Name
Date
CHAPTER
Period
14
Speech Vocabulary
DIRECTIONS: In the blank to the left, write the letter of the definition for each word.
_____
1. logos
a.
the quality of being skilled or experienced
_____
2. disclaimer
b.
logical appeal
_____
3. persuasive speaking
c.
an audience forced to be in attendance
_____
4. composure
d.
a statement of what you are NOT saying
_____
5. supportive audience
e.
calmness and self-possession
_____
6. credentials
f.
having your audience’s best interests at heart
_____
7. proof
g.
a neutral audience
_____
8. compromise
h.
not predisposed to a point of view
_____
9. pathos
i.
qualifications
_____ 10. opposed audience
j.
a hostile audience
_____ 11. competency
k.
that which established the truth of something
_____ 12. sincerity
l.
a friendly audience
_____ 13. captive audience
m. soundness of moral character
_____ 14. ethos
n.
an underlying feeling that you can trust someone
_____ 15. uncommitted audience
o.
concessions
_____ 16. reputation
p.
speaking to induce your audience to believe and
act as you want
q.
being real or genuine
r.
an apathetic audience
s.
a name or standing others believe you have
t.
emotional appeal
_____ 17. unbiased
_____ 18. goodwill
_____ 19. indifferent audience
_____ 20. integrity
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CHAPTER 14, Speeches to Persuade
1
Name
Date
CHAPTER
Period
14
Academic Vocabulary
DIRECTIONS: In the blank, write the term from the list which matches the definition.
palatable
assert
cognizant
burgeoning
temperament
instinctively
analytical
1.
expanding; enlarging; growing
2.
familiar; knowledgeable; aware
3.
appetizing; pleasing
4.
automatically; intuitively
5.
logical; organized; rational
6.
to claim without proof
7.
character; nature
DIRECTIONS: Choose the word from the list which best fits each sentence. Write it in the blank.
8. You must prove, not
your arguments.
9. He had a very logical,
speech.
10. David seems to use platform movement
.
for the nursing profession.
11. Penney had the right
12. At one time she did not understand what was going wrong, but now she is
of the problem.
13. Due to the warm weather and above-average rain, the roses are
2
CHAPTER 14, Speeches to Persuade
.
Copyright © by The McGraw-Hill Companies, Inc.
Name
Date
Period
CHAPTER
14
Things to Remember
DIRECTIONS: In the blank to the left, write T if the statement is true and F if the statement is
false.
_____
1. A persuasive speaker’s first job is to evaluate the audience.
_____
2. Your audience should never be perceived as the enemy.
_____
3. A supportive audience needs a great deal of information.
_____
4. An uncommitted audience needs little information.
_____
5. The indifferent audience often needs a dose of shock therapy.
_____
6. The persuasive speaker asserts that what she is saying is true.
_____
7. Most people rely very little on their feelings and a great deal on their reason.
_____
8. Good persuasive speakers are born with the talent.
DIRECTIONS: Write the appropriate word or phrase in each blank below.
something that
9. A persuasive speech asks your audience to
you are selling.
10. Giving a
speech, a planned speech that you deliver the
same way to every group, is not always going to work.
11. With the
audience, your objective should be to get a fair
hearing.
12. A speaker’s success is the result of
appeal,
appeal, and
appeal.
appeal, you invoke the intellect of your audience.
13. With
14. If you are a
you stand an
excellent chance of convincing your listeners to agree with you.
15. Using a
approach, or using two or three of the appeals,
gives a speaker a better chance of success.
Copyright © by The McGraw-Hill Companies, Inc.
CHAPTER 14, Speeches to Persuade
3
Name
Date
CHAPTER
Period
14
Important Concepts
DIRECTIONS: Write complete sentences in response to the following.
1.
What two things must a persuasive speaker do effectively?
2.
List and define the four types of audiences.
3. What is the main purpose of a persuasive speaker who is speaking to an audience?
4.
What three things can you do to get a fair hearing from an opposed audience?
5.
What are the qualities a speaker needs to have personal appeal with an audience?
4
CHAPTER 14, Speeches to Persuade
Copyright © by The McGraw-Hill Companies, Inc.
Name
Date
CHAPTER
Period
14
Advance Organizers
DIRECTIONS: Logical appeal in a persuasive speech is enhanced through organization. Below
you will see some thesis statements for persuasive speeches. On the lines provided, break each
thesis statement into three parts, or main headings. Think of these parts as I, II, and III in a
speech outline. After you have written the headings, practice saying the thesis aloud, following
it with a statement of what three points you will use to prove the thesis. As you learned in
Chapter 13, these “parts” are called advance organizers because they signal what is to come in
the speech.
Families need to restrict television use in the home.
I.
II.
III.
Americans need to change their diets.
I.
II.
III.
Grades are counterproductive to learning.
I.
II.
III.
Americans must end the “throw-away” mentality.
I.
II.
III.
Copyright © by The McGraw-Hill Companies, Inc.
CHAPTER 14, Speeches to Persuade
5
Name
Date
CHAPTER
Period
14
The Appeal of Honesty
DIRECTIONS: As you learned in this chapter, the appeal of honesty is not limited to
interpersonal communication with others. Often, you can persuade yourself to take a particular
course of action based on your own honesty and your personal character. In the first group of
boxes below, record some times that honesty paid off in your relationships with others; in the
second set of boxes, record times that it benefited you personally without necessarily affecting
others.
HONESTY IN MY RELATIONSHIPS WITH OTHERS
HONESTY WITH MYSELF
6
CHAPTER 14, Speeches to Persuade
Copyright © by The McGraw-Hill Companies, Inc.
Name
Date
CHAPTER
Period
14
The “United” Approach
DIRECTIONS: Write one logical, one emotional, and one personal appeal to support each
topic below.
1. The federal government should ban cigarette advertising.
Logical:
Emotional:
Personal:
2. We need to promote the free enterprise system.
Logical:
Emotional:
Personal:
3. Teachers need to show students how course content is useful in real life.
Logical:
Emotional:
Personal:
4.
Knowledge of computers has become a survival skill.
Logical:
Emotional:
Personal:
Copyright © by The McGraw-Hill Companies, Inc.
CHAPTER 14, Speeches to Persuade
7
Name
Date
CHAPTER
Period
14
Appeals in Speeches
DIRECTIONS: Read the student speech at the end of the chapter. On the lines provided, list
examples of logical, emotional, and personal appeals you find in the speech.
LOGICAL APPEALS
1.
2.
3.
4.
5.
EMOTIONAL APPEALS
1.
2.
3.
4.
5.
PERSONAL APPEALS
1.
2.
3.
4.
5.
8
CHAPTER 14, Speeches to Persuade
Copyright © by The McGraw-Hill Companies, Inc.
Name
Date
CHAPTER
Period
14
Competency
DIRECTIONS: As you learned, your personal appeal is enhanced if your audience perceives
you as competent. Make a list of your credentials below. You can give these to someone
introducing you as a speaker, or you can mention some of them in appropriate ways during a
persuasive speech.
EDUCATIONAL BACKGROUND AND ACCOMPLISHMENTS
OTHER OUTSTANDING ACCOMPLISHMENTS
SPECIAL EXPERTISE, SKILLS, OR INTERESTS
Copyright © by The McGraw-Hill Companies, Inc.
CHAPTER 14, Speeches to Persuade
9
Name
Date
CHAPTER
Period
14
Persuasive Speaking Evaluation Sheet
Speaker
Speech
Rate each area from 1 to 10, with 1 being the worst rating and 10 being the best.
Skill
Rating
Comments
Analyzing the audience
Logical Appeal
Organization
Proof
Emotional Appeal
Pathos
Telegraphing
Interests of audience
Personal Appeal
Honesty
Competency
The “united” approach
Delivery
Appearance
Overall Comments:
10
CHAPTER 14, Speeches to Persuade
Copyright © by The McGraw-Hill Companies, Inc.
Name
Date
CHAPTER
Period
14
Audience Types
DIRECTIONS: Next to each real-life situation below, write the letter of the type of audience
you would expect if you were addressing that group.
A. supportive audience
B. uncommitted audience
C. indifferent audience
D. opposed audience
_____
1. You are addressing a freshman college class about your new book.
_____
2. You are a senior wanting to convince other seniors to raise funds.
_____
3. You are a student wanting to convince the faculty to change the grading system.
_____
4. You want to convince your family to take a vacation.
_____
5. You want to convince your boss to change a policy.
_____
6. You are trying to convince a crowd to vote for you as mayor.
_____
7. You are a parent trying to convince the school board not to cut athletics.
_____
8. You are giving a computer sales presentation to a group of employees.
_____
9. You are a policeman trying to dispel an angry crowd.
_____ 10. You are a teacher trying to teach math to junior high school students.
_____ 11. You are trying to convince a local logging company not to clear-cut trees.
_____ 12. You are a principal explaining a new discipline policy to the student body.
_____ 13. You are showing co-workers a more efficient way of doing their work.
_____ 14. You are a lifeguard explaining the need for water safety.
_____ 15. You are accepting a nomination for office and outlining your platform.
_____ 16. You are a movie director trying to convince a company to make your film.
_____ 17. You are a businessman trying to attract investors to your company.
Copyright © by The McGraw-Hill Companies, Inc.
CHAPTER 14, Speeches to Persuade
11
Name
Date
CHAPTER
Period
14
Persuasive Arguments
DIRECTIONS: Pick any three situations from your own experience in which you had to or
will have to persuade someone to believe and act a certain way. Think of arguments with logical,
emotional, and personal appeal. Write them on the lines below.
SITUATION:
Logical –
Emotional –
Personal –
SITUATION:
Logical –
Emotional –
Personal –
SITUATION:
Logical –
Emotional –
Personal –
12
CHAPTER 14, Speeches to Persuade
Copyright © by The McGraw-Hill Companies, Inc.
Name
Date
CHAPTER
Period
14
Persuasion in Sales
DIRECTIONS: Interview a salesperson. Ask the person to give you examples of logical,
emotional, and personal appeals used in personal sales presentations. If possible, watch the person
in action trying to make a sale. Record your findings below. Role-play a sales presentation using
the techniques you learned.
LOGICAL APPEALS
EMOTIONAL APPEALS
PERSONAL APPEALS
OTHER TECHNIQUES
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CHAPTER 14, Speeches to Persuade
13
Name
Date
CHAPTER
Period
Test
14
DIRECTIONS: In the blank to the left, write T if the statement is true and F if the statement is
false.
_____
1. Giving a “canned speech” is not always going to work.
_____
2. Some of the most effective persuasive speeches are given when the speaker does
not know much about the audience.
_____
3. Your main purpose in a persuasive speech is to gain as many supporters as possible.
_____
4. You never need to take much time to present to a supportive audience.
_____
5. An indifferent audience is easy to present to because its members do not care one
way or the other.
_____
6. With the opposed audience, you should aim to change their minds.
_____
7. Logical appeal is gained through solid reasoning and valid evidence.
_____
8. Using just one type of appeal has a better chance of convincing the audience than
using several.
DIRECTIONS: Write the word or phrase that completes each sentence.
9. As a skilled persuasive speaker, your first task is to evaluate accurately and perceptively
how your
feels about you and your message.
10. Authorities generally agree that most audiences can be classified into one of four categories:
,
and
11. The
,
,
.
audience is the easiest to address because the members
are ready to promote your ideas.
12. You have a good chance of persuading the
audience because
it is neutral.
13. The indifferent audience is often a
audience, an audience
that is being forced to be in attendance.
Copyright © by The McGraw-Hill Companies, Inc.
CHAPTER 14, Speeches to Persuade
15
Name
Date
Period
14. The indifferent audience may need a dose of
.
15. Be ready to handle a potential confrontation with the
audience.
16. It is often wise when addressing a hostile audience to show that you are willing to
, or make some concessions of your own.
tells listeners what you are not saying or lets them know
17. A
that you don’t consider yourself the All-Knowing Expert on Everything.
.
18. Logical appeal is also known by the Greek name
19. You can’t merely
that what you are saying is true.
Audiences need proof.
20. Logical appeal aims for the
; emotional appeal aims for the
.
21. Emotional appeal is also known by its Greek name
22.
.
means leading the way and showing your audience the
emotion you wish them to feel by feeling.
23. Having personal appeal, or
, means that your listeners will
buy what you are selling because they trust in you and your credibility.
24. People who are known to be competent often have impressive
.
DIRECTIONS: Write answers to the following in complete sentences.
25. List and define the appeals that Aristotle outlined in his work Rhetoric.
16
CHAPTER 14, Speeches to Persuade
Copyright © by The McGraw-Hill Companies, Inc.
Name
Date
Period
26. Explain the components of personal appeal.
27. Discuss techniques that will appeal to each type of audience.
Copyright © by The McGraw-Hill Companies, Inc.
CHAPTER 14, Speeches to Persuade
17
Name
Date
Period
28. Explain the role of ethics in persuasiveness.
18
CHAPTER 14, Speeches to Persuade
Copyright © by The McGraw-Hill Companies, Inc.