Bring new ideas and insights into your organization. You’ll learn from successful industry leaders, innovative entrepreneurs, and today’s academic experts—all providing you with powerful management tools to propel your organization to the next level The collections consist of the following: All 74 current Executive Briefings PLUS The Stanford Video Guide to Financial Statements PLUS The Stanford Video Guide to Negotiating PLUS the 12-program Best Practices for Your Website series The DVDs are now available for immediate Loan for 2 weeks. Click HERE to find out more from the Library OPAC SAFTI Military Institute Library 499 Upper Jurong Road, #01-03 Singapore 638364 Tel: 6799 7432 Fax: 6792 2780 Email: saftilibrary@starnet.gov.sg Homepage: www.mindef.gov.sg/safti/saftilibrary/ OPAC: http://safti.spydus.com.sg 1. A Leader's Legacy - Jim Kouzes Formats: DVD Duration: 49 Minutes (2006) Call No: VD1171 Within all levels of every organization, each one of us has the opportunity to be a leader and a role model. Through our efforts, we can significantly encourage the success and productivity of those around us. But such influence takes work, especially if you want to leave a lasting impact. Based on 25 years of research, Jim Kouzes explores the tough and often ambiguous issues that today's leaders must grapple with, including how you can't take trust for granted why failure should always be an option, and how to liberate the leader in everyone. Kouzes explains that leadership is personal— that the people you lead need to know who you are and what you care about before they can follow you. He acknowledges that this closeness may feel risky, but in the end, it makes the task a bit easier when you have to give the bad news as well as the good. In this informative and motivating talk, Jim shares his conviction that we all want to live a life of significance, and he reminds us that the legacy we leave is the life we lead. 2. Avoiding the Workforce Crisis: How to Beat the Coming Shortage of Skills and Talent - Tamara Erickson Formats: DVD Duration: 55 Minutes (2007) Call No: VD1218 The impact of demographic trends and generational differences is already causing trouble for employers. Fewer individuals are entering the workforce, and those that do tend to have lower qualifications while at the same time presuming higher expectations. Tamara Erickson explains how different generations of employees perceive the workplace, and describes how to attract and retain workers with this viewpoint in mind. Savvy employers will need to cast their nets far and wide: recruiting at multiple points, offering lateral career opportunities, and investing in development. And for retention, Erickson advocates "retiring retirement," introducing greater flexibility, and engaging the hearts and minds of your employees by giving their work meaning and personal value 3. The adaptive organization - Richard Roi, Ed.D and Todd Pierce Formats: DVD/VHS Duration: 52 Minutes (2006) Call No: VD1219 In most large companies these days, you'll find five to ten change initiatives underway at any one time. Yet more than half of these efforts will fail. Forward-thinking leaders often start a worthwhile project but then neglect to follow it through to the end of its lifecycle, where it gets lost at the operational level as it competes with other priorities. Richard Roi and Todd Pierce explain how to build an adaptive organization from the bottom up, gaining commitment from each employee as an individual and as a member of the team. 4. Behind the Browser - Matt Cohen Format: DVD Duration: 33 Minutes Call No: VD1132 In easy-to-understand lay terms, Matt Cohen explains the key applications at work behind a web page. You’ll see how a page is generated from file downloads and links, how traffic to the page is tracked, what cookies are and how they are used, and more 5. The Best Service is No Service - Bill Price Formats: DVD Duration: 52 Minutes Call No: VD1133 With the ever-present need to reduce costs and boost customer loyalty, Bill Price argues that companies should challenge the need for customer service in the first place. This game-changing approach treats service as a data point of dysfunction since it is almost always needed either to fix mistakes or to resolve customer confusion. Sharing examples from his experiences in the U.S. Navy and with MCI and Amazon, as well as those of companies such as Toyota that engineer out the need for customer service, Price outlines seven principles of best service. He emphasizes that no technology is necessary in order to adopt a “no service” mindset. Any manager can ferret out contacts between customer and company to create self-correcting systems, reduce demand, and leverage self-service options actually preferred by customers. 6. Bill Gates in Conversation with Stanford President John Hennessy - Bill Gates Formats: DVD Duration: 57 Minutes (2002) Call No: 1134 In this lively and informative presentation, Bill Gates gives you his perspective on where technology is headed. Expanding on his belief that we're "really just at the beginning," he shares his goals for the current decade—advances in networking and application interactivity; increases in reliability and ease of use; and improvements in productivity, as information sharing becomes more and more efficient. During a candid question and answer session fielded by Stanford President John Hennessy, Gates responds to issues ranging from privacy to security concerns; and from intellectual property protection to current limitations on broadband access. 7. Billion-Dollar Lessons: What You Can Learn from Business Failures - Chunka Mui Format: DVD Duration: 48 Minutes Call No: VD1135 While we are inspired by business success stories, we are educated by business failures. Chunka Mui and Paul Carroll researched 750 of the most significant business failures of the past quarter-century and found the Number 1 cause of failure was not sloppy execution, poor leadership or bad luck. It was, instead, misguided strategy. Mui gives examples of the seven most common strategic failure patterns: illusions of synergy, misjudged adjacencies, faulty financial engineering and others. He explains that each pattern has predictable red flags. Human beings are hard-wired for bad decision making in complex situations, notes Mui. We hone in on answers before examining all the facts, and then seek evidence to confirm our answers. We are adversely influenced by emotion, loyalties, and group thinks. However, decision making can be improved when we encourage conflict and question our assumptions. A devil’s advocate review should be built in early to the strategy process, and again at the key design stages and when near completion for a last chance to review the full strategy. 8. Boom and Bust: Thriving Through Major Business Cycles - Dave Hitz Format: DVD Duration: 54 Minutes Call No: VD1136 Voted the Number 1 company to work for in 2009 by Fortune magazine, NetApp has successfully navigated through every major cycle in business: from the frenetic mentality of a startup, through the tumultuous period of the dot-com boom and bust, and finally to the relative stability of a mature enterprise organization. The company’s core values of candor, integrity, teamwork, and simplicity not only contributed to Fortune’s ranking, notes Dave Hitz, but also helped it transition through these growth phases— and thrive. To survive and grow through business cycles, NetApp transformed itself from a technology startup into an enterprise vendor, diversifying in both products and customers. Now, in setting a strategic course and planning for future growth, Hitz uses a habit he developed of visualizing “the future as history.” Describing the future in the past tense, including the real steps needed to get there; helps prepare the company and employees for the inevitable transformations to come. 9. Broadcasting Your Brand - Cody Simms Format: DVD Duration: 50 Minutes Call No: VD1137 A primer on ways to sprinkle your brand and your content throughout the Web using on-demand methods such as RSS, activity streaming through social channels such as Twitter and FriendFeed, widget embedded content and shared application platforms. 10. Building a Feedback-Positive Organization - David Bradford and Scott Brady Formats: DVD Duration: 53 Minutes (2005) Call No: VD1138 Gordon’s strategies for successfully uniting teams center on his belief that communication is key. Start by sharing a unifying vision that rallies a team toward a common purpose. Stay positive on a daily basis, celebrate successes, and deal with negativity head on. Engage employees by helping them find their own personal vision and their own passion. Finally, focus on creating inspired, committed relationships, and those relationships will deliver top performance. 12. Building Effective And Efficient Personal Networks - James Baron Formats: DVD Duration: 56 Minutes (2005) Call No: VD1139 It goes without saying that networks can be powerful career tools, helping to drive performance and build influence. But they benefit organizations as well, enhancing productivity and improving communication between disparate business units and functions. Networks also provide cultural benefits, including our identity, wellbeing and sense of purpose. The best networks allow access to unexpected, non-redundant information by creating ties to a wide spectrum of otherwise unconnected individuals. Therefore, networking requires that you change the way you think about people—even in settings where it doesn't appear that anything of value can happen. In this insightful talk, Professor Baron offers concrete suggestions for building an effective and efficient personal network. As a leader, you hire for potential. Therefore, one of your core jobs is as a developer of people. A readiness to offer timely and honest feedback makes all the difference to your employees. Rather than being taken as a negative, such input shows concern for the development of each individual. This works for the management team, as well. While at times the focus needs to be on the gap between what is expected and what you are doing wrong, the best feedback focuses on the gap between what you are doing well and what you can be doing even better. David Bradford examines what it takes to have a "feedback-rich" organization, while Scott Brady provides a first-person, real-world perspective on how feedback propelled his own organization through tremendous growth 11. Building a Winning Team - Jon Gordon Format: DVD Duration: 46 Minutes Call No: VD1140 Fear and uncertainty in the workplace hurt the morale of teams and leads to pessimism, poor focus and subpar performance. Jon 13. Built to Change: How to Achieve Sustained Organizational Effectiveness Formats: DVD Duration: 54 Minutes (2006) - Edward Lawler and Christopher Worley Call No: VD1141 Organizations are built for stability, not for change. But in today's highly competitive business environment, organizations must be ready to change—and change frequently. They need to replace long-term planning with a succession of short-term advantages. They must increase their "surface area" with the outside world; drive leadership to lower levels in the company; and reward decision makers for change management as well as results. Lawler and Worley discuss methods for creating strategies, structures, communication processes, and human resource management practices that are designed to facilitate an organization's ability to change. 14. Change Management and Strategic Planning - Roberta Katz Formats: DVD Duration: 47 Minutes (2006) Call No: VD1142 Strategic planning is the process of creating a wave of change while gaining commitment from your employees and other stakeholders necessary to make it happen. Yet, change inevitably engenders resistance. Even the best strategic plans can fail if this resistance is not met and overcome. Dr. Katz explains six principles for effective implementation: leadership, a clear vision or goal, a comprehensive perspective, a process for adverse opinions, persistence, and flexibility. She then provides examples of each of these components, and discusses current efforts within Stanford University that provide a model for successful change. 15. Coaching a Winning Team - Tara VanDerveer Formats: DVD Duration: 55 Minutes (1997) Call No: VD1143 Whether it is in basketball or business, a successful team is created by strengthening individual qualities and focusing them on a singular goal. A candid and engaging storyteller, VanDerveer shares the coaching methods that have helped her teams triumph, as well as what she has learned to avoid. Making honesty and positive reinforcement the cornerstones of her process, she explains her techniques for maintaining team unity and focus. 16. Common Purpose: Getting From Me to We - Joel Kurtzman Format: DVD Duration: 54 Minutes Call No: VD1144 Companies that achieve and sustain exceptional results over time are rare. Those that do are made up of people united by a common purpose—one that fosters hard work, sacrifice, and exemplary performance to accomplish the goals of the organization. Their leaders, whether at Disney, Google, or Staples, inspire a palpable sense of mission and provide the means for individuals to contribute as much as possible. Joel Kurtzman’s “new rules of employment” to instill common purpose are based on years of research and numerous interviews with top executives. From American Express’s Kenneth Chenault, to Michael Dell of Dell Inc., and Steve Wynn of Wynn Resorts, successful leaders align the interests of individuals with those of the organization. NASA in the 1960s, for example, offered employees an once-in-a-lifetime learning opportunity to tackle what they couldn’t do anywhere else, aligning their personal benefit with that of the space program. And they create leaders at every level of the organization by communicating and modeling what’s expected, and then providing feedback and celebrating successes. 17. Creating the Future - Dr. Gary Hamel Formats: DVD Duration: 55 Minutes (1998) Call No: VD1146 The biggest risk today is irrelevancy. Barriers that protected incumbents in the past have broken down, and competitive positions can be quickly overturned. If you miss a trend, there may be no catching up. How do you stay out of the band of mediocrity and position your company to become an architect of industry revolution? The answer is to reinvent who you are in meaningful ways. Innovation has to be a deeply embedded capability where every person in the company has a responsibility for wealth creation. Of course, wealth will not only be created, it will also be destroyed. As companies move beyond incremental change, strategy innovation is the only way for a company to renew its lease on success. 18. Creating Winning Social Media Strategies - Charlene L Format: DVD Duration: 54 Minutes Call No: VD1145 A fundamental power shift is underway in relationships between organizations and customers. Traditional one-way, seller-to-buyer communication is evolving into a two-way dialog, as social media technologies give buyers a voice. With examples from Oracle, Southwest Airlines, Walmart, Comcast, and Starbucks, Charlene Li shows how companies can use social media tools to encourage that dialog and have more intimate, beneficial relationships with customers. To get started, says Ms. Li, uncover what people want from you—whether it is product information, reviews from users, customer service attention, or input into product development. As you develop your communication strategy, start small and concentrating on how to meet the needs of your audience. Identify the “realist/optimist” in your organization who can jumpstart the process. Craft metrics and communication policies that align with your business goals. And then “prepare to let go” of absolute control. 19. Creativity in Business - Michael Ray Formats: DVD Duration: 53 Minutes (1998) Call No: VD1147 Continual innovation is essential to succeed in today's challenging marketplace. Everyone in your organization needs to draw from what Professor Ray calls an "inner creative essence" to keep up with the demands of consumers, the expectations of stockholders, and potential inroads from competitors. He describes how to use four tools—faith, absence of judgment, observation, and questions— that can release creativity in your enterprise, sidestepping potential pitfalls and opening up opportunities. 20. Decision Analysis: Why Don't We Naturally Make Good Decisions? - Ron Howard Formats: DVD Duration: 49 Minutes (2007) Call No: VD1214 Decision making cuts across all human activities. Yet we rarely study—much less apply—the fundamental thinking processes that should be undertaken before we make important decisions. Most of us can't stop our emotions from ultimately having more sway than our rational deliberation. Dr. Howard has spent much of his career studying this struggle between instinct and logic, and provides insights as well as practical suggestions for improving the quality of our decision making. Dr. Howard describes the elements of highquality decisions: proper framing, clear alternatives, and appropriate information, considered preferences, and the logic necessary for an uncertain world. By understanding the critical distinction between decisions and outcomes, and using effective decision analysis tools, we can increase our clarity of action in the personal and professional decisions that shape our lives and organizations. 21. Don't Just Set Prices: Manage Them Strategically - Tom Nagle Formats: DVD Duration: 57 Minutes (2005) Call No: VD1148 Traditional pricing methods involve a trade-off. You want to charge as much as you can in order to maximize profits, but not so much that there is a negative impact on sales. So when a customer rejects your price, does it mean that the price is too high? Maybe not, says Tom Nagle. Price levels are only the visible "tip of the iceberg" in pricing strategy. Nagle explains that in order to get customers to pay for value, you have to do more than just set a value-based price. You must proactively manage your markets with communications that justify your price in terms of value. You need to offer service packages that customers recognize as providing extra value. And you need to manage a price structure that tracks with value, and a pricing process that forces customers to acknowledge value with their pocketbooks. 22. Driving Innovation in a Tough Economy - Chris Capossel Format: DVD Duration: 58 Minutes Call No: VD1149 After reinventing itself years ago from a software-for-PCs producer to a software-for-the-enterprise producer, Microsoft is now in the midst of a multi-year initiative to transform itself again—to a software-plus-internet-services provider. And Microsoft remains committed to that transformation, notes Chris Capossela, despite the global economic downturn. In fact, it sees the crisis as an opportunity to rally all parts of the company behind its “big, big bets” for the next five to ten years. For the short term, Microsoft’s strategic direction to employees comes down to four simple guidelines: understand what they can and cannot control, prepare for an unknown length and depth of downturn, strengthen customer and partner relationships to grow market share, and act with a sense of urgency. For the longer term, the single-minded focus on its software-plus services initiative—which led to Xbox LIVE® and Exchange Online, for example—will continue to demand innovation on all fronts: technology, new business models, global pricing plans, and even naming and packaging practices 23. Emotion vs. Analytics: Decision Making and the Biased Brain - Baba Shiv Format: DVD Duration: 61 Minutes Call No: VD1150 Is it best to be emotionless and analytical in decision making? When our goal is to be decisive, the answer is a resounding No. Instead, harnessing the power of emotions is critical. Studies of the neural underpinnings of decision making show that our brains start by evaluating options analytically. But very soon—usually based on first impressions—we create an emotional front-runner. We then continue down a path of predecisional distortion, which biases further evaluation. Rather than creating bad decisions, however, this distortion leads to more confident, committed decision making. This natural process works best for tradeoff conflicts: deciding between current options. It also works well for decisions involving innovation, growth and expansion. But in cases of sequential conflicts—or when the risk of danger or a bad outcome is greater— taking a more analytical approach is the better choice. Dr. Shiv describes specific techniques for gathering data, group decision making, accessing your gut feelings, and knowing when to allow the contrarians to dominate the discussion. 24. The Enterprise of the Future: Turning Change into Opportunity - Jim Bramant Formats: DVD Duration: 46 Minutes (2008) Call No: VD1151 Leaders today face an ever more global, competitive, and dynamic environment. Emerging markets provide growth opportunities, yet demand innovative business models. Jim Bramante distills the findings of IBM’s latest Global CEO Study, based on interviews with one thousand CEOs worldwide, to define the Enterprise of the Future. He points to five strategic trends found in the leaders across industry segments. Top performers hunger for and embrace change rather than react to it. They innovate beyond customer imagination to reach the technologically sophisticated. These leaders seek new ways to organize globally to tap worldwide talent, and they are willing to aggressively attack enterprise and revenue models—even whole industry models. Finally, they demonstrate a genuine concern for customer and corporate social responsibility. 25. The Exceptional Leader: Action Steps for Leadership Formation - Jack Zenger, PhD Formats: DVD Duration: 52 Minutes (2005) Call No: VD1152 Empirical data shows a distinct correlation between quality of leadership and business performance. Effective leaders are therefore critical to the success of any enterprise. Yet 70% of Fortune 100 executives recently admitted their companies had insufficient bench strength to carry them into the next decade. How can leaders be found to fill this gap? While formal leadership development programs have often failed to achieve measurable results, Jack Zenger believes that average managers can develop the specific traits shared by exceptional leaders—traits that improve retention, customer satisfaction, employee engagement, and bottom-line profitability. Based on the best practices of leading organizations, Zenger defines these characteristics, and offers ten specific recommendations proven to enhance leadership development. 26. Executing Leadership Transitions: Strategies and Practice - Scott McNealy Formats: DVD Duration: 56 Minutes (2007) Call No: VD1153 Scott McNealy believes leaders cannot be created—only identified. But even natural leaders need exposure. They need the opportunity to take on challenges that hone their skills and generate the wisdom to reach their full potential. That's where coaching comes in. Given proper motivation and mentoring, individuals (and teams) will do their best—strengthening their organizations in the process of increasing their own effectiveness. McNealy explains how to develop your own strengths to lead other leaders. And, having recently completed a successful leadership transition strategy at Sun, he shares his methods for selecting and grooming dynamic leaders. He emphasizes the importance of evaluating on the basis of integrity as well as ability, and encourages you to get rid of the prima donnas (sooner rather than later). In this insightful talk, McNealy offers a game plan for preparing and inspiring your next generation of leaders—at every level of your organization. 27. Executing Your Strategy: How to Break It Down and Get It Done - Raymond Levitt Formats: DVD Duration: 53 Minutes (2008) Call No: VD1154 In a business environment of fast-moving markets, global supply chains, and dynamic technologies, executing strategy is becoming increasingly difficult. How do you aim for a target that is constantly shifting—while standing on a platform that is constantly destabilized? Professor Levitt provides the answer: plan in detail only as far out as you can see; keep questioning your assumptions about your markets, resources, and competitors; and revise your rolling plan frequently as you track and resolve changing issues. Dr. Levitt emphasizes the critical importance of aligning your organization’s structure and culture with your strategy. He describes business failures caused by product value differentiation in conflict with core organizational strengths, leading companies to invest heavily in projects that did not meet the demands of the marketplace or became outdated before they could be released. 28. Fear of Feedback - Myra Strober and Jay Jackman Formats: DVD Duration: 51 Minutes (2004) Call No: VD1155 Giving feedback to your subordinates can improve their performance and make you look better as a leader and manager. Receiving feedback can enhance your career and make your job more rewarding. Yet, in most organizations, there is a two-way conspiracy of silence that subverts honest feedback and causes a downward spiral of maladaptive behaviors: procrastination, denial, brooding, jealousy, confusion, blame and self-sabotage. Strober and Jackman detail a road map for moving out of the fear and anger that lie beneath these behaviors, and into a mode that encourages open communication. They provide a four-step process for actively pursuing the feedback you need, and methods for giving feedback that allow you to feel comfortable and in control, whether the message is negative or positive. 29. From humble beginnings to admired enterprise: What Drives Phenomenal Success? - Colleen Barrett Formats: DVD Duration: 50 Minutes (2007) Call No: VD1213 Southwest Airlines started with a simple idea, and managed to stick with it through decades of unprecedented growth. Many have tried (but failed) to emulate their success. According to Colleen Barrett, the idea is so simple, nobody quite believes it: customers return because they like the experience and they like the way they are treated. But how do you keep your customers this satisfied? By keeping your employees satisfied. Barrett spends 70-80% of her time assuring that her employees are valued as people, and encouraged to do the right thing rather than doing things right. She acknowledges that you can't expect employees to be saints, but you can expect integrity and commitment to the team. Her guiding rule is to hire on attitude and then train for skills, seeking individuals who will take the business—but not themselves—seriously. 30. Garage-Based Innovation - Phil McKinney Format: DVD Duration: 54 minutes Call No: VD1157 The drive to invent that Bill Hewlett and David Packard shared when they launched HP in a garage decades ago is critical to organizations today. As we shift from a knowledge-based economy to a creative economy, innovation-driven companies will be the leaders. Fortunately, says Phil McKinney, creativity is a skill that can be practiced and learned, and he shares his “FIRE + PO” process for tapping human ingenuity. FIRE is a four-step process for bringing creative ideas to life. Focus on what you’re going to pursue rather than wait for inspiration to strike. Ideate by brainstorming and asking the “killer questions.” Rank ideas to ensure they meet specific goals of the organization. Execute on the ideas with a staged rollout for validation. PO, or perspective and observation, bring the big picture to the process. When we broaden our perspective by knocking down ingrained blinders, and get in the field to directly observe problems or opportunities, truly creative ideas emerge 31. Getting the Best from Others Formats: DVD Duration: 48 Minutes (2007) - Doug Harris Call No: VD1158 Good managers, wanting to do the right thing, often miss the boat when it comes to getting the best out of a diverse workforce. Not wanting to offend, they choose peace over honest feedback, thereby limiting their people's potential. Not understanding what motivates each individual, they offer incentives that are not meaningful, or "encouragement" that backfires and alienates their staff. Doug Harris has spent his career discovering what it takes to start the dialogue and establish parameters for healthy debate. He explains the steps for reaching awareness, managing biases, and "doing unto others as they want to be done unto." He encourages us to expand our network, explore cultural events, and study up. By bringing different people to the table, different questions get asked. This leads to innovation, better solutions and an empowered, involved workforce. 32. Hard Facts, Dangerous Half Truths, and Total Nonsense: Profiting from Evidence-Based Management - Robert Sutton Formats: DVD Duration: 59 Minutes (2006) Call No: VD1159 Knowing what to do often has little or no impact on what managers actually do, and organizations often fail to put their knowledge into action. Deficient practices—not people—are to blame for the disconnection between knowing and doing. Some companies are able to avoid these action-inhibitors altogether, and others have learned to overcome them. Dr. Sutton outlines strategies that drive out destructive management practices and pave the way for knowledge to be implemented. 33. Harnessing the Power of Blogs - Scott Karp Format: DVD Duration: 52 Minutes Call No: VD1160 As a platform for daily online publishing, blogs can dynamically connect your site to the larger online ecosystem and draw people to your site. The more readers that link to your blog, the higher your search engine ranking. Learn how blogging can expand your editorial mission. 34. How Great Companies Achieve Extraordinary Results with Ordinary People - Charles O'Reilly III Formats: DVD Duration: 52 Minutes (2001) Call No: VD1162 How can corporations get the most out of their employees? Charles O'Reilly challenges the prevailing wisdom that companies must chase and acquire outside talent in order to remain successful. He argues that companies need to abandon the obsession with hiring high-priced stars, and instead motivate ordinary people to build a great company and achieve extraordinary results. According to O'Reilly, companies should start with a set of values that creates a culture where psychological ownership takes precedence over financial incentives. Employees need to feel listened to, they need to feel that they can make a difference, and they need to feel appreciated. Easier said than done? O'Reilly shares success stories from Southwest Airlines, Men's Wearhouse, the SAS Institute, and others. He also identifies companies that have tried but failed to change their cultures, and points out the moment of failure. Can organizations change themselves? O'Reilly says yes. And in this lecture he provides a road map for success. 35. How Great Decisions Get Made - Don Maruska Formats: DVD Duration: 55 Minutes (2004) Call No: VD1162 Great companies are built upon great decisions. Unfortunately, many organizations are held back by "mind games" and divisive debates that get in the way of great decision making. Don Maruska has developed a ten-step plan that helps you break through the corporate gridlock to find lasting solutions on even the toughest issues you face. Instead of the confrontation, frustration and inaction that often stymie high-level meetings, Maruska's welltested process makes it possible to reach superior decisions based on accessing every participant's best thinking and greatest hopes. 36. How Leaders Boost Productivity - Jack Zenger, PhD Formats: DVD Duration: 51 Minutes (1997) Call No: VD1163 As the complexity of work increases, the range in productivity from the most productive worker to the least continues to broaden. Leaders must therefore hold their teams accountable for results; emphasize training and skill development; and provide the tools necessary to excel. A principal authority on high-performance systems, Zenger provides fifteen practical suggestions to help your organization develop an environment that encourages your workforce to flourish. 37. How to Manage People Through Continuous Change - Carol Kinsey Goman, PhD Formats: DVD Duration: 51 Minutes (2007) Call No: VD1164 Change is no longer an event... Change is business as usual. Customers are demanding "better, faster, cheaper"; competition is fierce; and a turbulent economy and technological advances increase the pressure to "do more with less." Success today is dependent on keeping your work force resilient, positive, and engaged while this rapid (and accelerating) change constantly turns your organization upside down. Yet, employees are increasingly skeptical about committing to business strategies that are constantly being redefined. So how do you successfully implement a change initiative, and keep your organization flexible and adaptive? Dr. Goman presents specific methods for communicating to employees both the WIIFM benefits of your plan and the negative consequences for the viability of your team if they don't get on board. She explains why, as a leader, your actions in the hallways are more important than what you say in the meetings, and how symbols can inspire commitment—or totally sabotage any progress toward your goal. 38. How to Pull Off a Successful Redesign - Michael Gold Format: DVD Duration: 32 Minutes Call No: VD1165 Redesigning your Website starts with preplanning, goal setting, and getting early buy-in from stakeholders. Nine key steps are outlined, including developing a redesign blueprint, creating mockups to communicate to developers, and conducting user testing. 39. Implementing Strategy: Managing Through Organizational Culture - Jennifer Chatman Formats: DVD Duration: 60 Minutes (1997) Call No: VD1166 "Organizational culture" is an elusive, yet powerful management tool. Professor Chatman defines organizational culture in terms of observable behaviors and shows examples of firms that use strong, strategically-aligned cultures to enhance organizational performance. She outlines how to establish and maintain a healthy and thriving culture by focusing on the power of effective selection and socialization processes. Through examples and anecdotes, she highlights the importance of developing cultures that emphasize innovation, teamwork, and adaptability to achieve sustained competitive advantage. 40. Influence at work: How to Build Effective Relationships and Allies - Carole Robin Formats: DVD Duration: 50 Minutes (2007) Call No: VD1167 As work increasingly cuts across boundaries, it's necessary for you to influence people at all levels of your organization in order to get your job done. You often need resources and information beyond your own unit, pay grade or department. Whether it's your boss (or your boss's boss!), peers or direct reports, Carole Robin describes how to use the law of reciprocity and the theory of exchange to surface the currencies that matter to potential allies—and create win/win solutions. Dr. Robin explains how the effective use of influence helps you deliver on your promises and produce excellent results, making you one of the "go-to" people in your organization. And this in turn makes your circle of influence grow ever larger. 41. The Inspiring Leader - Jack Zenger, PhD Format: DVD Duration: 55 Minutes (2009) Call No: VD1168 What defines great leadership? Using original research on 360degree feedback data for thousands of managers, Jack Zenger, with colleagues Joseph Folkman and Scott Edinger, identified 16 specific competencies the most effective leaders share. Of these, the ability to inspire and motivate others to high performance had the most significant, positive impact on the performance of the organization. And yet, it was the area in which managers were weakest. Inspiring others is a “soft skill,” one that many believe you need to be born with to possess. But in evaluating the research, Dr. Zenger and his colleagues determined that inspiring others to greatness is, in fact, something that can and should be learned. The attributes of inspiring leaders, such as being a role model or a change champion, can be acquired. The skills, ranging from goal setting to developing staff to being a good communicator, are learnable. And even the most critical characteristic of an inspiring leader—the ability to make an emotional connection with a team—is achievable, by building on key strengths in your own personality and leadership approach. 42. Judging Talent - Frank Flynn Format: DVD Duration: 53 Minutes Call No: VD1169 Our ability to accurately judge talent is hampered by unconscious and subjective distractions. Hiring decisions are affected by common biases, such as favoring tall or attractive candidates, or by superficial first impressions of likability. In fact, according to Professor Flynn, standard hiring interviews are only slightly more reliable than handwriting analysis in predicting on-the-job performance! Far superior are work sample tests and intelligence tests, which provide us with objective, diagnostic data, needed to make fair assessments. Evaluating performance over time is also affected by simple biases. We may not be able to shake off our first impressions—what psychologists refer to as “anchoring and insufficient adjustment.” We may subtly communicate our expectations and thus encourage the behavior we expect. Or we may assess performance—but not the level of difficulty of the assignment. Successful appraisal practices, according to Dr. Flynn, require clear evaluation criteria, manager training on how to conduct performance reviews, and as much objective data as possible 43. Judo Strategy - David B. Yoffie Formats: DVD Duration: 52 Minutes (2003) Call No: VD1170 In this lively step-by-step guide to business competition, David Yoffie explains how some companies succeed in defeating stronger, more powerful rivals, while others fail. Using the metaphor of martial arts, Yoffie details how successful challengers can turn their opponents' own size and power against them—and bring them down. He outlines three core principles: movement (maneuvering into areas of relative strength); balance (harnessing your competitor's momentum while avoiding head-to-head confrontations); and leverage (a rival's greater size can also be its greatest weakness, if you find the right pivot to bring it down). But what if you are the stronger competitor, threatened by an upstart? Yoffie points out the "Sumo Strategy" countermoves that can be used by larger companies to crush an attack before it gains ground. 44. Leadership for Innovation - Linda Hill Format: DVD Duration: 54 Minutes Call No: VD1172 What kind of leadership is needed when innovation is your competitive advantage? From her research on companies that have achieved breakthrough innovations, Professor Hill found a common leadership approach. Leaders at Pixar, eBay Germany, Google, HCL Technologies, and IBM, among others, build communities of people who are both “willing and able to innovate.” They develop willing teams by pulling people together with a shared purpose, values, and rules of engagement. And they build capabilities by fostering intellectual diversity and debate (creative abrasion), high experimentation (creative agility), and integrative—rather than compromise-driven—solutions (creative resolution). Steve Jobs, for example, after acquiring Pixar, put tremendous design effort into a new facility for hundreds of employees, designing it much like an Italian neighborhood with a central meeting place, to foster a highly collaborative community. Vineet Nayar, CEO of India’s IT leader, HCL Technologies, introduced an “Employee First” mantra and encouraged the company’s young employees to define their value system and goals, building an ambitious, trust-based community 45. Leading by Example: Organizational Success Through Reciprocal Altruism - George Zimmer Formats: DVD Duration: 43 Minutes (2003) Call No: VD1173 George Zimmer has succeeded in the retail industry by breaking many of the industry rules—especially those rules that seem to call for employees to receive low pay, little training, and lots of parttime work. The core of his company's success is its corporate culture, based on "servant leadership" values. These values seek to involve others in decision-making and enhance the personal growth of workers while improving the quality of organizational life. In this wide-ranging talk, Zimmer explains how his experience proves that a culture based on strong ethical values can succeed even within a competitive business environment. 46. Leading in a Connected World - Rob Cross Format: DVD Duration: 59 Minutes (2010) Call No: VD1174 Networks of relationships among employees are increasingly the means by which organizations create value and foster innovation. From ten years of research tracking top-performing leaders at over 60 companies, Professor Cross found that successful leaders manage informal networks to compensate for weaknesses in formal structures, and thus improve collaboration, knowledge-sharing and best practices. In doing so, they are less susceptible to the loss of key contributors whose expertise enables a group to succeed. Top performing leaders analyze and respond to interpersonal networks differently than leaders who fail—in five ways. They identify and adjust staff overloads to minimize bottlenecks. They draw in the “folks on the fringe” of networks by getting newcomers involved with colleagues and reengaging under-connected high performers. They bridge silos to facilitate collaboration across functions, geographies, hierarchy and expertise. They develop surge capacity by ensuring that the best expertise in a network is tapped for new problems and opportunities. And they minimize insularity by coordinating focus across groups on key accounts or business goals. 47. Leveraging China and India for Global Advantage - Anil Gupta Format: DVD Duration: 56 Minutes Call No: VD1175 A successful China or India strategy is likely to become a matter of survival for multinational companies. China’s GDP will catch up to that of the U.S. by 2025, predicts Professor Gupta. By 2050, GDP of both China and India will reach or surpass that of the U.S., Europe and Japan combined. Strategies that capture market share, talent, and innovation opportunities in these emerging giants necessitate understanding their unique yet complementary strengths. China and India share distinct economic realities: they offer mega markets and mega growth via micro customers; they are platforms for reducing global costs and boosting innovation capabilities; and they are springboards for the rise of new competitors. Most companies ignore these realities, but instead see only the opportunity for offshoring and cost reduction. Other common mistakes include failing to recognize the sheer scale of their growth potential, making generalizations based only on what is known about their largest cities, and failing to tailor existing strategies not designed for countries rich in market size while poor in per capita income. Professor Gupta describes successful efforts based on broader perspectives and multi-pronged, multi-year strategies. 48. Leveraging the Spotlight of Leadership: What Every Leader Should Know - Jay Conger Formats: DVD Duration: 54 Minutes (2008) Call No: VD1176 Managers and executives sit in a natural spotlight because of their leadership role. The best leaders harness the spotlight as a powerful tool to get things done – influencing the behavior and decisionmaking of their staff, even when they are not present. Professor Conger explains that leadership is gauged more in the small actions of the day than in the big decisions. He illustrates how successful leaders employ specific techniques to lead members of their organizations and guide their decisions. According to Conger, the spotlight also magnifies careless comments or actions, and the best leaders are always conscious of the image they project. 49. Liberating Leadership: How to Build a Radical Freedom-ofInitiative Organization - Isaac Getz Format: DVD Duration: 59 Minutes Call No: VD1177 When employees have the freedom and ability to act in the best interests of the company, performance improves. But does more freedom mean even better performance? Dr. Getz shares examples of phenomenal business results from companies whose leaders built total freedom-of-initiative organizations. These leaders understand that three universal human needs—intrinsic equality, opportunity for growth, and self-direction—must be met for all employees. To nurture and sustain the freedom culture, these leaders share their vision of the company so that employees can “own” it. Among his examples: the president of Finland’s successful cleaning services company, SOL, ensures intrinsic equality by having employees determine the office space design, furnishings, company logo, work schedules, job titles and job responsibilities. Insurance leader USAA provides growth opportunities for 21,000 employees through robust onsite training and support for college courses or business degrees. And manufacturing leader W.L. Gore champions self-direction in a unique and innovative culture built on individualized job responsibilities and fluid, situational leadership. 50. Life Lessons from the Playing Field - Jim Thompson Formats: DVD Duration: 54 Minutes (2005) Call No: VD1178 Jim Thompson describes youth sports as an illustration of the teamwork and high achievement that every organization wants to see in its employees. He shares ten valuable leadership lessons (such as seeing the big picture, creating a culture of fair play, and giving permission to make mistakes) gleaned from his experience as a coach and crusader for young athletes. Jim demonstrates the right way—and the wrong way—to motivate individuals to do their very best. 51. Managing Change - Carol Bartz Formats: DVD Duration: 57 Minutes (1994) Call No: VD1180 If you're not thinking about how to change things or how to innovate in your company, you're going to be left behind. It might be later rather than sooner, but it is inevitable. Change is one of the few variables that remain constant. In this timeless presentation, Carol Bartz, a self-described "change agent," discusses ways to drive, rather than simply react to, change 52. Managing Chaos: A Mozilla Story - John Lilly Formats: DVD Duration: 46 Minutes (2008) Call No: VD1181 Since its launch of the open-source Firefox web browser in 2004, Mozilla has captured 20% of worldwide market share with fewer than 200 employees, competing with Microsoft, a company nearly a thousand times larger. Mozilla achieved this by building upon the contributions of tens of thousands of coding volunteers around the world. Managing what Lilly describes as a “chaordic” business model—half chaos and half order—takes a continual balancing of competing forces. While an army of outsiders gives input through every means available, final decision making for the product build is not democratic, but handled only by code writers adept at engaging the army. The need to foster and support the community competes with the time needed to settle disagreements and clear up misunderstandings. And the poetry of inspiring thousands to contribute vies with the pragmatism of keeping the organization afloat. 53. Managing Innovation - Colin Angle Formats: DVD Duration: 50 Minutes (2008) Call No: VD1182 iRobot operated without venture capital and on a break-even basis for eight years, developing a number of products for industry and the military without commercial success. An engineer who minored in business, Angle shares the practical lessons learned from these early failures: from managing a business struggling month-to-month to make payroll, to fostering early collaboration between engineering and marketing, to “rebuilding the plane you are flying” when growth ultimately takes off. 54. Managing with Power: Politics and Influence in Organizations - Jeffrey Pfeffer Formats: DVD Duration: 60 Minutes (1995) Call No: VD1183 Most organizations and managers are filled with good ideas; the problem is one of implementation. Power and influence, rather than being the organization's last dirty secrets, are in fact secrets of success for both organizations and individuals. Dr. Jeffrey Pfeffer explains how to recognize the indicators of power, how to diagnose points of view in decision making, and how to avoid circumstances where power can be lost. 55. The Mastery of Speaking as a Leader - Terry Pearce Formats: DVD Duration: 51 Minutes (1994) Call No: VD1184 Today's leaders must connect with their audiences in substantive ways that go far beyond the giving of information. Leaders must be able to motivate audiences to commitment, not merely to compliance. Terry Pearce explores and demonstrates ways in which a leader can elevate a speech into a more powerful and ultimately productive experience—for the speaker as well as for the listener. Pearce explains three rules that together set the stage for consistently powerful presentations: speak on topics you really care about, incorporate personal experiences that have contributed to your conviction, and structure your speech as a story. With these guidelines, you'll convey context as well as content. You'll transmit meanings instead of words. And you'll challenge and engage your audience, creating common goals and a shared vision. 56. Mergers & Acquisitions: 100 Days to a Successful Integration - Ram Gupta Formats: DVD Duration: 50 Minutes (2004) Call No: VD1179 In 2003, PeopleSoft acquired J.D. Edwards. Throughout the process, Ram Gupta was PeopleSoft's point man at J.D. Edwards' headquarters in Denver. Gupta discusses the details behind the company's decision to make this acquisition and the process of merging the two companies. He shares best practices and personal anecdotes behind the merger. Gupta explains that the 100 days preceding mergers and acquisitions present decision makers with a critical "make or break" opportunity. This is your chance to ask the hard questions, and clearly establish why you are getting into the relationship in the first place. Once the merger comes to pass, the next 100 days must be focused on execution: defining and communicating a road map for the newly formed company. This is the time to make the cold, tough call about people and about the structure of the organization. Then, as you work to meet expectations and validate the success metrics you established early on, you progress to the final phase in which you benefit from the synergies you've created, and begin to generate entirely new opportunities. 57. Mindset, Motivation and Leadership - Carol Dweck Formats: DVD Duration: 51 Minutes (2008) Call No: VD1185 People are fairly evenly divided between those with either a growth or a fixed mindset about intelligence and talent. And leaders’ mindsets, Professor Dweck shows, influence their ability to grow on the job and to develop successful teams. Leaders with a growth mindset (who assume talents can be developed) place high value on learning, are open to feedback, and are confident in their ability to cultivate their own and others’ abilities. Leaders with a fixed mindset (who assume basic talents are carved in stone) place greater value on looking smart and are less likely to believe that they or others can change. How does this play out in an organization? Leaders who believe intelligence is static place little value in developing staff, and in turn foster a fixed mindset environment. However, leaders with a growth mindset value effort in developing abilities and thus evaluate and praise workers to create optimal motivation and teamwork. Mindsets can be taught, and Professor Dweck shares research in how fixed mindsets can be identified and changed to growth mindsets. 58. Mobile Strategies - Sabina Shnapek Format: DVD Duration: 52 Minutes Call No: VD1186 Sabina Shnapek, Director of Advertising Sales, Ad Infuse Mobile content usage is rapidly expanding, offering opportunities for content owners and advertisers to deliver content to mobile devices. Here’s how to get started, from market assessment and business case planning to partnering, distribution and revenue strategies. 59. The Opportunity and Threat of Disruptive Technologies - Clayton Christensen Formats: DVD Duration: 59 Minutes (2000) Call No: VD1188 Many of history's greatest growth markets were created by a disruptive technology that enabled a larger population of less skilled people to do things in a more convenient way—things previously done by expensive specialists in centralized settings. But these innovations are often met with resistance from organizations whose processes and values get in the way of succeeding. Dr. Christensen demonstrates that in order to create new business in emerging markets, you need appropriate management of technological innovation and the ability to find new markets for new technologies. 60. Organizing Your Business Around the Customer - Roger Siboni Formats: DVD Duration: 52 Minutes (2003) Call No: VD1189 Not all customers are created equal. Ten percent of your customers often provide ninety percent of your profits. You break even—or lose money—on the rest. As Roger Siboni explains, the best usage of customer relationship management (CRM) is to enhance the experience for profitable customers, and bring down costs by automating unprofitable ones. The secret is in differentiating your best customers, giving them personalized service, and rewarding them for their loyalty. This requires an enterprise-wide commitment to sharing customer data, and the reinvention of how every department in the company interacts with customers. 61. The People Side of Great Business - Libby Sartain Formats: DVD Duration: 51 Minutes (2004) Call No: VD1190 Great organizations start with great ideas, but they are sustained only through the dedication and passion of great people. To encourage such employees, Libby Sartain advocates a healthy, highperformance culture based on loyalty and trust. How do you create such an environment? Through honest, two-way communications, adherence to stated values, and the establishment of clear expectations and rewards. Once you set these wheels in motion, the combined energies of all employees will be channeled naturally toward achieving your company's market and growth objectives. Sartain explains how to unleash the power of your company's foremost asset—its employees—to create lasting value 62. People-First Management: Creating a Culture of Trust - Daniel P. Amos Formats: DVD Duration: 46 Minutes (2003) Call No: VD1191 There's more to AFLAC's success than just simply a duck. Granted, this advertising campaign has skyrocketed AFLAC's brand awareness in the US (up from 8% just a decade ago). However, as Daniel Amos points out, name recognition carries a significant burden. Once you become a household name, any wrong move you make will be remembered. Ultimately, Amos believes that his company's success has come from a reputation for doing the right thing and for putting employees first. Amos follows two straightforward management principles: he sets clear expectations, and he listens to employee concerns. But his focus is not just communication—it's communication followed by action. Amos ensures that employees experience an evenhanded response to their input, and he provides a reward system that gives them a vested interest in the profitability of the company. When employees trust the company to go the extra mile for them, they go the extra mile for customers. It is this level of integrity and customer service that has created shareholder returns for AFLAC that are double the market average. 63. The Power of Paranoia - Roderick Kramer Formats: DVD Duration: 45 Minutes (2004) Call No: VD1192 Contrary to the common management beliefs that trust is an organizational asset, two decades of research on trust and cooperation in organizations have convinced Roderick Kramer that an appropriate amount of skepticism can in fact be beneficial in the workplace. Recent world events and dramatic business failures have underscored his argument that holding trust as your highest ideal can be dangerously naive. Dr. Kramer argues instead for a moderate form of suspicion, the state he calls "prudent paranoia." Being prudently paranoid means you remain vigilant by gathering data relentlessly. You engage in defensive preparedness, keeping your friends close and your enemies closer. You encourage bad news to rise to the top quickly so you can take preemptive actions to avert disaster. You even treat reality as a hypothesis. Dr. Kramer shows how this level of paranoia can prove highly valuable to the distrustful organization—or individual. 64. The Power of Persuasion - Robert Cialdini Formats: DVD Duration: 55 Minutes (2001) Call No: VD1193 Call it persuading, negotiating or convincing. Ethical influence is the foundation of successful leadership, management, sales, and customer service. Robert Cialdini has spent his career systematically studying the psychology of influence. In this video, he reveals what lies at the heart of his findings: the six principles of influence that form the basis of effective, persuasive appeals. These principles— reciprocation, scarcity, authority, commitment, liking, and consensus—may seem like the jargon of social scientists, but Cialdini brings them to life. In this dynamic presentation, Dr. Cialdini provides clear step-by-step examples of behaviors that you can put to use daily to increase your influence. You will learn why you say yes to some offers, simply based on the way they are presented. And you'll learn how to defend against offers that you're really not interested in, no matter how effectively they're presented. 65. Preparing for Long Life in the 21st Century - Laura Carstensen Format: DVD Duration: 52 Minutes Call No: VD1194 We are approaching a watershed moment in human history. In just a few years, all developed countries will have, for the first time, more adults over the age of 60 than children under the age of 15. When our children reach old age, living to 100 will be commonplace. Rather than perceiving this as good news, many people discuss the prospect of extended longevity in terms of coping with or halting the aging process. Yet to the extent that people arrive at old age mentally sharp, physically fit, and financially secure, long-lived societies will thrive. Leaders of organizations need to understand how cognitive processing, decision making, memory, and motivation change as they, their employees, and their customers age. Dr. Carstensen shares research findings on motivation grounded in the uniquely human perception of time horizons and the theory of “socioemotional selectivity,” in which our values and goals change over time. As time horizons are constrained, she found, we channel energies into what supports our emotional well being, affecting where we focus attention and what we remember. 66. Preventing Burnout in Your Organization - Christina Maslach Formats: DVD Duration: 43 Minutes (2001) Call No: VD1195 What can be done about burnout and its high costs, both to the employee and the organization? Professor Maslach describes six contributing factors that increase the risk of burnout, and the toll it takes on individuals and job performance. She then suggests intervention strategies that turn the multidimensional syndromes of exhaustion, cynicism and ineffectiveness into energy, involvement and achievement. 67. The Psychology of Power - Deborah Gruenfeld Formats: DVD Duration: 58 Minutes (2006) Call No: VD1196 Individuals in positions of power can be seen to exhibit behavior that is idiosyncratic, and at times even contrary to reason. Dr. Gruenfeld explains how the lack of consequences for their actions can allow powerful people to make serious errors in judgment that have far-reaching impacts on themselves and on their organizations. Her research explains the psychological effects of power: singlemindedness in decision making, an orientation to action, disinhibition, and depersonalization of others. Although many positive results come from having power, leaders (and their direct reports) can benefit from an awareness of the risks. Wise organizations establish checks and balances that provide protection from abuses of power and thereby circumvent potentially disastrous consequences. 68. Rapid Transformation - Ann Livermore and Safra Catz Format: DVD Duration: 62 Minutes (2008) Call No: VD1197 Most companies that attempt fundamental transformation fail. From a ten-year study of over 500 firms, Professor Tabrizi found the successful ones share common practices: from creating an initial sense of urgency and top-down alignment, to building crossfunctional teams with the stamina to “reassemble a flying plane,” to committing to ruthless operational execution and dramatic cultural change. Hewlett-Packard and Oracle had unique transformation goals yet shared common practices. H-P’s top management set goals, timetables, and performance expectations for a multipronged overhaul of its operating model, capital structure, R&D investment, and IT infrastructure. Oracle’s transformation from an amalgam of seventy “little companies” to an integrated, costefficient structure was launched with a top-down sense of urgency, coupled with changes in performance incentives to get employees on board. 69. The Risk Matrix: How to Strategically Manage Innovation Risk and Reward - George Day Formats: DVD Duration: 49 Minutes (2008) Call No: VD1198 How do growth leaders such as Procter & Gamble, GE, and Amazon consistently achieves above-average organic growth? These companies pursue a disciplined, systematic process that distributes innovations across a spectrum of risk, ensuring that they balance incremental growth with breakthrough opportunities. For most companies, notes Professor Day, minor innovations make up 85% to 90% of their development portfolios. While necessary for continuous improvement, these “little i” projects don’t contribute much to profitability or competitive advantage. It’s the risky “Big I” projects that push an organization into adjacent markets or new technologies and generate the profits needed to achieve revenue forecast and growth goals. Using “The Risk Matrix and the R-W-W (“real, win, worth it) screen,” Dr. Day demonstrates how to develop a strategic product plan that results in a greater proportion of highyield initiatives. 70. Sales as a Strategic Tool in Your Organization - Mike Bosworth Formats: DVD Duration: 50 Minutes (1993) Call No: VD1199 Mike Bosworth's approach to selling emphasizes respect for the prospect. He explains that everyone wants to buy—but nobody wants to be sold. Bosworth first learned this lesson at Xerox. There, sales productivity peaked after 18 months on the job, when the sales professionals knew the Xerox line so well that they could recommend the proper solution long before the customer finished explaining the problem. Customers found themselves being told what to do, and sales dropped. Bosworth advises that the best sales strategies allow customers to sell themselves on your solutions. 71. The Search for Life After Planning: How to Build Strategies That Get Implemented - John R. (Rick) Berthold Formats: DVD Duration: 49 Minutes (1997) Call No: VD1200 The traditional approach to strategic planning—which focused on producing a plan on a piece of paper that would subsequently disappear into a desk drawer—is dead. Replacing the old approach is a new method that focuses on strategic thinking and implementation. Rick Berthold presents a fresh perspective on strategy formation, and a process for developing strategies that assure organizational implementation. alignment and lead to effective 72. Secrets of Search Engine Optimization - Rand Fishkin Format: DVD Duration: 51 Minutes Call No: VD1201 Spam complaints. Blocked images. Mobile devices. List churn and more. Learn practical Enewsletter optimization tips that improve deliverability and readability. Gain insights on how to develop revenue streams as well as how to attract and keep subscribers. 75. Search engines present both challenges and opportunities for site designers and developers. Learn how search engines judge a Web page’s relevance and importance, how to improve your site's ranking, and what it takes to draw more visitors from search engines. Want to get more out of financial reports? This entertaining story gives you a revealing look at the accounting standards that dictate how calculations are made, and the assumptions that can make a surprising difference to your bottom line. Stanford professor George Parker provides both line-by-line explanations of the three key financial statements used by US companies, and offers logical, common-sense approaches to interpreting what they reveal about profitability, value, and the ability to pay bills. 73. Skills, Techniques, and Strategies for Effective Negotiations - Patrick Cleary Formats: DVD Duration: 46 Minutes (2006) Call No: VD1202 As a former federal mediator, Pat Cleary has been involved with just about every kind of negotiation. In this entertaining presentation, he shares gems of wisdom from his nearly 20 years of hands-on dispute resolution. Pat describes common negotiation mistakes that unnecessarily complicate solutions and can prevent you from getting what you want. He then provides practical, effective methods that you can use to sidestep the pitfalls and stay focused on getting the best deal possible. He explains how to test stakeholder commitment on the issues, what you should always take off the table, and when to recognize that "no" doesn't mean "no," and "final" doesn't mean "final." 74. Smarter Strategies for Enewsletters - Loren McDonald Format: DVD Duration: 59 Minutes Call No: VD1203 The Stanford Video Guide to Financial Statements: A Tale of Two Restaurants - George Parker Formats: DVD Duration: 59 Minutes Call No: VD1156 Supporting Materials Study Guide: As excellent as the Stanford Video Guide to Financial Statements is, any serious student should be provided this information-packed 63-page reference tool. A college accounting class could be taught from this one book - it addresses generally accepted accounting principles; types of assets; categories of liabilities; solvency ratios; types of income; depreciation and amortization; ratio analysis; current assets and cash flow, and more. Statements for the two restaurants are provided so that students can practice the lessons in the video. Guide includes a glossary of accounting terminology 76. The Stanford Video Guide to Negotiating: The Sluggers Come Home... - Margaret Neale Call No: VD1187 The true-to-life drama in this negotiation video teaches specific skills that can give you the upper hand in any negotiation, while at the same time maintaining a positive working relationship with the other parties. Stanford Graduate Business School Professor Margaret Neale narrates, analyzes, and instructs as you get an inside looks at the negotiations that decide the fate of Curry Field and the Sluggers. Will Ted and Billy Curry stop their financial losses? Will Al Griggs get the ballpark he needs to field a winning team? Or will real estate developer Barbara Meyers prove too tough? Supporting Materials Study Guide: When should you make the first offer? What should you do if your opponent doesn't know what's realistic? What information should you share if the negotiation is bogging down? These questions are all covered in the video, but this 45-page study guide is the perfect resource for review and reinforcement. It includes all the learning points of the negotiation video, plus additional examples, background and explanation. 77. Staying Out of Legal Trouble - Jon Hart Format: DVD Duration: 39 Minutes Call No: VD1204 Protect your content and your brand—and stay out of hot water at your site. Know your risk of liability for defamation or copyright infringement, particularly in user-generated content. Privacy policy requirements and other privacy issues are also covered. 78. Strategic Alliances: How to Negotiate, Influence and Deliver Results - Steve Steinhilber Formats: DVD/VHS Duration: 58 Minutes (2007) Call No: VD1205 Whether to beat stiff competition in your market, grow customer satisfaction, or pare your bottom line, strategic alliances are increasingly vital to your organization's success. Yet as many as twothirds of new alliances fail to live up to expectations. Cisco Systems, widely recognized as a global leader in alliance value creation, has developed an effective framework to identify promising new alliances and then structure alliance relationships to optimize their outcome. Mr. Steinhilber explains the many factors that come into play when deciding whether to proceed with a strategic alliance: the investment required the competitive landscape, market timing, your organization's own product lines and skill set. And once you've decided to strike the deal, Steinhilber describes the formal and informal mechanisms you need to put in place—to persuade your partner to act for mutual benefit, how to overcome the inevitable rough patches in the relationship, and how to ensure your alliances stay focused on what matters. 79. Strategies for Selling - James Healy Formats: DVD Duration: 47 Minutes (2006) Call No: VD1206 Sales are the lifeblood of every company. Developing the product can pale in comparison with getting out there and trying to sell it. In spite of this, selling is relegated to a footnote in the curriculum of many MBA programs, and salespeople "can't get no respect." Yet, as Jim Healy points out, if you underestimate the critical importance of selling, you can lose opportunities and risk getting sidelined by the competition. When you're in the business of offering complex systems or services, selling is a process rather than a single event. Therefore, selling is not only an art, but it is also a science. It requires instinct, but also strategy. Without a clear strategy, Healy explains, the sale is lost before the battle even begins. And in order to create your strategy, you need a fundamental understanding of the four dynamic and interactive aspects of selling: analyzing the opportunity, positioning the solution, aligning with the power base, and overcoming resistance to buying. Healy details the steps you need to take to assemble these building blocks and beat the competition with an effective sales strategy. 80. Strategy by Design: How Design Thinking Builds Opportunities - Tim Brown Formats: DVD Duration: 47 Minutes (2008) Call No: VD1207 Successful innovations must be desirable to consumers, technically feasible, and viable from a business point of view. But how do you meet these requirements? Tim Brown advocates using the three stages of “design thinking”: inspiration, ideation, and implementation. For inspiration, innovators must look at the world through the eyes and the ears of users, perhaps studying analogous situations or extreme users to spark a generative process. Ideation, the core of the process, involves prototyping and realistic testing. Implementation begins with storytelling to bring the idea into the world. If a narrative can be developed around an idea, it has the best chance of being understood and implemented. 81. Ten Mistakes Web Sites Still Make...And How to Fix Them - Michael Gold and Susan West Format: DVD Duration: 57 Minute Call No: VD1208 Strategies for demystifying baffling navigation, maximizing use of space, improving search tools, unearthing buried treasure, translating “site speak” into your target’s language, and revving up flat content by making use of the Web’s special powers. 82. User-Generated Content: Growing It, Controlling It - Kevin McKean Format: DVD Duration: 57 Minutes Call No: VD1209 Use social media to engage your readers in repurposing and integrating your Web content in ways that serve your mutual goals. Learn commonsense principles for encouraging your users to build out your site through blogs, reviews, viral marketing, and more. 83. Using Web Metrics Strategically - Shari Cleary Format: DVD Duration: 60 Minutes Call No: VD1210 We all have technology in place to track Web statistics. But interpreting the data and acting on it to improve our sites is challenging. Learn what Key Performance Indicators you should track, who should see the data, and how to analyze it against your performance goals. 84. Video Strategies: What's Working Today - Sean Nolan and Molly Wooand Format: DVD Duration: 57 Minutes Call No: VD1211 Whether you’re a novice and learning how to cost effectively build the infrastructure for video capability at your site, or you’re experienced and exploring new strategies such as video distribution, get tips on new practices that draw and engage more users. 85. Visionary Companies: Their Success and Characteristics - Jerry Porras Formats: DVD Duration: 57 Minutes (1995) Call No: VD1212 Dr. Jerry Porras and his colleague Jim Collins studied the life histories of 18 visionary companies, looking for their most significant characteristics. Then they created a conceptual framework for managers seeking to build a company of enduring greatness. In this talk, Dr. Porras explains how forward-thinking companies adapt to and drive change, and details two fundamental components: an organization's core ideology and its drive for progress. 86. Why Zebras Don't Get Ulcers - Robert Sapolsky Format: DVD Duration: 57 Minutes Call No: VD1215 Tackling the serious topic of stress in his famously entertaining manner, Professor Sapolsky sets the stage on a Kenyan savannah, with a hungry lion in hot pursuit of a terrified zebra. As he explains, the zebra’s fight-or-flight response channels essential energy to its survival effort by shutting down and even damaging nonessential biological functions—in a temporary, short-term response. Unfortunately, humans can generate the same response simply by anticipating stress—whether or not it occurs, and whether or not it’s merited. And when we subject ourselves to prolonged psychological stress (as Type A personalities in particular do) we contract ulcers, diabetes, heart disease, brain damage, and other dysfunctions. So why do some people cope with stress better than others? Drawing on Hans Selye’s research with rats in a stressinduced environment, Robert Sapolsky gives us hope. We can reduce the risk of stress-related disease when we have an outlet for stress and frustration, some control over what’s causing us stress, the ability to predict stressors, and, perhaps most importantly, social connectedness for emotional support. 87. Wikinomics: How Mass Collaboration Changes Everything - Don Tapscott Formats: DVD Duration: 49 Minutes (2008) Call No: VD1216 Interactive web technologies, in the form of self-organizing Internet communities, are driving a social revolution. This Age of Collaboration is also creating an economic revolution that is changing the architecture of the corporation in how we create goods and services. Using the findings of a $9-million research project, Don Tapscott describes how companies innovate using the knowledge, resources, and computing power of millions of people organizing into a massive collective force. These innovative companies are challenging our assumptions about business and competitiveness. They are doing this by leveraging networks of peers, using operational transparency to their advantage, sharing intellectual property, and thinking and acting globally. 88. X-Teams: Extroverted Teams That Lead and Innovate - Deborah Ancona Formats: DVD Duration: 54 Minutes (2008) Call No: VD1217 Deborah Ancona challenges the dominant wisdom that effective teams focus internally on the roles, synergies, and collaboration of team members to produce results. Building on twenty-five years of research, she shows that the most successful teams instead focus externally—on customers, competition, and the marketplace— tapping into an expanded knowledge base and skills set to move forward quickly. X-teams cross boundaries within their own organizations as well. Members network up and down the hierarchy, gaining support for their undertaking as well as knowing how best to integrate it strategically into the organization. X-teams need to be fostered, and Dr. Ancona describes how team members should be selected, what the mindset of the team should be from Day 1, and how the teams should be supported with tools, timelines, deliverables, and top-management commitment.