AMWAY INDIA ENTERPRISES
MD’S MESSAGE
The Amway story began with two founders of Amway – Rich Devos
and Jay Van Andel, who as business partners shared a belief that
with encouragement and hard work anyone can move to a better
place. This belief is articulated through the Amway vision of
helping people live better lives. Our vision dictates how we do
business and drive our behaviors around our employees, customers
and neighbors in communities through the world.
The Amway Corporate Social Responsibility program is activated and executed through the
Amway Opportunity Foundation is based on the belief that social responsibility is much
more than the incurrence of cost or resource or a charitable /philanthropic act of social
benefit. It is a source of opportunity, innovation and competitive advantage. We are proud
of our long record of environmental responsibility. Many manufacturing departments
incorporate International Organization for Standardization (ISO) practices into our business
plans. We offer our employees an exceptional work environment. We retail the highest
quality of products and practice the best standards of business & operational excellence,
and we stand behind them.
In India, Amway discharges its social responsibilities through the Amway Opportunity
Foundation, which is a registered not for profit organization, working for the welfare of
underprivileged children, especially the visually challenged or differently abled.
The Amway One by One Campaign for Children rallies & enlists the support of the entire
Amway family in making a difference to the lives of disadvantaged children across the
world. Leadership, employees, distributors – together, we fulfill our vision of helping people
live better lives by giving these children the resources, nurturing and inspiration they need
to live, learn, achieve and, of course, play.
When it comes to our commitment to corporate citizenship, we make a serious and
concerted effort every single day of our lives to reach out and help people improve their
lives, moving up the living value chain where they currently are to where they aspire to be.
We have and we always will believe in doing better and being better.
Amway India will continue to work in making a difference, one by one.
William S. Pinckney
Managing Director & CEO
Amway India Enterprises Pvt. Ltd.
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ABOUT AMWAY INDIA ENTERPRISES
Amway India Enterprises Pvt. Ltd. is a wholly owned subsidiary of the US$ 10.9 billion
Amway Corporation globally headquartered at Ada, Michigan, USA. Amway Corporation is
one of the largest Direct Selling companies in the world. It has a presence in over 80
countries & territories.
Established in 1995, Amway India commenced commercial operations in May 1998 and
over the past 14 years has emerged as India’s largest Direct Selling FMCG Company. The
Company has its headquarters in the National Capital Region of India in Noida.
Amway has invested in excess of Rs.200 crore in India of this of which nearly. Rs.22 Crore
came in the form of Foreign Direct Investment.
Amway India has more than 500 full time employees and has generated indirect
employment for over 2000 persons at all the contract manufacturer locations.
The Company has provided income-generating opportunities to over 1,000,000 active
independent Amway Business Owners.
Amway India provides free and unlimited training to all its distributors to help them grow
their business. Amway India conducts over 20,000 training sessions during an average 12month period with an attendance of over 2 million Amway Business Owners and prospects.
The World Blind Union presented an award and citation to Amway India in 2003, for its
peerless work for the blind child.
Aaj Tak, one of India’s leading news channels and part of the Living Media (India Today)
Group presented Aaj Tak CARE Award, to Amway India in 2012, for its initiatives taken in
the field of Education.
CMO Asia presented Asia’s Best CSR Practices Award, to Amway India in 2012, for its
initiatives taken in the field of Education in 2012.
NATIONAL PRESENCE
In thirteen years of commercial operation, Amway India has established a nation-wide
presence. The distribution and home delivery network set up with the support of
independent logistics partners is spread across over 5500 locations.
MANUFACTURING
Almost all Amway India products are manufactured in the country through seven 3rd party
contract manufacturers. The transfer of this state-of-the-art, world-class technology, has
been free of cost.
Amway India plans to set up its own state of the art world class high technology
manufacturing facility at an investment of more than Rs. 400 Crores
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PRODUCTS
At present, Amway India offers over 131 products in five categories. They are Personal care
category, Home Care category, Nutrition & Wellness category, Cosmetics and Great Value
Products.
These five categories are represented by the brands of NutriliteTM for Nutrition & Wellness,
Artistry® and Attitude in Beauty & Skin Care, Amway Home for the Home Care range,
Satinique, Glister, Persona, G&H and Dynamite in Personal Care & Great Value Range of
Products
With the exception of ARTISTRY® (Amway’s super premium range of skin care products)
and some products of NutriliteTM, all Amway India products and bottles are manufactured
in India.
All products conform to the stringent global quality benchmarks and standards of Amway
Corporation and of other international agencies such as USEPA-Dfe (for Amway Home). All
products are packaged with a tamper-proof seal and a ‘100 per cent Money Back
Guarantee'. If not completely satisfied with the product, the consumer is able to return it
and claim 100% refund of their money. Amway products are environment friendly, and are
not tested on animals. Amway encourages the return of its used product bottles for recycling and to prevent their misuse.
Amway has been recognized internationally with several awards for our environmental
policies and initiatives.

United Nations Environment Programme Achievement Award – In 1989

United Earth Honour: In 1993

UNESCO TRANSPOLAR Medal: In 1992

Michigan Recycling Coalition 1992 Recycler of the Year

Certified by US Environmental Protection Agency in year 2011 for "Design
for Environment" for Green Certification Program for our new Amway Home Care
products which emphasis our strong commitment towards Safer & Green
environment without sacrificing quality and performance of products.
PROMOTING FREE ENTERPRISE AND SELF-EMPLOYMENT
Amway distributors follow a Code of Ethics and Rules of Conduct consistent with the World
Federation of Direct Selling Associations (WFDSA), which defines the goals, principles and
responsibilities in building and operating an Amway business.
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Amway India is a member of the 18-member company strong Indian Direct Selling
Association (IDSA). The IDSA is an industry representative & self-regulatory body, and
boasts of the most reputed international and Indian Direct Selling companies in its fold.
CORPORATE SOCIAL RESPONSIBILITY
At Amway, Corporate Social Responsibility
is an inherent part of its long range
business strategy that shapes the value
system supporting the company’s vision &
mission. This business strategy also
accounts and is responsible for the
decisions and choices made each day by its
executives, managers, employees and
business partners as they engage with the
society at large. It’s a broader framework
that covers how Amway lives & practices
its values through of its behavior: in the products we make, in how we treat our
employees, in how we ensure sustainable environments and so on and forth.
An integral part of the Amway ethos since its inception in 1959 is to constructively and
consistently give back to society and contribute to social well-being. This is a visionary
element of our business brought alive by the two founders of Amway – Rich DeVos and Jay
Van Andel. This philosophy is carried forward even to this day by the next generation
leaders – Doug DeVos and Steve Van Andel.
Amway helps people live better lives through the strategic use of corporate & ecological
resources, addressing critical stakeholder needs in a manner that demonstrates the best
practices of corporate values & goals, in the enhancement of its reputation and
development of relationships of trust.
The Amway profile is reflective of a caring, compassionate and symbiotic action-oriented
enterprise. Our enterprise is a guiding force in bringing solid business practices to our
community and, through the One by One Campaign for Children, has brought a measurable
improvement to the lives of area children. Our employees and Business Owners are
sought after as community and industry participants due to their expertise and passion for
engagement. We facilitate thinking on root-cause analysis and assist in the development
of impactful programs across corporate citizenship touchpoints. Amway is known as an
enterprise which creates independence and readiness for success in all its engagements
and interactions and for making a positive impact in the lives of children locally and around
the globe.
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Amway India started its commercial operations in India in 1998, but it started working on
CSR initiatives from 1996. The structured CSR Program came into place when Amway
India’s CSR arm, Amway Opportunity Foundation (AOF) got registered on 16 th March, 2001
under the Societies Registration Act XXI of 1860. The objective behind establishment of
AOF is to act as the community concern arm of Amway India Enterprises to fulfill its
mission and implement various projects for the betterment of Indian community, through
an independent autonomous body distinct from the commercial operations of Amway.
Since inception, we have been working for the less-privileged child to help them lead a
better life, with special focus on the blind child. The CSR program has been more focused
from 2003 when Amway One by One Campaign for Children launched across more than 80
Amway Affiliates. One by One pulls together all of our resources – our employees,
affiliates, Business Owners and customers – to make a difference for children in need.
Through this campaign, Amway has an opportunity i) to make a real, lasting difference by
improving the lives of children around the world, ii) Give our Business Owners, employees,
affiliates and customers a source of pride that goes beyond business. Iii) Enhance our
global reputation.
A BRIEF CASE STUDY ON AMWAY OPPORTUNITY FOUNDATION- ALL INDIA
CONFEDERATION FOR BLIND CENTER FOR EXCELLENCE(AOF-AICB CENTER FOR 2012- AOF©
EXCELLENCE)
The Amway Opportunity Foundation (AOF)- AICB
Centre for Excellence located at Rohini, New
Delhi as a vocational training center, was
established in August 2008, to impart intensive
training to visually challenged post-graduate
students. The objective of setting up the centre
was to equip visually challenged learners with
primary IT skills and enhance their employability
while also serving the premise of their
integration with the mainstream of society.
The set up included complete hardware and software (Jaws)support, internet facility, UPS,
electrical wiring and air-conditioning of the room, as well as recurring costs such as
computer instructor, personality development & accent trainer, electricity etc.
This IT course had a time duration of one year providing students with knowledge on
computers, internet, English language & Personality Development, operating a computer
system and phone simultaneously which can help them in the role of customer service/call
center. Since its inception the center has trained over 75 students.
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In addition to a full time dedicated computer trainer and personality development & accent
trainer being deployed at the Center, The Amway HR department also imparted soft skills
training to students studying at this centre to enhance their basic skills sets including
Communications Skills, Interview handling, assertiveness, body language etc. For the Delhi
centre, AOF also partnered with I-Train, a team of consultants to impart training on
personal grooming, etiquette, motivation and team building.
Considering the tangible benefits accrued by students encouraged us to upscale this
initiative at a national level. So far AOF has set up 16 such computer/vocational centres
across India.
Ms.Ranjana Rana & Mr. Madhav Chandra Das were two bright students of 2008-09 batch
from the AOF-AICB Center for Excellence who came out as successful working professionals,
despite of their physical limitations. It was their true determination, interest and rigor that
made them stand out.
Madhav Chandra, with 100% vision impairment, belongs to the village Uparbarga of
District Ramgarh, Jharkhand. He had done his graduation in Humanities from Satyawati
College (Regular), Delhi University. After completing one year course from AOF -AICB Center
for Excellence was absorbed as computer instructor at the Gurgaon center itself and since
then he is imparting training to other visually challenged students.
Ranjana Rana who has 75% vision loss, hails from the village Tikri of Kangra District,
Himachal Pradesh and has completed her graduation in Humanities from Himachal Pradesh
University. Ranjana first completed a one-year course and worked for two years at Amway
India’s Delhi Regional Call Centre as Executive. There she got enriched in customer care
function, and later on her interest in teaching and supporting other visually challenged
students’ moved her to join National Association for the Blind, R.K. Puram branch, New
Delhi. She is presently working as the Project Incharge and helping in unleashing potential
of other visually challenged students.
Contact Details of CSR Head
Mr. Yoginder Singh
Sr. Vice President – Legal & Corporate Affairs
Amway India Enterprises Pvt. Ltd.
Express Trade Towers1, 2nd Floor,
Plot No.15&16, Sector 16A
Noida – 201301
Tel.: 0120-3096601
Yoginder_singh@amway.com / raj_narain@amway.com
****
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