2014 media kit
W
ith a fan base that is widely
acknowledged as the most
avid and engaged in all of
sports, the awesome spectacle
known as NASCAR continues to be one
of the most popular spectator sports in
America.
Fans of NASCAR are treated to a
sensory experience unlike anything
else in sports. So, for more than 30
years NASCAR Illustrated has made
it our mission to be right in the heart
of the action to help capture the most
spectacular, visually arresting stories
imaginable.
As a publication dedicated to
Celebrating the NASCAR Lifestyle,
NASCAR Illustrated goes well beyond just
stunning images. We give our readers a
front seat view of the lives and interests
of their favorite drivers and personalities
away from the track.
2014 will bring an exciting addition
to NASCAR Illustrated as we introduce
a brand new way for fans to enjoy
enhanced versions of our print content
with the NASCAR Illustrated App.
This year also marks the start of
an incredibly exciting new chapter for
NASCAR Illustrated as we will also
introduce our content to an enormous
new audience of NASCAR fanatics on our
brand new NASCAR Illustrated microsite,
hosted exclusively on the world’s most
popular NASCAR website, NASCAR.com.
For advertisers, these new digital
offerings present a turnkey opportunity
to efficiently engage the most avid fans
in the sport with powerful cross-platform
messaging.
We look forward to working with
you to help bring your message to this
ever-growing and powerful market of
consumers.
Celebrating The
NASCAR Lifestyle
NASCAR ILLUSTRATED
EDITORIAL MISSION
Each issue of ILLUSTRATED
provides a singularly unique experience
for NASCAR fans. By combining
authoritative reporting and incisive
analysis with up-close and personal
looks at NASCAR’s most fascinating
personalities, ILLUSTRATED readers
gain a one-of-a-kind perspective on
NASCAR. Readers find coverage of all
three major NASCAR series, profiles of
their favorite drivers, crew chiefs and
NASCAR legends and behind-the-scenes
breakdowns of racing. The magazine
is also a showcase for arresting
photography that puts fans in the middle
of the action at the track and illustrates
the NASCAR lifestyle off the track. An
emphasis on quality production, bold
editorial content and eye-grabbing design
makes ILLUSTRATED a feast for NASCAR
fans’ senses.
BASIC FACTS ABOUT ILLUSTRATED
Frequency.............................Monthly*
Circulation...............................87,280
Annual subscription price..........$45.00
*Feb./March double issue
ILLUSTRATED READERS ARE ENGAGED
IN THE MAGAZINE*
Visited an advertiser’s web site......58%
Discussed an ad with others..........29%
Purchased or ordered a product
or service advertised
in Illustrated..........................30%
Passed an ad along to another.......22%
PROFILE OF THE ILLUSTRATED READER
Average age.....................................51
Male / Female Ratio.....................59/41
Married.........................................62%
Have children................................64%
Have 2+ children..........................51%
Have children >18 in HH..............21%
Attended college............................59%
Average household income......$78,728
Average value of home...........$173,500
Subscribed 4+ years.....................54%
NASCAR fan 10+ years.............82.3%
NASCAR fan 5-10 years.............12.3%
Own a pet.....................................68%
A UNIQUE AUDIENCE
ILLUSTRATED readers are passionate
NASCAR fans. 94% of our readers have
been fans for more than 5 years and over
50% have been subscribers for 4+ years.
ILLUSTRATED readers are highly coveted
by advertisers - besides being thoroughly
engaged consumers they are a difficult
group to reach in other media outlets.
SUBSCRIBER DUPLICATION:
IN SPORTS MAGAZINES:
Sports Illustrated...........................16%
ESPN The Magazine.....................4.2%
Speed Sport News........................4.3%
IN GENERAL MARKET MAGAZINES:
People.......................................11.5%
Car & Driver.................................8.3%
Field & Stream................................4%
Popular Mechanics.......................5.5%
Entertainment Weekly..................7.9%
subscribers’ TV RACe
viewing habits:
• 66% of ILLUSTRATED subscribers
own a DVR
• Of those subscribers, 39% always
record the races and 22% frequently
record the races
• 43% always skip commercials
• 36% frequently skip commercials
only two non-racing related
sports can attract more
than half of our subscribers’
attention:
NFL...........................................76.5%
NCAA Football............................50.7%
MLB..........................................49.2%
NCAA Basketball........................27.3%
NHL...........................................25.8%
NBA...........................................21.0%
A PASSION FOR OUTDOOR AND
ACTIVE LIFESTYLE:
Fishing..........................................25%
Camping.......................................25%
Recreational boating......................18%
ATV/RV.........................................13%
Hunting.........................................11%
Source: ILLUSTRATED SUBSCRIBER Study,
November 2013, Survey Monkey
NASCAR-ILLUSTRATED.com
Celebrating The
NASCAR Lifestyle
2014 custom programs
COVER GATEFOLDS
Make a bold entrance in
ILLUSTRATED with these special
oversized units that grab the reader’s
attention as soon as they open the issue.
Cover gatefolds are positioned right off
the front cover and open up to create a
larger-than-life image for your product or
service. Furthermore, gatefold ads are
printed on cover stock that makes your
image sharper and helps it to “pop” off
the page.
FULL-PAGE COVER-WRAPS
Own the cover of our magazines with a full-page cover-wrap. This high-impact
advertising tool is designed to fit around an entire issue. Cover-wraps put your
message in a “first-look,” “can’t-miss” position for the reader. Plus the cover-wrap
design gives you four pages for your advertising message. Cover-wraps are perfect for
delivering a bigger, more complicated message, or simply establishing dominance for
your brand. They are also one of the most effective ways to make a big and lasting
impression with our readers.
COVER 4
COVER 1
COVER VERSA CARDS
Make a great first impression with
your message on the front cover! These
very popular and very visible stickers are
two-sided, easily-releasable ad units that
will make an impact.
Versa cards are an exceptionally
effective way to call attention to a new
offer, direct readers to your advertising,
launch a new campaign or reinforce
your corporate image and message with
readers.
INSERTS
Target your market with inserts
placed only in those copies you specify.
It’s a perfect solution when you want to
heavy-up on key customers, spotlight
a product rollout or direct-to-dealer
promotions. With inserts in specified
copies you can custom deliver an
extended message using something as
simple as a business card or your whole
product catalog.
COVER 2
COVER 3
MAILING LISTS
Our subscribers are the most avid
and responsive NASCAR fans, making
them prized prospects for NASCAR
marketers. Advertisers who qualify
may gain access to our subscriber lists
to use on a one-time basis for a wide
range of marketing efforts from contests
to surveys, promotions, coupons and
catalog distribution, just to name a few
uses.
DRIVER POSTERS
Each month, ILLUSTRATED
subscribers receive a 4-panel driver
poster that is bound into their issue. 54%
of our subscribers report they regularly
remove and collect these keepsakes,
making the opportunity to sponsor a
poster an investment that will live on well
beyond the life of the issue itself.
CUSTOM PUBLICATIONS
Designed to enhance any
advertising program, custom-publication
opportunities are available for promotional
and/or hospitality use. This program
can be tailored to suit any advertiser
and includes an exclusive, themed cover
design along with advertorial in a special
advertising section. Contact your Sales
Representative today for more information
on this unique opportunity. (Does not
include subscriber or newsstand copies).
FEBRUARY
OCTOBER
DECEMBER
JANUARY
SEASON PREVIEW ISSUE
Each year, leading up to the opening
race in Daytona, ILLUSTRATED
publishes an A-to-Z preview of
NASCAR’s elite series. On the
newsstands in early February, this
preview is the most complete and
up-to-date resource for NASCAR fans
anticipating the drop of the flag at the
Daytona 500. The preview includes
driver and team profiles, sponsor
lineups, off-season changes, pastyear records, reviews of the upcoming
schedule and season predictions from
ILLUSTRATED’s staff.
We produce a collectable series
of four different covers for this issue,
which allows for unique sponsorship
opportunities for brands aligned with one
or all of the different drivers featured.
Plus there are numerous unique
opportunities for an advertiser to make
enormous, lasting brand impressions
with this annual issue. From sponsored
autograph areas on every one of the Top
25 driver profile pages, to actual product
placement sponsorships directly on driver
pages.
automotive ISSUE
The ultimate “car people,”
Illustrated readers and NASCAR’s
brightest stars share a love for cars that
stretches well beyond the track. The
annual Automotive issue showcases the
crown jewels of NASCAR personalities’
garages and, in partnership with
Hemmings, offers unparalleled access
and expertise on classic cars. Coinciding
the national “Be Car Care Aware”
month, this is the perfect issue for our
readers who have motor oil coursing
through their veins.
Sponsorship of the feature includes
title branding of the issue, front cover logo
recognition and exclusivity in the feature
story.
PERSON OF THE YEAR ISSUE
Each year, this popular December
issue of ILLUSTRATED pays tribute to the
person or persons who have made the
most positive contribution to NASCAR on
and off the racetrack. Past winners have
included the Pettys, the Hendrick family
and the Earnhardts. On the newsstands
in late November, this issue represents
a great opportunity to make a holiday
impression with NASCAR fans and to
benefit from association with some of
NASCAR’s most respected and well-liked
personalities.
Sponsorship of the feature includes
title branding of the award, front cover
logo recognition, exclusivity in the feature
story and title presence at the award
ceremony that takes place at the last race
of the year in Homestead, Florida.
BEST OF NASCAR ISSUE
The “Best of NASCAR” issue looks
back on the season and celebrates
everything that makes NASCAR great.
The annual retrospective includes
coverage of the champion, the yearending banquet and a collection of the
year’s best photos from Illustrated’s
one-of-a-kind photographers in addition
to a comprehensive and fun review of
another thrilling NASCAR season.
Sponsorship of the feature includes
title branding of the issue, front cover logo
recognition and exclusivity in the feature
story.
NASCAR-ILLUSTRATED.com
Celebrating The
NASCAR Lifestyle
2014 ADVERTISING RATES, PRODUCTION SPECS AND EDIT CALENDAR
Issue Date
February/March
(Season Preview Issue)
SPACE
CLOSE
1/2/14
MATERIALS
CLOSE
1/7/14
In HOME
2/6/14
COLOR DENSITY
Maximum density of 300. Highlight dot 0-2%; Midtone dot
40-50%. Shadow dot 80-90%. Allow for 20% dot gain on press.
Square dots are preferred. Color angles are: cyan–75; magenta–45;
yellow–90; black–15.
NET ADVERTISING RATES - four color
frequency
On Sale
2/11/14
April
2/19/14
2/25/14
3/27/14
4/1/14
May
3/19/14
3/25/14
4/24/14
4/29/14
June
4/16/14
4/22/14
5/22/14
5/27/14
July
5/14/14
5/20/14
6/19/14
6/24/14
open
3X
6X
11X
$13,750
$11,940
$11,075
$10,250
Full
7,640
6,630
6,155
5,700
1/2
7,640
6,630
6,155
5,700
2/3
5,730
4,980
4,615
4,280
1/2
4,780
4,150
3,850
3,675
1/3
4,200
3,650
3,390
3,140
1/4
3,820
3,320
3,080
2,945
Spread
ILLUSTRATED MECHANICAL SPECIFICATIONS
August
6/11/14
6/17/14
7/17/14
7/22/14
DIMENSIONS
(W X H)
NO BLEED
TRIM
BLEED
full page
7” X 9.5”
8” X 10.5”
8.25” X 10.75”
2-pg Spread
15” X 9.5”
16” X 10.5”
16.25” X 10.75”
2/3 Horizontal
7” X 6.25”
8” X 6.75”
8.25” X 6.875”
2/3 Vertical
4.5” X 9.5”
5” X 10.5”
5.125” X 10.75”
1/2 Horizontal
7” X 4.625”
8” X 5.125”
8.25” X 5.25”
1/2 Vertical
3.375” X 9.5”
3.875” X 10.5”
4” X 10.75”
1/2 DOUBLE
TRUCK
15” X 4.625”
16” X 5.125”
16.25” X 5.25”
1/3 Horizontal
7” X 3.125”
8” X 3.625”
8.25” X 3.75”
1/3 Vertical
2.125” X 9.5”
2.625” X 10.5”
2.75” X 10.75”
1/4 VERTICAL
3.375” X 4.625”
3.875” X 5.125”
4” X 5.25”
7” X 2.25”
8” X 2.75”
8.25” X 2.875”
AD SIZE
September
(Food & Tailgating)
7/16/14
7/22/14
8/21/14
8/26/14
October
(Automotive Collections)
8/13/14
8/19/14
9/18/14
9/23/14
November
9/17/14
9/23/14
10/23/14
10/28/14
December
(Person of the Year Issue)
10/15/14
10/21/14
11/20/14
11/25/14
January 2015
(Best Of 2014 Review)
11/26/14
12/2/14
1/2/15
1/6/15
1/4 HORIZONTAL
PRINTING PROCESS
ILLUSTRATED is printed web offset, as a four-color process using
cyan, magenta, yellow and black. Standard spot colors are cyan,
magenta and yellow. Gold, silver, metallics and other special colors
are charged on an individual basis per extra production costs. Perfect
bound. Page trim size is 8.0” x 10.5”. Spread trim size is 16” x 10.5”.
DIGITAL SPECIFICATIONS
ILLUSTRATED works on a Macintosh-only platform. We do not
accept PC-based materials. All artwork must be in CMYK mode. Images
or scans should be saved as EPS or TIFF files and placed between
75% and 125% in working files. DO NOT use JPEG files or TIFF files
with LZW compression in ads or use RGB mode files in ads. All fonts,
images, etc., used in ads are required for output.
ILLUSTRATED prefers to accept ads that have been converted to
PDF/X1A format using Adobe Acrobat. Adobe CS5 (InDesign, Illustrator
and Photoshop) or later.
All ads built in Illustrator need to have all text converted to paths or
outlines. ILLUSTRATED accepts no responsibility for ads in which this is
not done. Reproduction of materials built to specifications other than those
listed here are done solely at the advertiser’s risk.
PROOFS
All ads need to have a color proof — must be cromalin, matchprint
or other 4C publication grade proof. ILLUSTRATED is not responsible
for mistakes in ads that do not have a color proof provided.
SEND FILES ELECTRONICALLY
ILLUSTRATED accepts ads submitted on CD or DVD but prefers
to receive ads through our ftp site.
FTP address: ftpcentral.amcity.com
ID: bizbooks PW: bizbooks
COVER POSITIONS
Cover positions are available at a 20% premium.
DEADLINES
No cancellations are allowed after the space reservation
deadline. Ads cancelled after the space reservation deadline will be
billed for the contracted space.
NASCAR-ILLUSTRATED.com
advertising terms and conditions
All advertising agreements, contracts, insertion
orders, etc. are subject to the current rate
card and the following terms and conditions.
Insertion instructions shall be supplied
for every advertisement and shall clearly
state the following information: name of
advertiser and agency, date to be inserted,
size of advertisement, identification of
advertisement (proof of ad to be furnished
if possible) plus any special instructions.
No conditions, printed or otherwise,
appearing on the insertion order, billing
instructions or copy instructions that
conflict with the Publisher’s stated policies
will be binding on the Publisher.
All advertising copy that represents the creative
effort of the Publisher and/or the utilization
of creativity, illustrations, labor, composition
or material furnished by publication, is and
remains the property of the Publisher, including
the right of copyright therein. Advertiser
understands and agrees that it cannot authorize
photographic or other reproductions, in
whole or part, of any such advertising copy
for use in any other medium without the
express written consent of the Publisher.
All invoices shall be due and payable 30
days after issuance. If not paid in full within
such time, invoices shall bear interest at the
rate of 1.83% per month (22% per annum),
or the highest rate allowed by applicable
law, if less, from the invoice date until paid
in full. Advertiser shall pay all applicable
sales or other taxes on ads run. An agency
commission of fifteen percent (15%) of gross
billing is allowed to recognized agencies of
record provided the account is paid within
ninety (90) days of invoice date. No agency
commission will be allowed after 90 days of
invoice date and will be added back to the
invoice. Other charges, such as production
charges, insert handling, reprints and other
mechanical charges, are not commissionable.
Agency commission is not available for inserts.
There will be no commission for any ad that
must be corrected or revised by Publisher.
Advertising agencies are responsible for
payment of all advertising ordered on behalf of
their clients, but Street & Smith’s Sports Group
reserves the right to hold the agency and the
Advertiser jointly and severally liable for all such
payments. Upon (a) default by Advertiser in the
payment of an invoice or invoices, (b) breach
of the terms or conditions of the agreement/
contract by Advertiser or (c) conditions under
which the Publisher shall determine that
the credit of Advertiser may be substantially
impaired, Publisher may cancel and terminate
the agreement/contract at any time, or if
waived, Publisher may require payment for
further advertising under the agreement upon
such terms as it may see fit. Advertiser and
agency agree to pay all costs of collection,
including all court costs and reasonable
attorney’s fees, whether or not suit be filed.
All payment for advertising must be made to
NASCAR ILLUSTRATED, 120 W. Morehead
Street, Suite 320, Charlotte, N.C. 28202.
The Publisher reserves the right to refuse
any ad it considers objectionable or
inappropriate for its publication, or not in
keeping with its standards, is similar in
design to the news format of the publication,
is misleading, or for any similar reason.
Advertiser and advertising agency jointly
and severally agree to indemnify, defend
and save harmless the Publisher from any
and all liability, including attorney’s fees and
other costs of defense, and any sums paid in
settlement of claims, for content (including text,
illustrations, representations, sketches, maps,
trademarks, labels or other copyrighted matter)
of advertisements printed, or the unauthorized
use of any person’s name or photograph
arising from the Publisher’s reproduction
and publishing or such advertisements
pursuant to the Advertiser’s or agency’s
order. The Publisher reserves the right to
reject, discontinue or omit any advertising
or any part thereof. This right shall not be
deemed to have been waived by acceptance
or actual use of any advertising matter.
The Publisher’s liability for errors on its part
shall be limited to a refund of that portion of
the cost of the ad equal to the same ratio as
the space occupied by the error bears to the
entire ad. Publisher shall not be responsible
for any errors or flaws contained within an ad
that has been approved by Advertiser. Claims
concerning incorrect insertions will not be
considered unless made within thirty (30)
days from the date of publication. If Publisher
omits any agreed-upon ad for any reason, it
shall publish the same in the next issue and
shall have no further liability for such omission.
Publisher shall not be liable for failure to run
an ad caused by strikes, lockouts, acts of
God, public emergencies, or other reasons
beyond Publisher’s control affecting production
or delivery in any manner, including but not
limited to, failure on the part of a printer or
a transportation interruption of any kind.
Design and copy are at the discretion of
Publisher unless the insertion order requires
on its face that proof be submitted before
insertion. Advertising materials will be
retained up to three (3) months following
their use. If not ordered returned within
that time, materials will be destroyed.
When proofs are required, proofs
must be cromalin, matchprint or other.
Publication grade 4C proofs required.
NASCAR-ILLUSTRATED.com
The Authority on
Nation
Street & Smith’s SPORTS GROUP
120 west Morehead street
charlotte, nc 28202
p 704.973.1300 • f 704.973.1251
Cover Photo: Jim Fluharty
@NASCARIllustr8d
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