An Integration Framework for Product Lifecycle Management
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PLM Innovation An Integration Framework for Product Lifecycle Management Vijay Srinivasan PLM Chief Standards & Solutions Officer IBM Software Group © 2007 IBM Corporation PLM Innovation IBM and Columbia University A Personal P lP Perspective ti Add Product Lifecycle Management (PLM) is both an engineering and a business topic 2 © 2007 IBM Corporation PLM Innovation Our Clients are Facing Increasing Pressures to Innovate New technologies New kinds of partnerships New ways of conceptualizing b i business New ways of operating a business 3 Global possibilities, regardless of size and location © 2007 IBM Corporation PLM Innovation “Technology innovation is conducive to all sectors of society as well as economic growth, and thus brings about systematic changes at the national level” "Electronics Industry Lacks Innovation, Philips CEO Charges" EE Times Sept. 27, 2005 Dr. Hee-Yol Yu President, Korea Institute of Science and Technology Evaluation and Planning "Constant Constant reinvention is the central necessity at GE… We’re all just a moment away from commodity hell." Jeffrey Immelt “More and more CEOs are adopting an innovation agenda.” g Chairman and CEO, GE “Continuous innovation and the full, unfettered expression of human capacity are indispensable to Japan's economic rebirth and revitalization.” Japanese Prime Minister Junichiro Koizumi Sam Palmisano IBM Board of Advisors, Oct. 13, 2005 Howard Stringer "Government support for scientific research is not enough. We also need to make sure that scientific innovation gets translated into applied uses in business." Chairman and CEO CEO, Sony Corporation Oct. 4, 2005 Tony Blair "We will fight our battles not on the low road to commoditization, but on the high road of innovation." 4 U.K. Prime Minister © 2007 IBM Corporation PLM Innovation Global CEO Study 2006: On the Minds of CEOs “The The market imposes innovation.” “Competitors are emerging from everywhere.” h ” “No growth without changing ourselves and the industry itself itself.” “Globalization, “Gl b li ti commoditization, higher cost structure increasing structure, specialization…” “Business Model change is dramatic …40% sales now on the th internet.” i t t” “We must innovate to justify our existence existence.” “Last year’s products are last year’s dollars.” 5 © 2007 IBM Corporation PLM Innovation Yet Most Companies Face Operational Challenges M Mustt E Execute t F Faster t with ith G Greater t C Collaboration ll b ti and dC Customer t V Value l Typically a sequence of long iterative interactions … … performed with many suppliers, resulting in Poor execution across functions, suppliers and partners Lack of early collaboration when 80% of product cost is decided Incomplete or incompatible information delaying development 6 © 2007 IBM Corporation PLM Innovation Scope and Definition of PLM Continues to Expand and Mature Traditional State 7 Desired es ed State © 2007 IBM Corporation PLM Innovation Scope and Definition of PLM Continues to Expand and Mature Customers Distributors/ Retailers OEMs OEM Manufacturers Development Partners Suppliers 8 © 2007 IBM Corporation PLM Innovation Scope and Definition of PLM Continues to Expand and Mature Customer Needs Management Maintenance and Support Production P d ti and Test Manufacturing Process Planning Customers Distributors/ Retailers OEMs OEM Development Partners Manufacturers Simulation and Analysis Product Portfolio Management Suppliers Requirements R i t Management Concept Development Collaborative Design Sourcing 9 © 2007 IBM Corporation PLM Innovation PLM: More Important Than Ever… A An E Exciting iti and d IImportant t t Ti Time iin our IIndustry d t Today’s Today s business environment is increasingly complex Our clients’ success requires innovative, complete solutions Product innovation is a global, collaborative effort We need a PLM infrastructure to support it 10 © 2007 IBM Corporation PLM Innovation Convergence of Three Developments Standardized Data Models & Formats Service-Oriented Architecture Middleware 11 © 2007 IBM Corporation PLM Innovation File Formats Used for Translation (S (Source: G Gartner t D Dataquest, t t D December b 2005) 12 © 2007 IBM Corporation PLM Innovation An Industrial Drawing – ISO 1101, 5459 & ASME Y14.5 Dominant exchange formats f t - DXF - PDF (ISO 19005-1) 13 © 2007 IBM Corporation PLM Innovation A 3D View – ISO 16792 & ASME 14.41 Future exchange format: PDF-3D PDF 3D (ISO 19005-2) 14 © 2007 IBM Corporation PLM Innovation A 3D Model – ISO STEP (10303) 15 © 2007 IBM Corporation PLM Innovation PDES Inc Consortium 16 © 2007 IBM Corporation PLM Innovation ProSTEP iViP Consortium 17 © 2007 IBM Corporation PLM Innovation STEP AP 214 – Data and Metadata Class Description Remarks CC 1 Component design with 3D shape Covers 3D geometry of single parts, representation. including wire-frame, surface, and solid models. CC 2 Assembly design with 3D shape representation. Covers 3D geometry of assemblies of parts, including the assembly and model structure. CC 6 Product data management (PDM) without shape representation. Covers product data management systems that manage geometric models as files. It also covers administrative data of parts parts, assemblies assemblies, documents documents, and models. CC 8 Configuration controlled design without shape representation. Covers CC 6, with additional requirements for product configuration control. l Data Engineering Objects Metadata Business Objects 18 © 2007 IBM Corporation PLM Innovation Convergence of Three Developments Standardized Data Models & Formats Service-Oriented Architecture Middleware 19 © 2007 IBM Corporation PLM Innovation Service-Oriented Architecture for Sharing Information - B Built ilt on llayers off standards t d d Business Processes Reliability y Management Transactions Security y Description and Discovery Messaging Transports 20 © 2007 IBM Corporation PLM Innovation Web services composeable architecture This picture has been largely unchanged since 2001 Management & Composition Quality of Service Description Messaging WS-BPEL Management WS-Reliable Messaging XSD WSDL XML Transports HTTP/HTTPS SOAP SMTP Security WS P li WS-Policy WS-Transaction WS M t d t Exchange WS-Metadata E h WS-Addressing RMI / IIOP JMS These standards are implemented in middleware 21 © 2007 IBM Corporation PLM Innovation SOA for PLM y 1: IBM Hardware Development p Case Study 22 © 2007 IBM Corporation PLM Innovation IBM’s Integrated Product Development (IPD) Environment ECAP eXplore CBB Metrics A-Source EGI-Net BOMAssist CATIA ProductManager EMARS CRS EIP ERE SQMS II EUH Development Engineering Core Engineering Processes Design for supply chain Design for commonality Design for environment Early User Hardware Component & product cost management Engineering Change Release to supply chain Request for Engineering Action Supplier data request and retrieval Supplier environmental compliance Supplier quality management Procurement Engineering IPD has corporate-level responsibility for: • IPD Process • Engineering Information Management • IT & Data Management Strategy • Information Mgt of Corporate wide initiatives • Information Mgt on government initiatives & regulations • Engineering Collaboration • Mechanical design CoC • Co-design & Supplier Integration • Design Data Management 23 Clients Global Logistics Manufacturing Engineering Dassault Systems Enovia ISVs i2 C Corp Synapsis Pelyco © 2007 IBM Corporation PLM Innovation IBM IPD Challenges Increasing pressure on I/T costs Delivering solutions with rapid turnaround time Changing business process and data needs Dependency on proprietary application interfaces of PDM systems Inability to provide integrated view of data from multiple systems 24 © 2007 IBM Corporation PLM Innovation Case Study: IBM IPD Business Object Document (BOD) – is a standard (commonly understood and agreed) XML definition of an object for a particular business domain. OAGIS + IBM Extensions = IBM-BOD Open Applications Group Integration Specification By not-for-profit not for profit open standards group OAG Inc. Inc Latest release 9.0 has 77 defined business objects IBM has adopted some of these objects and extended them to meet IBM’s business needs Kinds of Extensions Enabled only those elements that were relevant to IBM’s business processes Added new elements that were consistent with all 3 Core PLM systems and/or header attributes (i.e. not unique to specific kinds of items) Overall, BOD structure was kept intact Item BOD Engineering Change BOD Bill of Material BOD Item BOD snippet Name:Value pairs It’s impractical to extend the BOD for each and every technical attribute. Therefore, we used Name:Value pair concept for application specific or commodity specific attributes. BOD content To enhance flexibility, entire business objects are communicated and calling programs request & pick-off only the attributes of interest to them. 25 © 2007 IBM Corporation PLM Innovation Case Study: IBM IPD Coexisting Web Services & legacy services Engineering Information Portal Web Services layer • Easily called by applications • Uses standard messages Legacy services 26 Retrieve BOM Retrieve Item Retrieve EC PM Services eXplore Services ERE Services PM eXplore ERE © 2007 IBM Corporation PLM Innovation OAGIS – global from the start 27 © 2007 IBM Corporation PLM Innovation OAGIS Standard (9.0+) Greatest overall coverage of “ideation to EOL” life cycle + eCommerce Value Chain Collaboration Enterprise Collaboration – – – – – – – – Shopping Cart e-Catalog Price Lists RFQ and Quote Order Management Purchasing Invoice Payments Manufacturing Enterprise Integration – – – – – – 28 MES Shop Floor Plant Data Collection Engineering Warehouse Management Enterprise Asset Mgmt. g Logistics – – – Orders Shipments Routings – – – – Opportunities Sales Leads Customer Sales Force Automation CRM ERP – – – – – Financials Human Resources Manufacturing Credit Management Sarbanes/Oxley & Control © 2007 IBM Corporation PLM Innovation Additional facts/information - OAGi ORACLE and SAP use OAGIS as API and as internal integration Automotive use – Retail use – Manufacturing M f t i use - Based on Oracle and SAP alone – estimated $3-5B monthly in transactions 29 © 2007 IBM Corporation PLM Innovation SOA for PLM y 2: Automotive Supplier pp Case Study 30 © 2007 IBM Corporation PLM Innovation Requirements q – External and internal data exchange g Different systems and methodes MSF systems and methods OEM 1 OEM 2 OEM 3 OEM 4 BOM... Bill of Material CAD...Computer Aided Design Supplier Supplier Supplier pp ERP...Enterprise Resource Planning 31 © 2007 IBM Corporation PLM Innovation Case Study: Automotive Supplier PDM 32 © 2007 IBM Corporation PLM Innovation PROSTEP’s OpenPDM implements OMG PLM Services 33 © 2007 IBM Corporation PLM Innovation 34 © 2007 IBM Corporation PLM Innovation Simulation and CAE 35 © 2007 IBM Corporation PLM Innovation 36 © 2007 IBM Corporation PLM Innovation 37 © 2007 IBM Corporation PLM Innovation Concluding Remarks Today’s Today s business environment is complex and global Product innovation is critical to business survival Standardized product models and services are now available PLM infrastructure based on SOA offers great promise for integration and collaboration 38 © 2007 IBM Corporation PLM Innovation 39 © 2007 IBM Corporation PLM Innovation vasan @ us.ibm.com 40 © 2007 IBM Corporation
