Business Plan:
(Your business’ name)
By: (Your name)
Executive Summary
Venture Idea: (A brief description of yourself and your business)
Business Location: (Where your business will be located like in Thunder Bay or
back home)
Mission Statement: (Your business’ mission statement goes here)
Qualifications: (Describe your qualifications as a potential business owner for
your venture)
Products & Services: (A brief description or list of the products and/or services
your business will sell and how much you’ll sell them for)
Legal Structure: (What type of business ownership will your business have [sole
proprietorship or partnership]? Who will own and operate your business?)
Financial Plan
Year 1 Financial Goals: (What financial goals you want to accomplish by the end
of your first year? For example: begin paying off business loans, break-even with
your costs and profits, start earning profit of about $1000-$2500, receive
government grants for better funding, ect.)
Year 5 Financial Goals: (What financial goals you want to accomplish by the end
of your fifth year? For example: finish paying off business loans, pay off start-up
costs, earn a profit of $6000+, ect.)
Sources of Funding (Where you’ll get your start-up money)
Funding Source
Amount
Type (Debt, Grant,
Scholarship, Gift,
Savings, or
Investment?)
Start-up Costs (costs/things your business needs before it can start)
Item
Cost
Business name search
File business name with government
Business registration
Business licence
(other start-up costs for your business)
(other costs)
(other costs)
(other costs)
Cash reserve covering 3 months of fixed costs
Total start-up cost (add up total start-up costs)
$
Production Plan (resources you’ll need to do business)
Resources
Cash Register
Supplier’s Website
Estimated Cost
http://cashregisterstore.com/
Marketing Plan
Marketing Mix
Product: (a description of what you’ll sell to customers)
Price: (how much you’ll typically sell your products for)
Place: (where your business will be located)
Promotion: (how you’ll promote/advertise your venture)
Market & Competition Analysis (information about your competitors)
Competitor
Price Level
Location
Level of Quality)
(low/med/high)
(low/med/high
Competitive Advantages
(a list of the advantages your business will have over its competitors)
SWOT Analysis
Strengths:
Weaknesses:
Opportunities:
Threats:
(The strengths you would have as a business owner)
(The weaknesses you would have as a business owner)
(Things that can help your business succeed)
(Things that can hurt your business’ chances of success)
Organizational Structure
(Using a pencil and ruler in the following space, create an organizational chart of
your business. This information is already done if you completed question 8 of
activity 4.1).
To make a chart, click “Insert,” “SmartArt,” “Hierarchy,” and the first style if you
want yours to look like mine. You can change the design, colours, font, and
layout, by selecting the chart and clicking
Brandon’s Example: Snow Shovelling Business (delete afterwards)
Brandon: Owner & Operator
Marketing:
- Making brochures and cards
- Updating website regularly
- Purchasing advertising space in
paper
Website Plan
Snow Shoveling
- Shoveling and salting driveways,
sidewalks, and steps
Financing
- Paying bills on time
- Keeping track of money
(a description of your website and how you’ll use it for your business [e.g.,
marketing or selling])