VIDEO PRODUCTION FUNDAMENTALS
PHOTO 330/530 COURSE SYLLABUS & SCHEDULE
A survey of Digital audio and video production fundamentals with an emphasis on workflow, digital capture, editing and manipulation
and delivery alternatives.
COURSE OBJECTIVES:
At the conclusion of this course, each undergraduate student will be able to:
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Demonstrate proficiency in audio and video (A/V) image planning and acquisition.
Demonstrate proficiency in A/V manipulation and editing.
Demonstrate proficiency in A/V output and dissemination.
Explain the mechanics and electronics of the digital video camera.
Discuss the various technical standards that apply when using digital A/V formats.
Discuss the strengths and limitations of various digital and analog A/V formats.
Apply basic aesthetic values in the production of A/V media.
Integrate compositional elements into A/V production that adhere to specified design, layout and format requirements.
Demonstrate how A/V can be integrated with other forms of technology in a multimedia environment.
Describe and evaluate legal issues involving such topics as copyrighted ownership, contracts, permissions, releases, liability, etc.
In addition to the above, each graduate student will:
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Prepare and present a video project for class evaluation.
Discuss impacts of film and video on societal and global issues.
Identify equipment specifications appropriate to a given A/V setting, locate vendors, and prepare a budget.
COURSE OUTLINE:
Overview
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Characteristics, strengths and limitations of A/V.
A/V production as a team effort involving planners, creators, talent, technicians, clients and others.
Process and workflow.
Digital vs. analog workflow.
Inputs
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Digital formats
Preproduction Planning
a. Need-proposal
b. Audience
c. Treatment
d. Storyboarding
e. Scripting
f. Talent
Production
a. Equipment Design
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i. Audio
ii. Video
Procurement of equipment and personnel
Service agencies
Production Procedures
i. Recording sound
ii. Recording video
iii. Mixing sound
iv. Combining audio and video
Processes
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Editing techniques and styles
a. Linear
b. Assembly
c. Insert
d. In-camera
e. Non-linear
2. Editing Systems – uses, characteristics,
limitations
a. IMovie
b. Adobe Premier Pro
c. Final Cut Express/Final Cut Pro
d. Avid
e. Xmedia
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Editing for meaning and mood.
a. Continuity
b. Direction
c. Pace
4. Manipulation of the video images.
a. Color, brightness, contrast corrections
b. Special video effects
c. Titling
d. Chromakey (Greenscreen)
e. Streaming video
5. Manipulation of the audio.
a. Sound effects
b. Audio correction and “sweetening”
Outputs/Distribution
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Tape
a. VHS
b. Mini Digital Video Tape (Mini DV)
c. 8mm
d.
e.
DVD – Transfer & Manipulation
Internet
Issues
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Copyright & Ownership
Permissions & Releases
Liability
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Professional Ethics
Careers
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VIDEO PRODUCTION FUNDAMENTALS
PHOTO 330/530 COURSE SYLLABUS & SCHEDULE
COURSE INSTRUCTOR
Keif T. Oss
Office: 156 Comm. Tech. Bldg.
Phone: 715-232-1202
ossk@uwstout.edu
TEXTBOOK
Long, B. & Schenk, S (2006). The Digital Filmmaking Handbook. Massachusetts: Thomson Delmar Learning.
ATTENDANCE POLICY
This course is a hands-on project based course that utilizes group work to complete many of the assigned tasks. Prompt
attendance and group participation are vital components to your success in this course.
Attendance will be taken and will be considered in borderline grade assignment situations:
If you anticipate missing class, consideration will be taken by the instructor if:
i.
The student informs the instructor at least 1 week before missing the class in question. This is reserved for
conflicts known in advance and is limited to a maximum of 2 occasions per semester.
ii. If ill, the student contacts the instructor well in advance (morning or mid-afternoon at latest) of the class session.
iii. Failure to notify instructor of absence prior to class is only reserved for extreme emergencies.
COURSE WORK POLICY
Most assigned course work will be submitted to the instructor utilizing the course’s D2L Drop Box by the assigned date and
time. The remaining course work will be handed-in or presented during class. Project deadlines must be met in order to receive
full credit. Non In-Class Quizzes must be taken by the assigned time frame unless prior arrangements have been to the date
of the quiz. Missed quizzes may not be made up at a later date.
EQUIPMENT USAGE POLICY & LAB HOURS
Students enrolled in Photography/Video (Media) courses at UW-Stout are expected to provide their own access to appropriate
analog and/or digital cameras, camcorders, and other accessories in order to complete assignments. Camera, audio and
lighting equipment is available for checkout from the University Library.
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