New Mega Trends
Macro to Micro Opportunities on
Future Business, Cultures and Personal
Lives
Sarwant Singh
Mega Trend 1:
Urbanisation - “City
as a Customer”
Mega Cities
Mega
Regions
Mega
Corridor
Mega Slums
Cities, and Not Countries,
Will Drive Wealth Creation In the Future
Cities like Seoul account for 50% of the
country’s GDP; Budapest (Hungary) and
Brussels (Belgium) each for roughly 45%.
What are the Micro Implications?
High Economic Power
Hub and Spoke Business Model
Transit oriented development
New Mobility Solutions
City as a Customer
Siemens Focuses on “City as the Customer”
Pre- October 2011
Independent Silos
Post-October 2011
Integrated Competencies into One Division
“City as the Customer”
Energy
Building Technologies
Healthcare
Smart Grid
Infrastructure
&
Cities
Rail Systems
Industry
Mobility & Logistics
OSRAM
Low & Medium Voltage
Mega Trend 2:
Smart is the New
Green
Convergence of Technology Will Lead to
Convergence of Competition
IT Players
SAP
HP
Point of Convergence
ST
Electronics
Oracle
Microsoft
Google
Cisco
Verizon
Telecom Players
IBM
AlcatelLucent
Senergy
O2
Deutsche
Telekom
Siemens
General
Electric
ABB
Emerson
Schneider
Electric
Honeywell
Energy/Infrastructure
Players
Eaton
Johnson Controls
Rockwell Automation
Automation/Building Control Players
Note: This is an illustration and does not show
all market players
Mega Trend 3:
Social Trends
Surge in
Asian Work
Pool
Geo
Gen Y
Socialization
Middle
Bulge
“Sheconomy”
Ageing
Population
Reverse
Brain Drain
Generational
Political Shift
Mega Trend 4:
Economic Trends
The Next Game Changers in 2025
Russia
$6,189
Billion
Turkey
Poland
$1,167
Billion
$2,601
Billion
$687
Billion
$2,212
Billion
Brazil
Egypt
Mexico
$6,235
Billion
$803
Billion
$4,816
Billion
Next Game Changers
Note : The figure denotes GDP at market
prices. Forecasts have been made based
on Real GDP growth rates
$654
Billion
Argentina
$709
Billion
South Africa
Indonesia
China
Thailand
India
$5,467
Billion
BRIC Nations
$38,526
Billion
$323
Billion
Vietnam
$483
Billion
Philippines
Mega Trend 5:
Connectivity &
Convergence
80 Billion Connected Devices By 2020
10 Connected Devices for
Every Household by 2020
5 connected devices for every
user by 2020
5 billion internet users by
2020
500 devices with unique
digital IDs (Internet of things)
per square kilometre by 2020
Connectivity will Lead to Convergence of Products,
Technologies and Industries
Technology Convergence
Industry Convergence
Product Convergence
UAV
Unmanned Aerial Vehicle
V2V
Vehicle to vehicle
V2H
Vehicle to Home
V2I
Vehicle to Infrastructure
Mega Trend 6:
Innovating to Zero
Snapshot of a “Zero Concept” World in 2020
Zero Defects
and Zero
Faults
Carbon Neutral
Cities
Zero Waste/
Emissions
Zero Emails
Complete
Recyclability from
Households (Cradle
to Cradle Concept)
Carbon Neutral
Factories and
Retail Stores
Zero
Corporate
Debts
Zero
Emissions
from Cars
Zero
Accidents
Zero
Breaches of
Security
Zero Crime
Rates
Mega Trend 7:
New Business Models:
Value for Many
Personalization &
Customization
Nike
Personalization and
Customization
Co-Creation
Quirky .com
New Business
Models
Pay as you Fly
Unmanned
Aerial
Vehicles
One-off Experience
(Thales)
(red letter Days)
Free
=
+
Premium
Freemium
“Value for Many”
Will Replace
“Value for Money”
Mega Trend 8:
Health, Wellness and
Wellbeing
The 3 Cornerstones - The Body, Mind and Soul Contribute To Humans Definition of Health,
Wellness and Well Being
Mood
Stress levels
Mental health
Sense of optimism
Attitude
Security
Safety
Personal values
Personal fulfilment
Self image / self
actualisation
Sight / vision
Touch & feel
Smell / breathing
Sound
Temperature
Wellness
Future of Health, Wellness and Wellbeing
Mega Trend 9:
High Speed Rail
In Future, HS Rail will not only Connect Cities
and Countries but will also Connect Continents
China : 25,000 kms by 2025 (7,431 kms in 2010)
2020 Trans Siberian Link: New Route 66
Biggest Project: $68 billion California HSR
UK project: £33 billion (by 2026)
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What are the Opportunities?
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Copper-silver and copper-magnesium wires
Steel Companies
Construction tooling, spare parts
Condition monitoring, security, surveillance,
Data handling, Passenger information
systems
High Speed Logistics
Mergers and Acquisitions
From Macro to Micro: Taking Mega Trends from
Information to Strategy Implementation
Macro
To
Micro
Mega Trend
Analysis of Opportunities and
Unmet Needs
Selected trends that impact your
business and markets
Sub Trend
Impact on Future Product/
Technology
A sub-layer of trends that has a
wide ranging impact
Impact to Your Industry
Visualising the roadmap of these
critical forces through scenariobuilding and macro economic
forecasts
Contact Us
Sarwant Singh
Archana Amarnath
Partner & Practice Director, Visionary Innovation
Research Group and Automotive & Transportation
Program Manager, Visionary Innovation Research
Group
(+44) 2079157843
(+44) 2079157893
sarwant.singh@frost.com
aamarnath@frost.com