KDI SCHOOL OF PUBLIC POLICY AND MANAGEMENT
CORPORATE STRATEGY
Professor: LEE, Seung-Joo
Tel: (02) 3299-1015
Cel: 011-326-1526
Fax: (02) 968-5072
E-mail: sjl@kdischool.ac.kr
COURSE DESCRIPTION
This course is about strategy formulation and implementation at the level of the business unit and the corporation as a
whole. Successful companies must create and sustain competitive advantage for superior performance and sustainable
growth. Students will study and learn relevant concepts, tools, and frameworks in the field of strategic management and
sharpen their skills in strategic analysis and problem-solving of real business cases.
COURSE OUTLINE
1. Basic Concept of Strategy
- Robert Grant, “The Concept of Strategy,” in Contemporary Strategy Analysis, Blackwell Publishers, 1998.
- Constantinos Markides, “Six Principles of Breakthrough Strategy,” Business Strategy Review, 1999.
- Hans Hinterhuber, “Are You a Strategist or Just a Manager?,” Harvard Business Review, 1992.
2. Analyzing the External Environment
- Michael Porter, “How Competitive Forces Shape Strategy,” Harvard Business Review, 1991.
- Michael Porter, “Strategy and the Internet,” Harvard Business Review, 2001.
- Paul Schoemaker, “Scenario Planning: A Tool for Strategic Thinking,” Sloan Management Review, 1995.
3. Company Analysis
- Robert Grant, “Analyzing Resources and Capabilities,” Blackwell Publishers, 1998.
- C.K. Prahalad, “The Core Competence of the Corporation,” Harvard Business Review, 1990.
- Case Study: “ Walmart Stores, Inc.” HBS Case 9-794-024
4. Customer-Oriented Strategy
- Michael Treacy, “Customer Intimacy and Other Value Disciplines,” Harvard Business Review, Jan-Feb. 1993.
- James Heskett, “ Putting the Service-Profit Chain to Work,” Harvard Business Review, March-April 1994.
- Case Study: “Starbucks Coffee Company,” HBS Case 9-801-361
5. Competitive Strategy
- Robert Grant, “Cost Advantage,” Blackwell Publishers, 1998.
- David Yoffie, “ Judo Strategy : The Competitive Dynamics of Internet Time,” Harvard Business Review, 1999.
- Case Study: “eBay, Inc.” HBS Case 9-700-007
6. Strategic Innovation
- Gary Hamel, “Strategy as Revolution,” Harvard Business Review, 1996.
- David Choi, “Patterns of Strategy Innovation,” European Management Journal, August 2001.
- Case Study: “Matching Dell,” Harvard Business School Case 9-799-158.
7. Corporate Vision and Growth Strategy
- James Collins, “Organizational Vision and Visionary Organizations,” California Management Review, 1991.
- Mehrdad Baghai, “Staircases to Growth,” The McKinsey Quarterly, 1996.
- Case Study, “Intel Corporation : 1968-1997,” Harvard Business School Case 9-797-137.
8. Globalization Strategy
- Anil Gupta, “Managing Global Expansion : A Conceptual Framework, ” Business Horizons, March 2000.
- Niraj Dawat, “Competing with Giants,” Harvard Business Review, March-April 1999.
- Case Study: “Li & Fung : 1995 – 1998,” Harvard Business School Case 9-398-092
9. Strategic Alliances
- Joel Bleeke, “The Way to Win in Cross-Border Alliances”, The McKinsey Quarterly, 1992.
- Rosabeth Kanter, “Collaborative Advantage: The Art of Alliances,” Harvard Business Review, 1994.
- Case Study: “Komatsu and Dresser”, Harvard Business School Case 9-898-269
10. M&A Strategy
- Joseph Bower, “Not All M&As Are Alike – And That Matters,” Harvard Business Review, March 2001
- Patricia Anslinger, “Growth Through Acquisitions: A Fresh Look,” The McKinsey Quarterly, 1996.
- Case Study: “Cisco Systems Inc.: Acquisition for Manufacturing,” Harvard Business School Case 9-600-015
Recommended Books
Seung-Joo Lee, Corporate Strategy( 경영전략 실천매뉴얼), SIGMA Insight Group, 2001.
Robert Grant, Contemporary Strategy Analysis, Blackwell Publishers, 1998.
Michael Porter, Competitive Advantage, Free Press, 1985.
GRADING
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Class Participation :25%
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Case Study Presentation :25%
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Final Exam (Strategy Report) :50%