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BA452/BA452M Assignment #1
National Cranberry case
Carefully read and analyze the National Cranberry case and answer the following
questions in details.
Questions:
1) What is your analysis of the process fruit operation at Receiving plant #1?
2) What recommendations, both short and long term, would you make to Mr.
Schaeffer.
In order to understand the problems faced by this large cooperative, you must look at
the industry itself and evaluate the trends within it. This is important in resolving the
current capacity problem and in formulating longer term solutions for the coop.
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