Exercise E 1.
Start-up SWOT.
JMª Monguet (UPC) y M Ferruzca (UAM). 2012
Introduction
The SWOT analysis is method that can used to evaluate the Strengths,
Weaknesses, Opportunities, and Threats involved in a business start-up. Once
defined the start-up, the SWOT allows identifying the internal and external
factors that are favourable and unfavourable to achieving that goals.
The four factors in the SWOT analysis may be defined as:
Factor
Definition
Examples
Strengths
Attributes of the
start-up that may
help to achieving
the business
goals.
Patents. Brand names
Good reputation in the market
Proprietary know-how
Manufacturing and/or service capabilities
Trained and prepared personnel
Access to distribution and commercial
networks
Better product and/or service
Etc.
Weaknesses
Attributes of the
start-up limiting
their goals.
Lack of patent or weak brand name
Limited reputation among customers
High cost structure
Lack of access to good raw materials or
resources
Lack of access to key distribution channels
Etc.
Opportunities External
conditions helpful
for achieving the
goals.
An unfilled customer need.
Changes in regulations.
Growing market segments.
New technological options.
Socio-cultural evolution.
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Etc.
Threats
External
conditions that
could damage the
start-up.
Negative economical or socio-cultural
changes.
Technological evolutions that threaten to
make a product or service obsolete.
Threats of changes in laws and regulations.
Changes in market preferences.
Increased trade barriers
Etc.
Statement
Create the SWOT of the Start-up proposed in your group.
Achieving the goals
Harmful
Strengths
Weaknesses
Opportunities
Threats
External
Origin
Internal
Helpful
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