The Ripple Effect
2010 GLOBAL CITIZENSHIP REPORT
THE RIPPLE EFFECT
It starts as a ripple,
in a city, in a small village,
Set into motion by a single action.
And though most ripples fade away,
some grow into something bigger.
It’s through these ripples and waves
we can make a positive global difference,
and help people live better lives.
This report highlights
our global citizenship impact in 2010,
with a focus on five key areas:
ETHICS
page 9
COMMUNITY
page 13
WORKPLACE
page 45
ENVIRONMENT
page 51
PRODUCT
RESPONSIBILITY
page 63
LEADERSHIP MESSAGE
page 4
ABOUT AMWAY
page 6
GLOBAL RECOGNITION
page 40
3
LEADERSHIP MESSAGE
As many of you are aware, 2010 was a challenging year for our global community.
We experienced devastating earthquakes, floods, fires and oil spills. Couple
these natural disasters with a struggling global economy and you have the
recipe for a true test of the human spirit.
Like you, we’ve asked ourselves, “How can we make a difference, when the
needs are so great?”
That’s why we’ve titled our 2010 Global Citizenship Report “The Ripple Effect.”
Our fathers started this company more than 50 years ago with the belief that if
you drop a pebble in a pond, it creates a ripple – you set something in motion.
And if you set something in motion, it should be something you believe in.
Like economic freedom. It’s what we believe in. We provide people with the
opportunity to own and build a business. It doesn’t matter who you are or
where you come from, our opportunity is open to you.
And how we behave as global citizens is an essential part of our story. Whether
it’s creating innovative products to make someone’s water more drinkable,
mentoring an at-risk high school student, or simply turning the lights off to
reduce our carbon footprint.
These are just some of the pebbles we’ll continue dropping into our global pond,
in hopes these ripples become waves. And by doing this, we honor Amway’s
mission of helping people live better lives.
One ripple at a time.
4
Steve Van Andel, Chairman
Doug DeVos, President
ABOUT AMWAY
Amway is one of the world’s largest direct selling businesses.
Founded in 1959 and based in Ada, Michigan, USA, Amway offers consumer
products and business opportunities in more than 80 countries and territories
worldwide. Amway’s top-selling brands are NUTRILITE™ vitamin, mineral and
dietary supplements, ARTISTRY™ skincare and colour cosmetics, and eSpring™
water treatment systems.
Amway has more than 14,000 employees worldwide.
OUR HISTORY
Rich DeVos and Jay Van Andel founded Amway as a low-cost business opportunity, combining well-designed, high quality products with an innovative
direct-selling business model, based on personalized relationships. Amway
has grown to become a powerful global enterprise, bringing people around the
world together with life-changing opportunities and brands that do wonders.
OUR LEADERSHIP
Today, Amway is owned by the DeVos and Van Andel families. Doug DeVos is
President, and Steve Van Andel is Chairman. The company is governed by a
board of directors led by the two families.
True to a legacy of active leadership, Steve Van Andel and Doug DeVos are
prominent members of key business and and industry organizations.
Steve Van Andel
U.S. Chamber of Commerce
U.S. Korea Business Council
U.S. China Business Council
Michigan Business Leadership Council
Gerald R. Ford Foundation
Metro Health Hospital
Seidman College of Business
Hillsdale College
John Ball Zoo Society
Doug DeVos
World Federation of Direct Selling Associations
The Right Place
Michigan Business Leadership Council
Gerald R. Ford Foundation
First Steps Commission
National Constitution Center
Economic Club of Grand Rapids
6
We measure our progress against
five areas:
ETHICS
Are we operating with the highest
of ethics and expecting the same
of our partners?
COMMUNITY
Are we making a difference and
getting people more involved?
OUR VISION
The Amway vision of Helping People Live Better Lives
inspires everything we do. It guides our strategic
choices, drives our innovation and compels us toward
a purposeful global consciousness—to create positive
change in people’s lives around the world.
OUR VIEW ON GLOBAL CITIZENSHIP
The Amway story and its citizenship efforts began in
1959, and every day brings something new to add. We
measure our performance as global citizens by asking,
“How have we helped people live better lives?”
ENVIRONMENT
Have we progressed to be better
stewards of the planet?
WORKPLACE
Are we offering our employees all
that we can to support their growth?
PRODUCTS
From concept to creation, are we
creating products with the highest
of standards?
7
ETHICS
Amway is a global enterprise and our operations are subject to
the laws of many different countries around the world. While
local laws and customs may sometimes differ, our priority of
maintaining the highest ethical standards is always the same.
Honor and integrity are essential
to our business success.
ADA, MICHIGAN, USA | Amway World Headquarters.
9
WHAT WE EXPECT OF OURSELVES
BUSINESS ETHICS STATEMENT
We value our employees.
Amway works hard to maintain a safe, clean and friendly work environment for all its employees.
We do not tolerate harassment, intimidation, violence or drugs in the workplace. We prize diversity
and believe that all people should be respected and treated fairly regardless of their sex, race,
ethnicity, disability, age or religion. Amway believes in providing a stimulating work environment
that creates opportunities for all employees to achieve their full potential.
We are loyal to our company.
Amway employees are expected to act in the company’s best interest and to exercise solid judgment unclouded by personal interests or divided loyalties. We keep business information private
and do not misuse it for personal gain or to the detriment of the public or other companies.
Honesty and loyalty are key virtues on an individual level for all Amway employees as well as on
a corporate level.
We are honest in all business dealings.
Amway employees are expected always to record and report business information honestly,
truthfully and to maintain accurate books and records. Our legal staff works closely with our
local affiliates and with government officials all over the world to help ensure that all laws and
regulations are followed explicitly. We do not make any payments to foreign government officials
for the purpose of securing unfair advantage; we comply with local anti-corruption laws, including
the United States Foreign Corrupt Practices Act. When business customs call for giving and
receiving gifts and entertainment, we exercise good judgment and moderation.
We value fair competition.
As a proud advocate of free enterprise, we never agree with a competitor to fix prices, divide
territories, or allocate customers. We respect our own and others’ copyrights, trademarks,
patents, trade secrets and other forms of intellectual property.
We protect our consumers.
We stand behind the quality of our products and guarantee customer satisfaction. If for any
reason the consumer is not completely satisfied, product may be returned within a specified
period for an exchange or refund of the product price and applicable tax. Additionally, Amway
works with consumer protection organizations to support consumer education programs.
We support ethical direct selling.
Amway is one of the most successful direct selling companies globally, engaging more than three
million individuals around the world who build their own businesses in partnership with Amway.
We are committed to working with other ethical companies through industry organizations to
promote direct selling and ensure ethical conduct.
10
We believe in the community and the environment.
Amway is committed to being a good global corporate citizen. We are a responsible steward of
the environment and work hard to preserve and conserve natural resources. We also have a
strong and tangible tradition of generously supporting and improving the communities in which
we do business.
WFDSA CODE OF ETHICS
The World Federation of Direct Selling Associations (WFDSA)
is made up of 60 national Direct Selling Associations and one
regional federation. Membership in the WFDSA requires a
commitment to abide by a Code of Ethics, established to protect
consumers globally. Amway staff around the world hold more
than 50 leadership positions in Direct Selling Associations.
ADA, MICHIGAN, USA | Amway World Headquarters.
11
COMMUNITY
Amway has a long history of helping people live better lives—
through our business opportunity, brands, enduring relationships
and global citizenship efforts. Since 1959, Amway has given
$400 million globally to charitable causes.
For us, impacting our global community means more than just
writing a check.
Our employees and distributors work together, hearts and hands,
to create positive change with a caring touch. Positive change
might mean reaching out to thousands after a natural disaster
or holding the hand of one sight-impaired child as they experience the forest for the first time. Positive change might also mean
beautifying the neighborhoods we do business in, or teaching farm
employees new trades in support of economic development.
Like pebbles dropped in a pond, these actions inspire healing,
learning and laughter—creating ripples of hope and optimism.
And like the spread of joy and laughter,
It only takes one individual
To spread the ripple.
TAIWAN | Supporting educational needs in remote provinces.
13
Making a difference
Makes all the difference
Launched in 2003, the AMWAY ONE BY ONE CAMPAIGN FOR CHILDREN™
is a focused, powerful movement. It rallies the resources of the entire
Amway family—the company, distributors, employees and customers—
to make a difference in the lives of children.
Children’s needs vary from one country to the next, so AMWAY ONE
BY ONE is uniquely designed to be locally customized. Amway builds
partnerships with organizations that address the issues specific to
children in their communities.
Whether it’s teaching basic gardening skills or helping impoverished
children gain access to cancer treatment, AMWAY ONE BY ONE provides
children the resources, nurturing and inspiration they need to live, learn,
achieve, and, of course, play.
Measuring the Difference We Make
The AMWAY ONE BY ONE CAMPAIGN FOR CHILDREN is measured for
impact. It’s not just about the amount of financial resources given—it’s
about the number of children and organizations being impacted. In this
next section, we’ll share just some of our global stories and statistics.
This report offers just a sampling of an enduring movement. Learn
more by visiting visit www.amwayonebyone.com.
14
8
million
CHILDREN
2.3
million
EMPLOYEE &
DISTRIBUTOR
VOLUNTEER
hours
donated
141
million
DOLLARS
WORLDWIDE
supported
HUNDREDS OF
CHARITABLE
ORGANIZATIONS
IN MORE THAN
50
countries
15
2010
1
million
HOUR
INCREASE
in GLOBAL
VOLUNTEERISM
16
IMPACT IN NUMBERS
Last year our employees and
distributors reached out more
than ever—hearts and hands.
One million more hours in
2010, bringing our global volunteer, hours to 2.3 million
since 2003.
NORTH AMERICA
West Michigan
Regional Highlights:
7 gardens planted and harvested
in the US
10 skyscrapers rappelled down
to raise money for children with
special needs in Canada
70 walks held to raise funds
for children with special needs
in the U.S.
3 heart surgeries funded for
children in the Dominican Republic
10 centers supported to mentor
at-risk children in the U.S.
7,000 toys delivered to children
during the holidays in the U.S.
Highlights:
3 new playgrounds built by
Amway employees
60 at-risk high school students
benefited from innovative
business education
225 employees dedicate a day
volunteering for the United Way
Day of Caring
642 pen pal letters written to
inner-city youth by Amway employees
46 executives serve on community
nonprofit boards of directors
LATIN AMERICA
Regional Highlights:
54,000 micronutrient supplements
given to malnourished children
in Mexico
288 orphans provided with dental
care and groceries in Honduras
7 schools for abandoned children
received food and medicine
in Guatemala
3 homes for abandoned girls received
funding in El Salvador
835 children receive treatment
for cancer in Venezuela and Brazil
GREATER CHINA
Regional Highlights:
25 schools receive libraries, computers
and teachers for migrant children in China
82 Amway distributors mentor at-risk
children in Hong Kong
17 Environmental Theme Parks promote
green living across China
20 rural junior high schools receive
scholarship funding for 5,000 students
in Taiwan
108 Amway volunteers help to
support the World Expo in China
JAPAN
Regional Highlights:
100,000 orange ribbons collected
to raise visibility against child abuse
and neglect
6 trips to Afan Forest and other
locations for outdoor therapy for
abused children
12 coastal cleanups by Amway
distributor volunteers
KOREA
EUROPE
Regional Highlights:
2 new preschools constructed
in Turkey
25,000 Amway employees and
distributors run to raise money
for children in 13 countries
300,000 education materials
distributed in Poland
3,000 orphans taught life skills
in Ukraine
1 new sports facility built after
a devastating earthquake in Italy
84 playrooms and playgrounds
funded in Russia
INDIA
Regional Highlights:
60 orphanages and children’s
homes adopted across the country
65 free health check-up “camps” for
homeless children staffed by Amway
distributor physicians
110 children with visual challenges
hosted in a national dance show
14 computer and vocational centers
set up for visually challenged children
6,275 Amway distributors and
employees counted on for blood
donations in 59 locations
Regional Highlights:
18 child welfare centers participate
in a Kids G20 Global Summit
1,000 children receive health
education
SOUTHEAST ASIA
Regional Highlights:
35 audio stories created for
visually impaired children in Thailand
4 centers for abused and
disadvantaged children receive
enrichment programs in Singapore
1 child and maternity ward renovated
and ambulance purchased for a
hospital in Indonesia
1,500 children with disabilities receive
education and surgeries in Vietnam
40 self-esteem camps held for children
and families in Malaysia
7,000 children receive literacy training
by Amway distributor volunteers
in the Philippines
SOUTH AFRICA; NEW ZEALAND;
AUSTRALIA
Regional Highlights:
570 students receive daily meals
in South Africa
1 special afternoon taken off for
staff to volunteer for local charities
in New Zealand
350 modified bikes delivered to
children with disabilities in Australia
17
2011 PREVIEW
Expanding Our Reach
With Nutrilite™ little bits™
Malnutrition is a severe issue facing children, and Amway
has the resources, expertise, people and commitment to
do something about it. How? Through a new initiative
called the AMWAY ONE BY ONE™ NUTRILITE™ LITTLE
BITS™ Program.
Nutrilite is a global leader in promoting optimal health.
Leveraging this expertise, Nutrilite scientists developed
NUTRILITE LITTLE BITS specifically for children with
micronutrient deficiencies, fortified to help eliminate a
malnourished state. Through AMWAY ONE BY ONE, we will
partner with proven organizations in communities where
malnourished children live to deliver NUTRILITE LITTLE BITS
as part of an integrated approach to support the long-term
health of a child, and the community.
Simply put, NUTRILITE LITTLE BITS can make a lasting and
meaningful difference in children’s lives. It already has.
The results of a pilot study in Mexico showed the amount
of children with iron deficiency anemia dropped nearly
90% in only 6 months of taking NUTRILITE LITTLE BITS.
In the next few years we are targeting to expand this
program globally throughout Mexico, Latin America,
Zambia, India and China.
18
“Little Bits reflects the importance of global nutrition and validates
the significant contribution that Nutrilite can make on improving
the health and well-being of children around the world. It shows
the power of our distributors in driving change, and the impact
that supplementation can have on people’s lives.”
Eduardo Casas, Director of Communications & Public Relations,
Amway Latin America
MEXICO | Little Bits Program.
19
REGIONAL IMPACT AND STORIES
EUROPE
BUILDING PRESCHOOLS IN TURKEY
Children are Turkey’s largest demographic group, with 9 percent
of the total population between three and five years old. In
Western Europe, 80 percent of children this age are enrolled in
preschool education, but the number of young children attending
preschool in Turkey remains at a very low 11 percent.
Seeing a great opportunity to make a difference, Amway,
UNICEF and local education organizations partnered to focus
on educating young children. In 2010, Amway distributors
across 24 countries raised $600,000 to build two preschools
in Van, Turkey. Opened in October 2010, the new preschools
include innovative kitchens and playgrounds designed to provide
education for 400 children.
“Preschool education is very important, and every child should be
given a chance to attend. This is an area we really want to make
a difference.”
Michael Meissner, Vice President, Corporate Affairs, Amway Europe
20
TURKEY | Ensuring preschool education for 400 children.
21
LATIN AMERICA
HELPING CHILDREN WITH CANCER
Childhood cancer can be devastating, but the right partnerships
ensure that every child gets an equal chance to battle this deadly
disease, regardless of geography or economics.
Through partnership with Grupo de Apoio ao Adolescente e à
Criança com Câncer (GRAACC), Amway Brazil works to ensure that
all children with cancer have access to treatment at the Institute
of Pediatric Oncology. Children and teenagers throughout Brazil
get much needed medical assistance, chemotherapy treatment
and surgery—free of charge.
In partnership with Fundación Amigos del Niño Con Cancer—
a private foundation aimed at helping children with cancer—
Amway Venezuela is helping to provide assistance to children
with cancer and their families. Children have access to much
needed testing, medicines and planned social activities, with
lodging available, if needed, for families.
“Amway has joined us in a daily conquest to ensure that Brazilian
children and adolescents with cancer have equal access to quality,
dignified and humane treatment, with great hopes for a cure.”
Tammy Allersdorfer, General Manager of Insitutional Development GRAACC
22
BRAZIL | Supporting children as they battle cancer.
23
NORTH AMERICA
PLANTING SEEDS FOR HEALTHY LIVING
In 2010, Amway announced a three-year partnership with the
Boys & Girls Clubs of America with a $1 million commitment to
improving nutrition among Club members. The program kicked
off in seven cities across the country, including Philadelphia,
Denver, Seattle, Grand Rapids, San Diego, Buena Park and
Orlando.
Digging, planting and harvesting together, employees, distributors
and local Club members created seven gardens and a companion
curriculum to teach the club’s children about nutrition. Gardening
expertise came from the Green Education Foundation, an
organization that provides environmental education resources
for classrooms and youth groups nationwide.
And Amway distributors across the country stepped in to help.
Seattle-area distributor Carol Hurlburt offered her green thumb
expertise to teach her local group of children more about
gardening, good nutrition and self sufficiency.
“This project is a fun adventure—and I think we’re really mentoring
these kids through some challenging times.”
Carol Hurlburt, Amway Distributor in Seattle, WA
24
NORTH AMERICA | Teaching self-sufficiency through gardening.
25
GREATER CHINA
TEACHING FAMILIES GREEN LIVING
Amway China called in some fun–and a superhero—as an
innovative way to teach children about protecting the environment
by creating a “theme park” that attracted 20,000 people in two
days.
2010 marked the opening of the first Amway Environmental
Theme Park in Beijing. Co-sponsored by Amway and the China
Environmental Protection Foundation, the park was designed as
a family-focused environmental education and awareness effort
that hosted 7,000 families.
The theme park offered more than 20 games and exhibits, with
names like Green Life Identification, Forest Police, Slam Dunk
of Environmental Protection, Penguin Returns to Antarctica
and Environmental Protection Superman. Throughout the
exhibits, cartoon characters Polar Bear Lele and Little Water
Drop take visitors through a time-space tunnel of environmental
changes, providing a systematic introduction to environmental
knowledge.
The project gained rapid momentum and expanded to reach
500,000 people in 17 cities across the country, run by 4,200
Amway volunteers. The team that launched the project also
created an online educational program using games and
animation to teach children about environmental protection.
This project, along with thousands of other efforts, helped place
Amway among the “Corporate Social Responsibility Top 50 Companies” in China.
“The Amway Environmental Theme Park became an innovation in
environmental education.”
Zhou Jian, Vice President, China’s Ministry of Environmental
Protection (excerpted from an article in the Korea Times)
26
CHINA | Inspiring our little environmentalists.
27
INDIA
BRINGING SMILES TO ORPHANED CHILDREN
In 2008, Amway India, through its Amway Opportunity Foundation,
launched Project Sunrise—an initiative aimed at helping Indian
orphanages and children’s homes provide children with clean
drinking water, education and nutrition intervention, greatly
impacting their basic healthcare.
Through a three-year commitment, the program has expanded
to help 60 orphanages across the country. Amway employees
and distributors identified partner agencies based on local
reputation and impact. The effort has become a truly “panIndia” effort where even the distributors who are doctors offer
care. The program has supported more than 15,000 children.
In addition to basic healthcare, partner agencies also benefit
from sponsored education fees for children, computer center
setups, physiotherapy for children with disabilities, and vocational
training for the blind.
“We’ve made a difference in the lives of over 15,000 of India’s
orphaned children. We know there is lots more to do, but feel
incredibly good about the impact we’ve made so far.”
Raj Narain, Associate Manager, Amway Opportunity Foundation
28
INDIA | Nurturing orphaned children.
29
JAPAN
HEALING HEARTS IN THE AFAN FOREST
At first, there is only silence.
Then, the slow shuffling of feet, rustling through leaves.
Through a clearing, seven adults emerge, each leading a child.
The adults can see where they are going, the children cannot.
In partnership with well-known naturalist and child advocate
C.W. Nicol, the employees and distributors of Amway Japan have
created the Afan Forest Therapy project.
Every year, groups of children who might be sight-impaired
or suffering from abuse and neglect are brought to the Afan
Forest—a magical place where they can open their senses
and experience the profound healing of the forest setting.
As part of the Afan Forest Therapy project, children are paired
with mentors, therapists and counselors who accompany the
children. Along for the walks is C.W. Nichol and his treefrogcarved walking stick. Through song, conversation and tactile
exploration of the forest environment, the children find joy,
laughter and healing.
“In the forest, you can notice a difference in the way the children
laugh and shout. They don’t have tension in their voices. We’re
opening windows to hearts that have been shut closed.”
C.W. Nicol, writer, actor and environmental activist in Japan
30
JAPAN | Captivating senses through forest adventures.
31
KOREA
SPARKING WORLD-VIEW THINKING IN CHILDREN
“I want to create a nation without wars.”
Park Hyeon-Jin, age 11, Kids G20 Global Camp participant
“I will save 100 won every day and encourage others to do the
same, so we can donate to poor children,”
Kim In-Ji, age 11, Kids G20 Global Camp participant
It’s amazing what can happen when you gather 350 underprivileged children together—especially when the purpose is helping
their peers in developing countries.
That’s what happened in July 2010 when Amway Korea and
the International Vaccine Institute hosted a Kids G20 Global
Camp in South Korea. The event was attended by 350 children
from 18 welfare centers across the nation, ranging from third
to fifth grade.
Through fun activities, the goal of the camp was to educate
children about global poverty, pollution and ways they can help
their peers in Africa. The camp was part of an ongoing campaign
by Amway Korea, which has allocated $500,000 to fund welfare
centers, vaccine research and other efforts to make a difference
in the lives of children.
“The Kids G20 Global Camp helped plant seeds of understanding
at an early age—and that can pay dividends for our future.”
Se-Joon Park, Se-Joon Park, President, Amway Korea
32
KOREA | Inspiring world-view thinking.
33
SOUTHEAST ASIA
JOY OF READING FOR THE VISUALLY IMPAIRED
Good Luck!
Break The Sword.
Flowers and Happiness Are Close at Hand!
What do these three book titles have in common? They’re all
about Living With Joy.
And joy is what one sees on the faces of many visually impaired
children in Thailand who are now able to enjoy uplifting stories
by listening to books on CDs. For the past seven years, Amway
Thailand, through its AMWAY ONE BY ONE™ project called One
Voice Brightens the World, has inspired blind children to “read”
books by using their hearing senses.
Using an electronic device called a DAISY (CDs in Digital Accessible Information System), visually impaired children are able to
listen along to enlivening stories—recorded by celebrities and
volunteers. In 2010, 35 stories were recorded with the theme
“Living With Joy.”
Since One Voice Brightens the World’s debut in 2004, Amway has
brought 194 titles of audio books to the children. Together with
local publishing houses, Amway produced 172,800 CDs that
were distributed via 150 agencies and organizations working for
the blind across the country.
And the joy will continue to be spread—Amway Thailand plans to
produce 10,500 more CDs.
“We hope that by listening to these audio books, the swords and
flowers will come to life, and their world will be brightened.”
Kittawat Ritteerawee, General Manager, Amway Thailand
34
THAILAND | Helping the sight-impaired read.
35
AUSTRALIA
ENCOURAGING FREEDOM ON WHEELS
Riding a bike is a rite-of-passage for most children. There is
nothing like the freedom and feeling of success when a child
takes off for the first time.
But for children with disabilities, this is often just a dream.
Inspired by a vision to get disabled children on bicycles, Amway
Australia and Technical Aid to the Disabled partnered up to create
Freedom Wheels, a program that provides custom-built bicycles
for children who otherwise would not know the joy and accomplishment that comes with riding a bike for the first time.
With the help of highly skilled and innovative therapists, engineers
and volunteers, each child’s needs are taken into consideration
so their bicycle will work for them. Whether it’s special upper
body support systems, wider and stronger wheels or modified
handlebars, each bike is carefully crafted to give the rider as
much independent mobility as possible.
“My sons used to look at other kids on bikes and wonder why they
didn’t have a bike. And now they’re just so happy and they’re all
smiles when they’re out riding.”
Shared by Mum of a Freedom Wheels participant
36
AUSTRALIA | Building bikes for unique needs.
37
WEST MICHIGAN, USA
IGNITING A LOVE FOR LEARNING
Igniting a love for learning can be challenging in high school—
especially for at-risk kids. But as Nobel Prize-winning poet William Butler Yeats once said, “Education is not the filling of a pail,
but the lighting of a fire.”
For the past two school years, Amway has partnered with the School
of Business, Leadership and Entrepreneurship at Ottawa Hills High
School—just 10 miles from Amway World Headquarters.
Participants are exposed to real-world business issues and challenged to expand their own thinking to generate solutions.
The goal? Through inspiration and challenge, prepare these students for graduation, college and life.
The outcome? In 2010, math and reading scores for the Ottawa Hills High School participants surpassed the district overall average.
“Our partnership has benefited our program in so many ways other
than financial support, you can see the increased excitement in
our students. Through curriculum planning, mentors, renovations,
new technology, and a staff of very committed partner members,
Amway’s contributions have been more then we could have ever
asked for.”
Michael Pascoe, Assistant Principal of Instruction, Ottawa Hills
High School, Grand Rapids, Michigan, USA
38
UNITED STATES | Expanding thought and experience.
39
A GLOBAL GOOD NEIGHBOR
Amway operates in more than 80 countries and territories
around the world. In every community where we conduct
business, we work hard to ensure that we’re positively
impacting the people and neighborhoods around us. Whether
it’s beautifully landscaped facilities that add to the visual
appeal of a neighborhood or community partnerships that
ensure public safety, we have a long history of helping to
improve lives—and communities—wherever we operate.
40
INDIA
BRINGING SAFETY TO THE WORLD’S LARGEST
RELIGIOUS GATHERING
The Kumbh Mela is the most sacred of Hindu pilgrimages in
India, and attended by millions of people from around the world.
Events include ritual bathing in the River Ganges, religious
discussions, devotional singing, mass feeding of the poor and
religious assemblies where various doctrines are debated.
1
Considered one of the world’s largest human gatherings, the
Kumbh Mela can overwhelm the local community, straining
government resources around safety and traffic control.
million
Seeing an opportunity to make a real difference, representatives
from Amway India partnered with senior police staff in Haridwar
(2010 festival location) and created an innovative safety
awareness campaign.
with MAPS &
“The booklets and posters helped us immensely at a time when
crowds needed information and we needed safety awareness. We
appreciate Amway’s gesture.”
distributed
BOOKLETS
TRANSPORTATION
INFORMATION
printed in
3
languages
Ajay Joshi, staff with Uttrakhand police
10,000
POSTERS
“DO’s & DON’Ts”
with
for
PARTICIPANT
SAFETY
displayed in mass
TRANSPORTATION
locations
200
AMWAY
distributors
on hand
INDIA | Kumbh Mela 2010 posters.
TO HELP
41
LIKE FAMILY,
WE’RE THERE WHEN DISASTER STRIKES
Amway is a business about people, a global family that is
millions strong. When disaster strikes, we reach out to our
family and ask “What do you need?”
As of 2010, our historical disaster relief efforts total $17.6
million, including cash, products and services from Amway,
employees and distributors. Once the magnitude of a disaster
has been determined, we work primarily through our many
partner agencies to begin delivering aid that’s appropriate
and helpful.
Our employees, distributors and customers jump in—hearts
and hands—to support in any way possible.
2010 proved to be a year of great need. Our Amway markets
responded to 11 significant natural disasters with products,
cash, and the support of a global family.
17.6
million
in CASH,
PRODUCTS
& SERVICES
TO HELP WITH
DISASTER
relief
42
“When crisis hits, it’s like a giant family that is millions
strong, reaching out their hands and asking, ‘What do
you need?’ I am humbled every time.”
Dana Boals, Vice President of Global Citizenship,
Amway Headquarters
HAITI
STORIES OF TRIUMPH
On January 12, 2010, a devastating earthquake hit the
impoverished nation of Haiti, resulting in the loss of more than
300,000 lives. Amway employees, distributors and customers
rallied in support—donating more than $1 million dollars,
including $823,417 in cash.
Getting resources into the hands of the Haitian people after the
earthquake proved challenging—and disheartening. But from
tragedy emerged stories of triumph. Read these stories on our
blog at www.blogs.amway.com/onebyone.
HAITI | Amway worked with SOS Children’s Villages after the Haiti earthquake to build a home for orphaned and abandoned children.
WORKPLACE
At Amway, we never take our employees for granted. We work
together to create an environment that inspires a sense of
personal worth, empowers success and rewards contributions.
As part of our commitment to being a global employer of choice,
we provide our employees the tools and the opportunity to create
a great career and live a balanced life. We invest in them so they
can be their very best.
In 2010, Amway was recognized as one of West Michigan’s
101 Best and Brightest Companies to Work For by the
Michigan Business and Professionals Association.
The American Heart Association honored the Amway Optimal
You Program with its 2010 Start! Fit-Friendly Company
Platinum Award.
The Nutrilite Brazil facility was awarded for having the best
Education and Development programs in the state by the
Servicio Social da Industria.
ADA, MICHIGAN, USA | Amway employees at World Headquarters.
45
CULTURE ROOTED IN VALUES
As a company rooted in strong values, our employees’ integrity, ambition and commitment
to global citizenship are always welcomed and respected. We provide a safe and friendly
culture that embraces diversity and treats everyone fairly, enabling us to attract the best
and brightest people in the world.
WHAT WE VALUE:
Partnership
Amway is built on the concept of partnership, beginning with the partnership between
our founders. The partnership that exists among the founding families, employees, and
business owners is our most prized possession. We always try to do what is in the longterm best interest of our partners, in a manner which increases trust and confidence.
The success of Amway will reward all who have contributed to its success.
Integrity
Integrity is essential to our business success. We do what is right, not just whatever
“works.” Amway success is measured not only in economic terms, but by the respect,
trust and credibility we earn.
Personal Worth
We acknowledge the uniqueness created in each individual. Every person is worthy of
respect, and deserves fair treatment and the opportunity to succeed to the fullest extent
of his or her potential.
Achievement
We are builders and encouragers. We strive for excellence in all we do. Our focus is on
continuous improvement, progress and achievement of individual and group goals. We
anticipate change, respond swiftly to it, take action to get the job done, and gain from
our experiences. We encourage creativity and innovation.
Personal Responsibility
Each individual is responsible and accountable for achieving personal goals, as well as
giving 100 percent effort in helping achieve corporate or team goals. By helping people
help themselves, we further the potential for individual and shared success. We also
have a responsibility to be good citizens in the communities where we live and work.
Free Enterprise
We are proud advocates of freedom and free enterprise. Human economic advancement
is clearly proven to be best achieved in a free market economy.
46
ADA, MICHIGAN, USA | Darius Brown, Hilo Driver; Randy Deja, Customer Care Associate II;
Emily Rhodes, Marketing Lead.
47
Rewards and Benefits
At Amway, employees are rewarded in many ways—targeted development plans, global
career opportunities, performance-based pay and comprehensive benefits. Employees
at our World Headquarters in Michigan enjoy an employee store, wellness programs and
an onsite state-of-the-art fitness center with innovative programming.
Tailored Education and Development
We give our employees the power and knowledge to make things happen. Our employeefocused culture includes education and training tailored to their growth and development,
giving them the chance to apply their talents beyond their job description. At Amway, we
want our employees to be their very best personally and professionally.
A Safe Workplace
Safety is a priority for Amway employees and is a collaborative effort between staff and
management. Every year, safety practices are evaluated and refreshed, with a focus on
awareness and education. Perhaps that’s why Amway consistently outperforms similar
businesses in the U.S. in safety, with total injury accident rates at 30 percent less than
the industry average.
Opportunities to Make a Difference
“Helping People Live Better Lives” is the company’s vision, and employees are provided
with a great array of programs and events to get involved. Local volunteer opportunities
are posted in our publications and on our website, where employees can match their
passions with organizations in need. Executives are trained in nonprofit boardsmanship
and their passions aligned with local organizations.
Environment and Sustainability
Through carpooling programs, recycling efforts and wildlife education programs, Amway
employees are offered many opportunities to educate themselves and empower their
own decision-making.
Creating an Optimal You
Recognizing that the influences on our employees’ emotional and physical well-being
extend beyond the workplace, we give our employees the flexibility to balance their work
and home life. Launched in 2005, the Amway Optimal You program helps employees
live a healthier lifestyle by giving them the tools they need to positively influence their
health. With its variety of nutritional, emotional and physical programs, Optimal You
offers something for everyone.
48
“If you want to change the world,
this company will help you
make it happen.”
Kim Drabik, Senior Analyst,
World Headquarters
“I am given countless opportunities
to grow, every day.”
“We don’t just make products.
We make products that lead
the industry in innovation
and eco-friendliness.”
Krystal Alexander, Scientist,
World Headquarters
“Career opportunities are great
and the work environment
couldn’t be better.”
Alicia Duron, Manager,
Amway, Latin America
Hyun-Dong Kim, Manager,
Amway Korea
“I came here because
people are eager to learn,
and I wanted to learn more.”
Paul Seehra, Group Leader,
World Headquarters
“Mutual respect and cooperation
really happens here”
Hoon-Ha Cho, IT Planner
Amway, Korea
“Amway has such a talented global workforce. We strive to offer them opportunities
for continued development, knowing that together we can achieve amazing results.”
Kelly Savage, Chief Human Resources Officer, Amway Headquarters
49
ENVIRONMENT
With a 51-year track record in environmental stewardship, Amway
celebrated Earth Day in 2010 with pride. Every year, we expand
our programs—and our commitment—with innovative, thoughtful
and significant efforts designed to improve the world we live and
work in for this generation and the next.
Our global commitments to environmental stewardship include:
Reducing the impact of our operations on the environment by
conserving resources through reuse and recycling, the prevention
of pollution, the elimination of hazards and the responsible use
of energy.
Training and motivating our employees to take personal
accountability for protecting the environment and creating a safe
and healthy workplace.
Measuring the progress of our environmental health and safety
programs through periodic assessments and audits.
Seeking renewable energy sources to replace fossil fuels that power
our facilities while also taking a closer look at what we can do to
improve current systems to maximize their output.
Experimenting with new ideas and technologies to farm sustainably
on our 6,400 acres of organic farmland in the United States, Mexico
and Brazil.
Photographed on the AMWAY NATURAL WILDLIFE HABITAT in 2010. | Eastern Tiger Swallowtail on Beebalm.
51
25
million
POUNDS
of material
RECYCLED
1.2
million
bags of TRASH
20
(based on
lb BAGS)
PROGRESS IN NUMBERS
Recycling
According to the numbers, we’re
making great strides in recycling
our waste, including e-waste.
95%
84%
78%
recycled recycled recycled
in
2009
Electricity and Water
Last year Amway hosted five Kaizen*
events and made impactful changes in
the Amway-owned global supply chain.
*Kaizen is a
Japanese term for
an intense event
to identify waste.
3
million
kilowatt
HOURS of
ELECTRICITY
our target for
in
2010 2014
87
million
gallons
of WATER
enough to
POWER
300
homes
for 1 YEAR
enough to
HYDRATE
680
homes
for 1 YEAR
90,000
megawatts
PER YEAR
enough
ENERGY
to power
WIND ENERGY
Amway continues a 20-year contract
with Wolverine Energy, an investment
in renewable energy. The wind farm
provides 90,000 megawatts per year—
or 10 percent of total energy use at
our World Headquarters facilities.
,012
8
average U.S.
HOUSEHOLDS
10%
OF our
ENERGY USE
was WIND
REDUCING CO2 EMISSIONS
Employee Carpooling Program
By simply entering their information,
employees are matched up with
others who have similar schedules
and routes. In 2010, more than 300
employees utilized the program,
reducing commuter miles by 6,000
and preventing 2.5 million pounds of
CO2 gas emissions.
generated
in 2010
2.5
million
lbs LESS
of CO2
gas emission
the weight of
227
AFRICAN
elephants
53
Little changes
can make a
huge difference.
Here are some
examples from
just one event
this year:
33,080
WATER
BOTTLES
SAVED
1
plastic
ton
SAVED
by using china
INSTEAD of
PLASTIC
disposables
IMPACT STORIES
Plastic Bottles Be Gone!
Staying hydrated is an important part of staying well, but
in 2010 the statistics made a clear case for change.
Providing bottled water on our headquarters campus
meant spending $85,000 dollars per year and disposing more than 250,000 bottles into tubs for recycling.
To keep the water flowing, Amway is installing innovative
water filling stations throughout the building and every
employee received a new Amway-branded tumbler for
daily use.
Greening our Global Events
Every year, Amway hosts thousands of events to
celebrate the accomplishments of distributors around
the world. In 2010, the Special Events team at Amway
decided it was time to create a solid plan to ensure the
events “protect the environment while enhancing our
guests’ experience.”
Efforts included:
Creating a website to share ideas and industry
best practices
Using electronic invites and registrations instead
of paper
Asking hotel vendors to replace disposable
dishware with traditional china
Distributing refillable water containers in place of
disposable water bottles
Celebration of a monthly “Green Day” where
employees can wear jeans in exchange for adopting
a sustainable habit
“This year is really focused on creating awareness. We’re
sharing green ideas and encouraging others to adopt them.”
Sarah Neis, Amway Meeting Planner
54
250,000
plastic
BOTTLES
avoid the
LANDFILL
85,000
SAVED
by NOT
purchasing
BOTTLED
water
Building Light, Bright and Green
New workspace is being created for the growing team of Research and Development
employees at Amway—with a focus on synergy, collaboration, innovation and
sustainability.
Collaboration-inspired designs include lower work panels and open areas to encourage
casual conversations. The layouts of the offices are intentionally designed to maximize
natural light from the windows to brighten offices and reduce energy usage. Materials for
construction have been carefully chosen, with 10 to 20 percent of new products sourced
from recycled materials. Any sealants, paints or coatings used are low volatile organic
compound-emitting, to reduce indoor air contaminants.
These and other design features are best-practices for LEED-certification at a silver level
for a commercial building. LEED (Leadership in Energy and Environmental Design) is a
rating system devised by the U.S. Green Building Council to evaluate the environmental
performance of a building and encourage sustainable design.
“An inspirational, energizing and sustainably built environment is good for everyone,
especially those with creative minds.”
Catherine Ehrenberger, Vice President, Research & Developement
180 Acres of Wild Things to Care For
Almost 180 out of a total of 430 acres at our headquarters in Michigan are
managed as wildlife habitats, increasing the quality of life for the flora and fauna
that surround us while ensuring quality of the environment for our employees
and community.
Each year, wildlife experts, employees and their family members volunteer
to identify, categorize and build nest boxes for the hundreds of different
species in the habitat.
“Good environmental stewardship and good business practices are compatible.”
Doug DeVos, Amway President
Here are some
of the wild things
discovered on the
Amway Wildlife
Habitat in 2010:
80
different
bird species
155
12
insect species
amphibian &
reptile species
Photographed on the AMWAY NATURAL WILDLIFE HABITAT in 2010. | Ruby Meadowhawk Dragonfly.
55
Nutrilite: Living the Philosophy
One of the best demonstrations of our environmental commitment is the story
behind our NUTRILITE ™ products. We own more than 6,400 acres of organic farmland
in the United States, Mexico and Brazil where plants are grown and harvested in
accordance with nature, using sustainable methods. In fact, NUTRILITE is the only
global vitamin and mineral brand to grow, harvest and process plants on its own
certified organic farms.
Natural ingredients: We grow the natural ingredients used in our products without
using chemical fertilizers or synthetic pesticides.
Soil replenishment: We replenish the soil, rather than deplete it.
Just-in-time freshness: Our products are dehydrated and processed within hours
of harvest, then carefully packaged and shipped soon after production to maintain
freshness.
NutriCert farm certification program: Many of the farms that supply botanical
materials for use in NUTRILITE products are required to adhere to the same
sustainable principles that guide us. They are also required to provide a healthy
social environment for their employees, with opportunities for personal development
and training.
*based on 2008 Euromonitor review.
56
MEXICO | Nutrilite farm in El Petacal.
57
Nutrilite Honored For Cultivating
Brazilian Employees and Future Farmers
The Nutrilite Brazil facility is home to 4100 acres of beautiful organic farmland and
employs many of the local citizens in the state of Ceará. True to a vision of helping
people live better lives, programs have been created to help develop the education
levels of farm employees—and cultivate the next generation of organic farmers.
And Brazil has taken notice.
In 2010, Nutrilite won first place in a state-sponsored contest (Servico Social da
Industria) as the company with the best education and development programs in
the state. The award cited all of the educational programs implemented in the last
five years. These programs have led to an improvement of approximately 45% in the
educational level of Brazil employees.
Just a few of the many programs recognized include:
Young Apprentice: By providing young people with a two-year education in the theory
and practice of organic agriculture, they become qualified for an agricultural career.
Intellectual Development: Through partnership with the local education secretary,
two hours per day are dedicated to teaching employees how to read.
Theatrical Communication and Art: Using art and theater methods to help employees
better understand the company’s messaging.
“This award is the realization of a dream: to show people how much education
contributes, not only to improve the work, but also to the formation of citizens.”
Katie Berteli, Human Resources representative in Brazil
58
BRAZIL | Nutrilite employees.
59
Active Memberships and Certifications
NEW IN 2010 Sustainable Forestry Initiative
In 2010, Amway’s Corrugated Printing Department became certified for fiber sourcing
in the Sustainable Forestry Initiative. This means that Amway headquarters can
formally state that 100 percent of its corrugated material is sourced from well
-managed forests.
EPA Climate Leaders Partnership
We are committed to reducing our impact on the global environment by voluntarily
completing a corporate-wide inventory of our greenhouse gas emissions for the
United States Environmental Protection Agency.
EPA Green Power Partnership
We are helping to support the development of new renewable power generation
capacity nationwide while also helping protect the environment through a collaboration with the United States Environmental Protection Agency.
Michigan Great Printers Project
We are working to prevent pollution by achieving environmental compliance in association with our print services.
Michigan Business Pollution Prevention Partnership
We are committed to improving the environment by adopting the three “Rs”—
reduce, reuse and recycle.
Wildlife Habitat Council
We are dedicated to enhancing and restoring wildlife habitat by planning for
sustainability and meeting economic, environmental and social needs of the
present and future generations.
Environmental Certifications:
In 2010, the Ada, Michigan site and the Guangzhou, China manufacturing site were
recertified to the International Organization for Standardization (ISO) 14001:2004
standard for environmental management. The Buena Park, California facility was
certified to the ISO 14001 standard for the first time.
These certifications mean our facilities demonstrate an environmental management
system that reduces overall impacts like air emissions, hazardous waste generation,
waste water and storm water discharges.
In addition to our ISO 14001 certification, the Guangzhou, China facilities were
certified to the OHSAS 18001 standard for occupational health and safety. The
Ada, Michigan facility is in the process of obtaining the certification for OHSAS
18001 in 2011. This standard demonstrates an Amway commitment to a safe and
healthy work environment for our employees.
60
Photographed on the AMWAY NATURAL WILDLIFE HABITAT in 2010. | Purple Prairie Clover.
61
PRODUCT RESPONSIBILITY
Amway offers a global family of brands that are well-designed.
And well-loved.
More than 450 unique, high-quality products carry the AMWAY
name in the areas of nutrition, beauty, personal care and home
care. From concept to creation, quality and environmental
stewardship are part of every product we make.
Amway is committed to selling products made of the highest
quality ingredients. We will continue to take all steps necessary
to guarantee our customers safety and satisfaction, starting with
a 100% satisfaction guarantee.
NUTRILITE™, the world’s leading brand of vitamin, mineral
and dietary supplements according to 2009 sales.1
ARTISTRY™, among the world’s top five, largest-selling
premium skin care brands.
eSpring™, the world’s largest-selling brand of point-of-use
home water purifiers.2
1
Source: Euromonitor International Limited, Beauty and Personal Care database,
premium cosmetics sector, global 2009 RSP global brand name classification.
2
Based on a Verify Markets study of 2009 global sales.
ADA, MICHIGAN, USA | Artistry cosmetic manufacturing plant.
63
From Idea to Product, Commitment at Every Stage
Our commitment to safety and quality with all our products begins with our Research
& Development (R&D) group and goes throughout the entire supply chain process,
including strict guidelines our vendor partners must follow to meet our standards.
Research & Development: Where it all Starts
With a focus on “open innovation” in emerging technology areas, our R&D group
takes full advantage of our global reach to partner with hundreds of organizations
throughout the world, from universities to third party service providers and suppliers
to independent consultants.
Amway R&D at a Glance:
65 R&D and Quality Assurance labs worldwide
700+ scientists and technicians with 100 advanced degrees
892+ domestic and international patents
753+ patents pending
240+ technical consultants
200+ published papers
75+ university associations
85+ trade association memberships
Protecting our Consumers
Our manufacturing plants fully comply with regulatory agencies and guidelines and
often go above and beyond what is required.
Biodegradable surfactants
While many consumers today demand biodegradable products, Amway has been
using biodegradable surfactants in detergent products for decades. (Surfactants
are cleaning, penetrating and foaming agents.)
Reducing VOCs
Volatile Organic Compounds (VOCs) released into the atmosphere by automobiles,
industrial processes and, to a lesser degree, consumer products such as hair
sprays, are believed to contribute to smog. Several states have adopted regulations
that require reduced VOC levels. In order to meet these regulations, Amway initiated
the reformulation of several products, which are offered worldwide.
64
Animal testing
We oppose animal testing. Our products are not tested on animals unless required
by government regulations. We actively lead initiatives to create alternatives to
required animal tests.
Genetically modified organisms
Amway supports a consumer’s right to know in selecting products containing
genetically modified organisms (GMOs). While we believe this is important
technology, we are currently working to replace materials that contain GMOs with
traditional ingredients where appropriate.
Gray Water Project
Water shortages in some parts of the United States have caused citizens, businesses
and government to investigate the use of “gray water” as an alternative to drinkable water for the irrigation of lawns, trees and shrubs. Amway supports these initiatives.
Quality Assurance
Our Quality Assurance teams closely monitor quality, from incoming components
and materials through the manufacturing process, and out into the field around the
world. We have many proactive programs in place to ensure that our strict quality
standards are met.
Technical Regulatory
Technical Regulatory Services provide technical support for global regulatory compliance, product registration, new product and market launches, product safety and
environmental compliance.
Analytical Services
Analytical Services develops and applies state-of-the-art chemical, biological and
imaging methods to support product discovery and development, claims substantiation and post-launch product support.
Product Recall Policy
The Amway Product Recall Policy clearly outlines the procedure to be taken for any
product we’ve distributed (including labels and literature) that must be recalled for
any reason. Regardless of the nature of the incident, actions are immediately taken
by management to ensure the safety of our distributors and their customers.
65
NEW
improved
DESIGN:
51%
LESS
plastic
content
25%
REDUCTION
MANUFACTURING
costs
46%
LESS
energy use &
GLOBAL-WARMING
eSpring™ AWARDED FOR ENVIRONMENTAL STEWARDSHIP
Amway’s eSpring™ Water Purifier is already known as clean—it
provides quality water to consumers around the world. It was
the first water purifier to be tested and certified by the National
Sanitation Foundation (NSF) to meet (42, 53 and 55B) NSF/
ANSI Standards.
Using new software that helps measure the impact of a product’s
life cycle, a core team within the Water Purification Product
Development made design improvements to the Amway eSpring
II water purifier – resulting in a much smaller environmental
impact and reduction in manufacturing costs.
The newly redesigned eSpring unit launched in Japan, and the
Society for Plastics Engineers named the eSpring system one of
the winners of its 2010 Environmental Stewardship Awards.
“We’ve demonstrated the potential of green design to create products with superior triple-bottom-line performance—performance
with the potential to drive top-line brand value and bottom-line
cost savings growth.”
Dr. Roy Kuennen, Product Development Director, Water Category
66
R&D LAB, ADA MI, USA | Dr. Roy Kuennen with Bill Nelson.
67
2010
GLOBAL RECOGNITION AWARDS
We value humility, yet cherish recognition
Since 1959, Amway has been the recipient of hundreds of awards internationally for
our citizenship, products and business ethics. Here is a sampling of the Awards.
UNITED STATES
• Children’s Champion Award 2010, St. John’s Home for Children
• Helping Hands Award 2010 Ronald McDonald House of Western Michigan
• Partnership Award Honoree 2010, U.S. Chamber of Commerce, Business
Civic Leadership Center
AUSTRALIA
• National Finalist, Marketing Excellence Award for Sponsorship to Help
Children with Disabilities 2010, Australian Marketing Institute
AUSTRIA
• Work and Family Award for Family Friendly Company 2010, Ministry
of Economic Affairs and Labor
BRAZIL
• Environmental Award 2010, The Federation of Industries in the State of Ceara (FIEC)
CANADA
• Making a Difference Community Service Award 2005, Direct Selling Association
CHINA
• Best Corporation for Social Responsibility in China 2010, China Newsweek and
Red Cross Society of China
• China Charity Award 2010, Ministry of Civil Affairs
• China Corporate Social Responsibility Special Award 2010, China Association of
Enterprises with Foreign Investment and China Charity Foundation
• 50 Most Responsible Enterprises 2010, Hurun Research Institute
• Corporate Social Responsibility Award in the Low-Carbon Age 2010, Nanfang
Daily Press Group
• China Children Charity Award 2010, China Children and Teenagers Fund
• Outstanding Enterprise Award of Corporate Social Responsibility 2010,
China Business Network
• China Women Philanthropy Award 2010, All China Women’s Federation
and China Women’s Development Foundation
• 8th Excellent Chinese Young Volunteer Award - Excellent Volunteer Award 2010,
Chinese Communist Youth League and Chinese Young Volunteers Association
COLOMBIA
• Recognition Mention 2010, Republic of Colombia Senate
CROATIA
• Appreciation Award 2009, UNICEF
CZECH REPUBLIC
• Certificate of Recognition 2010, Czech UNICEF National Committee
HONG KONG
• Caring Company Logo 2006-2010, Hong Kong Council of Social Service
• Gold Award for Volunteer Service 2010, Social Welfare Department of the
Government of the Hong Kong Special Administrative Region
• Hong Kong Awards for Environmental Excellence 2010, Silver Award in the
Sectoral Awards (Retailers)
• Outstanding Corporate Citizenship Award 2010, Hong Kong Productivity Council
• Wastewise Label 2010, Hong Kong Awards for Environmental Excellence
68
HUNGARY
• Appreciation Awards 2010, UNICEF
• Certificate of Appreciation 2010, Red Cross
INDONESIA
• Recognition Award 2010, Yayasan Pita Kuning (Community for Children
with Cancer) C3 Foundation
• Recognition Award for Renovation of Hospital Maternity Ward 2010, Regent of Agam Padang
ITALY
• Corporate Social Responsibility Award 2010, Milan Chamber of Commerce
KOREA
• Marketing Frontier Award 2009, Korea Marketing Association
• Public Cause Awareness Award for the Underfed Children Protection Program 2009,
Ministry of Health and Welfare
• Best Corporate Social Responsibility Award Finalist 2009, International Business
Awards (Stevies)
MEXICO
• Programa: Ahora recicla tus pilas (Now recycle your batteries program) 2010, El Municipio
de Monterrey (The Municipality of Monterrey)
• Recognition of Practice 2010, Alliance for Entrepreneurial Social Responsibility
PHILIPPINES
• Anvil Award of Merit 2006, Public Relations Society of the Philippines
POLAND
• Green Office Certificate 2010, Polish Environmental Partnership Foundation
• Responsible Business in Poland Report for Positive Corporate Social Responsibility
Practices 2010, Forum of Responsible Business
RUSSIA
• Corporate Citizenship Leader Recognition 2010, Donors’ Forum, PwC and “Vedomosti”
business newspaper
• Consumer Rights Award for Best Trade Center 2010, Russian Federal Supervisory Service
for Consumer Rights and Human Wellbeing
• Trustworthy Brand Green Planet Award 2010, Readers Digest Magazine
SINGAPORE
• Gold Award 2010, Singapore Children’s Society
SOUTH AFRICA
• Award for Excellence - Vision for Tomorrow 2010, South Africa Direct Selling Association
TAIWAN
• Ideal Brand for Consumers 2010, Management Magazine
• Ideal Brand in Management 2010, Business Today Weekly Magazine
• Trusted Brand 2010, Readers Digest Magazine
• Gold Award for Sports Mentors 2010, Sports Affairs Council of the Executive Yuan
THAILAND
• Good Organization for Persons with Disability Award 2010, National Office for
Empowerment of Persons with Disability
• Outstanding Establishment on Labor Relations and Welfare 2010, Department of
Labor Protection and Welfare, Ministry of Labor
• CLEO Beauty Hall of Fame Award for Artistry Essentials 2010, CLEO Thailand,
the International Women’s Magazine
• Most Trusted Brand, Direct Selling Category 2011, BrandAge-Thailand
• Most Trusted Brand, Toothpaste Category for Glister Toothpaste 2011, BrandAge
TURKEY
• Social Responsibility Honor Certificate 2010, Izmir Social Services and the
Society for the Protection of Children
UKRAINE
• Best Cookware Nomination 2010, Favorite of Success, All Ukrainian Consumer Contest
69
70
SHOWCASING OUR GLOBAL ARTISTS
For children around the world, art is a form of free expression, and
can often be the greatest form of healing. And as an organization, we’ve come to treasure the artistic expression of the children
touched by the AMWAY ONE BY ONE CAMPAIGN FOR CHILDREN™.
71
® 2011 Amway Corp.
This paper was produced using 100% Post-Industrial Amway waste and manufactured with 100% Green Power.