SIR Royalty Income Fund Investor Presentation (TSX: SRV.UN) September 17, 2014 0 Caution Concerning Forward-Looking Statements Statements in this presentation, including the information set forth as to the future financial or operating performance of the Fund or SIR, that are not current or historical factual statements may constitute “forward-looking” information within the meaning of securities laws. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Fund, the Trust, the Partnership, SIR, the SIR Restaurants, or industry results, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. When used in this presentation, such statements may include, among other language, such words as “may”, “will”, “should”, “would”, “expect”, “believe”, “plan”, “anticipate”, “intend”, “estimate” and other similar terminology. These statements reflect Management’s current expectations, estimates and projections regarding future events and operating performance and speak only as of the date of this presentation. Readers are cautioned that forward-looking statements are not guarantees of future performance, and should not place undue reliance on them. The Fund and SIR expressly disclaim any obligation or undertaking to publicly release any updates or revisions to any forward-looking statements contained herein to reflect any change in expectations, estimates and projections with regard thereto or any changes in events, conditions or circumstances on which any statement is based, except as expressly required by law. In formulating the forward-looking statements contained herein, Management has assumed that business conditions affecting SIR’s restaurants and the Fund will continue substantially in the ordinary course, including without limitation with respect to general industry conditions, general levels of economic activity (including in downtown Toronto), regulations (including those regarding employees, food safety, tobacco and alcohol), weather, taxes, foreign exchange rates and interest rates, that there will be no pandemics or other material outbreaks of disease or safety issues affecting humans or animals or food products, and that there will be no unplanned material changes in its facilities, equipment, customer and employee relations, or credit arrangements. These assumptions, although considered reasonable by Management at the time of preparation, may prove to be incorrect. The Fund includes in publicly available documents filed from time to time with securities commissions and The Toronto Stock Exchange, a discussion of the risk factors that can cause anticipated outcomes to differ from actual outcomes. For more information concerning the Fund’s risks and uncertainties, please refer to the March 11, 2014 Annual Information Form which is available under the Fund’s profile at www.sedar.com. 1 SIR Investment Highlights • Diversified portfolio of well-known brands • Corporate ownership model increases flexibility • Consistent track record of investment in new and existing locations • Proven track record of sustained growth • Five distribution increases since Fund inception • Experienced management team with strong alignment of interests 2 SIR Overview SIR Corp. • • • • SIR: ‘Service Inspired Restaurants’ A leading Canadian operator of casual and fine dining restaurants Founded in 1990 by Fowler family Employees: ~4,900 SIR Royalty Income Fund • • • • • • IPO: October 2004 (TSX: SRV.UN) Market Cap: ~ $100.0 m Recent close: $13.49 (Sept. 15, 2014) Units outstanding: 7.3 m (basic) / 9.8 m (FD) Annualized distribution per unit: $1.14 Effective current distribution yield: ~ 8.5% SRV.UN 5-year unit price performance 3 Experienced Management Team with Strong Alignment of Interests Experienced Management Team Peter Fowler • Director of SIR Corp. since 1992 • Served as CEO since 2004 and the largest shareholder Bruce Elliott • Joined SIR Corp. in January 2011 as COO and EVP, became the President of Jack Astor’s in March 2012, and effective January 2014 is Vice President Business Development. –Previous: partner at Level 5 Strategic Brand Advisors; President of Labatt Breweries; and senior management positions at Second Cup of SIR Corp. –Helped create SIR Concepts and continues to focus on Concepts • President of SIR GP Inc. and a trustee of the SIR Royalty Income Fund since 2004 Paul Bognar • Joined SIR Corp. in 2012 as COO and EVP • Head of Marketing, Human Resources, Finance, IT and Jeff Good • CFO of SIR Corp. and SIR GP Inc. • Has worked with SIR Corp. since 2000 • Helped launch SIR as an Income Fund – 20 + years experience in Finance and Accounting – Previously worked at Oliver Bonacini in Toronto Board of Trustees of the Fund: Purchasing Departments –Previous: President of Simmons Canada; and held various positions within Maytag Canada Independent Trustees: Peter Fowler Peter Luit • CEO and Director of SIR Corp. • President of SIR GP Inc. • Managing Director, CXO Advisory Services Inc. • Chairman of Audit Committee Kim van Nieuwkoop John McLaughlin • General Counsel, SIR Corp. • President, Treasury Technologies International • Chairman of Board of Trustees William Rogers • President, The Commercial Capital Corporation • Chairman of Corporate Governance Committee 4 Corporate Ownership Increases Flexibility Greater control and the ability to quickly implement operational and growth initiatives in response to customer trends and competitive activity • Corporate ownership allows SIR to improve overall operations by: – Leveraging best practices across restaurant network – Coordinate roll-out of new restaurant locations and product offerings – Able to better leverage supplier relationships and delivery logistics • Flexibility to react quickly to changing market dynamics – Ability to change restaurant design as needed with minimal lead time – Allows for menu innovation (Jack Astor’s updates its menu at least twice a year) – Unlike franchises, business change can be affected without lengthy approvals/negotiations • Consistent execution of brand value proposition – Consistent customer experience at all restaurant locations creates superior brand value 5 Royalty Pool Concept Restaurants Royalty Pool Signature Restaurants 6 53 Royalty Pooled Restaurants 30 1 8 1 4 2 Alberta 1 Quebec 4 SOUTHERN O N TA R I O Nova Scotia 2 7 Royalty Pooled Restaurants Revenue Contribution (six months ended June 30, 2014) Signature Group 5.2% 8.0% 9.7% 77.1% 8 Concept Royalty Pooled Restaurants Pooled Revenue 34 $180,000 29 35 31 30 29 30 $40,000 $20,000 25 20 $96,199 $60,000 $147,004 $80,000 $137,582 $100,000 $157,629 $120,000 $176,723 $140,000 $133,298 ($000s) $160,000 40 $- 15 # of restaurants 37 $200,000 10 5 0 2009 2010 2011 2012 2013 H1 2014 Same Store Sales Growth 5.0% 3.2% 3.9% 0.6% 2009 -3.1% 2010 2011 2012 2013 0.1% H1 2014 9 Consistent Track Record of Investment in New and Existing Locations Jack Astor’s Evolution • Over the past 9 years, SIR has “evolved” every Jack Astor’s in the system Recent Renovations • Dundas Square / Don Mills / Square One (Mississauga) / Newmarket / Bloor St. Recent New Restaurant Openings • • • • Kitchener, ON in Q1 2013 North York, ON in Q2 2013 Pickering, ON in Q2 2013 St. John’s, NL in Q2 2014 10 Concept Royalty Pooled Restaurants Pooled Revenue $35,000 8 8 8 8 8 9 8 8 $30,000 7 $20,000 $5,000 4 3 $13,370 $26,794 $27,682 $27,948 $10,000 $27,843 $15,000 5 $- # of restaurants 6 $27,709 $000s $25,000 2 1 0 2009 2010 2011 2012 2013 H1 2014 Same Store Sales Growth 2009 0.5% 0.4% 2010 2011 1.5% 2012 2013 H1 2014 -1.0% -3.2% -10.5% 11 Concept Royalty Pooled Restaurants 5 5 6 5 ¹ 4 5 $13,610 $15,159 4 $18,180 $19,039 4¹ 3 2 # of restaurants 5 $6,661 $20,000 $18,000 $16,000 $14,000 $12,000 $10,000 $8,000 $6,000 $4,000 $2,000 $- $18,785 ($000s) Pooled Revenue 1 0 2009 2010 2011 2012 2013 H1 2014 Same Store Sales Growth 1.3% 2009 2010 2011 -4.5% -6.9% 2012 -3.9% 2013 ² H1 2014 -1.7% -9.6% ¹ Alice Fazooli’s on Adelaide St. in Toronto was closed during Q1 2012. SIR paid a make-whole payment to the Fund from the date of closure to Dec. 31, 2012 (Class A GP units) ² 2012 SSSG excludes the results of Alice Fazooli’s on Adelaide St. 12 Alice Fazooli’s Repositioning • Alice Fazooli’s Square One (Mississauga) converted to Scaddabush in July 2013 • Positive early results: SSSG of 12.8% in Q4 2013, 19.5% in Q1 2014, and 25.1% in Q2 2014 • Second Scaddabush location opened at the Aura Condominium Development in downtown Toronto (Yonge & Gerrard) in February 2014 • Continued repositioning of Alice Fazooli’s in 2015 / 2016 13 Signature Group Royalty Pooled Restaurants Pooled Revenue 4 $16,000 3 3 3 3 3 3 $14,000 2010 2011 $4,000 2 $11,115 2009 $17,540 $6,000 $15,352 $8,000 $16,055 $10,000 $15,183 $12,000 $14,351 ($000s) $18,000 # of restaurants 4 $20,000 1 $2,000 $- 0 2012 Same Store Sales Growth 2009 5.8% 5.7% 2010 2011 H1 2014 14.3% 4.1% 2012 -4.4% -13.7% 2013 ¹ 2013 H1 2014 ¹ Reds was closed for 32 days for a major renovation and repositioning 14 Consistent Track Record of Investment in New and Existing Locations • Major renovation and repositioning of Reds completed October 2012 and reopened as Reds Wine Tavern • Redevelopment of lower level of the Loose Moose into the “Antler Room” completed December 2012 • Major renovation of the Loose Moose completed February 2013 15 New Signature Restaurants Opened Duke’s Refresher in the summer of 2011 • Fast casual seasonal restaurant in Muskoka Downtown Toronto Expansion • Reds Midtown Tavern and Duke’s Refresher are two of the three new SIR restaurants at Aura Condominium Development (Yonge & Gerrard) • • Reds Midtown Tavern opened on October 30, 2013 Duke’s opened December 4, 2013 16 SIR Royalty Income Fund Structure Fund Unitholders Monthly Distributions Interest Income from SIR Loan SIR Royalty Income Fund Distribution Income Restaurant Operations 6% Royalty on Pooled Revenue SIR Royalty Limited Partnership(1) NOTE: the above illustration is for descriptive purposes only and is qualified in its entirety by the description in the actual agreements and by the Fund’s prospectus on SEDAR 1. As at June 30, 2014, SIR Corp. holds 25.5% retained interest in SIR Royalty Limited Partnership. 17 Recent Fund Unit Offerings Q1 2013 • • • The Fund issued 895,000 units in exchange for Class A GP units held by SIR SIR sold Fund units via TSX for gross proceeds of $11.0 million The Fund converted Class A GP units into Class A LP units, which are entitled to a pro rata share of residual LP income Q1 2014 • • • The Fund issued 500,000 units in exchange for Class A GP units held by SIR SIR sold Fund units via TSX for gross proceeds of $7.0 million The Fund converted Class A GP units into Class A LP units, which are entitled to a pro rata share of residual LP income SIR to use net proceeds to partially fund renovations to existing restaurants and construction / development costs of new restaurants 18 Q2 2014 Financial Review Pooled Revenue (in $ millions) 70 60 50 53 40 30 58.2 49 Cash Distributions Q1 (in $ millions) 2.5 2 1.5 1 0.5 0 20 10 54.7 Q1 2013 1.8 2.0 Q1 2013 Q1 2014 Distributable Cash Cash Distributed Cash Distributions Q2 (in $ millions) 90.6% 53 60 50 20 1.9 Q1 2014 70 30 1.6 113.1% Payout Ratio 0 40 123.1% 2 49 69.2 62.9 1.5 1 2.0 1.8 93.9% 2.2 2.1 0.5 0 10 Q2 2013 Q2 2014 Distributable Cash Cash Distributed - Q2 2013 Q2 2014 Restaurants in Royalty Pool Payout Ratio 19 Q2 2014 Same Store Sales Growth (3 months ended June 30, 2014) 1.9% 2.0% 1.8% 1.7% 1.7% 1.6% 1.6% 1.4% 1.2% 1.0% 0.8% 0.8% 0.6% 0.4% 0.2% 0.0% Overall SSSG 20 Pooled Revenue Growth Pooled Revenue (in $ millions) Number of Royalty Pooled Restaurants 250 60 53 200 45 45 46 47 49 50 40 $234.7 30 $127.3 $215.8 $209.2 $199.6 100 $194.1 150 50 20 10 0 0 2009 2010 2011 Pooled Revenue 2012 2013 H1 2014 Restaurants in Royalty Pool NOTE: On January 1, 2014 four additional restaurants were added to the Royalty Pool 21 Same Store Sales Growth 2.8% 2009 2010 2.8% 2011 2.8% 2012 0.4% 0.4% 2013 H1 2014 -5.7% 22 Cash Distributions & Payout Ratio The Fund’s payout ratio is intended to average 100% per annum over the long term. The Fund’s payout ratio from inception in 2004 through to YE 2013 is 99.2%. (in $ millions) 95.1% 5.51 5.62 4 5.91 5.51 5 104.9% 7.62 99.9% 7.38 6 100.1% 7.39 7 103.6% 7.50 8 7.39 9 7.27 SIFT Tax¹ Distributions 3 2 1 0 2009 2010 Distributions 2011 2012 2 2013 3 Distributable Cash 1. The reduction in distributions beginning in 2011 was equal to the estimated SIFT tax payable on the Fund’s 2011 income. 2. The special year end distribution of $0.05/unit to unitholders of record as of December 31, 2012 is not included in the chart above. 3. Cash distributed to unitholders in 2013 includes the special year-end distribution of $0.05 per unit that was declared in December 2012 and paid on January 11, 2013. The Fund also increased monthly distributions to $0.095 / unit effective for the June 2013 distribution. The payout ratio was significantly affected by these items. 23 Attractive and Stable Yield with History of Increases • Current monthly distribution of $0.095 / unit, current yield ~ 8.5% • Five distribution increases since IPO in 2004 $0.100 $0.105 $0.110 $0.115 SIFT Tax $0.095 $0.083 2004 to May 2006 June 2006 to May 2007 June 2007 to May 2008 June 2008 to Jan. 2011 Feb. 2011 to May 2012 $0.088 June 2012 to May 2013 June 2013 to Present 24 Outlook • Recent opening of new Jack Astor’s in St. John’s, NL • Two new Jack Astor’s planned for Ottawa, ON in 2014 and 2015 • Vend-in of Scaddabush (downtown) and Jack Astor’s (St. John’s) in Jan., 2015 • Alice Fazooli’s / Scaddabush repositioning driving strong SSSG • Continued investment in existing restaurants to drive SSSG • Restaurants Canada forecasts that total sales in the full-service category will grow by an average of 4% per year over the next four years 25