اﻟﻤﺘﻘﺪﻣﺔ‪.‬‬
‫وﺗﺼﻤﻴﻢ اﻟﻌﻄﻮر‪ .‬وﻟﻌﻞ ﻣﺮﺟﻊ ﻫﺬا اﻟﺘﻔﺮد ﻫﻮ‬
‫ﺗﻌﻠﻘﻨﺎ ﺑﺎﻟﻌﻄﻮر واﻟﺮوح اﻟﺮﻳﺎدﻳﺔ اﻟﺘﻲ أﻫﻠﺘﻨﺎ ﻟﻘﻴﺎدة‬
‫ﻋﺎﻣﻞ آﺧﺮ أﻫﻠﻨﺎ ﻟﻬﺬه اﻟﻤﻜﺎﻧﺔ وﻫﻮ اﻟﺘﺰاﻣﻨﺎ ﺑﻤﻌﺎﻳﻴﺮ‬
‫اﻳﺰو ‪ ٩٠٠٠‬واﻟﺬي ﺟﻌﻞ ﻣﻨﺎ ﺷﺮﻛﺔ اﻟﻌﻄﻮر اﻟﻮﺣﻴﺪة‬
‫ﻓﻲ اﻟﻤﻨﻄﻘﺔ اﻟﺘﻲ ﺗﺤﻘﻖ ﻫﺬا اﻟﺘﻤﻴﺰ‪ .‬وﻗﺪ أﺛﻤﺮ ﻛﻞ‬
‫ذﻟﻚ ﻓﻲ أن ﻧﻮﻓﺮ ﻣﻨﺘﺠﺎت ﻋﺎﻟﻴﺔ اﻟﺠﻮدة ﺗﻠﺒﻲ‬
‫اﻗﺼﻰ ﻣﺎ ﻳﺘﻄﻠﻊ اﻟﻴﻪ ﻋﻤﻼﺋﻨﺎ‪.‬‬
‫ﻫﺬا اﻟﻤﺠﺎل ﻓﻲ اﻟﻤﻨﻄﻘﺔ ﻟﻘﺮاﺑﺔ أرﺑﻌﺔ ﻋﻘﻮد‪.‬‬
‫إن اﻛﺘﺸﺎف اﻟﻨﻔﻂ ﻓﻲ ﺑﺪاﻳﺔ اﻟﺴﺒﻌﻴﻨﺎت ﺣﻮّ ل دول‬
‫إن اﻟﺘﺤﺎﻟﻒ ﺑﻴﻦ اﻟﺸﺮﻛﺔ اﻟﺮاﺋﺪة اﻟﻌﺮﺑﻴﺔ وﻋﻤﻼق‬
‫اﻟﺨﻠﻴﺞ اﻟﻰ اﻗﺘﺼﺎدﻳﺎت ﻣﺰدﻫﺮة‪ .‬وﺑﺮؤﻳﺔ ﺛﺎﻗﺒﺔ‬
‫اﻟﻌﻄﻮر اﻻوروﺑﻴﺔ أﺛﻤﺮ ﻋﻦ وﻻدة ﻣﺠﻤﻮﻋﺔ ﺳﻮﻳﺲ‬
‫ﻟﻤﺴﺘﻘﺒﻞ اﻻﺗﺤﺎد اﻟﻤﺸﻜﻞ ﺣﺪﻳﺜ‰ ﺑﺈﺳﻢ ا…ﻣﺎرات‬
‫أرﺑﻴﺎن ﻟﻠﻌﻄﻮر " ‪."SAPG‬‬
‫اﻟﻌﺮﺑﻴﺔ اﻟﻤﺘﺤﺪة ﻗﺮر ﺣﺴﻴﻦ آدم ﻋﻠﻲ ﺗﺄﺳﻴﺲ‬
‫ﺷﺮﻛﺔ ﻋﻄﻮر ﻣﺤﻠﻴﺔ ﻳﻜﻮن ﻟﻬﺎ ﻗﺪم اﻟﺴﺒﻖ ﻓﻲ‬
‫وﻣﻨﺬ ﺣﻮاﻟﻲ أرﺑﻌﻮن ﻋﺎﻣﺎ وﻫﺬه اﻟﺸﺮﻛﺔ ﺗﻨﻤﻮ‬
‫وﻳﺘﻮﻟﻰ إﺑﻨ ّﺎ ﺣﺴﻴﻦ آدم ﻋﻠﻲ ﺣﺎﻟﻴﺎ ﻣﺴﺌﻮﻟﻴﺔ‬
‫»ﺟﻴﻔﻮدان رور« واﻟﺘﻲ ﻗﺪﻣﺖ اﻟﺨﺒﺮة واﻟﻤﻌﺮﻓﺔ‬
‫اﻟﻤﺤﺎﻓﻈﺔ ﻋﻠﻰ ﻫﺬه ا‪°‬ﺳﻄﻮرة اﻟﻌﺮﺑﻴﺔ وﺗﻮﺳﻴﻊ‬
‫اﻟﻔﻨﻴﺔ ﻟﺒﻴﺖ اﻟﻌﻄﻮر اﻟﻌﺮﺑﻲ ﺣﺪﻳﺚ اﻟﺘﻜﻮﻳﻦ‪.‬‬
‫اﻟﺸﺮﻛﺔ ﻧﺤﻮ اﻓﺎق ﺟﺪﻳﺪة‪.‬‬
‫اﻟﺮﻳﺎدة ﺑﺎﻟﺘﻌﺎون ﻣﻊ ﻋﻤﻼق اﻟﻌﻄﻮر اﻟﺴﻮﻳﺴﺮﻳﺔ‬
‫ﺑﺪأت ﻣﺴﻴﺮة ﻣﺠﻤﻮﻋﺔ ﺳﻮﻳﺲ أرﺑﻴﺎن ﻟﻠﻌﻄﻮر ﻗﺒﻞ‬
‫ﻋﺒﺮ اﻟﺴﻨﻮات اﻟﺘﻐﻴﻴﺮ ﻓﻲ اﻻﺳﺎﻟﻴﺐ و اﻟﺜﻮرة اﻟﻜﺒﻴﺮة‬
‫‪ ٤‬ﻋﺼﻮر ﺑﺤﻠﻢ ﻃﻤﻮح ﻟﺘﺎﺳﻴﺲ ﺑﻴﺖ وﻃﻨﻲ ﻟﻠﻌﻄﻮر‬
‫ﻓﻲ اﺳﻮاق اﻟﻤﺴﺘﻬﻠﻚ واﻟﺘﺤﻮل اﻟﺪراﻣﻲ ﻓﻲ‬
‫ﻋﻠﻰ ﻃﺮاز ﻋﺎﻟﻤﻲ‪ .‬وﺑﻔﻀﻞ ﺗﻀﺎﻓﺮ ﺟﻬﻮدﻧﺎ ﻛﻔﺮﻳﻖ‬
‫اﻻﻧﻤﺎط اﻟﺴﻜﻨﻴﺔ وﺗﺬﺑﺬب اﺣﻮال اﻟﺴﻮق وﻧﺠﺤﻨﺎ‬
‫ﻧﺠﺤﻨﺎ ﻓﻲ ﺗﺤﻮﻳﻞ اﻛﺒﺮ اﻟﺘﺤﺪﻳﺎت اﻟﻰ ﻓﺮص ﻣﺮﺑﺤﺔ‬
‫ﻓﻲ ﻣﻘﺎﺑﻠﺔ ﻛﻞ ﺗﺤﺪي ﺑﻤﺎ ﻧﺘﻤﺘﻊ ﺑﻪ ﻣﻦ ﻣﺮوﻧﺔ و‬
‫وﺧﻠﻖ ﻗﻴﻤﺔ ﻻ ﻳﺤﺪﻫﺎ ﺳﻘﻒ ﻟﻜﻞ ﺷﺮﻛﺎءﻧﺎ‪.‬‬
‫ﺗﺨﻀﻊ‬
‫ﻋﻼﻣﺎﺗﻨﺎ‬
‫اﻟﺘﺠﺎرﻳﺔ‬
‫ﻟﺘﻄﻮﻳﺮ‬
‫ﻣﺴﺘﻤﺮ‬
‫ﻣﺴﺘﻠﻬﻤﻴﻦ ﻓﻲ ذﻟﻚ أراء اﻟﻌﻤﻼء‪ .‬إن ﻫﺬا ﻗﺪوﺗﻨﺎ‬
‫وا›ن وﻋﻨﺪﻣﺎ ﻧﻨﻈﺮ اﻟﻰ اﻟﺨﻠﻒ ﻳﻨﺘﺎﺑﻨﺎ اﻟﻔﺨﺮ‬
‫ﻓﻲ ﺳﻌﻴﻨﺎ اﻟﻤﺴﺘﻤﺮ ﻧﺤﻮ اﻟﻨﺠﺎح وﻟﻜﻦ وﻣﻊ ﻛﻞ‬
‫ﺑﺎﻟﺘﺰاﻣﻨﺎ اﻟﻤﻄﻠﻖ ﻓﻲ ﻣﺘﺎﺑﻌﺔ وﺗﺤﻘﻴﻖ ﻫﺪﻓﻨﺎ ﺑﺄن‬
‫ﻫﺬه اﻟﺘﺤﻮﻻت ﻓﺈن وﻋﺪﻧﺎ ﻇﻞ ﺛﺎﺑﺖ ﻻ ﻳﺘﺰﺣﺰح‬
‫ﻧﻜﻮن ﻣﻦ اﻟﺸﺮﻛﺎت اﻟﺮاﺋﺪة ﻓﻲ ﺗﺠﺎرة اﻟﻌﻄﻮر‬
‫واﺿﻌﻴﻦ ﻧﺼﺐ أﻋﻴﻨﻨﺎ ان ﻧﻘﺪم ﻟﻚ اﻓﻀﻞ ﻣﺎ ﻗﺪﻣﻪ‬
‫اﻟﻌﺮﺑﻴﺔ اﻟﺘﻲ ﺗﻠﺒﻲ ﻛﺎﻓﺔ اﺧﺘﻴﺎرات ﻋﻤﻼءﻫﺎ ﻓﻲ‬
‫ﺗﺮاﺛﻨﺎ اﻟﻌﺮﺑﻲ ﻣﻤﺰوﺟﺎ ﺑﺄﺣﺪث اﻟﺘﻘﻨﻴﺎت اﻟﻐﺮﺑﻴﺔ‪.‬‬
‫ﻣﻨﻄﻘﺔ اﻟﺨﻠﻴﺞ وﻣﺎ ﺟﺎورﻫﺎ‪ .‬ﻟﻘﺪ ﺷﻬﺪﻧﺎ ﻋﻦ ﻛﺜﺐ‬
‫ﺣﺴﻴﻦ آدم ﻋﻠﻲ‬
‫رﺋﻴﺲ ﻣﺠﻠﺲ ا½دارة‬
‫أﻫﺪت ﻣﻠﻜﺔ ﺳﺒﺄ اﻟﻤﻠﻚ ﺳﻠﻴﻤﺎن ﻣﺠﻤﻮﻋﺔ ﻣﻦ‬
‫ان ﻫﺬه اﻟﺪوﻟﺔ ﺗﺴﺘﻨﺸﻖ اﻟﻜﺜﻴﺮ ﻣﻦ اﻟﻌﻄﻮر‬
‫اﻻﺣﺠﺎر اﻟﻜﺮﻳﻤﺔ واﻟﺘﻮاﺑﻞ و ﻳﻌﺘﻘﺪ ان ﻣﺼﺪرﻫﺎ ﺳﺒﺄ‬
‫ا ﻟﻄﺒﻴﻌﻴﺔ " ‪.‬‬
‫وﻫﻲ ﻣﻦ اﻛﺒﺮ اﻟﻤﻤﺎﻟﻚ اﻟﺘﺠﺎرﻳﺔ اﻟﺘﻲ ﺣﻜﻤﺖ ﻣﺎ‬
‫ﺑﻌﺪ ﻗﺮون ﻗﺮر رﺟﻞ اﻋﻤﺎل ﺷﺎب ﻳﻤﻨﻲ واﺳﻤﻪ‬
‫ﻳﻌﺮف اˆن ﺑﺎﻟﻴﻤﻦ‪ .‬ﻛﺘﺐ ﻫﻴﺮودوﺗﻮس ﻗﺒﻞ ‪ ٤٥٠‬ﻋﺎم‬
‫ﺣﺴﻴﻦ آدم ﻋﻠﻲ ان ﻳﺰاول ﻫﺬا اﻟﺘﺮاث اﻟﻀﺎرب ﻓﻲ‬
‫ﻗﺒﻞ اﻟﻤﻴﻼد "ﻫﺬه اﺣﺪى دول اﻟﻌﺎﻟﻢ اﻟﺘﻲ ﻳﻨﻤﻮ‬
‫اﻟﻘﺪم ﻟﻴﻘﺪم اﻓﻀﻞ اﻟﻌﻄﻮر اﻟﻌﺮﺑﻴﺔ واﻟﺸﺮﻗﻴﺔ‪.‬‬
‫ﻓﻴﻬﺎ اﻟﻠﺒﺎن و اﻟﻤﺮ و اﻟﺴﻨﺎ واﻟﻘﺮﻓﺔ وزﻳﺖ اﻻﺑﺪاﻧﻮم–‬
Contact Us: SAPG (Swiss Arabian Perfumes Group) P.O. Box 1615, Sharjah, U.A.E.
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