Results Presentation for the period ended 30 June 2004 Paul Moore, Chief Executive Officer 31 August 2004 Important Notice The IPO of the Pacific Brands business involved the incorporation of the newly listed Pacific Brands Limited (“the Company”), a company with no financial history. On 6 April 2004, Pacific Brands Limited, through its 100% owned controlled entity, Pacific Brands (Australia) Pty Ltd, acquired the Pacific Brands business from its former owners. The statutory accounts prepared for the Company and its controlled entities and appearing in Appendix 4 (Preliminary Final Report) lodged with the ASX, only includes the performance of the Company and its controlled entities since the date of the Company’s incorporation on 12 December 2003, with trading commencing on 6 April 2004 through to 30 June 2004. However, to ensure that investors and other interested parties are able to compare the Company’s earnings with those appearing in the Company’s Prospectus (dated 1 March 2004), the following presentation contains pro-forma results for the year ended 30 June 2004. The pro-forma results reflect the Company’s earnings had it been an entity with the same corporate and capital structure for the full year ended 30 June 2004. 2 Results Highlights Achieving prospectus forecast Strong earnings growth Delivering robust cash flows o o o o FY04 EBITA á 2.8% FY04 NPATA á 8.7% FY04 NPAT á 15.6% Statutory NPAT á 43.9% o FY04 EBITA á 22.0% on FY03 o FY04 EBITA margin á from 8.5% (FY03) to 10.1% o Australian sales á 4.7% on FY03 o Operating cash flow á 32.9% on FY03 o Net debt as at 30 June 2004 of $394.3 million down from $466.5 million at 31 December 2003 Increasing shareholder returns o FY04 final dividend for approximate 3 month period of 3.5 cents per share versus prospectus of 3.0 cents per share 3 Group Structure Pacific Brands Underwear & Hosiery o Underwear o Intimate apparel (eg bras) o Hosiery o Socks Outerwear & Sport o Casual outerwear o Work outerwear o Sports outerwear and footwear o Sporting equipment and hardgoods Home Comfort o Mattresses and beds o Bedding accessories (eg pillows) Footwear o Footwear • casual • comfort • fashion o Foam o Carpet underlay 4 Strategic Overview Brand development and category growth Brave New Way Strategic acquisitions Strong earnings and robust cashflows underpinning shareholder returns 5 Brand Development Strategy - Update o Brand strategy is delivering improvements in margin and market share o FY04 double-digit sales growth in key brands – Bonds, Everlast, Holeproof, Hush Puppies, Stubbies, Tontine – Growth in “like” categories as a result of market positioning o Significantly increased advertising spend á 37% on FY03 o Continued focus on elimination of unbranded / unprofitable sales 6 Brand Development - Advertising o Focus on key brands – use of Australian personalities as “ambassadors” 7 Brand Development - Bonds case study 1999 2001 2003 o o Increased advertising o o Australia’s leading underwear brand Product innovation (eg Women’s hipsters) o Significant sales increase Contemporary branding o Margin improvement o Highest consumer awareness Bonds considered a mature, mass-market brand, focused on men’s underwear o 2000 2002 2004 o Supermodel Sarah O’Hare announced as Bonds ambassador o o o Bonds supplies approx. 1m items of clothing to Sydney Olympic Games volunteers Tennis player Pat Rafter announced as an ambassador for the brand Brand extension into contemporary outerwear and emerging export opportunities (UK, US) 8 Brand Development - Holeproof Case Study 2001 2002 2003 o o o o Holeproof considered conservative and lacking fashionability Had been known as ‘cheeky’ and ‘irreverant’ Brands and product range had been neglected o Overhaul of sourcing - local manufacturing o Significant management changes - new GM o o Change to ‘go to market’ structure o 2004 o New brand campaigns Brave New Way - product development and introduction rules - product sourcing - reduction in SKUs o Increased advertising spend o Double-digit sales growth Focus on core brands - Underdaks - Antz Pantz - Explorer - Rio o Significant margin improvement o Overseas expansion Love Kylie Exit other business 9 Brave New Way - Update Improved margins / reduced complexity through: o Lowering costs in the supply chain – product development strategy – product sourcing – distribution and customer interface – inventory management o Eliminating duplication in financial, IT and administration (shared services) 10 Strategic Acquisitions - Update Sara Lee Apparel Australasia March 2001 Clarks (childrens) September 2000 2000 2001 Hush Puppies September 2000 Kolotex August 2003 2002 2003 Sachi June 2003 o Fragmented industry presents opportunities for further bolt-on acquisitions o Acquisition criteria – brand potential – strategic fit – ability to extract synergies / utilise existing infrastructure o Continually investigating acquisition opportunities 11 Stephen Tierney, Chief Financial Officer Group Financial Results 12 Key Group Financials Year ended 30 June (A$ million) Adjusted Actual 2003 Prospectus 2004 Pro-forma Actual 2004 % change 03A – 04A % change Prospectus04A 1,489.1 1,563.1 1,535.1 á 3.1% â 1.8% EBITDA 143.3 167.6 171.6 á 19.7% á 2.4% EBITA 127.2 151.0 155.2 á 22.0% á 2.8% EBITA margin 8.5% 9.7% 10.1% NPAT (pre goodwill amortisation) 81.3 88.4 á 8.7% NPAT (post goodwill amortisation) 41.0 47.4 á 15.6% EPS (pre goodwill amortisation) (cents) 16.2 17.6 á 8.6% EPS (post goodwill amortisation) (cents) 8.2 9.4 á 14.6% DPS (cents) 1 3.0 3.5 á 16.7% Sales revenue Note: 1. Final year dividend for period 6 April 2004 to 30 June 2004 o o EBITA á 22% EBITA Margin á from 8.5% to 10.1% 13 Key Drivers of Result o Sales growth of 3.1% over FY03 influenced by: – Double digit growth in key “make-over” brands – FY04 Australian sales up 4.7% on FY03 – Impact of Outerwear & Sport • Management and supply issues at KingGee • Deteriorating sporting equipment and hard goods markets – Continued elimination of unprofitable / unbranded sales 14 Key Drivers of Result - continued o EBITA growth of 22% over FY03 influenced by: – Strong earnings growth in Underwear & Hosiery – Margin improvement through focus on branded product sales – Successful integration of Kolotex / Sachi acquisitions – Brave New Way operational efficiencies 15 Summary Statement of Cash Flow Year ended 30 June (A$ million) Adjusted Actual 2003 Prospectus 2004 Pro-forma Actual 2004 % change 03A – 04A % change Prospectus – 04A EBITDA 143.3 167.6 171.6 á 19.7% á 2.4% Net capital expenditure (11.6) (19.5) (18.4) á 58.6% â 5.6% (2.8) 17.1 18.1 128.9 165.2 171.3 Net borrowing costs (31.7) (29.8) â 6.0% Income taxes paid (30.3) (31.2) á 3.0% Net operating cash flow 103.2 110.3 á 6.9% Movement in other operating net assets Operating cash flow á 5.8% á 32.9% á 3.7% o Containment of working capital o Minimal capital expenditure 16 Summary Balance Sheet (A$ million) Pro-forma 31 December 2003 Actual 30 June 2004 Working capital 339.1 304.5 Property, plant and equipment 176.6 171.9 1,181.8 1,199.8 (47.6) (48.0) 1,649.9 1,628.2 466.5 394.3 1,183.4 1,233.9 39.4% 32.0% Intangibles Other Total capital employed Net debt Equity Net debt / equity (%) o o Significant debt reduction Major investment in working capital 17 Working Capital (A$ million) Actual 30 June 2003 Prospectus 30 June 2004 Actual 30 June 2004 Trade Receivables 141.2 162.6 161.6 Inventories 280.5 258.0 253.6 Trade Creditors (99.3) (114.4) (110.7) Working Capital 322.4 306.2 304.5 Sales Revenue 1,489.1 1,563.1 1,535.1 21.7% 19.6% 19.8% Working Capital to sales 18 Financial Leverage Prospectus 2004 Pro-forma Actual 2004 Interest cover 4.6x 5.0x Net debt / EBITDA 2.8x 2.3x 1 Notes: 1. Interest cover calculated as EBITA / net borrowing expenses o Net debt as at 31 December 2003 (proforma) of $466.5 million reduced to $394.3 million at 30 June 2004 o Net debt to equity of 39.4% (proforma as at 31 December 2003) reduced to 32.0% at 30 June 2004 19 Final Dividend o Final dividend of 3.5 cents per share (16.7% above prospectus forecast) – Record date: 10 September – Payment date: 30 September o 100% franking for Australian shareholders 20 Statutory Result Period 6 April 2004 to 30 June 2004 (A$ million) EBITA NPATA NPAT Prospectus estimate 34.6 18.3 8.2 Actual 38.0 22.1 11.8 % change Prospectus Actual á 9.8% á 20.8% á 43.9% o Strong Q4 result o Retail conditions o Inventory management 21 Paul Moore, Chief Executive Officer Financial Results by Operating Group 22 Underwear & Hosiery Year ended 30 June (A$m) Adjusted Actual 2003 % change 2003A-04A 667.2 á 9.0% 66.9 90.3 á 35.0% 10.9% 13.5% Sales 612.0 EBITA EBITA margin (%) Prospectus 2004 Pro-forma Actual 2004 671.3 Key drivers of result o Double digit sales growth in Bonds and Holeproof – Brand positioning, increased brand spend and marketing support o Margin improvement through – Balanced mix of local manufacturing and import sourcing – Successful rationalisation of hosiery operations through integration of Kolotex acquisition – Operational efficiencies through Brave New Way complexity reduction program 23 Outerwear & Sport Year ended 30 June (A$m) Adjusted Actual 2003 Pro-forma Actual 2004 % change 2003A-04A 313.8 â 2.8% 30.6 26.4 â 13.7% 9.5% 8.4% Sales 322.8 EBITA EBITA margin (%) Prospectus 2004 327.1 Key drivers of result o Significant elimination of unprofitable sales o Impact of late Winter o Management and supply issues at KingGee o Market conditions in sporting equipment and hard goods categories o Double digit sales growth in Everlast and Stubbies 24 Home Comfort Year ended 30 June (A$m) Adjusted Actual 2003 Pro-forma Actual 2004 % change 2003A-04A 294.7 â 0.3% 24.4 27.7 á 13.5% 8.3% 9.4% Sales 295.5 EBITA EBITA margin (%) Prospectus 2004 305.0 Key drivers of result o Double digit sales growth in Tontine o Improvement in bedding margins through market refocus o Development of new foam products o Solid performance in carpet underlay category 25 Footwear Year ended 30 June (A$m) Adjusted Actual 2003 Pro-forma Actual 2004 % change 2003A-04A 228.9 á 1.9% 17.0 20.4 á 20.0% 7.6% 8.9% Sales 224.7 EBITA EBITA margin (%) Prospectus 2004 225.2 Key drivers of result o Strong sales growth in Hush Puppies and Grosby o Increased advertising and marketing support o Integration of Sachi acquisition o Continued focus on eliminating unprofitable / unbranded sales 26 Trading Update and Outlook 27 Trading Update and Outlook o Impact of market conditions • Consumer confidence • Strong but volatile AUD • Some price deflation but brand strategy working o Confident of meeting 2005 prospectus forecasts o Key growth drivers in FY05: • natural market growth plus market share gains, brand extension into other categories • continued focus on branded product sales, supported by increasing advertising and marketing expenditure • actively pursuing acquisitions 28 Questions 29