Our Purpose. Our Passion. Our Potential.
LIMITLESS
2012 Global Corporate Social Responsibility Report
In 53 years and across 100 countries and
territories, Amway has grown to become a
leading direct seller. Our business model
taps the potential of millions who believe
they can better themselves and, in turn,
help others. Our products blend the power
of science with the goodness of nature to
benefit people and the planet. Our passion
for potential sparks meaningful change in
children and communities.
Amway was founded on the belief that, by
helping people improve their lives, they could
make the world a better place.
INSPIRING POTENTIAL
Our fathers knew that harnessing their own
potential as business owners and innovators
would inspire others to join them in building
this great company. So they made it their
mission to be more, do more, give more.
And more than a half-century later, we’re
still emulating their powerful example.
Our passion for citizenship
sparks meaningful change in
children and communities
around the globe.
CONTENTS
HELLO page 1
PEOPLE page 9
PRODUCTS page 35
PERFORMANCE page 45
RECOGNITION page 57
Since its founding in 2003, the
Amway™ One by One Campaign for Children,
has achieved an important milestone: 10
million children’s lives transformed in 10 years.
As we look back over this first decade, we
celebrate the people and partnerships that
have propelled this grass-roots movement.
These generous volunteers and givers are
potential seekers and progress achievers –
they help us fulfill the Amway vision of
helping people live better lives.
Corporate social responsibility is innate
to our sustainability efforts, too. From
our first products sold in 1959, Amway
has upheld a legacy of ethical, efficient
business operations. This commitment
to stewardship deepens each year
through product design enhancements
and the measures we take to reduce our
environmental footprint. We’re on track to
meet – and in many cases, exceed – our
sustainability goals.
People, products, performance – across
Amway, we’re unleashing potential. We’re
awed by how far we’ve come and inspired
to keep becoming more, together.
Steve Van Andel
Chairman
iii
Doug DeVos
President
Inspiring Potential
HELLO
Amway makes connections that make the
world better. Across continents and inside
communities, we come together to realize
our potential and empower others to
realize theirs.
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2
HELLO
INNOVATOR, MANUFACTURER,
CHAMPION OF FREE ENTERPRISE
Alticor, the parent company of Amway, is
an $11.3 billion enterprise and Amway
is a global leader in direct selling. More
than 100 countries and territories are
home to our business opportunity and
products. From our World Headquarters
in Ada, Michigan in the United States, to
the far corners of the world, we connect
people with life-changing opportunities for
entrepreneurism and more than 450 quality
products that improve their lives.
OUR REGIONAL MARKETS TARGET
LOCAL NEEDS
OUR FOUNDING FAMILIES
Amway is a values-based employer of choice
with a global workforce of 21,000 and a
distributor network more than three million
strong. Across continents and cultures, our
people are united by the Amway vision of
helping people live better lives.
Friends and fellow entrepreneurs Rich DeVos
and Jay Van Andel founded Amway as a
low-cost business opportunity, combining
well-designed, high-quality products with
an innovative direct-selling business model
rooted in relationships. Over the past 53
years, Amway has grown to become a
powerful global enterprise.
Our founding families still own Amway today.
Steve Van Andel is chairman and Doug DeVos
is president. Both continue their fathers’ legacy
of active leadership, serving as prominent and
active members of key business and industry
organizations such as the World Federation of
Direct Selling Associations, the Direct Selling
Educational Foundation and the U.S. Chamber
of Commerce.
This singular purpose inspires our
corporate social responsibility and rallies
our people to be not just stewards of
goodwill but ambassadors of positive
change who continually strive to inspire
potential in all people.
2012 Amway Global Corporate Social Responsibility Report
3
We’re a global enterprise with operations
divided into four regions: The Americas,
Asia Pacific, Europe/India/Africa and
Greater China. This enables Amway to
quickly and efficiently address specific
regional business, distributor and customer
needs while responding to local selling
regulations, packaging requirements,
product sizes and brand preferences.
Around the world, we are committed to
working with local governments and serving
consumers in ways that benefit all.
Amway manufacturing facilities are located
in the United States, China and Vietnam.
On 6,400 acres of organically certified
farmlands in the United States, Mexico and
Brazil, we grow, harvest and process plantbased ingredients for the NUTRILITE™ food
supplements. Amway distribution facilities
are found in North America, Europe and
Asia, and we operate regional service
centers in Costa Rica, Malaysia and Poland.
4
600+
Amway places and spaces around
the world include experience
centers, shops, plazas and
distribution centers.
15
Manufacturing and processing
plants around the world are
owned and operated by Amway.
30+
Languages in which Amway
conducts business.
Hello
OUR PRODUCTS PERFORM
Amway has invested in categories and product
innovations that make a personal impact.
With a portfolio of more than 450 products,
Amway provides solutions that work in you
(NUTRILITE™), on you (ARTISTRY™) and around
you (AMWAY HOME™), to help you achieve your
full potential.
The world’s number one selling vitamins
and dietary supplements brand1
15 BILLION
Vitamin and mineral tablets and soft gels
produced globally
Nutrition
In nutrition, NUTRILITE is the world’s number
one selling vitamins and dietary supplements
brand1, combining the best of nature and
science. Our exclusive NutriCert program
ensures that best practices in sustainability
and organic agriculture deliver high-quality
standards of ingredient farming throughout the
world. All plant concentrates grown on Amway
farms, NutriCert farms or purchased from
other farms must meet strict quality standards
for purity, safety and efficacy.
TOP PRODUCTS
NUTRILITE Protein Powder
NUTRILITE DOUBLE X™/TRIPLE X™
NUTRILITE Vitamin C
Among the world’s top five largest-selling
premium skincare brands1
200 MILLION
Beauty
In beauty, ARTISTRY is among the world’s top
five largest-selling premium skincare brands1.
As global leaders in prestige beauty, ARTISTRY
offers clinically tested, basic, anti-aging,
whitening, intensive treatments and luxury
skincare solutions backed by cutting-edge
science. Along with a diverse lip, eye, cheek and
facial color palette, we meet the unique needs of
women and men around the world.
Cosmetics and personal care products
produced globally
TOP BEAUTY PRODUCTS
GLISTER™ toothpaste
G&H body shampoo
G&H lotion
TOP ARTISTRY PRODUCTS
ARTISTRY Creme LX
ARTISTRY intensive skincare renewing peel
ARTISTRY intensive skincare anti-wrinkle
firming serum
Home
The promise of the AMWAY HOME product
portfolio is to continue the company’s scientific
approach to create effective, efficient products
that set Amway apart. Our environmentally
sensitive products present a better way to
clean, with formulas that are completely
biodegradable and concentrated. Packaging
is recyclable and other recycled materials are
incorporated whenever possible.
Amway has a 53-year history of advocating
free enterprise and inspiring people to
achieve success as they define it. We
support economic growth and success
with one of the world’s leading models
for entrepreneurs looking to own their
own business. The AMWAY™ business
opportunity includes a multi-level marketing
(MLM) compensation plan, which rewards
distributors for selling our nutrition, beauty
and home products and teaching others to
do the same.
Amway supports distributors at all levels of
experience with extensive training programs
that can help them succeed in every aspect
of business. Since 1959, Amway has paid
out more bonuses and cash incentives to
distributors worldwide than any other direct
sales company in history1. These dedicated
men and women share the Amway vision for
connecting people with products that help
them live better lives.
The world’s largest-selling brand of kitchen
water treatment system2
50 MILLION
From concept to creation, corporate social
responsibility is built into virtually every AMWAY™
product. We use only the best ingredients,
and we take all steps necessary to guarantee
customer safety and satisfaction, starting with a
100 percent satisfaction guarantee.
Units of home products produced globally
TOP PRODUCTS
ATMOSPHERE™ air purifiers
iCook™ cookware
eSpring™ water filtration system
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2
2012 Amway Global Corporate Social Responsibility Report
Since 1959 Amway has
paid out more bonuses
and cash incentives to
distributors worldwide
than any other direct sales
company in history1.
WE EMPOWER ENTREPRENEURS
5
Euromonitor International Limited, www.euromonitor.com/amway-claims.
Based on a Verify Markets study of 2011 global sales.
6
Hello
WHAT MATTERS MOST
Helping people live better lives. It’s the Amway vision and we pursue
it with passion, in every market we serve and every product we
make. It inspires our innovation, guides our strategic choices and
compels us toward purposeful global citizenship.
FOUNDERS’ FUNDAMENTALS
Freedom | Family | Hope | Reward
When we say we are a company built
on values, we mean it. Our Founders’
Fundamentals are embedded, literally, in
stone in front of our World Headquarters in
Ada, Michigan.
These fundamental principles, along with
our corporate values and vision, provide
a solid foundation for all of our business
operations, from our dealings with our
distributors to the leadership positions our
executives hold within their communities.
Freedom
Personal opportunity and economic
opportunity go hand in hand. With Amway,
you have the freedom to change your life by
owning your own business.
Family
We all need family to cheer us on. We are
all members of the global Amway family –
we respect and take care of each other to
foster success.
Hope
Amway inspires people to believe in bigger
things by creating an environment where
hope can thrive.
Reward
Happiness is best achieved through earned
success. Amway rewards what you achieve,
and also what you help others achieve.
AMWAY VALUES
Partnership
Amway is built on the concept of partnership
– and it’s been that way since the beginning.
The partnership among our founding families,
employees and distributors is our most prized
possession. We always try to do what is in the
long-term best interest of our partners, in a
manner that increases trust and confidence.
2012 Amway Global Corporate Social Responsibility Report
Integrity
Integrity is essential to our business
success. We do what is right, not just
whatever works. Amway success is measured
not only in economic terms, but by the
respect, trust and credibility we earn.
Personal Worth
We acknowledge the uniqueness created in
each individual. Every person is worthy of
respect and deserves fair treatment and the
opportunity to succeed to the fullest extent
of his or her potential.
Achievement
We are builders and encouragers. We strive
for excellence in all we do. Our focus is
on continuous improvement, progress and
achievement of individual and group goals.
We anticipate change, respond swiftly to
it, take action to get the job done and
gain from our experiences. We encourage
creativity and innovation.
Personal Responsibility
Each individual is responsible and accountable
for achieving personal goals, as well as
giving 100 percent effort in helping achieve
corporate or team goals. By helping people
help themselves, we further the potential for
individual and shared success. We also have
a responsibility to be good citizens in the
communities where we live and work.
Free Enterprise
We are proud advocates of freedom, and
the entrepreneurial spirit. Human economic
advancement has clearly proven to be best
achieved in a free market economy.
CORPORATE SOCIAL
RESPONSIBILITY
Corporate social responsibility is built into
everything we make and do at Amway. We’re
stewards of our resources for the simple
reason that it’s the right thing to do – for
people and the planet. Our founders set
that good example more than a half century
ago, and we continue to follow it with
passion and purpose. With this in mind,
we drive our corporate social responsibility
goals through three primary areas.
Our People: Mobilizing People for Good
Amway believes in the power and potential
that exists within each of us. We work with
our employees and distributors to improve
the communities where we live and work. We
partner with local and global organizations,
with a focus on helping children in need
through our most visible effort: the
Amway™ One by One Campaign for Children.
PEOPLE
Our Products: Addressing Global Challenges
Through Amway™ products and our business
opportunity, we have world-class expertise
in the areas of entrepreneurship, nutrition
and clean water, among others. We have
developed strategic community support
programs like NUTRILITE Little Bits™ to turn
these competencies into global solutions for
children and families who need us most.
Our Performance: Doing Business
With Integrity
Amway has a legacy of ethical business
operations and environmental responsibility,
starting with the very first products we
sold in 1959. From our organic farms to
our manufacturing facilities to our product
design, Amway continues to maximize our
performance and invest in our people while
minimizing our environmental footprint.
PRODUCTS
PERFORMANCE
55 PERCENT 40 PRODUCTS 6,400+ ACRES
Of employees at our Guangzhou,
China, manufacturing complex
ride an Amway bus to work each
day to help reduce local traffic
and air pollution.
Utilize Amway Life Cycle
Assessment tools to evaluate
the environmental impacts of
products and packaging.
4 WORK DAYS 40+
(10 hours each day) that
employees at the Nutrilite
facility in California, U.S. work
in the office. This program is a
corporate response to the traffic
and pollution in the area.
29 PERCENT
Home Care formulas now carry
the U.S. Environmental Protection
Agency’s Design for the
Environment (DfE) certification.
Amway is committed to achieving
and maintaining DfE partnership
on all eligible products.
GOAL
84.5%
Of certified organic farmland
in the United States, Mexico,
and Brazil are dedicated to
sustainable farming.
95%
85.4%
Reduction in energy usage by
Amway Japan headquarters
after the 2011 earthquake
and Fukushima disaster. The
government requested that all
Japanese citizens make a 15%
reduction in their energy usage.
Amway Japan nearly doubled
that goal.
95 PERCENT
The goal for waste recycling throughout
the global supply chain by 2014.
2010
7
2011
2012
8
Hello
PEOPLE
We know that potential starts from
within. That’s why we help people
help themselves. We reward their
achievements. We mobilize them to
do good work in their communities.
We lead by example through
stewardship. Amway is made up of
people who care about people, and
it’s our passion and privilege to
cultivate their best.
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10
MOBILIZING OUR PEOPLE,
REALIZING OUR POTENTIAL
10 YEARS, 10 MILLION CHILDREN’S
LIVES TRANSFORMED
Every year, Amway leaders, employees and distributors
join forces to contribute significant financial and human
resources to create positive change in each of our local
communities. Amway itself has contributed nearly $450
million since 1959, and has inspired additional generosity
from our distributors and employees.
Cumulative totals since the campaign was launched
in 2003, includes efforts of Amway, employees and
distributors worldwide
2011
2012
AMWAY™ ONE BY ONE
CAMPAIGN FOR CHILDREN
From the Americas to Asia, Amway is a
global corporate citizen poised to respond,
rebuild and rejuvenate people and places
around the world. Through the Amway One
by One Campaign for Children, we rally the
entire Amway family to fulfill our vision of
helping people live better lives.
= 1 million children
9.5
10
million children impacted
Wherever Amway people live and work,
we strive to positively impact underserved
children in those communities. We collaborate
with hundreds of partner organizations to
address specific needs and concerns. Doing
so improves lives and lifts spirits.
What began as a corporate campaign in
2003 has become a grass-roots movement.
It’s been 10 years, and we’re proud to have
transformed the lives of 10 million children.
We celebrate this milestone while setting new
goals for another exciting decade of serving
the world’s children who need us most.
= 1 million hours
2.5
2.7
million hours volunteered
= 1 million dollars
166
2012 Amway Global Corporate Social Responsibility Report
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190
million dollars donated
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People
FOUNDERS COUNCIL
AMBASSADORS INDEED
Amway Founders Council members are truly
ambassadors – in business and in life. They
not only have reached the highest level of
achievement in their Amway™ businesses,
but also eagerly dedicate their energy and
earnings to serving causes that are close to
their hearts. Here are six groups of Amway
leaders who are changing the world, one
child at a time.
FC
FOSTERING HOPE IN TAIWAN
Holly Chen & Barry Chi, Tainan, Taiwan
SPORT AND SUPPORT IN THE U.S.
Jim & Nancy Dornan, Atlanta, Georgia, U.S.A.
SHAPING FUTURES IN SOUTH KOREA
Leonard & Esther Kim, Seoul, South Korea
BUILDING HOMES IN
LATIN AMERICA
Tim Foley, Zacapa, Guatemala
Several years have passed since Founders
Crown Ambassador Tim Foley first embarked
on what would become the journey of a
lifetime: building homes in Guatemala. Each
year, more than 100 Amway distributors,
employees and volunteers now join him
to mix concrete, fill in floors, heft cinder
blocks and cut rebar alongside proud
future homeowners. Last year alone, another
10 homes were constructed in Guatemala
and, with the help of an Amway matching
grant, volunteers will help build more than
40 homes through Habitat for Humanity.
Thanks to Foley’s team, Amway is making
homeownership a reality for those who never
thought it possible.
Founders Crown Ambassadors Holly Chen
and Barry Chi are giving underserved youth
in Tainan and Taitung a new reason to hope
through Hope Schools. These struggling
children, whose parents have moved to
larger cities to find work, now have a place
to learn and play among friends. From
language and music to sports and field trips,
the afterschool and summer activities enrich
their minds and renew their spirits. Chi and
Chen, together with their fellow Amway
volunteers, have inspired local families,
churches and schools to join in grooming
this next generation of Taiwanese leaders.
Their work also extends beyond Taiwan
to mainland China, where they have built
schools and supported nutrition programs
that have helped thousands of children.
2012 Amway Global Corporate Social Responsibility Report
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Do you know what it’s like to raise an extreme
needs child? Or see your child confront
life confined to a wheelchair? Founders
Crown Ambassadors Jim and Nancy Dornan
do. When their son Eric was born with Spina
Bifida, they were determined to give him a
sense of purpose and community. So these
proactive leaders invested in an outlet that
gives kids with extreme needs – and their
parents – the opportunity to play and bond:
Power Soccer. In 20 years, the Dornans have
helped grow Power Soccer from five teams
to 60, and become the largest internationally
organized sport of its kind.
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Each month, in a small office in downtown
Seoul, Amway leaders gather not to talk
business but to discuss how to best support
children in need. At the heart of this group
are Founders Crown Ambassadors Leonard
and Esther Kim, who in 2009 launched
the World Wide Children’s Charity and
called upon their top producers to invest in
their mission. In just three years, they’ve
mobilized a multitude of volunteers and
donations to serve children in Africa and
Japan, and in Korea at child welfare centers
across the country. The Kims, alongside their
fellow distributors, regularly volunteer at the
centers, and help advocate for more support.
People
FC
SEALING A LEGACY OF GIVING
IN THE U.S.
The Yager Family, Charlotte, South Carolina, U.S.A.
In 2013, Amway celebrates 30 years and
$30 million of giving to Easter Seals – a
milestone we couldn’t have reached without
Founders Crown Ambassadors Dexter and
Birdie Yager. In the 1980s, the Yagers were
introduced to Easter Seals through an Amway
partnership centering on national telethons.
They stepped up as early supporters, and
then encouraged their networks to follow.
Three decades later, this philanthropic family
still champions Easter Seals. Three of their
seven children now run their Amway business
and continue their legacy of giving at places
like the Easter Seals UCP Child Care Center.
One of only two of its kind nationwide, the
facility blends children of all developmental
levels into one caring, empathetic community.
Inspired by the Yagers, Amway is helping
expand the childcare center’s capabilities
with the addition of a multisensory room that
stimulates learning, growth and development
in all kids.
FC
FEEDING BODIES AND MINDS
IN CHINA
Jack Zheng & Lucy Zhou
Wang Cheng An & Yin Jianping
Miao Dongmei & Hu Qingdong
Victoria Han
Amy Wu & Jeff Xiong
Jefferson Ren
Holly Chen & Barry Chi
Foo Howe Kean
Beijing & Long Ma Village, Guangxi China
Imagine eating the same poorly nourished
meal every day. Or not having access to
books at school. That’s just what migrant
children in China must endure, since their
schools can’t afford kitchen facilities or
adequate learning opportunities. No longer,
thanks to Amway Charity Foundation and
the support of many distributor leaders.
Amway launched Spring Sprout, a nutrition
initiative combating malnutrition, across
rural China. Amway China funded 745
‘Nutrition Kitchens’ – and trained just as
many nutritionists – to feed thousands of
schoolchildren. Urban migrant youth were
nourished, too, through Project Sunshine. In
collaboration with the China Young Pioneers
National Working Committee, Amway funded
libraries, teachers and programs in 45
counties – filling an especially critical need,
since migrant students there don’t receive
the same schooling as other kids. And our
top leaders are backing the efforts with their
own donations and volunteering.
GOOD WORK CONTINUES
More partnerships are underway with other
top Amway Founders Council members
around the world. We hope to capture more
of their stories soon:
Sunny & Debra Hsu, Taiwan
Kauro Nakajima, Japan
Max & Anja Schwarz, Germany
Bill & Peggy Britt, United States
Foo Howe Kean, Taiwan
2012 Amway Global Corporate Social Responsibility Report
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People
GREATER CHINA REGION
SPRINGS OF HOPE IN TAIWAN
Middle school students in Taitung benefited from
Amway funding for a three-year program providing
tuition scholarships for 20 schools.
BRIGHT FUTURES IN CHINA
Across rural towns and villages in China,
millions of migrant children are left behind
when their parents move to the city to seek
better work. While these kids attend school,
the feeding programs there do not provide
the proper nutrition required to grow and
learn. This need fueled the Amway Charity
Foundation (ACF) to create Spring Sprout,
an innovative initiative that brings ‘Nutrition
Kitchens’ to schools across 10 provinces.
By the end of 2012, 754 kitchens were built
to deliver locally sourced, balanced meals
prepared by a trained kitchen staff that now
has the necessary resources to nourish
more than 350,000 students. Good things
are happening for urban families, too: ACF
launched Project Sunshine to design and
build school libraries and programming in
45 counties for migrant children who don’t
have access to the same governmentfunded education and health services as
their urban peers.
Amway China is not a recent supporter
of children of migrant families. In fact,
Amway has supported the futures of these
children for many years by sending university
graduates to teach in remote schools,
upgrading school facilities and supporting
extracurricular activities, primarily focused on
impoverished areas in Western China. The
Rainbow Project, which aims to create more
opportunities for children left behind when
their parents move to big cities to find work,
has supported the renovation of schools and
organized recreational and sporting activities
that promote all-around development of
children. In the past two years, Amway China
has built 105 Rainbow Activity Rooms,
benefitting 220,000 children.
2012 Amway Global Corporate Social Responsibility Report
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Amway Taiwan took hope to new heights last
year with the Amway Hope Maker Charity
Foundation. Supporting causes countrywide,
the foundation is combating Taiwan’s most
critical issues with programs like Seeing
the Future, Advancing the Dreams, which
filled academic gaps by providing tutoring
services to more than 1,200 disadvantaged
students. Likewise, the Hope School project
brought music, sports, language and field
trips to underserved youth without access
to academic enrichment. Middle school
students in Taitung benefited from Amway
funding for a three-year program providing
tuition scholarships for 20 schools and
support for another eight remote high
schools. Childhood nutrition was a focus,
too: The foundation launched nutrition
education programs in 62 primary schools
in Hsin-chu County. From teaching materials
to promoting right diet and nutrition
concepts, the program put healthy eating at
the forefront for these overlooked children
and families.
By the end of 2012, 754
kitchens were built to
deliver locally sourced,
balanced meals prepared
by a trained kitchen staff
that now has the necessary
resources to nourish more
than 350,000 students.
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People
GROWING YOUNG MINDS
IN HONG KONG
Since its launch in 2011, more than 40 training sessions,
organic farming workshops, and organic farm day and
harvest carnivals have taken place across Hong Kong.
RESULTS
GREATER CHINA REGION
CHINA
HONG KONG TAIWAN
12 3
754 Nutrition Kitchens built
in rural villages and 35
libraries established for
disadvantaged students.
1,500 volunteer hours
benefitted more than
12,000 schoolchildren.
1,200 disadvantaged
children received tutoring.
105 Rainbow Activity
Rooms built, benefitting
220,000 children.
Environmental stewardship took center
stage when the Amway Organic Farming
Program came to primary schools in Hong
Kong. Organized by the Hong Kong Organic
Resource Centre and sponsored by Amway
Hong Kong, this impressive initiative instilled
the importance of organic farming while
promoting the many benefits of a lowcarbon lifestyle. Students took pledges to
be responsible organic farmers and protect
the environment. Amway distributors led
by example as well, with more than 400
pledging to become volunteer Green Organic
Ambassadors and work alongside junior
farmers as they tend their school-based
organic farms. Since its launch in 2011,
more than 40 training sessions, organic
farming workshops, and organic farm day
and harvest carnivals have taken place
across Hong Kong, making way for a greener
world for generations to come.
2012 Amway Global Corporate Social Responsibility Report
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People
THE AMERICAS REGION
In 2013, Amway will celebrate 30 years and $30 million of
support for children with disabilities through Easter Seals.
SPECIAL NEEDS, SPECIAL SUPPORT
IN NORTH AMERICA
INNOVATING THE INNER CITY NEAR
AMWAY WORLD HEADQUARTERS
Amway brings education, enrichment and
mentoring to underserved kids across
the world – and in our backyard of Grand
Rapids, Michigan. For nearly 25 years,
we’ve partnered with Grand Rapids
Public Schools to ‘adopt’ an inner city
school. This year, our commitment grew
to four elementary and middle schools.
We also renewed our partnership with
the Ottawa Hills High School – School of
Business, Leadership & Entrepreneurship,
to bring a continuum of support, from
kindergarten through high school. More
than 100 aspiring students visited Amway
World Headquarters for the inaugural
Amway Youth Career Summit to learn
about sustainable business, product Life
Cycle Assessment and entrepreneurship.
Mentoring continued near our Buena Park,
California facilities, where we tilled and
toiled in a community garden with the
Buena Park Boys & Girls Club members to
improve nutrition education.
2012 Amway Global Corporate Social Responsibility Report
More than 100 aspiring
students visited campus for
the inaugural Amway Youth
Career Summit.
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In 2013, Amway will celebrate 30 years
and $30 million of support for children
with disabilities children through Easter
Seals – a partnership that predates the
Amway™ One by One Campaign for Children
and has existed for more than half our
company’s history. Last year, thousands
of distributors supported Easter Seals and
participated in Easter Seals “Walk With Me”
events. Amway Canada distributors and
employees rappelled down some of Canada’s
tallest buildings to raise pledges and Amway
Puerto Rico contributions funded muchneeded rehabilitation and education. In the
wake of a hurricane, Easter Seals centers in
New York and New Jersey received special
deliveries of Amway products and donations
supporting American Red Cross disaster
relief – funds that were then matched by
Amway corporate.
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People
RESULTS
THE AMERICAS REGION
WHQ
20,000 volunteer hours
serving a multitude of
organizations in the West
Michigan community.
BUILDING HOUSES, CREATING
HOMES IN LATIN AMERICA
One out of three city dwellers – nearly a
million people – live in unsafe, overcrowded
slums in Latin America. That number is
expected to double in the next 25 years.
These impoverished families lack access
to the resources they need to break the
cycle of poverty and create hopeful futures.
Statistics like these sparked a partnership
between Amway and Habitat for Humanity to
build homes across Latin America. Amway
distributors and employees constructed
66 homes this year alone. For example, in
southeast São Paulo, one of Brazil’s largest
slums underwent a process of urbanization
to become a neighborhood district
with Amway at the heart of invigorating
development. Together with proud
homeowners, 36 distributors, employees
and suppliers remodeled 15 homes to
rejuvenate Heliópolis.
2012 Amway Global Corporate Social Responsibility Report
NORTH
AMERICA
LATIN
AMERICA
50,000 volunteer hours
supported Easter Seals
centers across the country.
66 homes built and
renovated by volunteers
across Mexico and in Central
and South America.
Amway distributors and
employees constructed 66
homes this year alone.
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People
EUROPE - INDIA - AFRICA REGION
COMPETING FOR KIDS
ACROSS EUROPE
REACHING OUT TO REFUGEES
IN GERMANY
Through a partnership between Amway, the Turkish Ministry
for Education and UNICEF, the Little Steps Nursery School
recently opened its doors in Elazig, Turkey.
BIG TOP DREAMS IN RUSSIA
Amway distributors and employees are
making big strides – literally – in road races
across Europe. Thousands of runners raised
funds to support underserved children
around the world. Highlights include the
Netherlands, where 100 runners participated
in Dam to Dam, a UNICEF race benefitting
African schools. Team Nutrilite ran the British
10K supporting Special Olympics, as well as
the Chestnut Run in Ukraine to raise money
for the Children’s Centre of Cardiology. An
impressive 50 Amway teams competed in a
relay for Sweden’s Friends Foundation, which
advocates for kids who are bullied in school.
Amway even encouraged children to be the
runners in Poland, where 18 races were
organized, and every child participating in the
1,000 meter stadium run was awarded an
Amway Cup.
An impressive 50 Amway
teams competed in a
relay for Sweden’s Friends
Foundation, which
advocates for kids who
are bullied in school.
2012 Amway Global Corporate Social Responsibility Report
Intercultural teamwork was the backdrop for
the good work being done at Amway Germany
in Puchheim. Volunteers from all over Europe
gathered to serve 100 refugees from the
world’s crisis regions like Afghanistan, Iraq,
Somalia and Syria who are living in a shelter
in Munich awaiting asylum status. Since
most of these young men and women will
eventually live in Germany, Amway employees
gave them a head start on their new life
with hands-on multicultural activities like
preparing food together, playing soccer and
learning basic woodworking, German traffic
rules and how to ride and repair bikes.
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LITTLE STEPS, MIGHTY SCHOOLS
IN TURKEY
If there’s one thing children love, it’s the
circus. But for kids confined to life in an
orphanage or those with severe physical
disabilities, the dream of the ‘big top’ can
seem too big. Amway Russia leaders treated
these deserving children to a spectacular
show from the circus. Performers visited
16 orphanages and child rehabilitation
centers, making the circus dreams of more
than 1,100 come true. The events brought
therapeutic smiles and special treatment to
all ages. At the end of each show, clowns
shared educational keepsakes from the day
like glass bead and embroidery kits and
construction sets.
26
Two hundred pairs of little feet now climb
the stairs to a new preschool in Turkey.
Through a partnership between Amway, the
Turkish Ministry for Education and UNICEF,
the Little Steps Nursery School recently
opened its doors in Elazig. Boasting a
technology laboratory, kitchen, cafeteria and
playground, the new school was established
by Amway in response to a challenge
from UNICEF. Amway Europe affiliates
across 26 countries, in collaboration with
distributors and employees, have donated
more than $900,000 to build three such
schools serving 2,000 students in the most
underserved areas of Turkey.
People
DESKS OF THEIR OWN IN
SOUTH AFRICA
Amway provides services
ranging from basic
education and computer
skills to health and hygiene.
PUTTING OUR BEST FOOT FORWARD
IN INDIA
More than four million South African
children – and 95 million in all of Africa –
attend school without a desk. When Amway
leaders learned of this need, they stepped
up and joined The Archbishop Tutu 2015
Campaign©, which strives to outfit 20
million African students with their very own
Tutudesk©. In partnership with The Lapdesk
Company, Amway created custom lapdesks,
which provide a writing surface, as well as
feature the alphabet, timetable, numbers,
shapes, an emergency phone number and a
list of children’s rights. Amway distributors
from Europe have been invited to sponsor
lapdesks for other regions, making this a
truly global initiative.
2012 Amway Global Corporate Social Responsibility Report
A bright future begins by putting your
best foot forward. Yet for the young and
underserved in India, getting started on that
right path can be especially difficult. That’s
why Amway India and the Amway Opportunity
Foundation continue to find new ways to
reach this needy population. In partnership
with the Devnar Foundation for the Blind and
other Project Sunrise partners in Hyderabad,
Amway provides services ranging from basic
education and computer skills to health
and hygiene. Of special note in 2012 was
Awakening the Remarkable You, a project
developed with renowned corporate trainer
and Amway distributor, Rajesh Murthy. The
initiative empowered 150 kids to realize their
ability to make right life choices through
critical communication skills, time mastery,
goal setting and relaxation strategies.
27
RESULTS
EUROPE - INDIA - AFRICA REGION
EUROPE
Hungary
1,200 distributors competed
in sports to raise money for a
children’s clinic.
Slovakia
Multiple cultural and sports
activities were enjoyed by many
disabled children.
Italy
100 children from at-risk families
learned basic soccer skills,
sportsmanship, teamwork and
respect at a special AC Milan
Junior Camp in Naples.
Slovenia
1,000 children with chronic
diseases and injuries received
extra support.
Croatia
93 children and teens received
support under the shelter of the
Croatian Majesty for Children
Association.
Sweden
270 runners raised funds to
Netherlands
support children bullied in
200 distributors ran to raise
schools and sports clubs through
money for schools in Africa
a partnership with the Friends
through a partnership with UNICEF Foundation.
Netherlands.
Turkey
Czech Republic
Many children suffering from
trauma benefitted from volunteer
care and donations of medical
equipment.
Norway
156 distributors ran to raise
money for schools in Africa
through a partnership with
UNICEF Norway.
200 children enrolled in preschool
through the Little Steps on the
School Way partnership with
UNICEF and the Turkish Ministry of
Education.
Denmark
4 homes were improved to
provide overnight stays for
children in need of healthier
lifestyles and self-esteem.
Poland
1 Alarm Clock Clinic was built
at the Children’s Memorial
Health Institute in Warsaw to
provide long-term rehabilitation
for children suffering from
neurological disasters.
Ukraine
150 teenage girls received
education and psychological
support through the I Am
Berehynia project.
Austria
170 children and teens received
care after overcoming cancer.
Belgium
1 community in Mali enjoyed
clean water thanks to distributors
and the Hans Geveling
Foundation.
Finland
1,360 underserved Nepalese girls
received education through funds Portugal
raised at a run supporting UNICEF 3 children with chronic disease
realized their dreams, learning
Finland.
that despite obstacles, even the
France
most difficult objective can be
900 hospitalized children laughed met.
while visiting with clown doctors,
Romania
boosting their morale and
800 students benefitted from
recovery.
entrepreneurship education
Germany
through a partnership with Junior
100 young refugees received
Achievement.
support and a better start.
Russia
Greece
1,100 kids from 16 orphanages
200 families benefitted from
and rehabilitation centers for
products following disastrous and disabled children enjoyed circus
widespread flooding in Pyrgos and shows in 7 cities.
Ancient Olympia.
28
United Kingdom
250 Amway distributors raised
funds for Special Olympics Great
Britain.
INDIA
9,000 children received
education and medical support
through multiple projects and
partnerships.
AFRICA
700 schoolchildren received
custom Amway lapdesks.
People
ASIA PACIFIC REGION
STUDY ABROAD DREAMS REALIZED
IN JAPAN
For students in the prefectures devastated
by the earthquake that shook Japan, the
dream of studying abroad had faded. That
is, until Amway Japan rekindled their hope.
With a donation of nearly seven million Yen,
Amway provided full scholarships for 10 high
school students to study overseas in the
United States and Australia for one month.
The effort fulfilled Amway Japan’s mission of
offering multicultural learning opportunities
for youth in needy areas. Japanese hiphop artist AI also committed to the cause,
pledging funds from her national concert
tour to support scholarships.
2012 Amway Global Corporate Social Responsibility Report
A LEAP OF CREATIVITY IN KOREA
Imagination is fundamental to education.
And thanks to Amway, creative young thinkers
in Korea now have a new way to unleash
theirs: The Green Frogs Creative Thinker
Project. From arts and music to science and
languages, this innovative initiative sparked
the minds of hundreds of underserved kids
in childcare centers in underdeveloped areas
around the country. Local artists, musicians,
professors and scientists urged kids to
explore their creativity through hands-on
workshops and performances. Many partners
joined Amway Korea to ensure the success
of The Green Frogs Creative Thinker Project,
including the Haja Center/Seoul Youth Work
Experience Center, Yonsei University and the
City of Seoul. Distributors got on board, too,
raising one billion Won to sustain the project
for three years.
ON WORDS AND WINGS IN THAILAND 40 YEARS STRONG IN AUSTRALIA
Amway Thailand has long supported youth
literacy by providing scholarships, books
and audio books for the visually impaired,
including school libraries in remote areas.
So when the Amway for Thai Society
Foundation (ATF) learned that the average
Thai child reads just two books per year
due to nothing more than a lack of books,
it launched Flying Book. This interactive
initiative enables any person, anywhere to
vote on his or her favorite books and then
‘fly’ them to young readers in Thailand.
Votes are cast using the Flying Book app,
web site or Facebook fan page. Then, via the
world’s first augmented reality and locationbased book donation platform, voters can
follow their books in real time as they travel
electronically to every corner of Thailand.
Finally, ATF bolstered these efforts by sending
100 top-voted books to 31 school libraries.
Imagination is fundamental
to education. And thanks
to Amway, creative young
thinkers in Korea now have
a new way to unleash theirs:
The Green Frogs Creative
Thinker Project.
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30
It’s a milestone made for giving and
that’s just what Amway Australia did to
commemorate it – $150,000 in donations
to children’s charities over the past two
years. Through a country-wide contest,
distributors and employees nominated many
youth programs that touched their lives,
of which eight were selected to receive
these special anniversary funds. Projects,
including providing equipment for critical care
units at a children’s hospital, support for
children with autism and a welcome funding
boost for the fight against childhood heart
disease. In addition, safe sports equipment
packs were presented to the West Australia
Disabled Sports Association for children with
disabilities.
People
FINDING HOPE AFTER FLOODS
IN FIJI
An invitation from an eight-year-old student
at the Wai District School prompted 300
dedicated Amway volunteers to gather in
Lomawai to renovate a flood-damaged
school not far from the Amway Australia/
New Zealand Achievers event. Our helping
hands, brand new computers and much
needed children’s books, were welcome
gifts to the students, many whose families
live in remote villages on as little as $5 per
day. Distributors and employees spent the
day in the school constructing new tables
and benches; repairing desks; repainting
blackboards and ceilings; bringing new life to
the playground and bus shelter; and making
the library a fuller, happier place to study.
2012 Amway Global Corporate Social Responsibility Report
PIONEERING PRODUCTS ENRICH
KIDS IN SINGAPORE
Two products, two dollars at a time – it’s
a simple formula that’s done simply great
things for children in Singapore. In honor
of the first two Amway products – LOC and
SA8 – Amway Singapore decided to donate
$2 from every purchase of this multipurpose
cleaner and concentrated detergent (1 kg)
to the Singapore Children’s Society. In turn,
these funds supported children’s centers
countrywide with programs that built selfesteem, improved math skills, explored
individual interests and instilled life values.
While the fund began in 2009, Amway
Singapore and the Singapore Children’s
Society celebrated 10 years of partnership
last year.
31
MUSIC FOR THE MIND IN MALAYSIA
When children play, they discover the world
around them. Add music to the equation
and the learning intensifies. With this in
mind, Amway Malaysia launched Balik
Kampung – or ‘homecoming’ – a music
education program that promotes mental
health for children living in small towns and
villages. Amway Malaysia volunteers joined
performing arts group Hands of Percussion
to teach 120 children from the village of
Bukit Tinggi, Pahang how to make music
using recycled materials, perform traditional
dances and decorate five giant floats for a
village-wide parade.
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TELLING STORIES IN PHILIPPINES
To celebrate its 15-year anniversary,
Amway Philippines decided to tell
stories – lots of them. The effort has
brought hundreds of book donations
to underserved schools in cities like
Cagayan de Oro, Cebu and Pangasinan,
with the two-fold goal of improving
childhood literacy and igniting a passion
for reading among Filipino youth. Last
year, distributors personally delivered
150 books to elementary schools and
even mobilized volunteers to read and tell
stories themselves.
People
DISASTER RELIEF GOES AND
GROWS IN INDONESIA
REASONS TO SMILE BIG IN VIETNAM
RESULTS
ASIA PACIFIC REGION
Australia/New Zealand
600 babies helped at the Grace
Centre Neonatal Unit at The Children’s
Hospital at Westmead.
135 children living with heart disease
attended a special camp.
The days and weeks following a natural
disaster get the most attention. But what
happens months and years later, while
recovery and rebuilding continue? Amway
continues to respond, naturally. So when
an earthquake struck Yogyakarta and
destroyed 50,000 homes and 650 schools,
Amway Indonesia immediately stepped
up with a donation of 1.6 billion rupiah
to boost rebuilding. Just one year later,
two new elementary schools opened. The
following year, distributors and employees
committed to contributing 100,000 rupiah
every month toward books, supplies,
uniforms and shoes for hundreds of
students. Now, nearly five years after that
fateful earthquake, Amway Indonesia still
proudly provides this monthly support.
Medical care is a luxury for many in the
poorest provinces of Vietnam. For children
born with facial defects, even a simple smile
cannot be expressed without corrective
surgery – an expense most families cannot
bear. Amway Vietnam has supported
more than 4,000 children by reaching out
to Operation Smile to fund life-changing
surgeries, as well as working with the
Department of Child Protection under the
Ministry of Labor and Youth Newspaper to
provide medical assistance to children in
need in several remote provinces across the
country. This relief comes at a critical time,
as urgent support is needed to stabilize
provinces and foster future generations.
Amway Vietnam has
supported more than 4,000
children by reaching out to
Operation Smile to fund lifechanging surgeries.
100 students in Fiji received books
and new computers, and had their
school renovated after floods.
Japan
10 high school students from the
2011 disaster areas experienced
overseas studies.
Korea
350 children increased their
potential and self-esteem through
education and art.
Vietnam
4,000 children got their smiles
back through corrective surgeries or
were helped with other medical and
educational assistance to build a
better life.
Thailand
25 mobile libraries delivered books to
schools in remote provinces.
Malaysia
15 rural towns received musical
education programs for children.
Singapore
10-year partnership milestone
celebrated with the Singapore
Children’s Society.
Indonesia
500 children received education
support following a devastating
disaster.
Philippines
5 schools received books and
mentors.
2012 Amway Global Corporate Social Responsibility Report
33
34
People
Health, beauty, home – Amway
products give people around
the world a foundation for
realizing their potential. And
our expertise in nutrition, water
treatment and entrepreneurship
answers global challenges with
hope and sustenance.
PRODUCTS
35
36
WE CHAMPION HUMAN POTENTIAL
While we have always given individuals the tools to start
their own businesses, it’s our expertise that has helped
many to create a better life.
Amway recognizes that there are substantial
opportunities to innovate and grow as a
company by creating global solutions to
some of the world’s greatest issues. Through
our core competencies in entrepreneurism,
nutrition and water treatment, to name a
few, we improve in the lives of people facing
difficult to dire challenges. And these efforts
extend far beyond our philanthropy.
While we have always given individuals the
tools to start their own businesses, it’s
our expertise that has helped so many
reach their potential.
2012 Amway Global Corporate Social Responsibility Report
Our culture of scientific excellence
distinguishes us as well. Through Amway
and Nutrilite, we distribute more nutritional
supplements than any other company
in the world. Amway scientists have
developed the world’s first and only plantbased micronutrient supplement with 15
life-essential vitamins and minerals that
today is being used to help fight chronic
malnutrition in children.
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38
Products
FEEDING GREAT NEED
Most of us will never know what it means to
lack access to nutritious food. But millions
of men, women and children do. In fact, The
World Health Organization identifies chronic
malnutrition as the underlying cause for
35% of preventable deaths in children from
birth to 5. Their statistics show that 104
million children were undernourished, and
174 million experienced stunted growth in
2010 alone.
As a global solutions provider, Amway
stepped up to address chronic malnutrition
with two initiatives in two different parts of
the world.
NUTRILITE LITTLE BITS, BIG STRIDES
In 2009, Amway and Nutrilite came together
to launch NUTRILITE Little Bits™, a global
social marketing initiative. It was a first for
us, and two years in, it’s having a profound
effect on children across the world.
NUTRILITE Little Bits delivers 15 essential
vitamins and minerals like iron, zinc, vitamin
A and one of nature’s most concentrated
sources of natural Vitamin C. When added to
any native food, this tasteless, odorless yet
potent powder fills micronutrient deficiencies
in children from six months to five years old
– deficiencies that can prevent growth, inhibit
brain development, and contribute to anemia
and disease. Without these vital nutrients,
children who should be learning and playing
can become listless, lethargic and even
unable to move or walk.
In partnership with the Salvador Zubirán
National Institute of Nutrition in Mexico,
Amway conducted a pilot study with
approximately 150 kids with exceptional
results: After just six months of intervention,
NUTRILITE Little Bits reduced both the
prevalence of iron deficiency anemia by
nearly 90 percent and the prevalence
of stunting by nearly 40 percent. It also
produced more active, playful children. This
success was possible through a partnership
with Un Kilo de Ayuda and, in 2012, led
to nourishing nearly 400 children with
NUTRILITE Little Bits.
2012 Amway Global Corporate Social Responsibility Report
MANY BLESSINGS
Amway leaders next looked to Lusaka,
Zambia, to partner with the Christian Alliance
for Children in Zambia (CACZ) and integrate
NUTRILITE Little Bits into an established
feeding and health education program
called Milk and Medicine. We trained CACZ
teams from four communities, who then
distributed NUTRILITE Little Bits to 175
children, as well as weighed and measured
them monthly to ensure proper growth. In
2012, we extended support to an additional
two communities in Zambia, supporting a
total of 250 additional children.
A little girl named “Blessings” is a shining example of the benefits of a NUTRILITE Little
Bits. When Amway leaders first met her, she was severely malnourished and could not
stand, walk or even crawl. Thanks to our mighty micronutrient powder and some great
programs, Blessings lost her bloated stomach and began walking and even speaking
intelligibly in just six months. She’s now thriving at a healthy weight, and her smiling face
is proof of the power of Amway partnerships.
KEY PARTNERSHIPS
While we are confident in our core
competencies, we know we will never
address the needs of chronically
malnourished children if we set off on our
own. That’s why Amway is partnering with
two organizations with extensive experience
in global health and nutrition, with operations
and partnerships on the ground in countries
around the world. In 2012, Amway entered
into a formal partnership with CARE, an
organization with decades of experience
helping women and children in need. Amway
also became a formal member of the Global
Alliance for Improved Nutrition (GAIN),
benefitting from networks, expertise and
a strong advocacy platform to inform key
influencers and the general public about the
need for adequate nutrition.
Now the NUTRILITE Little Bits program
aligns with best in practice approaches by
the World Health Organization as a leading
global solution for chronic malnutrition. Over
the next three years, Amway teams are
planning to engage upwards of 20 markets
through established children’s health partner
organizations. Likewise, Nutrilite scientists
are developing a new formula to ensure fit
and ability across multiple countries.
39
40
Products
WAVES OF HOPE
SAFE WATER PARTNERSHIPS PROMISE HEALTH
Amway and SWT have supported hundreds of families in
the Dominican Republic with water filters and education
about the importance of safe water and hygiene.
Leveraging Amway expertise for the global
good led us to another worldwide challenge:
access to safe water. When the World Health
Organization projected that, by 2015, 605
million people will not have access to potable
water, we knew we had to create waves with
science and citizenship.
Water is vital to survival. This simple fact
sparked Amway to create a low-cost solution
for clean, safe drinking water nearly 30 years
ago. In 1984, we innovated drinking water
treatment technology with the first generation
of our eSpring™ water filter. Six years later,
we integrated ultraviolet disinfection to
destroy more than 99.99 percent of the
bacteria and viruses that may be found in
drinking water. This led to helping establish
the NSF/ANSI Standard 55: Ultraviolet
Microbiological Water Treatment Systems, as
well as the debut of a new eSpring™ system
in 2002. Ten years later, eSpring remains the
world’s largest selling brand of kitchen water
treatment systems.2
Leveraging our expertise in
water filtration technology
in rural and peri-urban
communities, especially
those suffering from postdisaster water crises, is an
Amway passion.
In 2009, shortly after a devastating
earthquake struck Haiti, we teamed up with
SWT and sent 22 pallets of biosand filters
with additional chlorinator and safe water
storage developed by Amway to enhance
the reduction of pathogens, eliminate the
waiting period before the filter can be used
and reduce the possibility of recontamination
in treated water. Since then, Amway and
SWT have supported hundreds of families
in the Dominican Republic with water filters
and education about the importance of safe
water and hygiene.
Similarly, Amway helped give families in the
Dominican Republic access to potable water.
We focused efforts in four areas – hygiene,
sanitation, education and water filtration
– and installed 45 water filters that now
provide clean water for about 350 people.
We’ve also planted trees, contributed to
community clean-up and distributed 147
pairs of shoes to needy schoolchildren – a
first pair for many kids. Future plans include
a pilot program to install eSpring units in
schools, providing access to sanitation and
improving hygiene education.
Continually dedicated to research and
quality, we first used our expertise to help
improve upon the traditional biosand filters
by adding a step in filter system to chlorinate
the water. Eventually, we were able to
develop a gravity-fed multistage treatment
technology that replaced the sand and
performed well in every facet: bacteria and
virus removal; multiple-barrier protection;
and even weight – 17 versus 120 pounds.
Amway donated more than 50 of these units
in 2012 to families outside Tamale, Ghana.
Within six months, we saw an 82.5 percent
decrease in incidents of diarrhea combined
with a 72 percent reduction in doctor visits
due to water born disease.
Leveraging our expertise in water filtration
technology in rural and peri-urban
communities, especially those suffering
from post-disaster water crises, is an
Amway passion. Recent highlights of these
humanitarian efforts include technological
developments and partnerships in developing
countries like Ghana, Haiti and the
Dominican Republic.
2
Amway joined forces with International
Aid to launch a global safe water initiative
more than a decade ago. In 2000,
International Aid unveiled a portable
biosand filter for the developing world
and we supported this effort immediately.
This partnership led to the creation of the
Safe Water Team (SWT) – Amway is still
represented on its Board of Directors.
Based on a Verify Markets study of 2011 global sales.
2012 Amway Global Corporate Social Responsibility Report
41
42
Products
ELEVATING ENTREPRENEURSHIP
TOWNSHIP STRATEGY BREEDS SUCCESS
Amway is a global leader in the $153 billion
direct selling industry3, and our distributors
stand out among the 91 million salespeople3
who work within it. We support these
enterprising entrepreneurs by keeping them
at the center of our strategic conversations
and developing products that improve
people’s lives.
Something revolutionary happened when
Amway South Africa unveiled its Township
Strategy in late 2009. Designed to introduce
the Amway Business Opportunity to new
prospects with the intent of growing the
Amway business in South Africa, the effort
required us to take the Amway business into
rural communities. It was uncharted ground,
as our business had historically focused on
the higher socio-economic population and
the new strategy targeted South Africa’s
working low-to-middle class.
more financially challenged population.
In just three years, Amway South Africa
has accomplished two significant results:
increasing business and helping people to
move up the economic ladder. Thanks to the
Township Strategy, the Amway business in
South Africa leapt by more than 200 percent
and showed many low-to-middle class
members of society a way out of poverty. The
latest figures continue to inspire, with Amway
South Africa reporting a 72 percent increase
in new distributors in just two years.
Our approach was a first, too: We used
innovative strategies and alternatives to
product sizing, pricing and bundling that
resonated with individuals in these outlying
communities. Physical presence and mobile
marketing positioned the Amway Business
Opportunity as viable and vital for this
The Amway business in
South Africa leapt by more
than 200 percent.
We continually cultivate the Amway Business Opportunity
so that it resonates across continents and cultures, driving
economic success in virtually every corner of the world.
With leadership comes a responsibility to
elevate entrepreneurship, and we do so
whenever, wherever possible. We continually
cultivate the Amway™ Business Opportunity
so that it resonates across continents
and cultures, driving economic success in
virtually every corner of the world. It builds
financial freedom and enables us to fulfill
the Amway vision of helping people live better
lives. Among peers, Amway is a prominent
and active member of leading industry
associations like the World Federation
of Direct Selling Associations, the Direct
Selling Educational Foundation and the
U.S. Chamber of Commerce. We uphold
and underscore the rigorous standards
set by these organizations with principles
like honesty, integrity, responsibility,
accountability and philanthropy.
We believe ours is an industry built on
helping others, too. As a global citizen,
we infuse corporate social responsibility
into everything we do, as well as shine the
spotlight on the communities served by our
amazing distributors. They are proof positive
that the world is a better place because
of entrepreneurs, and we are convinced
that society as a whole benefits from
entrepreneurial innovation and drive.
3
ENTREPRENEURSHIP STUDY SHEDS NEW LIGHT
Wherever we live and work, Amway seeks
to support a culture of entrepreneurship.
With this in mind, we published the Amway
European Entrepreneurship Report 2012
(AEER) 4. In its third consecutive year, the study
continues to offer insights into global attitudes
towards entrepreneurship. Findings stimulate
discussion and raise awareness of what needs
to be done to encourage entrepreneurship with
our external stakeholders.
Led by our scientific partner, the Entrepreneurship Center at Ludwig-MaximiliansUniversität München, the 2012 survey was
conducted across 16 European countries
with nearly 17,800 men and women in
representative target groups selected by
the polling institute GfK in Nuremberg.
Respondents were polled face-to-face or
via telephone interviews on the subject of
self-employment. Key findings revealed the
unleashed potential of entrepreneurship
in times of crisis: More than one in three,
or 38 percent of respondents, reported
that they can imagine starting their own
business, with the highest percentages in
WFSDA Global Statistical Report – 2011, June 20, 2012.
4
2012 Amway Global Corporate Social Responsibility Report
43
Greece, Switzerland and Turkey. The AEER
also showed that self-employment enjoys
a positive reputation throughout Europe.
On average, two thirds, or 69 percent, of
those polled held a positive attitude towards
the concept. Denmark expressed the most
positivity, followed by France and Great
Britain. What’s more, three out of four of all
respondents, or 78 percent, estimated that
in 10 years entrepreneurship will remain
equally or more important in the modern
working world.
The AEEP fosters a global public discussion
of entrepreneurship. The published
results were a highlight of 2012 Global
Entrepreneurship Week, an initiative that
introduces entrepreneurship to people in six
continents. Since its creation in 2008, more
than seven million people from 115 countries
have participated in entrepreneurial-related
activities during the week.
Amway European Entrepreneurship Report 2012 – A Survey of Amway Europe, November 2012.
44
Products
PERFORMANCE
Every day, in every region,
we realize our potential for
operating and growing the
Amway business more ethically
and efficiently. From product
and process enhancements to
charitable and humanitarian
efforts, we integrate our
sustainability goals into
corporate social responsibility.
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46
EXPECTATIONS OF EXCELLENCE
INTEGRITY, ALWAYS
Partnership and integrity are cornerstones of
Amway. As a global enterprise that conducts
business in more than 100 countries and
territories, our operations are subject to
laws as diverse as the world itself. Yet while
these regulations and customs may differ,
our promise to maintain the highest ethical
standards remains unwavering. And it’s been
that way since 1959.
WE VALUE OUR EMPLOYEES
EQUALLY
Ours is a stimulating work environment that
creates opportunities for all employees to
realize their full potential – to add value
and be valued. Amway diligently maintains
a safe, clean and friendly workplace for all
employees. We do not tolerate harassment,
intimidation, violence or drugs in the
workplace. We prize diversity and believe that
all people should be respected and treated
fairly regardless of personal characteristics
such as their sex, race, ethnicity, disability,
age or religion. At Amway, every employee is
a respected member of the team.
WE ARE LOYAL TO OUR COMPANY
Honesty and loyalty are key virtues for both
Amway employees and the company itself.
We expect our employees to act in the
company’s best interest and to exercise solid
judgment unclouded by personal interests
or divided loyalties. We keep business
information private and do not misuse it
for personal gain or to the detriment of the
public or other companies.
WE VALUE FAIR COMPETITION
A proud advocate of free enterprise, we never
agree with a competitor to fix prices, divide
territories or allocate customers. We respect
our own and others’ copyrights, trademarks,
patents, trade secrets and other forms of
intellectual property.
2012 Amway Global Corporate Social Responsibility Report
WE ARE HONEST IN ALL BUSINESS
DEALINGS
Amway employees are expected to record
and report business information truthfully, as
well as maintain accurate books and records.
Our legal staff works closely with both our
local affiliates and government officials all
over the world to help ensure that laws and
regulations are followed. We do not make any
payments to foreign government officials for
the purpose of securing unfair advantage;
and we comply with local anti-corruption
laws, including the U.S. Foreign Corrupt
Practices Act. When business customs
call for giving and receiving gifts and
entertainment, we exercise good judgment
and moderation.
WE HAVE FINANCIAL CHECKS
AND BALANCES
Amway is a private company built on the
fundamentals and values of our founders,
which continue to guide our employees,
officers and directors today. The corporation
is managed by a Board of Directors that
balances our founding families with outside
directors. Governance practices at Amway
are designed to consider the interests
of our many stakeholders: shareholders,
affiliates, suppliers, distributors, customers,
employees and the communities in which we
do business. The Board oversees our good
governance and risk management policies,
holding regular long-term planning sessions
to ensure that strategic plans are aligned for
the future.
WE MITIGATE RISK
We work to reduce risk resulting from
Amway operations, both to protect our
employees and to minimize downtime for
our distributors. Our current worker safety
incident rate is well below the industry
average, and we have an active property
loss protection plan that includes building
and maintaining our facilities to meet
appropriate fire protection standards,
storing materials properly and conducting
inspections to ensure our systems are
working and in compliance.
47
WE ARE EARNEST ABOUT ETHICAL
DIRECT SELLING
workforce productive and positioned to
meet our customer demands for high-quality
products at fair prices.
As a leading global direct selling company,
we engage more than three million
individuals around the world who create
their own businesses in partnership with
Amway. We are committed to working with
other ethical companies through industry
organizations to promote direct selling and
ensure ethical conduct.
WE PROTECT OUR CUSTOMERS
WE DEMAND QUALITY
Amway quality assurance teams closely
monitor quality, from incoming components and
materials through the manufacturing process
and out into the field worldwide. We have many
proactive programs in place to ensure that our
strict quality standards are met.
WE PRIDE OURSELVES ON
PRODUCT SAFETY
The health and safety of our customers and the
environment are of paramount importance to
us. AMWAY™ products are carefully evaluated
to meet our high standards of safety and
effectiveness. All ingredients in all personal and
home care, cosmetic and nutritional products
are considered safe for their intended use by
appropriate government agencies, independent
scientific review and the best consultative
resources available to our scientists. Unless
required by government regulations, Amway
products are not tested on animals.
PRODUCT RECALL POLICY
The AMWAY product recall policy clearly
outlines the procedure to be taken for any
product we’ve distributed (including labels
and literature) that must be recalled for
any reason. Regardless of the nature of the
incident, actions are immediately taken by
management to ensure the safety of our
distributors and their customers.
WE EXPECT HIGH STANDARDS OF
OUR SUPPLIERS
From providing a safe work environment
to allowing full access to compliance
inspections to fair employment practices,
Amway embraces and upholds a Supplier
Code of Conduct to ensure that the goods
we sell are not the product of unacceptable
working conditions. Doing so keeps our
48
We stand behind the quality of our products
and guarantee customer satisfaction. If for
any reason the consumer is not completely
satisfied, a product may be returned within
a specified period for an exchange or refund
of the product’s price plus applicable tax.
Additionally, Amway works with consumer
protection organizations to enhance
consumer education.
UNITED STATES DIRECT SELLING
ASSOCIATION (DSA) CODE OF ETHICS
In the United States, the DSA’s commitment
to ethical business practices and consumer
service is its Code of Ethics. As a member
company, Amway pledges to abide by the
Code’s standards and procedures, which
speak to both customers and sellers and
ensure that member companies will make
no statements or promises that might
mislead either customers or prospective
salespeople. Pyramid schemes are illegal
and companies operating pyramids are not
permitted to be members of the DSA.
WORLD FEDERATION OF DIRECT
SELLING ASSOCIATION (WFDSA)
WORLD CODE OF ETHICS
The WFDSA is comprised of 60 national
direct selling associations and one regional
federation. Amway leaders around the world
hold more than 50 leadership positions in
direct selling associations. Membership in
the WFDSA requires a commitment to abide
by its World Code of Ethics, established to
protect consumers globally. Amway fervently
promotes and abides by this World Code.
Globally, the World Code of Ethics is
a constantly evolving, enforceable
standard of behavior. The cornerstone of
the direct selling industry’s commitment
to ethical business practices and
customer service, the World Code is a
mechanism that ensures independent
salespeople and customers are treated
fairly and respectfully.
Performance
PEOPLE MAKE IT POSSIBLE
From our West Michigan headquarters to
our country offices in four regions spanning
the globe, we’re a worldwide family at
Amway. While our business opportunity and
products may steal the spotlight, we know
it’s our people who power our enterprise.
And we cultivate and reward human
potential at every turn.
All over Amway, we work together to
create an inclusive and collaborative work
environment that inspires teamwork as
well as individual worth, and empowers
performance and rewards contributions.
Paramount to being a global employer of
choice is our commitment to providing our
employees with the tools and opportunities
they need to create optimal careers and live
a balanced life. We invest in them, so they
can become their best. Here, employees
have the opportunity to deliver their
highest value professionally, while building
relationships with exceptional people who
genuinely value them.
“I’m passionate about giving
back and being at Amway
has given me the chance
to do so.”
outperforms similar U.S. businesses in
safety, with total injury accident rates at 30
percent less than the industry average.
VALUING DIVERSITY
Across the world, Amway is recognized as
a high-performing, values-based employer
of choice. We are an increasingly diverse
and inclusive company that intentionally
drives the development of talent across our
enterprise. Doing so engages our employees
within a globally diverse environment while
enabling our culture of innovation and
consumer orientation.
GLOBAL TALENT DEVELOPMENT
We keep our eyes on the prize: personal
and professional best. We pride
ourselves on giving our employees the
power and knowledge to advance their
careers at Amway. Our employee-focused
culture drives education and training,
always tailored to individual growth and
development, so that each employee has
the opportunity to apply his or her talents
beyond the job description.
OPTIMAL YOU, OUR PREMIER
EMPLOYEE WELLNESS PROGRAM
Safety is a priority for Amway employees,
and we see it as a collaborative effort
between staff and management. Every year,
we evaluate and refresh safety practices,
with a focus on awareness and education.
Perhaps that’s why Amway consistently
Our employees are our most valuable assets
at Amway, and we recognize that our business
success is directly related to their health
and well-being. With this in mind, we began
a journey in 2005 to transform our culture to
one that not only provides the necessary tools
and resources to be highly productive but also
an environment that offers a holistic approach
to educating and influencing health and wellbeing. We continually assess the physical and
emotional needs of our workforce. Annually,
we modify, enhance and/or increase employee
access to unique wellness education,
programs and resources that ultimately assist
them in taking more control over their health.
In many countries we offer a 60-question
health screening and 45-panel blood
screening – both more comprehensive than
most doctor requirements – along with health
coaching and other tools that help sustain
long-term lifestyle changes that can improve
quality of life and daily productivity at work
and at home.
2012 Amway Global Corporate Social Responsibility Report
49
-Randy Locke, employee
REWARDS AND BENEFITS
At Amway, we reward our employees in many
ways – targeted development plans, global
career opportunities, performance-based
pay and comprehensive benefits. Employees
at our World Headquarters in West
Michigan enjoy an employee store, wellness
programs, an on-site state-of-the-art fitness
center with innovative programs and events
created just for them and their families.
A SAFE WORKPLACE
OPPORTUNITIES TO MAKE
A DIFFERENCE
Helping people live better lives is the
Amway vision, and our employees keep
a sharp focus on helping us fulfill it by
getting involved in programs and events
in communities across the world. We post
local volunteer opportunities in Amway
publications and on a dedicated website,
so employees can best match their interests
with local causes. We even train Amway
executives in nonprofit board leadership,
so they too can align their passions and
contribute their leadership skills to local
nonprofit organizations.
“I’m proud to work at a
place that cares how
healthy I am and is willing
to provide resources,
tools and incentives to
improve my quality of life.”
ENVIRONMENTAL STEWARDSHIP
Carpooling, recycling, wildlife education
– you name it, Amway employees are
doing it. Environmental stewardship and
sustainability is critically important to our
business, and we offer many learning
opportunities to educate our employees
and empower their own decision-making.
-Optimal You User
HEARTFELT PRAISE
We often hear how Optimal You is changing lives for the better. For many employees, the
simple experience of undergoing a health screening has a profound effect: it empowers them
to take charge of their own health. Meet one such employee who, at 64 years old, decided to
follow her instincts and get the help she needed to save her life.
“Two years ago I was referred to a cardiologist because I was complaining of an
uncomfortable feeling in my chest. After my EKG came back normal, the doctor made me feel
like it was all in my head, nothing more than stress or drinking too much coffee. Yet as an
analytical chemist, I always want to know the reasons for everything. Why was I tired all the
time? Why did I have a small amount of swelling in my ankles? Why was I short of breath while
climbing stairs? My doctors weren’t giving real answers to my concerns.
“In September, I received the results of my wellness screening blood test. Some sections
that were previously green were now yellow and red – cholesterol, LDL ratios and more – and
my C-Reactive Protein (CRP) had changed from 1.1 to 5.73. I did some research on this test
– again I wanted to know why. At my request, my physician sent me to a new cardiologist who
did another blood test, EKG and stress test. Again, all came back good except for one test
that was labeled ‘non-conclusive’. With this small question, my cardiologist recommended a
heart catheter to rule anything out and put me at ease.
“Two weeks later, I went in. The catheter showed a total blockage in the anterior wall of my
heart and I had to have a stint implanted. I want to thank Optimal You for saving my life! You
know your body better than anyone else – if it feels wrong, it just might be!”
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Performance
OUR PERFORMANCE:
ENVIRONMENTAL SUSTAINABILITY
ENTERPRISE PERFORMANCE AND GOALS
%
2010
2011
2012
2014 (Goal)
Waste Recycling
Rate (%)
84.5%
85.4%
87%
95%
Alternative Energy
Usage (Non-Grid)
5.4%
5.2%
7.3%
15%
Water Usage (KLiters)
1,625,136
1,602,984
1,404,529*
10% Reduction
GHG Emissions
(Tonnes)
185,995
154,747
139,496*
25% Reduction
*4th quarter estimated
Amway has a legacy of ethical business
operations and environmental responsibility,
starting with one of the very first products
we sold in 1959 – LOC (Liquid Organic
Compound). As the company continues
to grow, increasingly we are innovating
new and improved ways to operate
more efficiently. This makes sense for
our business, for the businesses of our
Distributors today and tomorrow, and for the
environment around us.
In 2009, Amway established four key
areas to both focus on finding efficiency
in our operations and to improve our
environmental footprint. Today, we continue
to work to:
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our waste generation
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gas emissions
In 2012, we continued our Global
Environmental Metrics reporting program
encompassing our global supply chain
facilities in the US, Mexico, Brazil, Vietnam
and China. Considering the substantial
growth of Amway over the past year, our
environmental performance continues to
track well toward our 2014 goals.
2012 Amway Global Corporate Social Responsibility Report
Four major Amway manufacturing facilities
– Ada, Michigan; Buena Park, California;
Ho Chi Min City, Vietnam; and Guangzhou,
China – have environmental management
systems that are registered under the ISO
1400:2004 environmental management
standard. Environmental management
systems continue to facilitate efficiency
steps to help achieve our performance
goals, while annual third-party audits through
the global ISO standard continue to help
Amway track our results.
ENERGY USE AND EMISSIONS
Our first sustainability goal is to reduce
the Amway carbon footprint, which is
expressed by reducing our greenhouse gas
(GHG) emissions. Our goal is to reduce
GHG emissions by 25 percent by 2014.
We have implemented many new projects
that contribute to this goal, including a new
Strategic Operating Model and the purchase
of renewable power in the form of wind
generated electricity. Another key strategy
has been to do more with less, as energy
conservation plays a big role in reducing
demand while sales continue to grow. In
2012, we took several actions to help
achieve our 2014 goals:
the Laundry plant. What’s more, we are
also beginning to replace some of our
outdoor lighting with new high efficiency
LED systems. And we have placed nearly
50 new LED fixtures in the Laundry plant
as part of that lighting upgrade.
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of the electric power in Ada from the
Harvest Wind Farm in Michigan. Next
year, we will double the amount of wind
power we purchase from that wind farm.
REDUCING WATER CONSUMPTION
Water is fast becoming the most important
resource on our planet. As a caring
corporate citizen, Amway is responding to
this problem by setting a goal to reduce our
water consumption by 10 percent by 2014.
Meeting this goal required us to implement
new strategies like re-engineering the
purified water system in the Liquids plant to
incorporate UV as a microbiological control
system, replacing the continuous heating
and cooling loop that was used to service
the system. This upgrade saves more than
$400,000 a year in steam and chilled water
costs, reducing our electricity and natural
gas use.
RECYCLING = REDUCING WASTE
Our Environmental Health and Safety team
is always looking for ways to recycle more
material from our waste streams. We have
set new standards for recycling construction
waste generated by contractors as they
renovate our buildings. A recycling program
is rolling out to our office areas to capture
paper, plastic and metal waste formerly sent
to landfills. We have discouraged the use of
Amway-supplied bottled water and installed
new drinking fountains with eSpring filtered
water dispensers. Each unit has a counter
so employees can see how many bottles
they have helped eliminate.
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the installation of new energy efficient
lighting. Each year, we focus on areas
that need upgrading. In 2012, we
upgraded lighting in the Pressure
Packaging plant, the Plastics plant and
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REDUCING OUR TRANSPORTATION FOOTPRINT
As part of our strategic planning efforts,
Amway leaders implemented a new
Strategic Operating Model. Under the
old model, Amway made all products in
the United States and shipped them to
markets around the world. A key piece of
the new strategy is to make heavy and bulky
products closer to the markets in which they
are consumed. Changes implemented to
date include:
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being made at a contract manufacturer
in Belgium. These products are sold in
every European country, from the UK to
Russia. This significantly shortens the
transportation needed to get these heavy
products to market while reducing the
time needed to supply product by reducing
time on the water. This change reduced
the transportation carbon footprint for
these products by more than 70 percent.
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being made in China at our Guangzhou
manufacturing site. These products are
shipped to the following Asian markets:
Hong Kong, Taiwan, Malaysia, Thailand,
Philippines and Singapore. This change
reduced the transportation carbon
footprint for these products by more than
80 percent.
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Atmosphere units are now assembled in
Malaysia. These changes resulted in a
carbon footprint reduction of 67 percent
for these products.
WIND POWER INCREASES
ALTERNATIVE ENERGY AT WHQ
In 2009, Amway made a long-term
commitment to purchase nine million
kilowatt hours of wind power annually from
the Harvest Wind Farm located in Michigan.
In 2012, we decided to double the amount
of non-grid wind power purchased for Amway
World Headquarters in Ada, Michigan. Doing
so increases our commitment to 18 million
kilowatt hours of wind power in 2013 – and
enables Amway to meet our goal of 15
percent renewable power by 2014.
Performance
SUSTAINABILITY: FULL-CYCLE PRODUCT DESIGN
Despite our many sustainability successes
in formulas, operations and facilities,
we continually seek additional tools to
further our sustainability goals. Life Cycle
Assessment methodology answers that call.
In 2009, we conducted Life Cycle
Assessments (LCAs) on two Amway
in-home water purifiers. The exercise
verified and quantified the reduction in
the environmental impacts first identified
by the redesign team and went further to
identify and quantify environmental impacts
associated with the full life cycle of the units
– from raw materials to product end of life
management. Using the GaBi Software LCA
tool from PE International, we performed
LCA in accordance with the ISO 14040
(principles and framework) and ISO 14044
(requirements and guidelines). Doing so
enabled us to reduce the product’s plastic
content by 51 percent, its global warming
potential by 46 percent and its energy use by
46 percent. Our work was recognized by the
Society of Plastics Engineers with the 2010
GPEC Design for Sustainability Award and
was critical to deepening our knowledge and
use of LCA at Amway.
This past year, we again used LCA to assess
sustainable improvements on a redesigned
major product line: NUTRILITE® All Plant
Protein Powder. Prior to the redesign,
NUTRILITE® All Protein Powder had
contained 25 percent whey protein, derived
from dairy. The new formula included
a blend of wheat, pea and soy protein,
eliminating dairy. Packaging was converted
from a foil-lined cardboard, spiral wound can
with tin-plated steel ends to a blow-molded
high density polyethylene (HDPE) bottle
with a polypropylene lid. We performed
an LCA on the new HDPE package and
determined it had a smaller global warming
potential, as it was more recyclable in
post-consumer recycling programs than the
spiral-wound can, whose foil layer negates
recyclability. Further, the spiral wound can
had to be purchased, shipped empty and
filled later after storage. The new supply
chain eliminated shipping empty containers,
allowing resin to be shipped by rail directly
to the facility to be molded and filled as
needed – a more streamlined supply chain
that eliminated shipping empty containers
and replaced trucking with rail transport,
producing fewer greenhouse gases.
Converting to a plant-based formula, combined
with environmentally friendly packaging and
supply chain improvements, led to a reduction
in the Amway global footprint equivalent to
eliminating the emissions of 174,337 gallons
of gasoline consumed.
2012 Amway Global Corporate Social Responsibility Report
53
RAISING STANDARDS, FROM SEED TO SAMPLE
A HALF-CENTURY OF SUSTAINABLE GROWTH
Through decades of expansion, Amway
continues to make sustainability improvements
that reduce the environmental impact of our
products while meeting the needs and desires
of our customers.
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in 2012
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eliminated 6,000 commuter miles and 2.5
million pounds of CO2 emissions in one
year alone
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World Headquarters is wind generated.
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organic farmland in the US, Mexico and Brazil
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chemical fertilizers or synthetic pesticides
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habitats on our 430-acre Ada campus
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Nutrilite combines the best of nature with
the best of science – and always with the
highest respect for the planet. To ensure
that every natural ingredient in NUTRILITE
supplements is grown and harvested
consistent with our values, we developed a
distinctive quality standard: NutriCert.
The NutriCert process mandates farmers,
growers and wild crafters to pass a
rigorous audit that looks at environmental
diversity, ecological balance, freedom from
contamination, source traceability and the
social environment. Only then can they
become a certified Nutrilite partner.
NutriCert caused us to reformulate some
of our supplements, including NUTRILITE
Cal Mag D Plus. We began by searching for
a natural source of calcium. Our research
led us to a calcium-rich resource in the
vast fjords around the coast of Iceland:
calcified seaweed. This sea plant is known
as coralline red algae, although it actually
looks purple, due to the pigments in
filaments that are encrusted in calcium.
In rough ocean currents, bits of this
material – calcified seaweed – break off
and accumulate in maerl beds. To harvest
the calcium, we send a ship to the fjords
off the coast of Bildudalur, a community
of 150 that depends on this operation for
work. Employing advanced technology and
GPS systems, they make sure to harvest
only calcified remains, leaving living plants
untouched and unharmed. The entire
process was audited to ensure that it met
the strict NutriCert standard.
Following each harvest, the calcified
seaweed is dried, shipped to Ireland and
then to England for grinding, filtering and
granulation. Finally, it is transported to
Nutrilite manufacturing facilities in California
to be made into tablets. It’s a journey that
maintains the Amway standard of quality
every leg of the way.
Performance
LEADERSHIP IN SUSTAINABILITY
Amway is increasingly taking leadership
roles as they pertain to environmental
sustainability. Here’s a sample of positions
held by Amway people:
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Business Forum
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Social Responsibility Conference
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Chemistry Committee
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Protection Agency
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Treatment EcoSeal Committee
2012 MEMBERSHIPS AND
CERTIFICATIONS
Awards for Environmental Excellence
Amway Hong Kong received the Energywi$e
Label and Wastewi$e Label at the Hong
Kong Awards for Environmental Excellence.
ISO Certifications
Our Amway Vietnam manufacturing site
acquired certification to the International
Organization for Standardization (ISO)
14001:2004 standard for environmental
management, joining our already certified
facilities in Ada, Michigan; Buena Park,
California; and Guangzhou, China. These
ISO certifications mean that our facilities
demonstrate an environmental management
system that reduces overall impacts like air
emissions, hazardous waste generation, and
wastewater and storm water discharges.
Certificate of Clean Industry
Global Agribusiness Operations in Mexico
earned a Certificate of Clean Industry from
the Mexican government.
Clean Production Award
Amway China received a Clean Production
Award – and a 230,000 RMB grant –
from the Chinese government for a heat
recovery project.
EPA Green Power Partnership
Amway helps support the development of
new renewable power generation capacity
nationwide while also helping protect the
environment through a collaboration with
the U.S. Environmental Protection Agency.
Michigan Business Pollution Prevention
Partnership
We commit to improving the environment by
adopting the three Rs – reduce, reuse, recycle.
Michigan Great Printers Project
We work to prevent pollution by achieving
environmental compliance in association
with our print services.
2012 Amway Global Corporate Social Responsibility Report
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OHSAS Certifications
Our Amway Vietnam manufacturing site was
also certified to the Occupational Health
and Safety Standards (OHSAS) 18001 for
occupational health and safety, joining our
already certified facilities in Ada, Michigan
and Guangzhou, China. These OHSAS
certifications demonstrate the Amway
commitment to providing safe and healthy
work environments for our employees.
Sustainable Forestry Initiative
The Amway Corrugated Printing Department is
certified for fiber sourcing in the Sustainable
Forestry Initiative. This means that 100
percent of corrugated material at Amway is
sourced from well-managed forests.
Wildlife Habitat Council
We are enhancing and restoring wildlife
habitats by planning for sustainability and
meeting economic, environmental and social
needs of the present and future generations.
Performance
RECOGNITION
When you dedicate your business to
helping people live better lives, you tend
to get noticed. We humbly share these
accolades with the more than three million
distributors and 21,000 employees that
comprise our global Amway family. We
admire your persistent pursuit of potential.
And with heartfelt thanks, we honor you.
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2012 GLOBAL RECOGNITION AND AWARDS
AUSTRALIA
PHILIPPINES
Major Donor Status, The Children’s Hospital Westmead
Certificate of Appreciation, Barangay Sumilang, City of Pasig
Partner Recognition Award, Reading Program, Department of Education
CANADA
National Strategic Partnership Award, Canada Workplace Health & Benefits Awards
RUSSIA
CSR Award “Blagoe Delo” (Kind Deed), All-Russia Public Organization “Business Russia”
CHINA
Most Influential Charity Project – Spring Sprout Kitchen, China Charity Award
Amway Charity Foundation Ranked 4th in China Charity Transparency, Ministry of
Civil Affairs
China Outstanding Environmental Contribution Award, Environment and Resource Protection
Committee of the National People’s Congress, Ministry of Environmental Protection,
Resource and Environment of the Chinese People’s Political Consultative Conference
SINGAPORE
Gold Award, Singapore Children’s Society
SLOVENIA
Moonlight Crystal Donor, The Foundation to Help Children
SOUTH KOREA
CROATIA
Letter of Appreciation, Croatian Majesty for Children
Award of Gangseo-gu Lawmakers, Volunteer’s Day, Lawmakers of Gangseo-gu
Certificate of Appreciation, Sharing Community of Science and Technology
Volunteer Award, Busan Dong gu Government
GREECE
Letter of Appreciation, Amalieion Boarding House for Girls
Letter of Appreciation, Ark of the World
Letter of Appreciation, Social Grocery, Municipality of Marousi
HONG KONG
Caring Company Logo, Hong Kong Council of Social Service
Gold Award for Volunteer Service, Government of the Hong Kong Special
Administrative Region
Hong Kong Green Awards – Green Management Award, Hong Kong Green Council
HUNGARY
Certificate of Appreciation, SOTE Children Clinic
Letter of Appreciation, SOTE Children Clinic Intensive Care
TAIWAN
Gold Award – Sports Mentors, Sports Affairs Council of the Executive Yuan
Organizations and Individuals of Active Promotion of Social Education, Taipei City
Government
THAILAND
Bronze Award – Fundraising, Charities, Public Awareness, Flying Book, Digital Asia Festival
Bronze Award – Mobile Websites and Web Applications, Flying Book, Spikes Asia
Silver Award – Use of Online and Social Media, Flying Book, Adman
UKRAINE
Ukrainian CSR Business Rating, All-Ukrainian Rating Agency GVARDIA
UNITED STATES
INDIA
CSR Award – Best Blog, PR News
Aaj Tak Care Award, Aaj Tak News Channel
Asia’s Best CSR Practices Award, CMO Asia
Governor Service Award, Michigan Community Service Commission
Asian CSR Leadership Award, Asian Confederation of Businesses
MEXICO
Certificate of Clean Industry, Global Agribusiness Operations, Government of Mexico
Socially Responsible Company Award, Mexican Center for Philanthropy
2012 Amway Global Corporate Social Responsibility Report
59
60
Recognition
®2013 Amway Corporation