SAMUEL DAVID AYRES III
ME@SAMUELAYRES.COM | 562.668.4180 | WWW.SAMUELAYRES.COM
I am a well-rounded digital producer, designer and Certified ScrumMaster with 9 years experience working in
an agency environment and 15+ years experience in website design and development. I have experience in
the creative, technical and client-facing aspects of the industry, which allows me to work more cohesively and
efficiently with all members of my team and find solutions to launch projects in the ever-condensing timelines
that often epitomize the digital advertising industry.
WORK EXPERIENCE
DAILEY ADVERTISING
WEST HOLLYWOOD, CA
• Lead production on all online media and email campaigns for Honda Powersports.
• Managed various Honda Powersports site releases including learntoride.honda.com.
• Design for various Honda Powersports project such as Learn to Ride mobile and Butts on Bikes.
• Produced Intuit TurboTax online media, mobile, social and landing page projects.
• Oversaw production of various social, website and online media projects for CBE and Dole.
• Trained incoming mid-level and junior producers.
• Lead singer for the Dailey house band, “The Banned”.
FEB 2009 – SEPT 2011
FREELANCE DIGITAL PRODUCER
OLGIVY & MATHER – LOS ANGELES, CA
o Managed banner projects for Cisco Systems and Nature Made.
TBWA\CHIAT\DAY – LOS ANGELES, CA
o Coordinated all aspects of the athlete testimonial videos for the VISA “go world” Winter
Olympics campaign.
o Lead production and coordinated teams in four time zones working on “blog of action”, an
internal Movable Type blog relating to VISA used by the TBWA\Worldwide network.
o Produced online media and social projects for Nissan/Infiniti.
PEREIRA & O’DELL – SAN FRANCISCO, CA
o Managed design and initial development of the Ubisoft TMNT SMASH-UP launch website.
o Oversaw post-launch updates for Corona Summerbration site, iPhone app and social.
o Lead production on all University of Phoenix projects including online media, microsites and
email sends.
o Coordinated Yes to Carrots packaging and point of sale design projects including the entire
rebranding initiative covering brand voice, logo and packaging for all SKUs.
YOUNG & RUBICAM BRANDS
APR 2008 – FEB 2009
DIGITAL PRODUCER
IRVINE, CA
• Lead production on all microsites, online media and email blasts for Toshiba Notebook Division, Land
Rover and Capella University.
DEUTSCH, INC.
MAY 2007 – APR 2008
ASSOCIATE INTERACTIVE PRODUCER
LOS ANGELES, CA
• Lead production for all DIRECTV online media and campaign landing pages.
• Managed development of banner campaigns and website mastheads for Saturn.
• Lead the full site redesign and rebrand for Real California Cheese/Real California Milk.
• Oversaw monthly updates and site redesign for CiCi’s Pizza.
• Managed agency presidents, VPs and partners in NY and LA for Deutschinc.com redesign.
SEPT 2011 – PRESENT
DIGITAL PRODUCER
EDUCATION
California State University, Chico
Coláiste na hOllscoile Corcaigh
(University College, Cork)
Cypress College
B.A. Communication Design: Media Arts
Chico, CA
Emphasis in Irish Studies
Cork, Ireland
Emphasis in Advertising and Web Design
Cypress, CA
CERTIFICATIONS AND SKILLS
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Certified ScrumMaster (CSM)
Proficient with Microsoft and Adobe Suites.
Experienced with task/bug tracking tools (e.g. JIRA, Mantis, AdminiTrack).
Familiar with online banner tools (e.g. Sizmek/MediaMind).
Familiar with CMS systems (e.g. Documentum, WordPress).