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Advertising rates and bookings
2015 - 2016
Life-long learning with Supernova!
Supernova is a general interest magazine of the highest educational
standard for children between the ages of 8 and 14. Through this
print magazine we aim to make children aware of issues which
affect them, their community and their environment, and give
them the tools and inspiration to become active and responsible
world citizens.
The content of the magazine is fun and informative, focussing on
topics such as ecology, natural sciences, technology, history and
world cultures, as well as arts, sports and social issues. The
magazine also loosely follows and enhances the school curriculum,
and is used extensively by teachers and homeschooling parents
as a teaching resource.
Our brand penetration into this market is unique as we form a close
relationship with our audience. The Supernova brand is focussed
on building loyalty and trust. It is an accessible brand with which
children can identify; it is valuable, timeless and endearing. Our
focussed approach to distribution, marketing, content and design
assures a high hit-rate for our advertising partners.
SPECIFICATIONS FOR SUPERNOVA MAGAZINE
Cover Price
Frequency
Alternate monthly / 6 issues a year
EAN/ ISSN
2224 1442
Pages
52 pages
Paper
Glossy, 200gm cover; 115gm text pages
Production quality is important to us.
Colour
Full colour, designed to very high
standards. Hand drawn illustrations
Readership
Target Audience:
Children aged 8 - 14 (Grade 3-8)
Secondary Audience:
Children 7 - 18, educators, parents and
general public.
Readership
profile
Our readers are: school-going children
with inquisitive minds. Their parents
want to give them the best education
possible and give them a head start in life.
Circulation
Supernova is distributed countrywide to
private and school subscribers.
Actual print-run: 1200 per issue
Estimated reach in households: 900
Estimated reach in schools: 5400 min.
Estimated reach in libraries: 2500 min.
Back-issues remain relevant and
collectable, and are used and read
multiple times by teachers and
students.
Marketing and
Distribution
Magazines and subscriptions are sold
through supernovamagazine.co.za, at
school events and exhibitions, selected
destination shops and museums, and
expos. Options are available for corporate
gift subscriptions.
Supernova should be a crucial part of any marketing plan which
focusses on reaching children and their parents. Our audience is
South Africa’s future leaders: they are young, fun, intelligent, aware
and active. This is your chance to talk to them.
Why advertise in print?
The magazine is hand-illustrated and carefully designed to keep
children engaged with the information. Reading a print
magazine forces the child to relax and prepare their brains for
intense stimulation and retention of information. This ensures
maximum engagement with your brand.
Over the last three years, we have found that children of this age
cannot easilly be accessed via electronic and social media.
Supernova’s entire online presence and activities are, therefore,
focussed at the parent and the educator.
Parents appreciate the safe, eductional platform that Supernova
provides. Children cannot simply click out of the page and follow
dubious links.
The physical magazine can be enjoyed, unsupervised by all agegroups and can easily be shared and used by the whole family. Each
copy has a very long shelf life. Box sets are available for children who
wish to collect all the issues, resulting in a veritable encyclopedia
of great information which will stay with them for ever.
R34.00 / R240 per year
SPECIFICATIONS FOR PRINT ADVERTISEMENTS
Ensure that the submitted advertising artwork corresponds
to the following formats and specifications:
Accepted Formats:High quality PDF (300dpi, CMYK);
Indesign documents (all versions),
please provide open files for editing;
Adobe Photoshop documents.
Page size:
195mm X 270mm
Bleed:
3mm or more on all sides
Resolution:
Colour: Please ensure that images are of a high
quality and a minimum of 300 dpi.
Please ensure that all images and PDFs
are in CMYK.
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SUPERNOVA MAGAZINE BOOKING RATES AND BLOCK-BOOKING DISCOUNTS
(please note that BK Publishing is not VAT registered and prices exclude agency commission)
Size
Casual (1 issue)
2 Issues (each)
4 Issues (each)
6 Issues (one year) (each)
Back Cover
R 15 0000.00
R 14 250.00
R 13 500.00
R 12 750.00
Inside cover (front)
R 10 000.00
R 9 500.00
R 9000.00
R 8 500.00
1 page advert
R 9 394.00
R 8 454.60
R 7 984.90
R 7 515.20
DPS advert (Double page spread)
R 14 950.00
R 14 203.00
R 13 455.00
R 12 708.00
½ page advert
R 4 950.00
R 4 703.00
R 4 455.00
R 4 208.00
1 page advertorial
R 8 540.00
R 8 113.00
R 7 686.00
R 7 259.00
DPS advertorial
R 14 950.00
R 14 203.00
R 13 455.00
R 12 708.00
½ page Advertorial
R 4 950.00
R 4 703.00
R 4 455.00
R 4 208.00
Sponsorships
Sponsorship of a section or competition can be discussed.
Website Button/ Banner
Free with every block-booking of 4 or more issues.
ADVERTISEMENT OPTIONS AND LAYOUTS
We are able to accommodate for any alternatives to the offers hereunder. If you have any special
advertising needs please feel free to contact us and we will arrange to provide it for you (for example,
cover flaps and inner foldovers, as well as special varnishes and finishings).
Double Page
Advertorial
Full Page Inside Cover Advert
Full Page
Advertorial
Full Page Advert
Half Page
Advertorial
Half Page Advert
BOOKING DEADLINES
Description
Deadline for booking and artwork
Vol 5.1
Vol 5.2
Vol 5.3
Vol 5.4
Vol 5.5
Vol 5.6
Vol 6.1
10 Aug 2015
10 Oct 2015
10 Dec 2015
10 Feb 2016
10 April 2016
10 Jun 2016
10 Aug 2016
For bookings and information regarding marketing and advertising possibilities
with BK Publishing, please email Benoit Knox at benoit@bkpublishing.co.za
Please note that 50% deposit will be requested on confirmation of the booking
and all accounts must be paid prior to the magazine going to print.
BK Publishing
A division of Pasiwa (PTY) Ltd
Reg No: 85/04263/07
Vat No: 4580104166
Postal Address:
Telephone: Fax:
E-mail:
P.O. Box 6314
Pretoria
0001
South Africa
+27 12 342 5347
+ 27 12 342 4117
mail@bkpublishing.co.za
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