Korea Association of Smart Home
Definition of Smart Home
1
Goal of Organization
2
Company History
3
4
5
6
7
8
Organizational Status
Company Members’Status
Vision
Business Strategy
Main Propulsion Projects
2
1. Definition of Status
Combining residential environment with IT to promote national benefit & welfare
and to enable Smart Life Environment which focuses on danger free zones
Smart Phone
TV
Smart TV
Electricity
Smart Grid
Mobile
Phone
Work
Economic convenience
Smart Walk
Education
Smart Education
Convergence of Construction.Home
appliances.Telecommunication.
Broadcasting. Service
Promotion of
Health & Welfare
Danger free Lives City
Health
Smart Care
Smart Car
Cars
Smart City
(U-City)
Home
Smart Home appliances
appliances
3
2. Goal of Oraganization
Realizing a globalized leading nation
of Smart home service
Promoting the use of Smart Home
Service and its dissemination &
diffusion around the world
Exchanging information and
cooperating
between members &companies
Diffusion of
supply
Goal of
Organizat
ion
Exchange
Cooperation
Excavation of system improvements
and Support policy research and
development
Development
in policy
4
3. Company History
Leap
Expansion
Establishment
Establishment
Of
Foundation
Development
Changed the company name
to ‘Korea Association of
Smart Home’
Organized ‘Smart Home
Network Show‘
Operating Ubiquitous
Dream Exhibition
Inaugural Assembly(9.1)
Inauguration of
First President
(Lee, Yong Gyung,
President of KT)
2003
Standardization of
Home network
Performing research
Signing of MOU among
Korean-Chinese-Japanese
Standards organization
(Econet, IGRS,
Homenet Forum)
2004
Publication of
Research on
‘Home Network
Statistics Report’
Organized ‘Home
Network/u-Health
Global Summit’
Organized ‘u-Life
Idea Competition’
Operating
‘Construction IT
Convergence Support
Center’
Inauguration of
Smart TV/Home appliance
Convergence Forum
Operating ‘The process
of manpower cultivation,
Established ‘Gumi Ubiquitous specializing in Smart TV App
Experience Center’
Development
2005~8
2009~12
Operating
Inauguration of
Smart Home Readers
Forum (President/Sectorial
Chiefs, composed with
16 people)
Established the
Smart Home /TV ecosystem
based construction
business
Smart Home
Development Strategy
Establishment & Presentation
Organized
Smart Home Building
Industry Exhibition
Inauguration of Seventh Presiden
(Hong, Won-Pyo
President of Samsung Electronic
5
2014~
4. Organizational Status
Office location : 1101ho, NewT Castle, 429-1 Gasan-dong, Geumcheon-gu, Seoul
Organization Chart
General
Assembly
Board of
President
Directors
Steering
Committee
Audit
Vice-President
Planning and
Business Strategy
Coordination
Department
Management Strategy
Research and
Marketing Strategy
External Relations
Team
standard Team
Team
Team
Sectorial Forum Operation
▪ SmartTV Forum
▪ Smart appliance Forum
▪ Smart Green Home Forum ▪ u-Health Forum
▪ Korea ZigBee Forum
6
5. Company member’s Status
Board Members
President : Hong, Won Pyo
 Currently President of Samsung Electronics
Media Solution Center
Members of company
Telecommunication
About130
Companies
Home
appliances
Construction
Vice-President : Lee Choong Ho
 Previous Secretary General of Korea Research Council
for Industrial Science and Technology
 Previously worked at Ministry of Knowledge Economy,
Home Net
Security
ETC
Korean Agency for Technology and Standards
Board Members
 Vice President : KT, KT Telecop, LG electronics, SK telecom, Samsung C&T Corporation, Samsung Electronics,
Ezville, Kocom, Commax, LH Corporation, National Intelligence Communication Enterprise Association.
Head Director: Hyundai Tel., Telecommunications Technology Association, National Information Society
Agency, Electornics and Telecommunications Research Institute, Korea Electronics Technology Institute,
Ubiquitous computing, Radiopulse, KD Network
 Audit : Samsung SDS
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6. Vision
Disseminate Smart Home Service to 50% of domestic
households until 2020
Diffusing
Korean Smart Home Global
Enlarging
domestic markets.
2020
Strengthening the
industrial
competitiveness
2013
2016
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7. Business Strategy
Developing and supplying service based on members needs
Commercialization Consulting, Excavating New Service, Cultivating Manpower,
Networking etc., Total Support System.
Developing as a core industry of Creative Economy
Management innovation of Association
Constructing limitless
competition
Building human network with
members /related organizations
Partnership &
Alliance
Establishing systematic
construction to
Enhance accompanied growth
Expansion of
Smart-home
Applications
Policy
Development
8. Main Propulsion Projects
1
Improvement and standardization of legal system
2
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5
Promote the use of smart home services
3
Research and constructing foundation
4
Operational and strategic cooperation forum
Operation of Smart Home Readers Forum
Expansion to overseas markets
8. Main Propulsion Projects
1 Improvement and standardization of
legal system
Research on establishing service guidelines and publish reports
 Research on Construct Housing Building Guide <2010~2011>
 Research on the guide to connecting Muti-unit dwelling and subdivision service
and u-service <2012>
Research on improvement of Laws.Regulations and Revision
 Revise Housing Act/Facilitate .install advanced intelligent Home Network and revising
Technical Standards <2009>
 Research on revising Laws&regulations to spread New convergence service<2003~ >
Publishing research on service industry guidelines and reports
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 Server of Subdivision, Homegateway, Wallpad KS standard setting and TTA Organization
standard setting<2011~2012>
 Propulsion of Smarthome electronic equipment, service, interface, standardization of
platform<2004~ >
8. Main Propulsion Projects
2 Promote the use of smart home services
Organizing a Specialized event of Smarthome
 Organizing International Smarthome Building industry<every November, Coex>
(Organizing Export Consultation for Smarthome buyer, Smarthome Grand Conference)
Discover Smarthome service and enhance competitiveness
 Smarthome idea/Organized an Award of TV App and peripheral <every October>
 Organize SmartTV Global Summit <every November>
 Raise developer specialized in Smart TV app <every year>
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Strengthening Smarthome promotion
 Organized Smarthome/u-Health Roadshow: hosted in main cities of Korea
 Running Smarthome portal(www.kashi.or.kr) and publishing newsletters <twice per month>
8. Main Propulsion Projects
3
Research and constructing foundation
Research on Smarthome Market trends
 Present Condition of Smarthome and publication of research on policy direction
reports <once in every year>
 Publishing research on Service industry guideline report <once in every year>
Constructing the foundation of Smarthome/TV Ecosystem
 Support of Commercialization consulting & Preparing a Roadmap for Development in
industry <2012~2015>
 Develop a model of Korean new town and Strategic research on countries with high export
opportunities
of overseas
expansion <2013~2015년>
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 Research on the model of Covengence of Smarthome to create win-win relationships for
Large․Small&Medium enterprises <2013~2015>
 Developing guideline for managing Smarthome and Cultivating manpower<2013~2015>
 Running SmartTV support center, establishing testing environment <2012년~2015>
8. Main Propulsion Projects
4 Operational and strategic cooperation forum
SmartGreenHome Forum<Chairperson : LH Corporation JO Huiman Department Head>
 LH Corporation, Kocom, Commax, Samsung SDS etc. 20 companies are participating
 Equipment, propulsion of standardization on Infra Convergence/Public hearing of Smarthome
SmartTV Forum<Chairperson : Samsung Electronics Kim Hyun Seok Vice president>
 Samsung Electronics, LG Electronics, KT, SKT, KBS, SBS, Alticast etc. 43 companies are participating
 Cultivating manpower for development in apps/Developer Workshop/Global Summit/App competition
Smart appliance Forum<Chairperson : Samsung Electornics Han Baekhee Executive Director>
 Samsung Electronics, LG Electronics, KT, SKT, Moneual etc. 23 companies are participating
 Standardization between home appliance’s interface/Seek for Service Model/Improvement in service regulation
u-Health Forum <Chairperson : Seoul National University Hospital Professor Kim Seok Hwa >
 Seoul National University Hospital, Yonsei Univeristy Health System, Catholic University Hospital, KT, SKT etc. 17
companies are participating
 Standardization of Service and excavation of models/proposal in improvement of laws&regulations/ dispatching
delegation for overseas expansion
8. Main Propulsion Projects
5 Operation of Smart Home Leaders Forum
 Committee: President(Hong, Won-Pyo, President of Samsung Electronic) and about 15
people of leaders of Smart Home Industry
 Scheduled host dates : 6 times in a year(April,May,June,September,October,November)
breakfast every last week of the month
 Formation of meeting : Debating on issues and check lists
(increase the member of the committee up to 30 people from 2014, Invite famous
domestic&overseas people)
 Contents of meeting
- Share problems of each smarthome industry and seek for solutions
- Discuss on expansion of Smarthome service and diffusion method
- Check on revitalization of Smarthome Industry and its development
strategy
- Share visions and ideas of Smarthome
- Seek ways for promotion and create Smarthome boom
8. Main Propulsion Projects
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Expansion to global markets
Operation of Global strategic items export consortium
 ~2010 : Kazakhastan, Spain, Russia, etc.

2011 : UAE, Turkey

2012 : Malyasia, Indonesia
Running Korean Pavilion ANGACOM EXBITION
 Participating the event which organized every June in Germany Cologne <10 domestic
companies were involved in construction of consortium)
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Promotion of cooperation with other overseas relevant agencies
 Standardization with Korea-China-Japan’s Smarthome representatives and promoting
cooperation via MOU signing < Circuit Workshops for 2 times in a year>
<Econet Consortium(Japan), IGRS(China), KASH & SmartGreenHome Forum (Korea)>
Thank you!!
Korea Association of Smart Home