Architects of Global Business
Research • Strategy • Community
Membership for Business Services
and Technology Providers
Contents
HfS | WHO WE ARE AND WHAT WE DO
02
HfS | Key Facts
04
HfS ANALYST ADVISORY SERVICES
05
Analyst Advisory Membership
06
Market Awareness Solutions
08
Custom Research and Advisory Services
10
HfS | CONTACT DETAILS
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| Who We Are and What We Do
As the architects of global business,
HfS provides a dedicated
environment for
collective
research, strategy and community —
all aimed at helping enterprises explore
new operating models and surpass
traditional performance thresholds.
HfS Research, by the Numbers
Horses for Sources Blog Founded
HfS Research Founded
Members in the HfS LinkedIn Community
Subscribers to the HfS Blog, Website
and Communications
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Contact HfS today: email insights@hfsresearch.com or call +1 (800) 449-4206 x9
| Who We Are and What We Do
Research
•
Continues to produce acclaimed
research focused on demand-side
trends, market landscapes, supplier
evaluations (“Blueprints”), pricing
dynamics, market sizing and forecasting
•
Won the premier award for “Analyst of
the Year” in 2010 and 2011 and beat the
likes of Gartner, Forrester, Ovum and IDC
to win the most “Innovative Research
Firm” in 2012
Strategy
Community
•
Recognized as a Top Tier analyst brand
focused on business services and global
operations frameworks with technology
as an enabler
•
•
Facilitates the HfS Sourcing Executive
Council, the highest quality network
of enterprise executives leading global
shared services and outsourcing
initiatives
Guides enterprises with cost-effective,
timely, and targeted research-based
strategy, leveraging the extensive HfS
network to deliver collective insights,
data and advice applied to your
specific needs
•
Provides the most influential and
frequently visited community platform in
the global services industry with 19,000
LinkedIn community members and
130,000 subscribers to the HfS website
and blog
Founded by
internationally
acclaimed analyst and
visionary, Phil Fersht,
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HfS provides a dedicated
environment for collective research,
strategy and community — all
aimed at helping enterprises explore
new performance thresholds.
Contact HfS today: email insights@hfsresearch.com or call +1 (800) 449-4206 x9
| Who We Are and What We Do
Key Facts
•
Award-winning research firm since its inception:
“Analyst of the Year” for 2010 and 2011, followed
by “#1 Innovative Analyst Firm” in 2012
• Dedicated analyst team with a global footprint,
headquartered in Boston
• Leverages the vast HfS community of global
business services professionals to deliver rapid
insights on industry trends & developments,
surveying the opinions and dynamics of
organizations in 2011 – 2013
20,000
•
The ONLY social media and web presence in the
business services industry with
subscribers and the leading
blog in the industry (www.horsesforsources.com)
•
A well-regarded new generation media outlet
qualified as a Google news source and regularly
quoted on business trends in the Wall St. Journal,
The Economist, CIO Magazine and BusinessWeek
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130,000
Where does the name come from?
HfS is the acronym for “Horses for
Sources,” the globally acclaimed
blog for the global business services
industry. Our name is based on the
British phrase “Horses for Courses,”
which implies race horses will run
better on certain race courses, not
dissimilar to outsourcing and
enterprises today.
We like to think of it this way: An
outsourcing engagement that works
well for one firm may not be as
successful for another. There is no
one-size-fits-all solution when you are
dealing with a company's people,
processes and technology. And
that’s why we’re here.
Contact HfS today: email insights@hfsresearch.com or call +1 (800) 449-4206 x9
Overview of HfS Analyst Advisory Services
HfS offers a broad range of services:
• HfS Analyst Advisory Membership
•
Market Awareness Solutions, such as webcasts,
executive interviews, HfS-branded case studies
and custom, research-based publications
• Custom Research and Advisory Services to address
specific research or data needs
Our Clients and Subscribers
They’re Influential
They’re Buyers
They’re Eager
to Participate
They’re Willing
74 % 40 % 93 % 79 %
C-level, VP, Director
or Managers from
multiple industries
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are buyers or
evaluators
want to discuss
global business
initiatives
want to participate
in HfS surveys
Contact HfS today: email insights@hfsresearch.com or call +1 (800) 449-4206 x9
2013 Research Agenda
HfS Analyst Advisory Membership
The HfS Analyst Advisory Membership gives your executives access to
expert research and analyst team to produce the following benefits:
Focused on addressing the
Four Key Operational Challenges
facing Enterprises today:
Achieving Value Beyond Cost:
Changing the corporate mindset
from cost-savings myopia to value-creation and growth
Mastering the Future Operating
Model: Leveraging sourcing and
Shared Services as vehicles to
achieve broad corporate
objectives
Redefining Talent Management:
Aligning the workforce for global
business services by developing
talent to go beyond tactical
performance
Accomplishing Realistic
Innovation: Accomplishing
innovation by improving
enterprise and provider
collaboration to achieve
realistic outcomes
For 2013, HfS takes a deep dive
into how companies overcome
the Four Industry Challenges
across major functions and
industries; from Finance and
Accounting and Human
Resources to Insurance and
Healthcare.
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• Benefit from both strategic and
tactical research-based advice
to enhance your business
performance
• Validate and develop your
strategic marketing and sales
planning initiatives
• Gain access to the HfS
Research Library, including
• Gain access to compelling and
creative strategic communications
Premium Research
support to help enhance your
market awareness among key
• Enhance your market
industry stakeholders (i.e., buyers,
positioning and competitive
consultants, lawyers, investors,
differentiation
media and other influencers)
• Gain unrivalled insight,
perspective and data on
• Access industry-specific data and
trends to support your strategic
the current global business
planning and investments
environments
In addition to gaining access to our full range of published research
for one year, clients can select a combination of analyst inquiry and
strategy sessions, which gives you the ability to make HfS an ongoing
strategic partner to you and your executive team.
Premium Research
HfS produces acclaimed research focused on demand-side trends,
market landscapes, supplier evaluations, pricing dynamics, market
sizing and forecasting. Members are entitled to exclusive access of
Premium HfS research, which leverages unique research-based tools
and delivers compelling advice to maximize your business outcomes.
Premium research includes, but is not limited to:
• RapidInsight research reports,
featuring emerging market
dynamics and areas that matter
• Provider Blueprint Reports,
identifying leading service
providers through in-depth
capability analysis
• PriceIndicator™ benchmarking
*PriceIndicator™ reports are
reports*, providing detailed price
available to silver memberbenchmarking data for multiple
ship levels and above.
industries and specialty services
Contact HfS today: email insights@hfsresearch.com or call +1 (800) 449-4206 x9
HfS Analyst Advisory Membership (continued)
Analyst Inquiry Sessions
Analyst Strategy Sessions
Analyst Inquiry Sessions are used for an
array of support for your enterprise:
HfS strategy sessions are conducted with
an analyst team that leverages existing
knowledge and research to help you
navigate a particular business challenge.
Strategy sessions are conducted local to
the analyst team* and can be scheduled
for up to four hours. Topics for strategy
sessions are determined a minimum of
two weeks prior to the date of each
session and customized for your specific
requirements.
• Market landscape analysis, market
strategy, positioning, competitive
intelligence, and best practices
discussions
• Competitive inquiry, marketing
collateral review, market dynamics
briefings and sales development
• Preparation for strategy meetings
to proactively brief HfS on your
company’s offerings
• Preparation for in-person meetings
or for meetings with HfS at industry
conferences or events
*A session scheduled in an alternative
location will incur fees to cover time and
travel costs per attending analyst.
Additional analyst inquiry sessions can be purchased over the course of the relationship as
needed. Note: A minimum of 10 analyst inquiry sessions may be purchased at one time.
Membership Program Fees
Members may opt for any of the following five levels of participation, depending on their needs:
Analyst
Inquiries
Strategy
Sessions
Premium
Research
PriceIndicator™
Bronze
Included
Not Included
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1
Silver
Included
Included
24
2
Gold
Included
Included
36
3
Platinum
Included
Included
48
4
Program Level
Annual Fee
Contact
HfS for
Pricing
Details
If you would like advice on selecting the right program level for your needs, HfS will be happy
to engage with you to determine the best combination of benefits to your organization.
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Contact HfS today: email insights@hfsresearch.com or call +1 (800) 449-4206 x9
Market Awareness Solutions
Case Studies
Our analysts will write an analytical, HfS-branded case study about your client’s solution
implementation endeavor that demonstrates significant business outcomes. Members of the
HfS analyst team will interview the client to evaluate the engagement to date. HfS retains
editorial control with your input into the report development.
HfS recommends the following key discussion topics:
• Why the client chose to engage with your
firm for the discussed business initiatives
• How the client selected your firm
as its partner
• What the client’s critical business challenges
were, and how the challenges have been
addressed
• Future plans for the partnership
• HfS Research guidance and
recommendations to buyers
• How the client managed its transition and
governance processes – what are the
successes and challenges
• How the client and your firm have worked
on a common roadmap to achieve real
business outcomes (i.e., increased
productivity and top-line revenue growth)
• Client’s advice to industry peers who are
evaluating similar operations models
Research Fee: Contact HfS for pricing details
Webcasts
HfS can support and promote a one-hour, industry-wide webcast that involves an HfS analyst
presentation, one of your clients discussing their experiences and one of your executives
presenting your firm’s capabilities. HfS draws large audiences to its webcasts of over several
hundred attendees, based on its wide market reach and promotions via its media outlets:
•
•
•
•
•
The HfS corporate website, www.hfsresearch.com
The HfS bi-monthly “Horses Digest” newsletter, which reaches over 130,000 subscribers
The Horses for Sources blog, www.horsesforsources.com
The HfS LinkedIn community
Twitter
Research Fee: Contact HfS for pricing details
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Contact HfS today: email insights@hfsresearch.com or call +1 (800) 449-4206 x9
Market Awareness Solutions (continued)
Speaking Engagements
Report Licensing
HfS Research can provide recognized
industry experts to speak at client roundtables and events, industry conferences,
webcasts, private briefings, and seminars,
to name a few.
HfS can provide unlimited license rights to a
syndicated report to be shared with clients,
prospects, investors, media, etc. Unlimited rights
include, but are not limited to website hosting,
email distribution and hard copy reprints.
Honoraria Fee:
Contact HfS for pricing details
Report Fee:
Contact HfS for pricing details
Executive Interviews
HfS will feature your selected, c-suite executive on the leading blog in the industry,
horsesforsources.com. With over 130,000 subscribers to our research, communications and blog,
your brand visibility will have a multitude of introductions across the globe. 40% are buyers
evaluating or engaging sourcing services, with 74% of those buyers considered decision-makers.
In sum, the blog post can generate an introduction of your executive to 52,000 buyers and
38,480 decision-makers.
Research Fee:
Executive Interviews are conducted as part of an overall research membership or with a
custom engagement such as a case study or webcast. Please inquire for pricing details.
Custom Publications Hosting, Reprint Rights
and Promotional Support
• Your firm will have unlimited web hosting and print/reprint rights.
• HfS Research will provide you with written press quotes to support
and promote the custom publication.
• HfS will include the report in a future “Horses Digest” newsletter,
which reaches 130,000 subscribers.
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Contact HfS today: email insights@hfsresearch.com or call +1 (800) 449-4206 x9
HfS Custom Research and Advisory Services
HfS provides tailored services to support providers with custom market intelligence needs:
Industry Surveys
Strategic Partnership Analysis
HfS leverages its vast network of
130,000 subscribers to produce
unparalleled industry surveys and studies
amongst buyers, providers, advisors and
influencers in the Global Business
Services industry.
HfS identifies and introduces potential
partners that will enhance your existing
offerings without the cost in dollars and
time of a formal merger or acquisition.
The strategic partnership analysis would
recommend:
SWOT Analysis and Positioning
HfS helps you understand the competitive
climate and industry trends through our
SWOT analysis and positioning services.
Using research, data and our vast network,
HfS discretely identifies strengths,
weaknesses, opportunities and threats,
recommending strategies and tactics to
compete more effectively, close any gaps,
and, most importantly, grow market share.
Marketing Materials and
Messaging Guidance
HfS leverages the experience and strategic
communications experts to help you modify and
develop successful outreach communications.
We will aggressively recommend a complete
rewrite of materials, if necessary, and will have
support on-hand to help you do that quickly.
Sales Effectiveness Analysis
• Future investments and
partnerships that support growth in
market share while broadening
your business services portfolio.
• Organizations with synergy in
marketing and lines of business that
do not overlap
• Organizations that will integrate
easily through marketing, branding
and technology
ROI Tool Development
HfS crafts and designs an ROI tool
specific to your business that enables
your sales and business development
teams to improve return on investment
(ROI) and lead generation capabilities.
End-To-End Sales Process Analysis
HfS analyzes your sales process from lead
generation to close, working with you to
determine areas for improvement and
then help you redesign it.
HfS supports a gap analysis program to identify weaknesses with your current sales approach
via win/loss analysis, an independent post-contract review to help determine which processes,
behaviors, clients, tactics and team members are most likely to lead to growth.
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Contact HfS today: email insights@hfsresearch.com or call +1 (800) 449-4206 x9
What are you waiting for? Contact Us
Architects of Global Business
Research • Strategy • Community
Contact us today:
e-mail: insights@hfsresearch.com
call: +1 (800) 449 4206 ext 9
Connect:
View more information about HfS:
www.hfsresearch.com
Follow HfS on Twitter:
@HfSResearch and @Horses4Sources
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