Storytelling
What’s the
Big Deal?!
Julie Benson
Team Leader,
Development
Global Health Administration Partners
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Storytelling for Change Makers
Thursday, May 7, 14, and 21 | 2:00-3:30 pm ET | 11:00 am -12:30 pm PT
Have you noticed that nonprofits are increasingly using stories to demonstrate
their impact? There's a reason for that! Stories humanize our work and create emotional connections with the
donors and supporters we need to reach in order to advance our missi ons.
Join Emmy Award-winning journalist Cara Jones to learn how you can improve your storytelling skills and inspire
your audiences to take action.
Can't attend or missed one of the dates above? Don't worry, we'll e -mail you a link to the recording after each
webinar. Register Now»
Talk Like TED: 3
Unbreakable Laws of
Much of the work that nonprofits are doing is not
necessarily relatable to the average supporter. To
counteract this……
we share the stories of
the people we serve;
the people who support us;
…and the people who help us…
……..in the hopes that
others will identify with
some piece of that story
and feel a connection to
the organization
Here's the story
Of a lovely lady
Who was bringing up three very lovely girls
All of them had hair of gold
Like their mother
The youngest one in curls
It's the story
Of a man named Brady
Who was busy with three boys of his own
They were four men
Living all together
Yet they were all alone
'Til the one day when the lady met this fellow
And they knew that it was much more than a
hunch
That this group must somehow form a family
That's the way we all became the Brady
bunch
The Brady bunch, the Brady bunch
That's the way we became the Brady bunch
Storytelling Guide
Your Name Cindy Wilke
Is This Story About:
A Client (a patient, an administrator, or nurse)? patient
Or, is it about you and how you became a Volunteer or Staff person?
Story type:
Overcoming adversity X
Creating a connection
Solving a problem
Origin story
I’ll never forget Jean Pierre’s
’s story. or I’ll never forget when
He/She/I He was a patient at Ngaoundere Protestant Hospital in Cameroon.
(describe the role, age, etc)
He/She/I was He had recurring “pimples” on his leg. They erupted every February for 8 years. He sought relief
from many venues – natural healers, “nurses” who gave him “shots”. They would subside only to return again
the next year. Because Women’s Day is in March, he thought perhaps a curse was on him since he had refused
to buy his wife a certain piece of fabric she desired.
(Situation before)
or
You know how……well
(Relatable statement)
(Optional quote describing “Before”)
He/She found us at a time/I was at a point In Feb 2014, he was catering a UNICEF event when the pain in
his legs became so severe that he fell. The doctors attending the event put him into a car and ordered him to be
taken to NPH to see the traumatologist (orthopedic surgeon) there, Dr. Obiombok.
And, what a difference it made. He/She is/I am now He had multiple muscle and bone infections and was at
risk for losing his leg due to amputation (or his life), which would have been the end to his career.
For 4 months he underwent extensive surgeries and antibiotic treatment. In the end, he kept his leg, regained his
ability to walk and the wounds have pretty much healed. His niece who was in health care in the capital city of
Yaounde came to see him in Ngaoundere with the purpose of taking him to Yaounde.
(Optional quote describing “After”)
After she toured the facility and spoke with Dr. Obiombok, she declared, “I will fight anyone who wants to
remove him from this facility.”
Global Health Administration Partners
Resources
Jerry Grimes, Advocace
http://advocace.com/DevEvangelist
The CauseVox Blog – Vanessa Chase
http://www.causevox.com/nonprofit-storytellingcrowdfunding/
Talk Like TED: 3 Unbreakable Laws of Communication
http://www.slideshare.net/cvgallo/talk-liketed-slidesharefina-lck