History of The Walt Disney Studios Excerpted from The Walt Disney addi:onal money from Winkler for Not one to rest on his laurels, Walt Company Archives a second year of the cartoons, he Disney soon produced another found out that the distributor had series, the Silly Symphonies. Each of Walt Disney arrived in California in the summer of 1923 with dreams and determina:on, but li=le else. He had made a short film in Kansas City about a li=le girl in a cartoon world, called Alice's Wonderland, and he planned to use it as his "pilot" film to sell a series of these Alice Comedies to a distributor. On October 16, 1923, a New York distributor, M. J. Winkler, contracted to release the Alice Comedies, and this date became the formal beginning of The Walt Disney Company. Originally known as the Disney Brothers Cartoon Studio, with Walt Disney and his brother Roy as equal partners, the gone behind his back and signed up the films in this series featured almost all of his animators, hoping different casts of characters, to make the Oswald cartoons in his own studio for less money without enabling the animators to experiment with stories that relied Walt. Since the distributor owned less on the gags and quick humor of the rights to Oswald, there was the Mickey cartoons and more on nothing Walt could do. It was a mood, emo:on, and musical painful lesson for the young cartoon themes. Eventually the Silly producer. From then on, he saw to Symphonies turned into the training it that he owned everything that he ground for all Disney ar:sts, as they made. prepared for the advent of Walt now had to come up with a animated feature films. Flowers and name Mor:mer, but his wife Lilly 1932, the first year that the Trees, a Silly Symphony and the first new character. With his chief animator, Ub Iwerks, Walt designed full‐color cartoon, won the a mouse whom Walt first wanted to Academy Award for Best Cartoon in preferred Mickey. And so a star was Academy offered such a category. For the rest of that decade, a Disney born. Ub animated two Mickey company soon changed its name, at Mouse cartoons. But the first film Roy's sugges:on, to the Walt Disney with synchronized sound The Jazz cartoon won the Oscar every year. The most sensa:onal one, Three Li;le Pigs, was released in 1933. Studio, which was ini:ally housed in Singer had premiered, and Walt This was a breakthrough in a succession of storefront buildings decided that his studio should make character anima:on and provided the first sound cartoon. So, the in Hollywood before becoming something of an anthem for figh:ng studio poured all of its resources established on Hyperion Avenue. into a third Mickey Mouse cartoon the Great Depression "Who's Afraid Walt made his Alice Comedies for before the first two were released, of the Big Bad Wolf?" The animated four years, constantly pushing the short was so popular, it some:mes this one with fully synchronized visual bounds as well as the studio's sound. Steamboat Willie opened to was listed above the feature film on finances with innova:ve effects. In rave reviews at the Colony Theater theater marquees. 1927, he decided to move to an all‐ in New York November 18, 1928. One night in 1934, Walt brought his cartoon series, and for its star he Mickey Mouse was an immediate animators together to tell them created a character named Oswald sensa:on around the world, and a they were going to make an the Lucky Rabbit. Within a year, series of Mickey Mouse cartoons animated feature film, and Walt made 26 Oswald cartoons, but followed. proceeded to act out the story of when he tried to get some 1 Snow White and the Seven Dwarfs. art form in li=le more than a Walt saw the poten:al of television At the :me, this was a radical decade. From the "rubber hose" and, ader another Christmas concept. Most people thought that anima:on of Steamboat Willie to special, in 1954 he launched the a cartoon couldn't hold an the extraordinary imagery and Disneyland anthology series, audience's a=en:on beyond the emo:onal storytelling of the famously featuring the first usual eight‐minute running :me. It company's first five feature length took three years and severely taxed films, the studio had revolu:onized television mini‐series Davy Crocke;. the resources of the studio, but in anima:on forever. December 1937, the film was highly popular filmed During the war, Walt Disney made finished, and it was a spectacular two films about South America, hit. Snow White became the highest Saludos Amigos and The Three grossing film of all :me, a record it Caballeros, at the request of the held un:l it was surpassed by Gone With the Wind. Work immediately State Department. His studio also concentrated on producing began on other feature projects and propaganda and training films for the company moved to its current the military. When the war ended, it site in Burbank, California. But, with was difficult for the Disney Studio to the advent of World War II, the company lost access to most of its foreign markets. Consequently, its next two features, Pinocchio and Fantasia, which were released in 1940, were unable to recoup their produc:on costs. Both were masterpieces that would be financial risk. Then came Dumbo in 1941, which was produced on a very limited budget and was profitable. This was followed by Bambi, another expensive film that came in 1942 ader the U.S. had entered the war. For the next number of years, Walt would have to restrain his anima:on ambi:ons. However, it is remarkable to consider how far he had taken the entertainment, with animated films like Lady and the Tramp and Sleeping Beauty, live ac:on films 20,000 Leagues Under the Sea and The Shaggy Dog, and a popular TV series about the legendary hero, Zorro. In the 1960s came more classic films, like 101 DalmaOans and Pollyanna. In 1964 came Mary regain its pre‐war foo:ng. Several Poppins, Walt Disney's crowning years went by during which the achievement as a filmmaker, studio released "package" feature combining live ac:on, anima:on films, such as Make Mine Music and and animatronics to tell a classic Melody Time, containing groups of story for the en:re family. Just two short cartoons. Walt also moved years later came the end of an era, into live ac:on produc:on, with as Walt Disney died on December Song of the South and So Dear to phenomenally profitable in My Heart, which also included subsequent releases in the decades animated segments. Walt further to come, but their immediate effect branched out with the award‐ was to put the studio at some The studio con:nued to produce winning True‐Life Adventure series, featuring drama:c nature photography of a style never seen before. 15, 1966. It was said at the :me that he was probably the best known individual in the world. Roy Disney, who was older than Walt and had been planning to re:re, took over supervision of the company The Jungle Book in 1967 and The Aristocats in 1970 showed 1950 saw three landmark that the company was s:ll the achievements: the studio's first leader in anima:on, and The Love completely live ac:on film, Treasure Bug in 1969 was the highest Island, the return to classic animated features with Cinderella grossing film of the year. Roy Disney died just two months ader realizing and the first Disney television show his brother's final dream in 1971, at Christmas :me. Unlike the heads Walt Disney World in Orlando, of the other Hollywood studios, 2 Florida. In an effort to expand its business, Disney anima:on experienced a restoring the historic New Disney ini:ated the Disney Channel renaissance. In 1989, The Li;le Amsterdam Theater on 42nd Street, in 1983 and established a new film Disney became the catalyst for a Mermaid reminded the world that label, Touchstone Pictures, with the anima:on wasn't just for kids. In successful makeover of the famous release of Splash in 1984. However, 1991, Beauty and the Beast became Times Square area. because of the widespread percep:on that Disney stock was the only animated film ever to be nominated for the Academy Award undervalued rela:ve to the for Best Picture. In 1992, Aladdin company's assets, in 1984 there became the first animated film to were a=empts to stage hos:le takeovers of the company. These efforts were rebuffed and, in October, Michael Eisner and Frank with Pirates of the Caribbean: The Curse of the Black Pearl and Disney/ gross more than $200 million in the Pixar's Finding Nemo both grossing U.S. and, in 1994, The Lion King more than $300 million at the U.S. sha=ered records, grossing $312 million in the U.S. and $783 million Wells became chief execu:ve officer worldwide. and president, respec:vely. The company's film studio had a par:cularly banner year in 2003, box office. That year, Disney became the first studio in history to surpass $3 billion in global box Meanwhile, Hollywood Records was office. The new management team formed to offer a wider selec:on of On October 1, 2005, Robert Iger immediately saw ways for Disney to music. assumed the posi:on of chief maximize its assets. Films from the Disney's leadership in anima:on execu:ve officer, becoming only the Disney library were selected for the con:nued with Pocahontas in 1995, seventh individual to lead The Walt television syndica:on market, and The Hunchback of Notre Dame in Disney Company in its en:re some of the classic animated films 1996, Hercules in 1997, Mulan in history. Iger quickly established his were released on video casse=e. Eventually, the company pioneered the "sell‐through" approach of pricing video releases at lower prices and Disney classics were suddenly sekng a whole new kind 1998, Tarzan in 1999 and Fantasia/ inten:on to take advantage of 2000 at the turn of the century. In emerging technologies in order to 1995, in partnership with Pixar connect with consumers in new Anima:on, the company released ways. Iger also emphasized his the first computer‐animated feature determina:on to grow the company film, Toy Story. This was followed by by building on its legacy of great of box office record as they reached a series of highly successful Disney/ crea:vity and his first major a new genera:on of kids, who could Pixar collabora:ons, a bug's life, Toy ini:a:ve, announced in January watch them in the convenience of Story 2, Monsters, Inc., Finding 2006, was the acquisi:on of their home. Nemo and The Incredibles. crea:ve powerhouse Pixar Filmmaking hit new heights in 1988 In 1994, Disney ventured onto Anima:on. as, for the first :me, Disney led all Broadway with the stage produc:on 2007 was a very successful year for the Hollywood studios in box‐office of Beauty and the Beast, followed in the studio segment with films like gross, with Who Framed Roger 1997 by The Lion King, which won Rabbit, Good Morning, Vietnam, the Tony Award for best musical. Three Men and a Baby each earning Aida was Disney Theatrical's first more than $100 million at the U.S. produc:on not based on an box office. animated film and, in 2006, Tarzan opened on The Great White Way. By 3 Pirates of the Caribbean: At World’s End, Ratatouille, Enchanted and NaOonal Treasure: Book of Secrets topping the box office. Disneynature, the first new Disney‐ branded film label in over 60 years, Entertainment, a global brand with Disney’s Alice in Wonderland was created in April 2008 to a world‐renowned library of became The Walt Disney Studios’ produce nature documentaries for characters including Iron Man, biggest interna:onal success the big screen. Spider‐Man, X‐Men, Captain genera:ng more than $1 billion at In February 2009, Disney made a America, Fantas:c Four and Thor. the global box office, while Disney/ And in October, The Walt Disney long‐term distribu:on agreement with Steven Spielberg, Stacey Snider Company named Rich Ross chairman of The Walt Disney and The Reliance Anil Dhirubhai Pixar’s Toy Story 3 became the highest grossing animated film of all :me with over $1 billion in global Studios, overseeing the movie, receipts. As a result of their music and theatrical opera:ons of individual success, Disney became DreamWorks Studios under the the company. the first studio in history to have Touchstone Pictures banner. In 2010 has been another significant two $1 billion films in one year. August, Disney acquired Marvel year for the studio’s film business. Ambani Group to market and distribute live‐ac:on films from 4