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Ludwig Willisch
President and CEO
BMW of North America, LLC
Los Angeles International
Auto Show
November 16, 2011
The Ultimate
Driving Machine
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BMW Group.
Recap of 2013 Success.
• BMW Group Number One Premium Manufacturer World-Wide 9 years in a row.
• BMW Group also Number One Premium Manufacturer in the Americas.
• 2013 - Greatest sales year ever in the US, in the Americas, and World-Wide.
• 2013 - 1.96 million vehicle sold world-wide, including 376,000 vehicles sold in the US.
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BMW Group.
Success Built on Three Key Elements.
Success of the BMW Group
Authentic and
Desirable Brands
Exceptional
Products
Satisfied
Customers
BMW
MINI
Rolls-Royce Motor Cars
BMW Motorrad
The Ultimate
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BMW Group.
Mission Statement of the BMW Group is Clear.
"The BMW Group is the world's leading provider of
premium products and premium services
for individual mobility."
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BMW Group.
Basic Truths.
• We are an engineering driven company dedicated to producing only premium vehicles.
• As part of an expanding circle of communities around the world, we embrace social
responsibility in all that we do.
• As a leading innovator of mobility, we understand the definition of premium is changing to
include sustainability in all facets of our business.
• We are dedicated to exceptional customer satisfaction to provide our customers with the
best premium mobility solutions suited to their needs.
• We truly understand that we and our retailers live in a tight symbiotic relationship, and we rely
on one another to ensure our mutual success.
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The Ultimate
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BMW Group.
From M to i – BMW Stands for Performance and Sustainability.
BMW i.
Performance
Sustainability
BMW Group.
BMW i3 and BMW i8 – the New Face of Premium Sustainable Mobility.
BMW Project i.
Sustainable E-Mobility Solutions to Address Global Trends.
BMW Project i.
Learnings from MINI E and BMW ActiveE Drive BMW i Development.
MINI E (2009-2012)
BMW ActiveE (2011-2014)
BMW i3 and BMW i8
High satisfaction of mobility
needs.
Versatile and satisfying electric
vehicle.
BMW i more than just an
electric car.
Range rarely a limiting factor.
High interest of purchase.
Most users charge once daily
and charging events decreased
during usage.
Joy of driving and one-pedalfeeling.
Holistic approach to
sustainable mobility –
concept, materials,
production, services,
recyclability.
BMW i delivers joy of driving.
BMW Project i.
Mobility Challenges Facing Megacities.
Higher
Relevance
Other Traffic
Participants
Public
Transport
No Parking
Traffic Jams/ Long
Commute
Only London
Others
Only US (highest
increase)
Smog and
Air Pollution
Congestion
Charges
Fuel Prices
Lower
Relevance
Thank you for your attention.
BMW i.
LifeDrive Architecture – BMW i3.
BMW i3 – Compact, yet Spacious.
Interior volume comparable to a 3 Series
Exterior dimensions
comparable to a 1 Series
BMW i.
LifeDrive Architecture – BMW i3.
• Battery-electric rear mounted
drivetrain.
• Low center of gravity.
• Even weight distribution.
• Spacious interior with flat floor.
• Classic BMW rear wheel drive
performance.
BMW i.
Performance and Efficiency – BMW i3.
• 0-60 in 7 seconds.
• Range: 80 -100 miles,
ideal for over 90% of
urban commuters.
• Range doubled with
Range Extender
equipped model.
BMW Group.
Recognized as a Leader in Sustainability.
BMW Group.
SGL Joint-Venture Carbon Fiber Production – Moses Lake, WA.
BMW i3.
Recycled and Renewable Materials.
Parts from
recycled
plastics.
Wood trim from
renewable
Eucalyptus
wood.
BMW Group.
Energy from Wind Power to build BMW i Vehicles at Leipzig Plant.
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BMW i.
Sustainable from Beginning to End.
– 50% energy
– 70% water
Vehicle 95 %
recycleable
BMW i
Full Range of Mobility Services.
BMW i3 – Mobility Services.
Intelligent use of Power.
Interior and battery can be
“preconditioned” to ideal
temperature in advance,
and while car is still
plugged into the grid.
BMW i3 – Mobility Services.
Intelligent Route Planning to Maximize Range.
BMW i3 – Mobility Services.
Eco Pro and Eco Pro Plus Efficiently Extends Range.
BMW i Mobility Services.
Intelligent Route Planning Extends Beyond the Car.
BMW i3 – Mobility Services.
Chargepoint Network.
BMW i3 – Mobility Services.
Flexible Loaner Program for Longer Travel Plans.
BMW i Mobility Services.
DriveNow, ParkNow.
BMW i3
Premium, Innovative and Sustainable.
The BMW i8.
BMW i8 Plug-in Electric Hybrid.
LifeDrive Architecture.
• Electric motor with 3 cylinder gasoline
engine.
• 0-62 in 4.2 seconds.
• 94 MPG (EU testing).
• 301 mile range.
BMW i8 Commercial.
BMW Future Retail - Holistic Approach to New Retail Experience.
Goals.
• Focus on providing Premium Customer Experience at every touch-point to satisfy a new
generation of customers, and exceed their expectations.
• Be well-prepared for the continued expansion of the BMW product line-up that includes
innovative, new vehicle concepts and ground-breaking technologies.
• Ensure continued profitability and sustained sales growth for us and our retail network,
now and well into the future.
BMW Future Retail.
The Changing Expectations & Habits of New Generation of Customer.
Today’s customer better
informed
Expect knowledgeable staff
Prefer to stay at home
Want their time valued
Expect higher price
transparency
Inviting, no-pressure
environment
Less loyal, and willing to walk
Changing Expectations of New Generation of Retail Customers
Requires New Ways of Satisfying and Delighting Them.
Current Retail Approach no Longer Acceptable With New Customer.
“Business
as
usual”
BMW Future Retail – a Culture of “Customer First”.
Holistic Approach to the Retail Experience.
Product
Facility
Process
People
BMW Future Retail Video.
BMW Future Retail.
Premium Showroom Environment Warm and Inviting.
BMW Future Retail.
BMW Geniuses Deliver Pressure-Free Product Consultation.
•BMW Geniuses stand for pressure-free,
knowlegble and enthusiastic product
explanation and consultation at the
dealership.
•They are available to offer their
knowledge and assistance before and
after the sale.
BMW Genius Leverages People and Latest Technology to Deliver
Modern, Luxury Retail Experience.
BMW Future Retail.
BMW Genius App and Genius Hotline.
• Video demos of features and functions
• BMW Genius recommended tips based off of
IQS ranking and technical service
• Direct access to BMW Genius Hotline
by call or e-mail
• Available on: www.bmwgeniusapp.com
• Specially trained team of product experts
• Immediate answers about vehicles functions
and features
• Dedicated number (1-844-4Genius) and
e-mail ( bmwgenius@bmwusa.com )
BMW Group.
Success Driven by Visionary Approach.
BMW i - a visionary rethinking of Premium Sustainable
Mobility in all of its facets.
BMW Future Retail – exceeding the expectations of a new
generation of premium customers, now and tomorrow.
THANK YOU VERY MUCH.
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