Theatre Marketing Coordinator
PURPOSE: To provide marketing coordination and brand management for the theatres to drive traffic and
sales in addition to creating an entertainment destination to set Theatres at Mall of America apart from the
market competition. This position also provides project management efforts for ongoing business development
projects.
ESSENTIAL DUTIES:
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Maintain and create marketing collateral and coordinate advertising with media outlets (i.e. print,
broadcast, online, etc.) to support ongoing marketing programs, screenings, events and promotions
Work closely with the local PR agencies (Allied & Nemer Fieger) who rep the film studios on pitching
upcoming film events, screenings and talent appearances
Drive awareness and build followers through social media tools by maintaining ongoing connectivity
with guests and creating innovative promotions (in coordination with MOA PR)
Work closely with MOA public relations to develop unique media-driving events and promotions and
work together to pitch theatre events
Generate new revenue opportunities by working with sponsorship on new theatre partnerships and
National Cinemedia on advertising agreements
Develop new programs and content for the theatres to set MOA apart from the market competition (i.e.
alternative content)
Expand the community outreach with the MN Film Board, film festivals and non-profit organizations
to maximize the theatre involvement in the local film community
ADDITIONAL DUTIES:
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Update theatre web site and send weekly electronic newsletters to opt-in list containing updated
marketing content
Participate in weekly meetings and calls regarding Radiant (POS system), film buying, marketing,
operations
Coordinate with the events and operations team on common area events
Attend industry conferences to meet with film studios and industry reps
Coordinate and implement business development projects including but not limited to Mayo Clinic, 4th
floor entertainment, exhibit space, etc.
PREFERRED SKILLS, KNOWLEDGE AND ABILITIES:
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Post-secondary education with a degree in business/marketing
Minimum of two years of previous experience in marketing
Strong communication skills and the ability to work efficiently as an individual as well as balance
requests from a team environment
Strong organizational and time management skills
Experience with social media applications and integrated marketing strategies
PHYSICAL JOB REQUIREMENTS:
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Primarily work in an office environment
May be required to work evenings and weekends
TO APPLY:
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Submit application online at: www.mallofamerica.com/employment
Submit resume to resumes@mallofamerica.com and put Theatre Marketing Coordinator in the subject
line