Keeping Players Engaged by Kazuki Morishita

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100% Fun: Keeping Players
Engaged
Kazuki Morishita
GungHo Online Entertainment, Inc.
President & CEO , Executive Producer
10 Million DLs
(in Japan)
Luck
100%
Fun
Have fun making games
Be
Be
Be
Be
Be
Innovative
Intuitive
Captivating
Sustainable
Encouraging
Concept to
Prototype
Puzzle & Dragons
Producer
Daisuke
Yamamoto
Redesigned
4 to 5 times
The right balance of
Luck and Skill
Have a Snack !
OMOTENASHI
Free Magic Stone
IN-GAME EVENTS
OFFLINE EVENTS
“I just came up
with an even better
idea!”
“Let’s change the
feature because
this idea is great!”
CONSOLE
SMARTPHONE
Making Games = True Happiness
Thank you !
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