Instructional Module or Training Plan: Parts I II and III
Brenda Craft
AET/520
June 9, 2014
John Schobin
Instructional Module/Training Plan Template
AET/520 Version 3
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University of Phoenix Material
Instructional Module/Training Plan Template
Part I: Vital Information
Author
Brenda Craft
Instructional Topic
Anti-Kickback Statute
Instructional Module/Training Plan
Title
Kickbacks: Why Not?
Learning Setting
Business
Customer-facing employees: Employees who interact with
healthcare professionals who are in a position to purchase,
lease, refer, use, arrange for the purchase or lease of any
prescribed medical device product
Audience
Delivery Modality (online, hybrid,
face-to-face, and so forth)
Online and face-to-face
Total Time Allotment
Instructional Module/Training Plan
Goal
60 minutes
Review how the Anti-Kickback Statute affect the medical device
industry

Given the highly regulated medical device industry, all
customer-facing employees should be able to describe the
Anti-Kickback and how it affects the medical device industry

Customer-facing employees should be able to identify the
correlation of the standards to the work they do every day
Two Performance-Based Objectives
Summative Assessment Description
Students will complete a knowledge quiz at the end of the
course to assess their knowledge of the information
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Part II: Development
Attention Getter
A three minute video detailing a whistle-blower lawsuit accusing
the Cincinnati-based company, Omnicare, of giving kickbacks to
facilities in return for more patient referrals.
The video describes a lawsuit filed in federal court in Cleveland in
2010 by an Ohio pharmacist named Donald Gale, who worked for
Omnicare from 1993 until 2010 and accused Omnicare of violating
the federal anti-kickback statute, which prohibits anyone from lying
in applications for benefits under a federal health care program,
such as Medicare. The lawsuit accused Omnicare of giving steep
discounts for prescription drugs to nursing homes for some
Medicare patients in exchange for the referrals of other patients at
higher prices paid for by the federal government.
The video serves three primary purposes:
1. To demonstrate how violating the Anti-Kickback Statute
affects the patient population.
2. To demonstrate how violating the Anti-Kickback Statute
affects tax payers.
3. To demonstrate the strong penalties for violating the AntiKickback Statute. ($120 million)
Detailed Input of Content
I. In 1972, Congress passed the Anti-Kickback Statute (AKS) to
prohibit, by law, certain practices that have long been
regarded by professional organizations as unethical and that
contribute to unnecessary costs to federal health care
programs, such as Medicare and Medicaid.
a. The fact is that a kickback doesn't have to be in
the form of money.
b. The key goals of the Anti-Kickback Statute are to
avoid interference with clinical decision making,
prevent overutilization and increased costs,
ensure patient freedom of choice and safeguard
patient safety and quality of care.
II.
Collaboration is important for progress. On the other, that
same collaboration is now under close scrutiny from health
care payers and federal, state, and local governments
because regulators need to ensure that money is spent wisely
and with integrity.
a. The medical device industry takes a close look at
collaboration practices.
b. The goal is to identify best practices and to
ensure policies and procedures protect patient
interests, while preserving the benefits of the
collaborative process.
III. The principles, standards, and approaches to guide
collaboration with physicians going forward are as follows:
a. Integrity - The relationship between physician and
patient is a uniquely trusting one because of the
special role physicians’ play in saving and
enhancing human life. It's critical that we preserve
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the integrity of the physician-patient relationship.
b. Transparency - To provide patients and
physicians with information to make informed
treatment decisions, and to develop trust and
minimize actual and perceived conflicts, the
medical device industry must remain transparent
about compensation and policies governing our
relationships with physicians and health care
organizations.
Part III: Implementation
Instructional Strategies
This content will be delivered in a blended learning format of
online and instructor-led
The learner will be engaged from the onset by watching a three
minute video detailing a whistle-blower lawsuit accusing the
Cincinnati-based company, Omnicare, of giving kickbacks to
facilities in return for more patient referrals.
The overall goal of the course will be to describe the AntiKickback and how it affects the medical device industry and the
direct impact on certain job functions.
Students will learn basic bar statute terminology.
Online
The student will be presented with a pre-assessment to assess
their knowledge of the topic. Based on responses, will determine
the content presented to the user. If the user answers specific
questions correctly, the student will not have to take the full
course and will be presented with a certificate of knowledge.
If the student answers the pre-assessment questions that
warrant the full course to be presented, the student will receive
an end of course knowledge check to test his or her knowledge
of the information just received. Upon a passing score, the
student will be presented with a certificate of completion.
Instructor-led
A PowerPoint presentation with relevant topic information will be
delivered to students. Throughout the course, the students will
answer knowledge check questions presented by the facilitator.
Students will be provided a link to various quick reference
guides and a frequently asked questions document.
Formative Assessment
At the end of the session, students will be break-out into groups
and participate in a role-play scenario facilitated by the
instructor.
Three strategies will be employed to evaluate the training
module.
1. Pilot test the course with a small number of subject matter
experts to determine if any revisions or refinement is needed
before introducing the training.
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Closure
Materials and Resources
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2. Perform a pre-evaluation and post evaluation of the
students’ knowledge
3. Obtain feedback from students upon conclusion of the
course through an online survey
End of Course Student Survey (Reaction): To obtain the
learner’s satisfaction or dissatisfaction with the overall learning
experience, training material, the instructor, training location,
training room, length of course, snacks and other logistics.
Learners will rate on a scale of 1 to 4 with 1 being least satisfied
and 4 being most satisfied
1-Not Satisfied, 2-Satisfied, 3-Neutral, 4-Most Satisfied
Students will be provided a copy of the PowerPoint and a link to
various other resources
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