A CHOSEN CAREER IN PUBlic Relations
CAREERS CENTRE
CURTIN CAREERS CENTRE
A Chosen Career In SERIES
INTRODUCTION
a student needs to be fully aware of their
interests, skills, attributes and capabilities
to be able to convey this on paper (job
application documents) and in person
(networking/interviewing/promotion).
The Curtin Careers Centre, working
closely with employers and the university
community, sources, develops and
delivers career development programs and
resources. The purpose of these professional
and personal development learning
opportunities is to facilitate successful
career transitions – especially study to
employment and/or further study – and
to enhance students’ ability to develop
lifelong skills in managing their careers.
The Careers Centre also provides accurate,
current authoritative labour market and
graduate recruitment information focusing
on society’s needs and aspirations.
The Careers Centre team has written a
series of occupation career booklets to
enable tertiary students to consider their
chosen field in more depth including
information on the current labour market,
associated professional associations,
pertinent job seeking avenues and samples
of relevant and related positions.
The purpose of this occupational booklet is,
therefore, twofold. It will assist students to
develop knowledge of trends in employment
and current opportunities and to identify
existing skills and attributes and the skills/
attributes required to successfully pursue a
career in this field.
A student may not be aware that whilst
using this resource that they are involved
in career development learning (CDL). CDL
assists students to develop Self Awareness,
to Identify Opportunities, to learn how to
Make Decisions and to Manage Transition
from university and incorporate lifelong
learning. Career Development Learning
involves Curtin students working with
the Curtin Careers Centre towards the
attainment of required skills and knowledge
at a tertiary level to successfully manage
the changing contexts of life; incorporating:
Whilst students are actively seeking
information about a particular field they
need also be aware of recruitment and
selection methods and the need to develop
strategies to be competitive in their field
at graduate entry level. Self -assessment is
an essential component of job seeking i.e.
• Personal Management
• Learning and Work Exploration
• Career Building
The Careers Centre team hopes that you
find this a useful resource.
Contacting the Careers Centre...
Feel free to visit us at Building 303
Email us at careers@curtin.edu.au
Give us a call on (08) 9266 7802
Or check out our website at www.careers.curtin.edu.au
Stay connected to the Careers Centre with Jobs and Events Connect. Access
new jobs posted daily, workshop information, special events and employer
presentations.
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CURTIN CAREERS CENTRE
A Chosen Career In SERIES
A chosen career in
public relations
Job Outlook, an Australian government
initiative notes that the Public Relations
profession ‘may include associated
occupations with varying tasks’ (Job
Outlook, n.d.). They list some of the dayto-day activities of a Public Relations
professional to include:
According to James (2006, 2) ‘PR work
centres on managing communication and
public perception about organisations,
people, products or specific issues.’ With
communications technology constantly
updating; moving from traditional
communication channels to internet
communications, targeted audiences
becoming more complex, organisations
becoming more accountable and socially
responsible, PR professionals roles are also
adapting. Employment opportunities are
merging even further into marketing and
advertising. The Public Relations Institute of
Australia (PRIA), the national industry body
for PR and communications professionals
states that:
“A genuine public relations practitioner
• Planning and organising publicity
campaigns and communication strategies
• Advising executives on the public relations
implications of their policies, programs and
practices
• Preparing and controlling the issue of
news and press releases
• Undertaking and commissioning public
opinion research, analysing the findings and
planning public relations and promotional
campaigns
is usually tertiary qualified in public relations
or a related field, highly skilled and versatile,
with a good knowledge of fields like professional
writing and editing, strategic planning, and
creative thinking processes on a career path
increasingly respected for its contribution to
other aspects of business, government and organisational development”
• Organising special events, seminars,
entertainment, competitions and social
functions to promote goodwill and
favourable publicity
They go onto state that current definitions
of public relations have three key words in
common: communication, relationships
and reputation (Public Relations Institute of
Australia, n.d.).
• Representing organisations and arranging
executive interviews with publicity media
PR students and graduates; aside from
demonstrating excellent communications
skills (oral, written and interpersonal), will
also demonstrate initiative, be organised,
diplomatic and possess strong listening and
problem solving skills. An interest in current
affairs would be a given. PR is also a field
that can demand commitment outside of
the normal working hours, hard work and
tenacity.
• Commissioning and obtaining
photographs and other illustrative material
• Attending business, social and other
functions to promote the organisation
• Selecting, appraising and revising
material submitted by publicity writers,
Photographers, Illustrators and others to
create favourable publicity
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CURTIN CAREERS CENTRE
A Chosen Career In SERIES
A chosen career in
public relations (continued)
and concepts needed to practise public
relations successfully in today’s global
business environment and putting theory
into practice with the opportunity to
undertake a professional placement with
industry. Commerce students can combine
a Public Relations major with Advertising,
Journalism, Management, Marketing or
Tourism and Event Management. Mass
Communications students can combine
a Public Relations major with Film and
Television (Corporate Production), Internet
Policy and Culture or Journalism (Curtin
University, 2010).
Recent Graduates may start their job
seeking for positions as Public Relations
Assistants, Media Assistants, Marketing
Assistants, Communications Officers,
Fundraising Assistants/Coordinators,
Events Management Assistants/
Coordinators or Copywriters. They may
also seek out advertised positions for
Communications or Marketing Graduates
either as a singular position or as part of
a Graduate Program. Those organisations
advertising for Marketing Graduates often
include Public Relations and Advertising
or Communications graduates. Public
Relations positions can also sit under a
Marketing and Advertising professions
classification.
As a Curtin University student you will be
enrolled in courses designed to ensure you
are given ample opportunity to develop
employability skills and Curtin Graduate
Attributes. These attributes are defined as
qualities, skills and understandings that
Curtin students develop during their time
at the university. They are designed to go
beyond the disciplinary specific expertise
or technical knowledge that you gain at
university. According to the Graduate
Attributes, Curtin graduates show evidence
that they can:
My Future (My Future, n.d.), an Australian
government initiative and an interactive
web site providing career information and
exploration is a good starting point for
additional information about the specialities
within Public Relations and further
information regarding the day-to-day
responsibilities of a Public Relations Officer.
Visit their website and search for Public
Relations under the ‘Occupations’ tab.
• Apply discipline knowledge, principles and
concepts
What does my degree qualify me
for?
• Think critically, creatively and reflectively
Key areas that you will address throughout
your studies include: the principles
and practices of Public Relations, the
development of media relations techniques,
law (Public Relations) including defamation,
media and advertising regulation,
censorship and copyright. Corporate public
relations in the strategic management of
organisations, strategic communications
from a consultancy perspective, an
introduction to the skills
• Access, evaluate and synthesise
information
• Communicate effectively
• Use technologies appropriately
• Utilise lifelong learning skills
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CURTIN CAREERS CENTRE
A Chosen Career In SERIES
What does my degree qualify me
for? (Continued)
• Recognise and apply international
perspectives
excellent career education resources and
their publication on Careers for Marketing
Graduates (2012, 15) includes information
on careers in Public Relations. They state
that:
• Demonstrate intercultural awareness and
understanding
• Apply professional skills
“People in PR work in consulting firms,
corporations, associations, government
departments and for politicians, social
agencies, public interest groups, cultural and
other organisations, or they may be selfemployed. PR has recently become more
important in ‘causes’, such as the environment,
poverty, anti-bullying and other campaigns. PR
specialists in these areas often work for NGOs.
(Non Government Organisations)”
Combine these attributes with existing skills
gained from life and work experiences and
you will start to form a solid picture of what
you are capable of.
If you are having difficulty outlining your
skills or recording your achievements, log
on to Resume Express available from Jobs
and Events Connect – Job Applications Resumes and attempt Module 2: Analyse
Your Skills. You can also attend a workshop
at the Careers Centre, download our Self
Assessment workbook available from our
website or email careers@curtin.edu.au
to make an appointment to see a Careers
Consultant.
According to James (2006, 20) the main
employers are:
•
•
•
•
PR Agencies and Firms
Corporations and Companies
Not-for-profit
Government (Federal, State and Local)
PR Consultancy work could involve working
with a number of clients from different
industries whereas in an ‘In House’ role work
would be undertaken for the employing
organisation concentrating on promotion of
the organisation, events or products.
Marketing students will be familiar with
SWOT Analysis as it relates to business
but have you considered a personal SWOT
analysis? This will allow you to reflect
upon your own strengths and weaknesses
and any perceived obstacles on the road
to your chosen career. Mindtools is an
excellent web site with resources to assist
with the development of management
skills including leadership skills, problem
solving and decision-making and they
have a template that you can download
to undertake a personal SWOT analysis.
(Mindtools, n.d.)
Public Relations has strong links with
Advertising and Marketing .
Who is employing in my field?
Graduate Careers Australia publish
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CURTIN CAREERS CENTRE
Where can Public Relations take you?
Labour market information
GAUGING SALARIES
It is important for students and graduates
to keep an eye on the labour market for
trends in employment.
Do you know your worth? As students begin
to apply job search strategies they may
come across Public Relations positions
for the private sector with no salary
information attached to the advertisement.
An interview question may then arise asking
what is believed to be a suitable salary scale
for the position.
The Australian Government funds and
operates the Australian JobSearch website
and produces Job Outlook ‘which includes
information on workforce and occupational
characteristics including: future growth
prospects, average weekly earnings,
the skills needed to perform work tasks
and typical work activities’ (Australian
JobSearch n.d.). Undertake a search on
Advertising and Marketing Professionals
for regularly updated labour market
information e.g.:
Many students will be unsure, so a good rule
of thumb is to be aware of the Public Sector
Government Awards (PSGA) or Australian
Public Service (APS) Classifications and
Recruitment Agency Salary indicators such
as Michael Page. Michael Page Executive,
a leading Recruitment Agency, publish a
useful article on negotiating salary (Michael
Page, n.d.).
Advertising and Marketing Professionals
develop and coordinate advertising
strategies and campaigns, determine the
market for new goods and services, and
identify and develop market opportunities
for new and existing goods and services.
•
•
•
Students and graduates with little or no PR
experience beyond their discipline specific
knowledge would generally be suitable for
PGSA Level 2/3 positions. It is also a good
idea to look at more senior positions to view
the requirements and for future reference
but also be realistic; if only the more senior
level positions are selected it is unlikely that
a Public Relations graduate would have the
background to be competitive.
Job prospects - good
Weekly earnings - $1000
Occupation size – 48000
Another source for graduate labour market
information is Graduate Careers Australia
including the Grad Jobs and Dollars
section of their website. (Graduate Careers
Australia, n.d.)
Drake Recruitment also publishes their
Performance Edge Newsletter with articles
on current work practices, salary scales and
job growth in Australia. (Hays, n.d.)
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CURTIN CAREERS CENTRE
Occupations and Roles
gauging salaries
sector in both Professional Services
and Media and Entertainment provides
information relating to PR roles. They state,
as of October 2010, (Michael Page, n.d.)
that Events Managers in Perth will attract a
minimum salary of $53,000 per annum in a
small to medium company and Copywriters
can attract a minimum salary of $58,000 in
a small to medium company with a Public/
Corporate Affairs Manager earning $63,
00 - $84,000 dependant on the size of the
company.
PSGA Position Levels and Salary
Scales
Level 1
$19,657- $47,250 (Entry Level)
Level 2
$48,730-$52,916
(Supporting Role)
Level 3
$55,913 - $60,707
(Advise, Assist Lead
Delegate)
Level 4
$62,959 - $66,538
(Supervisor, Administrator)
Level 5
$66,752 - $73,775 pa
Level 6
$81,501 - $90,249 pa
COMMON ROLES
Common examples of job titles for Public
Relations students and graduates (as
taken from positions vacant and employer
profiles) include but are not limited to:
•
Public Relations Assistant/Officer
•
Communications Officer
•
Press Officer
•
Promotions Officer
•
Fund Raising Officer
•
Media or Media Development Officer
•
Media and Public Affairs Assistant
•
Copywriter
•
Media Planner/Media Analyst
•
Account Executive
•
Account Manager
•
Corporate Communications
Assistant/Manager
•
Marketing Communications Manager
•
PR Consultant
•
Media Liaison Coordinator
According to the Australian Public Service
Commission
“the level of APS jobs is based on the
duties that are required to be performed.
Jobs are classified and paid at different levels
according to the complexity, responsibility and
skills involved. ‘(The Australian Public Service
Commission, n.d.)
Aquent Orange conducts a ‘comprehensive
salary survey and industry monitor for the
marketing, communications and creative
industries’ (Aquent Orange, n.d.) which
includes Australia states and Asian Pacific
countries. According to this survey in Perth
currently a Press Officer /Media Officer
median salary is listed as earning $46,320.
For a more detailed list of ‘job titles
gathered from PRIA members in 2010’ see
The Public Relations Institute of Australia
(n.d.).
Michael Page has also implemented a salary
centre giving current information on specific
roles across all industries. Whilst PR is not
solely listed, a search under the Marketing
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CURTIN CAREERS CENTRE
the job search and getting started
Job Searching
marketing graduate, marketing assistant,
fundraising and communications. This will
ensure that email alerts of appropriate jobs
are sent directly to you. If positions on the
job search websites give the name of the
recruiting company – go directly to their
website and check for other employment
opportunities. Apply directly from the
company website if possible. General Job
Search Engines (all provide hits on the above
search terms)
Set up a ‘Relevant Positions’ Desktop Folder
and Favorite Internet Explorer folder.
Download jobs of interest for future
reference. This allows you to keep a track
of who is hiring in your field and the types
of positions available. Look at positions
available around the country and not just
in Perth as this will give you an idea of who
is recruiting and where and differing salary
scales. *This is also a useful tip for when
you begin working in your field; keep an eye
on pertinent positions at all times.
www.seek.com.au
www.careerone.com.au
www.careerjet.com.au/
http://mycareer.com.au/
http://www.jobsjobsjobs.com.au/
NOTE: Don’t just save the link as the details will
disappear once the position has been filled. Copy
the advertisement and any additional files into
Word and keep a copy in your desktop folder
Specific Job Search Engines
http://www.marketingjobs.com.au/
http://www.jobs.wa.gov.au
http://www.michaelpage.com.au/jobs/
marketing-jobs.html
http://www.comjobs.com.au/
http://www.pedestrian.tv/jobs/search/
http://www.hays.com.au/about/sm.aspx
http://www.lgnet.com.au/
REVIEW JOB REQUIREMENTS
Review job advertisements and job
requirements. Pay particular attention
to the job description form (JDF) or job
requirements and to the selection criteria.
NOTE: Selection criteria may be included
in a JDF as for government jobs or may
be ‘hidden’ in the advertisement. If no set
selection criteria are asked to be addressed,
target your letter to the position. Don’t
just limit yourself to reviewing entry level
or graduate positions, look at the variety
of positions in your field at various levels
and view the requirements. This will let you
discover what will be expected of you at
higher levels and the type of experience that
you will hope to gain at earlier stages in
your career. Consider lifelong learning and
developing your career.
RECRUITMENT AGENCIES
When conducting a job search via job search
engines such as Seek.com you may see
a pattern to the agencies most recruiting
in the marketing field. Register with these
agencies or contact city branches directly.
ORGANISATIONS AND COMPANIES
Check out appropriate organizations/
companies in your field and look for Career
or Employment pages. See the Careers
Resource Officer at the Curtin Careers
Centre for assistance if required.
REGISTER FOR EMAIL ALERTS
Register with websites for specific job alerts
– consider search terms e.g. marketing,
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CURTIN CAREERS CENTRE
the job search and getting started
Professional associations
at Curtin University. ‘Oyster aims to enrich
students’ academic life through real-life,
hands on practice in the industry.’ (Curtin
University, n.d.)
It is important that students are aware
of their professional associations and
affiliations. There are often student
membership options providing valuable
industry specific information and
professional development opportunities.
Student membership can provide access
to a vast network of professionals in your
chosen field. The following associations are
relevant to public relations students and
professionals:
The Curtin Marketing Association (CMA),
a non-for-profit organisation governed by
Bachelor of Commerce students whose aim
is ‘to build social, academic and industrybased relationships and skills’. (Curtin
University, n.d.)
Graduate PRograms & VAcation
work
Australian Public Relations Institute
www.pria.org.au
Australian Interactive Media Industry
Association
www.aimia.com.au
Marketing Association of Australia and New
Zealand
www.marketing.org.au
Australasian Sponsorship Marketing
Association
www.asma.com
Australasian Promotion Marketing
Association
www.apma.com
Festivals and Events Association
www.fea.org.au
Graduate programs are available to final
year students and recent graduates.
Applications can open as early as February/
March of each year and programs can be
from one year to three years in duration,
depending on the discipline. Graduate
Programs generally offer training and
development, job rotation through
various departments of the organisation,
challenging roles, mentoring, and social and
networking opportunities.
The Public Relations Student Chapter, an
academic club dedicated to PR students:
‘The PRSC is only $5 to join for Guild
members, and is the most worthwhile
decision for any public relations student.
Keep an eye on the PRSC notice board
on level 2 in building 402 for up-to-date
information on up-coming events and
opportunities. ‘ (Curtin University, 2011)
Vacation programs are available to
penultimate and final year students and
can be offered in either winter or summer.
Winter programs will be approximately four
weeks in duration and summer programs
can be up to twelve weeks. Vacation
programs offer paid positions and training
pertinent to your discipline, the application
of theory to the workplace, and may lead
to selection onto a Graduate Program.
Applications are generally open in Semester
I for Winter Vacation Programs and this can
tie in with the advertising of the Graduate
Programs. Summer programs are often
advertised mid-year, June to August.
Oyster, a work experience program for
marketing, PR and advertising students and
implemented by The School of Marketing
Public sector employers often target final
year students and include all disciplines
whilst private sector employers will usually
Other opportunities for membership include:
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CURTIN CAREERS CENTRE
the job search and getting started
advertise for specific disciplines including
Marketing. Have a look at what they have
to offer. See Graduate Opportunities www.
graduateopportunities.com.au and www.
unimail.com.au for an A-Z listing of
employers offering graduate and vacation
programs and register for email alerts .
The Curtin Careers Centre also hosts the
Curtin Careers Fair and Experience Works
Fair each academic year. The Curtin Careers
Fair runs early in Semester I of each year
and the Experience Works Fair runs early in
Semester II. These events are amongst the
largest university employer events.
Not all students wish to apply for a
Graduate Program but the position
descriptions will give a good indicator of
what type of graduate and graduate skills/
attributes employers are seeking from
prospective candidates. If a student believes
that they meet the criteria, it is likely that
they are already well positioned to obtain
professional employment. If not, it is
important for a student prior to graduation
to increase their employability prospects.
Note: Graduate and Vacation Programs
are generally aimed at domestic students.
International students will need to be
proactive in seeking out work experience
opportunities related to their degree either
in Australia or in their country of origin prior
to completion of their studies.
work experience & Volunteering
Employers look for students who are ‘allrounders’, those students who, whilst still
performing well academically, can also
demonstrate an interest in their chosen field
beyond their studies including:
Employment in any role to support studies,
such as:
• Administrative work – anything that
involves working in a professional setting
• Customer relations – retail, hospitality and
service roles where you are demonstrating
your ability to communicate with others.
Work experience around a particular field
of study. Students need to be proactive in
seeking out work experience placements
(either paid or unpaid) or related
employment.
• Look for entry-level positions with
organisations offering marketing roles
during your final year of study.
• Approach a not-for-profit organisation
and ask for work experience with their
marketing department.
• Approach a marketing consultancy firm
who might benefit from some assistance
during busy times.
Extra-curricular activities, such as;
Involvement with university groups including marketing the group to other
students, creating posters, updating the
website etc. Involvement with community
organisations. Volunteer and get involved,
even if the work is unrelated to your degree
it demonstrates you ability to offer your
services/skills and to develop ‘soft skills’
such as teamwork and communication
skills. Involvement with Sporting
associations
Dedicating time and effort to a particular
not-for-profit organisation to demonstrate
your passion for a particular cause.
Get involved in fundraising activities or
assist with event management for the
organisation, create posters and logos
for the organisation and suggest creative
marketing strategies.
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CURTIN CAREERS CENTRE
The job search and getting started
VOLUNTEER ORGANISATIONS
careers_for_marketing_graduat.pdf
For a comprehensive listing of non-forprofit community organisations in Western
Australia go to the West Australian Council
for Social Services (WACOSS) website http://
www.wacoss.org.au/
Meap Careers
http://meapcareers.com.au/Home_Page.
php
Tourism Australia
http://www.tourism.australia.com/en-au/
contacts/student-resources.aspx#faq10
Scroll down for information on the Student
Volunteer Program. Open to final year
university students only. (accessed
September 2010)
Marketing Magazine
http://www.marketingmag.com.au/
magazine/
Marketing Easy (Blog)
http://marketingeasy.net/
Marketing Professionals
http://www.marketingprofs.com/
See also Go Volunteer http://www.
govolunteer.com.au/ for a list of current
voluntary administrative/marketing
opportunities in your area
Mashable /Social Media
http://mashable.com/2008/10/30/bestsocial-media-tools-for-pr-professionalsand-journalists/
ADDITIONAL INFORMATION
Parliamentary Library of Australia
http://www.aph.gov.au/library/intguide/
sp/spmedia.htm
Be aware of any opportunities to attend
conferences or seminars pertinent to
your field. This provides an excellent
chance to network and to keep up with
recent developments in your chosen field.
Attendance can also be added to a resume
under a ‘Professional Development’ heading.
Professional Associations will provide
details of forthcoming conferences and
seminars and any associated costs.
Asia Pacific Journal of Public Relations
Available online from Curtin University
Library
ComJobs:
www.comjobs.com.au
Graduate Careers Australia.
http://www.graduatecareers.com.au/ucm/
groups/public/documents/document/
PR Quickstart.org
http://www.prquickstart.org/index.
cfm?nodeID=2
Public Relations Student Society of America
http://www.prssa.org/Career/
The Marketing Association of Australia and
New Zealand
http://www.marketing.org.au/marketing_
career.aspx
The Riley Guide
http://www.rileyguide.com/sales.html
Tourism Australia. Marketing.
http://www.tourism.australia.com/en-au/
marketing/default.aspx
Valuation Resources
http://valuationresources.com/Reports/
SIC7331DirectMailMarketing.htm#outlook
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CURTIN CAREERS CENTRE
Examples of Positions
International students please note essential pre-employment requirements of government
positions: ‘Australian Permanent Residency’ status is a minimum requirement for
permanent appointment to the WA Public Sector. However, for appointment on a fixed term
contract or casual basis, applicants only require a valid Work Visa for the duration of the
entire advertised term.
If non-government positions do not make mention of any status requirements, you may
wish to contact the employer prior to application to ascertain eligibility for application.
Marketing graduate
MEDIA OFFICER
•
•
•
not for profit organisation
3-4 days per week
CBD location
an opportunity has arisen for a talented and switched on media officer within a fantastic
not for profit organisation. The role is an ASAP start and is 3-4 days per week for
11months.
You will be responsible for helping the media department deliver critical messages to the
public in a timely and accurate manner.
Your key accountabilities will be
•
deliver critical messages to the media, stakeholders and the community
•
respond to public issues on behalf of the Government department
•
research and prepare speech notes, media releases, media responses and
parliamentary briefings
•
build and maintain relationships with key media contacts
•
support the media unit as required out of hours by monitoring state wide media and
responding to all issues and inquiries
You will have the following;
•
demonstrated media experience within a media environment
•
proven background to work on high profile and sensitive media issues
•
proven ability to implement effective and proactive PR and media strategies
•
ability to maintain relationships with Sydney media representatives
•
ability to liaise with senior management levels
•
proven experience in working as part of a team and independently
If this sounds like you... apply to Randstad http://www.randstad.com.au/
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CURTIN CAREERS CENTRE
Examples of Positions
COmmunications officer
Advertised Vacancy Number: GSG11.10
Permanent, full-time
This position plans, promotes and implements a broad range of the institute’s services and
activities.
SELECTION CRITERIA:
Applicants must demonstrate evidence of the following criteria of this position:
Essential
•
Graphic design qualification or equivalent industry experience
•Liaison skills with internal and external clients
•
Experience of in-house document production
•
Verbal and written communication skills
•
Organisational ability
Desirable
•Desktop publishing experience
•
Understanding of Equal Opportunity principles
FOR FURTHER JOB RELATED INFORMATION:
Please contact XXXX on (08) XXXX XXXX.
APPLICATION INSTRUCTIONS:
Applicants are requested to apply online.
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CURTIN CAREERS CENTRE
Examples of Positions
Corporate Communications and Marketing
Public Relations Assistant 00026452 Level 3, $55,913 - $60,707, PSGA
This position is responsible for coordinating promotional events and activities undertaken
by the Department. This includes liaising with stakeholders and contractors to ensure all
events and activities are run efficiently and effectively.
The position is required to manage the day to day budget of promotional events and
activities and ensure relevant tenders, quotes, payments and financial controls are in
place. The position is also required to either write or oversee the writing of a range of
material to support and market the promotional events and activities being undertaken.
Evaluation is an important part of the role and the position is required to ensure that
statistics and other relevant information are gathered and analysed.
Selection Criteria
1. Demonstrated experience in assisting with coordination of events and activities.
2. Demonstrated planning and organisational skills, with the ability to meet deadlines.
3. Well developed communication and interpersonal skills, including the ability to build and
maintain positive relationships with internal and external stakeholders.
4. Demonstrated knowledge of budgets and financial matters as they pertain to events and
activities.
5. Demonstrated knowledge of word processing packages and database management
packages.
Other Conditions
The recommended applicant for the position will be asked to consent to a criminal record
check. Please note that people with a conviction or found guilty before a court are not
automatically precluded from engagement in the Education and Training Sector. Each case
will be considered on its merits. For positions involved in child-related work, a Working with
Children Check will also be required.
For Further Job Related Information Please contact Ms Julie Coleman on (08) 9264 8160.
(Please do not contact for job application packages).
Applicants are requested to download the attached job application package or to contact
XXXX on (08) XXXX XXXX.
Applicants are requested to address the above selection criteria when submitting their
application. Your application will include:
•
•
•
Job Application Form (attached)
a resume and contact details for two professional referees
statement of attainment against the selection criteria
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CURTIN CAREERS CENTRE
Examples of Positions
Marketing OFFICER
• World Leader in Aluminium Ship Building
• International Client Base
• Highly Experienced Professional Team
Austal Ships is a world leading designer and manufacturer of aluminium vessels ranging
from 15 to over 126 metres in length and includes high-speed ferries, patrol boats and
other military and commercial vessels.
An opportunity has arisen for a full time Marketing Officer to join our talented Sales &
Marketing team on a fixed term contract till January 2012.
The purpose of the role is to facilitate general marketing activities including activities
including public relations, direct marketing and promotions.
Key Responsibilities Include;
Establish and develop appropriate links with the media to promotion company
profile
Plan and manage internal communications and awareness of corporate mission,
aims and activities
Attend external industry functions on behalf of the company
Develop market and/or client specific materials in support of the sales efforts
Manage the implementation of external marketing activity
Manage the company web site
Maintain and/or develop direct client relationships
Contribute to competitor analysis tools and systems
Execute sales and marketing plans for new and existing customers
Investigate new leads to assess the legitimacy and opportunity
Utilise customer and prospect contact tools and database systems
Engage in market research.
To be considered for this position you must possess:
Excellent written communication skills.
IT literacy with strong skills in Microsoft Word, Excel and PowerPoint
Desk top publishing skills are desirable
Website design and administration ability is desirable
Tertiary qualification in a marketing, public relations or associated discipline is
desirable
Ability to undertake some interstate and overseas travel from time to time.
This is an excellent opportunity to develop your marketing skills and be part of a well
known West Australian company. If you are interested in pursuing we encourage you to
apply on-line at http://austal.bigredsky.com
15
CURTIN CAREERS CENTRE
Examples of Positions
Copywriter
We are a dynamic online company with an international network of suppliers and a wide
range of products.
We are in an exciting growth period and require a part time copy writer to work on websites
and other marketing material.
Located in Bentley, we seek a creative and diligent individual who can work with our small
team. The role is part-time. We are flexible as to which days and times.
Duties include:
•
•
•
•
Product descriptions
Website copy
Regular updates of social media pages
Copy for marketing material
To be considered for this role you must have:
•
•
•
•
Completed a tertiary degree in Journalism, English or related degree
Communications or Public Relations
Experience in writing copy for websites.
Experience in updating social media sites will be highly
regarded.
Experience with writing product descriptions is preferred.
When applying please provide:
•
•
An up to date CV with references.
Information about the websites you’ve previously worked on.
If you enjoy being hands on, this is a great opportunity to work with a small team in a
dynamic and challenging role.
We look forward to receiving your application at jobs@onsavii.com
16
CURTIN CAREERS CENTRE
Examples of Positions
Public relations coordinator
Large WA organisation
Great Salary Packaging Benefits
Excellent opportunity!
Brightwater is one of Australia’s largest providers of residential, rehabilitation and
community support services, operating over 20 facilities in the metropolitan area and
employing more than 1700 staff.
As a market leader and highly progressive organisation, Brightwater balances its care
business with a solid business drive and commercial focus.
An excellent opportunity exists in Brightwater’s corporate office for an energetic and
confident Public Relations Coordinator.
Reporting to the Communications Manager, you will be responsible for:
• Planning and implementing PR strategies and campaigns
• Event coordination
• Preparing media releases
• Sourcing story ideas for the profile raising of the organisation
• Assist with coordinating internal and external print publications
The successful candidate will demonstrate:
• Strong written and verbal communications skills
• Ability to build effective internal and external relationships
• Confident and proactive media liaison skills
• Proficiency in Microsoft Office programs
• ‘C’ Class Drivers Licence
Brightwater offers an attractive salary with the added bonus of salary packaging, a modern
working environment and excellent working conditions.
Brightwater is not just a great place to work; it’s a wonderful place to belong.
Applications close 5pm 15 October 2010.
For more information visit www.brightwatergroup.com
17
CURTIN CAREERS CENTRE
Examples of Positions
Marketing and communications coordinator
Level 5, $70,037- $77,405 pa, GOSAC GA 2008
Fixed term, full-time (1.0 FTE) 2 years with possible extension/permanency
District allowance of $7,855 (single), $15,710 (double/family) per annum. Relocation costs
and subsidised housing (subject to eligibility and availability).
Based in Broome....where the ocean meets the desert; stunning scenery and an incredible
outdoor lifestyle.
You will develop and implement the College’s strategic marketing and communication
plans as well as coordinate the operation and effectiveness of the College’s marketing,
promotion and communications functions, including liaison and consultation with
stakeholders and sponsors. You’ll be responsible for the researching, writing and editing of
copy for a diverse range of media publications and reports. Provide support for corporate
events, on or off campus promotions and stakeholder engagement.
SELECTION CRITERIA:
Applicants must demonstrate evidence of the following criteria of this position:
ESSENTIAL:
1. Excellent written and verbal communication skills, including; substantial knowledge and
experience in preparing and editing copy, media statements, advertisements, promotional
materials and speeches.
2. Substantial experience and expertise in marketing, public relations, advertising, design
and production principles and procedures.
3. A proven ability to work in a manner that is self directed to achieve desired outcomes
within required timeframes and budget.
4. A proven ability to work in a team environment to develop and maintain relationships to
achieve organisational goals.
5. High level of computing skills including Microsoft Word, Excel and PowerPoint
DESIRABLE:
1. An understanding or experience in Vocational and Education Training in Western
Australia.
2. Demonstrated knowledge of digital media (including internet and social media) for use in
promotion and strategic marketing and associated skills.
3. Website editing experience
4. Appropriate tertiary qualifications in communications or marketing
APPLICATION INSTRUCTIONS:
Applicants are requested to apply online.
To apply, please submit a Statement of Claim against the criteria and a detailed resume.
18
CURTIN CAREERS CENTRE
Examples of Positions
Marketing manager
The Swan Districts Football Club is a dynamic organisation that prides itself on strong
values particularly tradition, professionalism and leadership.
We are seeking an individual who possesses strong organisational, communication and
stakeholder relationship skills, and provides a high level of energy and enthusiasm.
The successful applicant must possess both leadership qualities and a high attention
to detail. You will have demonstrated experience in communications, marketing, public
relations or related fields, along with the ability to work flexible hours and respond to afterhours enquiries.
The successful applicant will have the following:
Strong written and verbal communication skills.
Highly organised with the ability to work on multiple projects, under pressure and
within tight deadlines.
Well-developed computer skills, including proven ability to maintain/update
websites, and a demonstrated understanding of the internet, social media, multi
media tools and desktop publishing.
Event management skills in planning, implementation and evaluation
Demonstrated experience in conference sponsorship management and corporate
hospitality – planning, implementation and evaluation
Strong budget management skills
Proven experience in dealing with and writing for the media.
Proven experience in researching, writing and managing the production of
publications.
Strong time management and organisational skills to managing a multi-tasking
environment
A tertiary qualification in Communications, Marketing or Public Relations is preferred with
2-3 years experience in a marketing position.
For more information contact XXXX on XXXX XXXX or send your CV and Covering Letter to
XXXX@swandistrictsfc.com.
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CURTIN CAREERS CENTRE
References
Aquent Orange. n.d. The Aquent Orange Book | Asia Pacific Edition 2008–2009.
http://aquent.com.au/aob_australian_prsalaries.html (accessed October 23, 2010)
Australian Government. n.d. Job Outook. http://joboutlook.gov.au/Pages/occupation.
aspx?search=alpha&code=2253 (accessed October 23, 2010)
Australian Public Service Commission. n.d. Cracking the Code: How to apply for jobs in the
Australian Public Service. http://www.apsc.gov.au/publications07/crackingthecode.htm
(accessed September 12, 2010)
Byron Employment.n.d. Recruitment Agencies in Western Australia. http://employment.
byron.com.au/recruiters_western_australia.html (accessed September 12, 2010)
Curtin University. n.d. Courses Handbook 2011. http://handbook.curtin.edu.au/
courses/31/312104.html (accessed January 4, 2011)
Curtin University. (2011). Curtin Business School. Curtin Marketing Association.
http://www.business.curtin.edu.au/index.cfm?objectid=334467C2-D796-3D45840B68E3323BDB8A (accessed January 4, 2011)
Curtin University. n.d. Curtin Business School. Oyster. http://www.business.curtin.edu.
au/business/teaching-areas/marketing/students/student-support/ (accessed January 4,
2011)
Curtin University. n.d.Curtin Student Guild. PRSC Public Relations Student Chapter.
http://guild.curtin.edu.au/index.cfm?objectID=DBCD4D23-0B30-D4C70F4A15BC4D88C7B3&pgno=4 (Accessed January 4, 2011)
Drake. n.d. Publications. Perfomance Edge Newsletter. http://marketing.drakeintl.com/
link/id/bce607c0f6192ff5fb35/page.html?parent (accessed January 4, 2011)
Graduate Careers Australia. n.d. Careers for Marketing Graduates. http://
www.graduatecareers.com.au/PublicationsandServices/Publications/
CareerEducationResources/index.htm (accessed January 4, 2011)
Graduate Careers Australia .n.d.Grad Jobs and Dollars.
http://www.graduatecareers.com.au/ResearchandStatistics/GradJobsDollars/index.htm
(accessed January 4, 2011)
James. M. 2006. Public Relations. Australia: Career FAQs Pty Ltd.
Michael Page. n.d. Negotiating your salary during the interview process. http://www.
michaelpage.com.au/ContentArticle/page/7649.html (accessed December 13, 2010)
Michael Page. n.d. Salary Centre. http://www.michaelpage.com.au/salary-centre.html
(accessed September, 25, 2010)
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CURTIN CAREERS CENTRE
References
Mindtools. n.d. SWOT Analysis. http://www.mindtools.com/pages/article/newTMC_05.htm
(accessed September 22, 2010)
Myfuture. n.d. http://www.myfuture.edu.au/The%20Facts/Work%20and%20Employment/
Occupations/Details.aspx?anzsco=225311A (accessed October 23, 2010)
Public Relations Institute of Australia. n.d. What is Public Relations? http://www.pria.com.
au/jobs/what-is-public-relations (accessed September 22, 2010)
Public Relations Insitute of Australia. n.d. Job Titles. http://www.pria.com.au/jobs/jobtitles (accessed Dec 16, 2010)
The West Australian Council of Social Service Inc. n.d. Links. http://www.wacoss.org.au/
index.php?option=displaypage&Itemid=482&op=page (accessed September 12, 2010)
21
Contacting the Careers Centre...
Feel free to visit us at Building 303
Email us at careers@curtin.edu.au
Give us a call on (08) 9266 7802
Or check out our website at www.careers.curtin.edu.au
Stay connected to the Careers Centre with Jobs and Events Connect. Access
new jobs posted daily, workshop information, special events and employer
presentations.