N
E
D
R
GA
Sprin
g 2012
435 NORTH MICHIGAN AVENUE, CHICAGO, ILLINOIS 60611
Media Kit
HOM
E
Introduction
high-gloss journey into Chicago’s latest trends
and treasures, a sophisticated accompaniment
for the Sunday newspaper audience.
the food and wine issue
my
best meal
ever
5
chicago-area foodies
recall their most vivid
dining experience
story
Recipes begin on page 27.
1
down on the farm
In spring, Vicki Westerhoff’s thoughts turn to savory,
home-raised chicken.
As a farmer, Vicki Westerhoff is intensely aware of the rhythm
of the seasons. Spring’s lengthening days inspire her to plunge
her hands into the soil, to nurture the little sprouts reaching for
the sun. The longer days inspire her to bake a chicken, too.
“I have a favorite meal for every season,” says Westerhoff,
of Genesis Growers in St. Anne, Ill. “I look at beef as one of
the comfort foods of winter. If I’m going to have a lighter meal,
I turn to chicken or fish.”
She began growing vegetables after using holistic methods
P O R T R A I T S b y K AT R I N A W I T T K A M P
|
to improve her health, and she supplies members of her Community Supported Agriculture group and sells to local farmers
markets. It’s hardly surprising that, when asked about her
favorite dinner, Westerhoff thinks in terms of something she
has prepared. Farmers have neither the temperament nor the
inclination to spend money and time eating in restaurants. Why
would she want to do that, when she has everything she needs
for an enjoyable dinner?
It’s just the kind of sumptuous supper that Westerhoff’s
younger son, Jonathan, a student at the university of Illinois in
urbana-Champaign, must dream about when he gets homesick. “I would cook this for him or for company.”
—Robin Mather Jenkins
TRIbune FOOD PhOTOS by BILL HOGAN
from a flurry of spring trends, here’s our high five
phOtOs by kevin SinClair
s t y l i n g by paT r i C C h au v e z
military
revOlutiOnary
rOad
Tao Comme des Garcons polyester multi tiefront shirt with antiqued
military-style brass buttons worn with cotton
canvas
knickers, at barneys new
york, chicago.
OctOber 14, 2007 | 28
a+
not your average
little black dress
11
#
rulE
Stay
hydrated
Every summer has a song.
Invariably, it’s something
catchy. Fresh. Snappy. Infinitely
hummable. A tune that when
you hear it, maybe five or 10
years from now, you’ll stop what
you’re doing, turn to whomever
you’re with and wistfully say, “Ah
yes. This song always reminds
Media Kit
The Midwest’s only newspaper magazine is a
Features
WHAT’S NEXT
D I G EST
STEAL FROM
THE BEST
Edited direction
THREE OF DESIGN’S SHARPEST STYLEMAKERS LET US IN ON THE
THINGS SHAPING THEIR WORLDS (AND WISH LISTS!) RIGHT NOW
2
— Lisa Skolnik
Featured monthly in the front of the
magazine, giving quick hits of personality,
trend, editors’ picks and more. Contains
the food, fashion, design elements.
FASHION
High-end take on style and fashion, with
international roster of designers, top trends,
seasonal interest. Often draws on local
stores, both chain and high-end boutiques
as fashion sources.
FOOD
Timely and trendy take on the latest or
most seasonal and interesting food and
drink trends and recipes. Often draws on
local restaurants and chefs for inspiration
and expert advice, also brings national
names into the mix
DESIGN
Large monthly feature with stories
detailing gorgeous interiors with cool
people behind them, to smaller takes
on the details of one room, interior
designers and architects, and the
products that make homes come to life.
Continuously references local designers,
building materials showrooms, stores and
boutiques which carry home accessories,
tabletop items, linens and any homerelated product, often highlighting
national retail websites on a regular basis.
FAVES
A recognized name showcases their
favorite things from good reads to
amazing vacation destinations to hot
building materials. Products featured
can be anything from fashion to home
design to music, a very wide range.
ESSAY
A regularly featured take on an issue that
ties in with theme of book
POUR A HIPPER DRINK
1
DRINK. OR DON’T.
BARTENDERS ARE — LEGEND HAS IT —
GREAT LISTENERS. SO WE ASKED A FEW
TO PUT THEIR EAR TO THE GROUND (OR
TO THE BAR IN THIS CASE) AND GIVE US A
SENSE OF WHAT THE MOST FASHIONABLE
ELBOWS WILL BE BENDING THIS YEAR.
PAUL MAKOVSKY
Editorial Director, Metropolis
AMANDA DAMERON
Editor-in-Chief, Dwell
MICHAEL BOODRO
Editor-in-Chief, Elle Décor
HOME FURNISHING
Finn Juhl’s walnut Tray Table,
which has a reversible top
with a color on the other side
HOME FURNISHING
Vintage Jens Risom dining table
and chairs
HOME FURNISHING
Stools! They can be so chic
and fit in anywhere.
FASHION DESIGNER
Tom Scott, especially his
colorful sweaters and new
line for dogs.
FASHION DESIGNER
Dries Van Noten
FASHION DESIGNER
Raf Simons
TRANSPORTATION
If I ever learn to drive, a
classic red Mini Cooper S
convertible.
TRANSPORTATION
Public transportation in NYC and
San Francisco, where I spend a
week every month.
TRANSPORTATION
I walk everywhere in my
Crockett & Jones Bluchers.
IN BARREL-AGED COCKTAILS: Try a Rockitman at Dragon Ranch Moonshine & Barbecue,
their version of a Manhattan – that’s spent six
weeks in a medium-toasted oak barrel.
OUT FUSSY SPEAKEASY RULES: The days of
a bartender rolling their eyes “if you don’t order
properly” are over, says Craig Schoettler, Beverage Director at Drumbar in Steeterville. Yes,
vodka is acceptable in your martini once again.
IN SAVORY JUICES AND TEAS: Vodka with
your ginger carrot smoothie? Well, it sounds kind
of healthy — if you don’t think about it too long.
Look for it at places like Little Market Brasserie in
the Gold Coast.
OUT FLAVORED BITTERS: “It reminds me of
what happened with flavored vodka,” says Tony
Potempa, General Manager and Executive bar
chef at Boarding House in River West. “It’s about
to get over-saturated.” — Chris Lamorte
DINING
STYLE
XXX
D IXGXEXS XT X X
TO SEE
Old pros, new ideas
On the cover: Getty Photo / Editors Cindy Dampier and David Syrek / Art Director David Syrek / Picture Editor Michael Zajakowski / Advertisers call Denise DiCianni at 312-222-4607
JANUARY 13, 2013 | 5
FINDING INSPIRATION... AND A FEW FAVORITES
A DARING FALL COLLECTION TURNS HEADS (AGAIN) FOR FRESHER-THAN-EVER PROENZA SCHOULER
☛
MUSIC
Lazaro: Newer
bands like Girls.
Jack: John
Phillips from The
Mamas and the
Papas.
C R E AT I V I T Y
Travels around Bhutan led to fall’s subplot of protection,
with silhouettes and fabrics informed by mountaineering
and martial arts.A basket that caught their eye triggered
experiments with woven leather.
Lazaro Hernandez and Jack McCollough stretched
their hot streak to 10 years in 2012. This season’s fall Proenza Schouler
collection debuted to the same sort of adulation as their first in 2002,
ordered in its entirety by Barneys New York when the designers were still
students at Parsons.
But the wunderkinds behind the label (a combination of their mothers’
maiden names) didn’t exactly shout their milestone from the Himalayan
mountaintops that influenced the oversize and quilted silhouettes the
critics applauded. “People still consider us the young ones,” Hernandez
said. “We’ll take it.”
They still look it, although their success has bought them a farm in
the Berkshires, to which they retreat as much as possible — though not
to relax. “We’re chronically productive,” Hernandez said. McCollough
describes them sitting on either end of the farm table drawing for hours,
then cooking a meal entirely from their property’s produce.
Last month, they opened a Madison Avenue store; a second Manhattan
shop is on the way. They’re introducing denim and jewelry and expanding their handbag range. They traveled to Chicago this summer at the
invitation of Ikram Goldman, one of the first shop owners to buy the
collection.
After each major runway show, Hernandez and McCollough take a trip
“to regroup and recoup and hopefully find inspiration,” McCollough said.
“We’re big adventurers,” Hernandez said. “We like to strap on a backpack
and go see the world. Then we bring the outside world in.” ■ — W.D.
ARTIST
Jack:
Gerhard
Richter.
His work is all
so different yet
it still feels like
it’s from the
same person.
That’s what we
strive for.
ESCAPE
Jack: The farm. It’s so giving.
Lazaro: The older we get, the less
interested we are in cities and more in
gardening and space.
S TA P L E
Jack: Gray Levi’s jeans.
Hernandez, top left,
and McCollough.
A quilted-satin cocktail
dress with peacock
embellishments for fall.
R E S TAU R A N T
Lazaro: Diner in Brooklyn.
Jack: Marlow & Sons in Brooklyn.
AUGUST 12, 2012 | 9
Tangy, spicy, sweet
EAT
Elixer Extra Old Sherry Vinegar
THE FINISHERS
This tiny bottle is guaranteed to elicit
a “wow” — for the $79.95 price tag,
but its contents likely will, too. Vinegars don’t come much more savory
than this 18- year-old barrel-aged
version from Michigan. Dense with
layers of dried fruit and leather, it’s
complex and brilliant.
(blisgourmet.com)
Art of the
condiment
TRY THIS Drizzle it on duck or grilled
peaches with goat cheese.
THERE WAS A TIME
WHEN SUGARY KETCHUP
AND BRIGHT YELLOW
MUSTARD WERE ALL
THE CONDIMENTS
ANYONE NEEDED.
FORTUNATELY, TIMES
HAVE CHANGED, AND
THE ARTISANAL FOOD
MOVEMENT IS AIMING
TO MAKE YOUR SAUCE
A LOT MORE SPECIAL.
—
Smoked Onion Jam and Tiny Tomatoes
These jars are packed with flavor, albeit in
opposite directions. The onion jam offers
a smoky, tangy crunch (thanks to benne
seeds) while the tiny tomatoes are summer
in a jar. (blackberryfarm.com)
TRY THIS Top your turkey sandwich
with the onion jam, or drop it onto a
baguette topped with goat cheese.
Make instant bruschetta with the
tomatoes.
Josh Noel
Mole Hot Sauce
As bright as Mexican sauces and
salsas can be, they’re often lackluster in bottles and jars. Here’s
an exception. Made in Chicago,
this lightly chalky, brick red zinger
is a mix of earthy smoke, light
nuttiness and faint chocolate that
dives into a tomato-rich spice.
(coopsauce.com)
GRILLED OCTOPUS SAL AD
WITH GRAPEFRUIT
BALSAMIC VINEGAR
TRY THIS Season shrimp, eggs or
guacamole.
Prep: Season 2 pounds small
octopus with sea salt, fresh
ground pepper and a pinch of
red pepper flakes. Drizzle with
olive oil, coating the octopus.
Cook: Heat grill to medium
high. Grill octopus directly over
the fire until lightly charred (but
not burnt). Transfer to a board;
cut into bite size pieces, discarding heads. Toss with i head frisee
lettuce; season with salt, pepper,
olive oil and Old Town’s grapefruit white balsamic vinegar.
Mike’s Hot Honey
The name doesn’t mislead. Thick,
lush and sweet, this Brooklyn-bred
honey also sizzles, making for a
wonderfully counterintuitive syrup
best served on a vehicle that will
temper the heat while playing up
the sweet.
Serve: With grilled French
bread. To drink: Chilled Sancerre
or Spanish albarino
TRY THIS Squirt it on every
thing from waffles to fried
chicken to crackers with
Manchego cheese.
(mikeshothoney.com)
MARCH 11, 2012 | 11
Calm (and beautiful) under fire, the
Encalmo-Stamen
Modern Pendant Light
from Niche Modern
fuses two pieces of glass
into one form. $1,295,
at nichemodern.com
DESIGN
DINING
BXRXI X
GH
X TX XI DXEXAXS
Tom Dixon’s
Bronze Copper
Shade pendant
mixes copper and
brass, marrying
two of our favorite
finishes. $580,
at Orange Skin,
Chicago
The color purple gets lit from
within in Niche Modern’s Solitaire
Modern Pendant, which can hang
on its own or in a cluster (provided
you put away the grape shears.)
$475, at nichemodern.com
Designer Winnie Lu draws on a
background in jewelry to create the
Beads Octo Pendant by Innermost,
turning it into a bauble for your
foyer. $2,068, at lumens.com
The world
on a string
GLAMMED-UP PENDANTS LIGHT A
ROOM WITH BOLD CONFIDENCE — David Syrek
Established & Sons’ Corona pendant is
meant to be modern while echoing the recent
past – namely, a chrome-dipped lightbulb.
Starting at $1,008, at Luminaire, Chicago
FEBRUARY 12, 2012 | 11
The goods
Turn on the brights
Desperately seeking a blast of ’80s neon?
What’s past is present this season.
Runway, MCV photo
Bill Hogan/Tribune photos; Corrine Kozlak/food styling
Our octopus salad was inspired
by chef Takashi Yagihashi’s
grilled octopus from Slurping
Turtle and this impossibly zingy
vinegar with a lively, just-picked
flavor. (oldtownoil.com)
*
Louis Vuitton lets loose
with a hit of spring color
(we’ll take the trench, thanks)
at Louis Vuitton, Chicago
n Designed for Venini in
1968, Tapio Wirkkala’s
green, yellow and violet glass
bottle shines with mod
elegance; at mossonline.
com n The Binta chair in
Day-Glo African print fabrics
by Philippe Bestenheider for
Moroso has sculptural shapes
that evoke African wood
carvings; at Luminaire.com
n For a little flower power, try
the painted and lacqured wood
Flower tables from Dransfield and Ross; at dransfieldandross.com n F.U. cocktail
table by Nick Dine glows with
a top in hi-gloss blue
polyurethane; at dune-ny.com
Media Kit
DIGEST
What’s Coming up in 2013
Every month the TRIB Magazine will offer the latest in design,
food and fashion. Plus a special theme:
ter
pleasures
Green/Healthy Home
Winter Pleasures
The New Year is time to look at the latest and
best trends in home and product design.
The latest trends in making your home
environmentally sound and healthy for your
family too.
Whether it is cozy fireside dining, a holiday
concert or fun in the snow, Winter Pleasures
gives readers ways to have fun, even on the
coldest days.
Spring Home Renovation
Sometimes the biggest rewards are to fix what
you’ve got. Home Renovation goes inside some
of Chicago’s expertly renovated homes for
inspiration.
Spring Home Design
Spring is spruce-up time. Renew Home Design
has great ideas from some of Chicago’s most
inspiring homes to hot trends to amazing
objects that will re-energize your interior.
Home & Garden
Just when you’re itching to get back outside,
we give you our guide to outdoor living at home,
fantastic water features, entertaining outdoors
and more.
Summer Pleasures
Fall Home Design
Home Design presents all that’s dazzling and
stylish for your home: fabulous interiors,
amazing ideas you can steal, finds our editors
love, along with food and fashion.
Home Entertainment
Just in time for the holidays, a magazine
packed full of ideas for making everything
from the grandest parties to intimate dinners
a success.
Holiday Home
Holidays are here, and your home needs to
be in tip-top shape for the season’s onslaught
of guests. We tell you how to spruce up your
home and help you with a last-minute potluck,
a cocktail gathering and gifts to get that would
satisfy the pickiest relative.
Order and Material Deadlines:
Issue Date Issue Name
December 12
December 14
Spring Home Renovation January 16
January 18
March 10
Spring Home Design February 13
February 15
April 14
Home & Garden March 20
March 22
The Vacation Issue
May 12
Summer Pleasures April 17
April 19
Up for a little adventure? The Vacation Issue
focuses on the great places, both near and far,
to enjoy the great outdoors.
June 9
The Vacation Issue May 15
May 17
July 14
Educate Yourself to Be Your Best
June 19
June 21
August 11
Green/Healthy Home
July 17
July 19
August 14
August 16
The get-out-and-do-it guide to summer in
Chicago. From sailing to picnics to zoos to
outdoor concerts, Summer Pleasures has
everything you’ve been waiting for all winter
long.
Educate Yourself to
Be Your Best
Best dinner party. Best night out. Best
wardrobe. Best makeover. Best room design.
A how-to on all stylish life how-to’s. Life
Lessons from the pros in the areas of design
/ home, food, style. Chefs, stylists and interior
designers as instructors.
January 13
The Design Issue
February 10
OrderMaterial
Deadline
Deadline
September 8 Fall Home Design October 13
Home Entertainment November 10 Winter Pleasures
December 8
Holiday Home September 18 September 20
October 16
October 18
November 13
November 15
Media Kit
The Design Issue
Our Readers
The Sunday Chicago Tribune is read by over 2.2 million people.
In addition to covering the latest news, the Sunday edition has various
section features with incisive and provocative editorial columnists.
Demographics
Gender
46%
54%
Age
21-3420%
35-5437%
55+39%
College Educated
71%
Homeowners 78%
Household Income
$ 75,000+48%
$ 100,000 +31%
20%
37%
39%
Average:
$73,000
$75K+
48%
$100K+
31%
Sunday Chicago Tribune Readers
• 1 in 3 ate at a sit-down restaurant
5 or more times each month
• 71% shopped at a hardware/lawn care store
in the past 12 months
• Nearly 60% have done a home improvement job
in the past year
Source: Scarborough 2012: Chicagoland DMA
Media Kit
Men 46%
Women54%
Magazine Ads
More than half of all magazine readers act on magazine advertising –
a number that has grown 10% in the past five years. Advertising in
TRIB will help your brand with longevity, strong consumer engagement,
and recognition.
Double Truck
Trim: 18.25” x 10.88”
Bleed: 18.5” x 11.13”
1/2 Page Horizontal
Standard: 8.37” x 5.13”
Trim: 9.13” x 5.48”
Bleed: 9.25” x 5.61”
1/2 Page Vertical
Standard: 4.06” x 10.25”
Trim: 4.43” x 10.88”
Bleed: 4.57” x 11.13”
Standard: 8.37” x 10.25”
Trim: 9.13” x 10.88”
Bleed: 9.25” x 11.13”
1/4 Page
Standard: 4.06” x 5.13”
Trim and bleed specs are
not available
Media Kit
Standard: 17.5” x 10.25” Gutter bleed only
Full Page
Advertising Contact
Chicago Tribune Magazine
435 N. Michigan Ave., Room 200
Chicago, IL 60611
Email: ddicianni@tribune.com
Media Kit
Denise DiCianni,
312.222.4607