BTF5150
Law of marketing
Unit Guide
Semester 1, 2015
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Last updated: 25 Feb 2015
Table of Contents
BTF5150 Law of marketing - Semester 1, 2015.......................................................................................1
Mode of Delivery..............................................................................................................................1
Workload requirements....................................................................................................................1
Unit Relationships............................................................................................................................1
Prohibitions..........................................................................................................................1
Chief Examiner(s)........................................................................................................................................1
Campus Lecturer(s).....................................................................................................................................1
Caulfield...........................................................................................................................................1
Your feedback to Us....................................................................................................................................2
Previous Student Evaluations of this Unit....................................................................................................2
Academic Overview...................................................................................................................................3
Learning Outcomes.........................................................................................................................3
Unit Schedule.............................................................................................................................................4
Teaching Approach..........................................................................................................................4
Assessment Summary.....................................................................................................................4
Second marking...................................................................................................................5
Return of final marks............................................................................................................5
Assessment criteria..............................................................................................................5
Assessment Requirements......................................................................................................................6
Assessment Tasks...........................................................................................................................6
Assessment task 1...............................................................................................................6
Assessment task 2...............................................................................................................6
Examination(s).............................................................................................................................................7
Examination 1..................................................................................................................................7
Learning resources......................................................................................................................................7
Feedback to you..........................................................................................................................................7
Extensions and penalties.............................................................................................................................7
Returning assignments................................................................................................................................8
Assignment submission...............................................................................................................................8
Hard copy submission.....................................................................................................................8
Online submission...........................................................................................................................8
Prescribed text(s) and readings.......................................................................................................8
Recommended Resources..........................................................................................................................8
Other Information....................................................................................................................................10
Policies..........................................................................................................................................10
Graduate Attributes Policy.................................................................................................10
Student Charter.........................................................................................................................................10
Student services........................................................................................................................................10
Monash University Library.........................................................................................................................10
Moodle 2....................................................................................................................................................10
Disability Liaison Unit................................................................................................................................11
BTF5150 Law of marketing - Semester 1, 2015
The unit aims to develop an understanding of the legal and administrative framework governing the
regulation of competition and consumer protection, including the operations of the Regulator. The unit
also aims to develop an understanding of industrial property law (patents, copyright, designs and trade
marks), particularly an ability to recognise and make the choices that confront commercial entities when
implementing an effective industrial property policy. Finally, the unit aims to develop an understanding of
the manner in which domestic regulation forms part of international regulation.
Mode of Delivery
Caulfield (Evening)
Workload requirements
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per
semester typically comprising a mixture of scheduled learning activities and independent study.
Independent study may include associated readings, assessment and preparation for scheduled
activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled
activities may include a combination of teacher directed learning, peer directed learning and online
engagement.
See also Unit timetable information
Unit Relationships
Prohibitions
BTF9150, BTX9150, BTX9890,
Chief Examiner(s)
Mr Paul Sugden
Campus Lecturer(s)
Caulfield
Mr Paul Sugden
Campus: Berwick
Phone: +61 3 990 47080
Email: Paul.Sugden@monash.edu
Contact hours: 4-6pm Wednesday r 4.05 caulfield
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BTF5150 Law of marketing - Semester 1, 2015
Your feedback to Us
Monash is committed to excellence in education and regularly seeks feedback from students, employers
and staff. One of the key formal ways students have to provide feedback is through the Student
Evaluation of Teaching and Units (SETU) survey. The University’s student evaluation policy requires that
every unit is evaluated each year. Students are strongly encouraged to complete the surveys. The
feedback is anonymous and provides the Faculty with evidence of aspects that students are satisfied
and areas for improvement.
For more information on Monash’s educational strategy, see:
www.monash.edu.au/about/monash-directions/ and on student evaluations, see:
www.policy.monash.edu/policy-bank/academic/education/quality/student-evaluation-policy.html
Previous Student Evaluations of this Unit
If you wish to view how previous students rated this unit, please go to
https://emuapps.monash.edu.au/unitevaluations/index.jsp
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Academic Overview
Learning Outcomes
3
Unit Schedule
Week
Activities
0
Assessment
No formal assessment or activities are
undertaken in week 0
1
Topic 1 - What is marketing? Is there a law of
marketing? Topic 2 Protection of Ideas- patents.
Problems on Moodle
2
Topic 2 Patents continued
Ch 2 Q3 + problems on Moodle
3
Topic 3 Protection of ideas- Duty of confidence
CH3 Q3 + problems on Moodle
4
Topic 4 - Protection of expression- Copyright
Problems on Moodle
5
Topic 4 - Protection of expression- Copyright
Ch 4 Q5 + problems on Moodle
6
Topic 5- Proetection of expression- Designs
Problems on Moodle
7
Topic 6- Protection of reputation/expression -Trade
marks
Ch7 Q1, 2,4,5
8
Topic 7- Protection of reputation/expression -Passing
off
Ch6 Q3,4
9
Topic 8 Truth in advertising: Misleading statementsadvertising and selling
Ch10 Q3-5
10
Topic 8 Advertising
Ch11 Q2-4
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Topic 9- Introduction to competition and
commercialisation
Problems on Moodle
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Revison
Past examination papers
SWOT VAC
No formal assessment is undertaken
SWOT VAC
Examination period
LINK to Assessment Policy:
http://policy.monash.edu.au/policy-bank/
academic/education/assessment/
assessment-in-coursework-policy.html
Teaching Approach
• Enquiry-based learning
•
Assessment Summary
Seminar presentation and paper (1500 words): 15%
Research paper (4000 words): 35%
Examination: 50%
Assessment Task
Class presentation
Value
15%
Due Date
During semester
Research assignment 35%
06 May 2015
Examination 1
To be advised
50%
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Unit Schedule
Second marking
Where an assessment task is given a fail grade by an examiner, that piece of work will be marked again
by a second examiner who will independently evaluate the work, and consult with the first marker. No
student will be awarded a fail grade for an assessment task or unit without a second examiner confirming
the result.
Note: Exceptions to this are individual pieces of assessment contributing 10% or less of the final mark,
unless the total of such pieces exceeds 30% of the final mark.
Return of final marks
Faculty policy states that 'the final mark that a student receives for a unit will be determined by the Board
of Examiners on the recommendation of the Chief Examiner taking into account all aspects of
assessment'.
The final mark for this unit will be released by the Board of Examiners on the date nominated in the
Faculty Calendar. Student results will be accessible through the my.monash portal.
Assessment criteria
Assessment Criteria Grading Descriptors available at:
http://www.buseco.monash.edu.au/esg/agu/policies/assessment.html.
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Assessment Requirements
Assessment Tasks
•
Assessment task 1
Title:
Class presentation
Due date:
During semester
Details of task:
BTF5150 students have a seminar presentation which is a group exercise. Each group will
comprise approximately 2 or 3 students. Each group is required to prepare and present a
seminar presentation on a topic of current interest in marketing law; for example a recent
case or change in legislation or other issue.
An outline of the presentation must be made available to the lecturer (by email
attachment) at least a day before the class is due. A written version of the presentation, of
about 1,000 words, must be submitted to the lecturer for assessment one week after the
presentation. This written version will incorporate the issues discussed in class as well as
further points made in class or in reference materials suggested by the lecturer.
The presentation will be graded according to the quality of the verbal presentation as well
as written paper in equal proportions. Each member of a group will receive the same mark
for their group’s seminar presentation provided each member of the group has made an
equal contribution to the group’s seminar presentation.
•
While it will be presumed that each member of a group has contributed equally to the
group’s seminar presentation, the group may determine how the work is allocated within
their group. Groups are encouraged to allow all members to contribute to the verbal
presentation. Each member of a group must email the lecturer and quantify the
contribution made by the other members of the group to the seminar presentation.
Word limit:
1000
Weighting/Value:
15%
Estimated return date:
Assessment task 2
Title:
Research assignment
Due date:
06 May 2015
Details of task:
The research assignment is designed to test students’ ability to undertake independent
research on a self-selected contemporary legal topic.
The research assignment is an individual exercise. The research assignment is an essay
of about 2000 words words on a self-selected, contemporary commercial legal topic.
While the research assignment may relate to the unit topics, students are not restricted to
these topics, and are encouraged to research aspects of intellectual property law relevant
to their own interests and experience. Except with the prior approval of the lecturer,
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Assessment Requirements
students in BTX5020 are not permitted to cover the same material in their assignment as
they covered in their class presentation.
Prior to commencing work on the research essay, each student is to submit a short
synopsis or abstract (approx. 50-100 words) of their research assignment to the lecturer
for approval. This is compulsory. The research assignment must contain a
bibliography.
Word limit:
2000
Weighting/Value:
35%
Estimated return date:
Assessment coversheet:
Faculty assignment coversheept to be used.
Examination(s)
• Examination 1
Weighting:
50%
Length:
3 hours
Type (open/closed book):
Open book
Electronic devices allowed in the exam:
None
Remarks:
The examination will be problem ased and require students to have an understanding of
the course as a whole.
Learning resources
Monash Library Unit Reading List (if applicable to the unit)
http://readinglists.lib.monash.edu/index.html
Feedback to you
Types of feedback you can expect to receive in this unit are:
• Graded assignments with comments
Extensions and penalties
Failure to submit the assignment by the due date and time without an approved extension will be subject
to a late lodgement penalty of:
1. two marks after the noon deadline; and
2. two marks for each 24-hour period thereafter, including weekends.
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Assessment Requirements
You are advised that submissions after 12 noon and on the weekend will be deemed to be submitted on
the morning of the next university working day.
Returning assignments
Results for assignment work will be returned within the faculty guidelines of 3 weeks afeter submission.
Assignment submission
Hard copy submission
Hard Copy Submission: Assignments must include a cover sheet. The coversheet is accessible via the
Monash portal page located at http://my.monash.edu.au under the heading ‘Learning and teaching tools.’
Please keep a copy of tasks completed for your records.
Online Submission: If Electronic Submission has been approved for your unit, please submit your work
via the VLE site for this unit, which you can access via links in the my.monash portal.
Please keep a copy of tasks completed for your records.
Online submission
If Electronic Submission has been approved for your unit, please submit your work via the learning
system for this unit, which you can access via links in the my.monash portal.
Prescribed text(s) and readings
Marketing & the Law
Author: Clarke B & Sweeney B & Bender M
Edition: 4ED10
Recommended Resources
Davison, Monotti, Wiseman Australian Intellectual Property Law, Cambridge University Press, 2008,
ISBN 9780521613385
Butterworths Intellectual Property Collection. (2010), Butterworths LexisNexus,
The texts are available from Monash University Bookshop at the Caulfield Campus.
Recommended text(s) and readings
Bentley & Sherman (2004), 2nd Ed Intellectual Property Law, Oxford University Press.
Bodkin, Colin. (2008) Patent Law in Australia, Pyrmont, N.S.W.: Lawbook Co.
Dean, R. (2003) Breach of confidence and trade secrets, 2nd ed. Law Book Company Sydney
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Assessment Requirements
Davison,M & Johnston, P., & Kennedy P. (2003) Shanahan’s Australian law of trade marks and passing
off , 3rd ed, Law Book Co,
Dwyer, J. et al. (1996), Patents, Trade Marks and Related Rights, Butterworths
Elkington,B. Hall, M. & Kell, D. (2000) Trade mark law in Australia, Butterworths Sydney
Goldstein, A N. (ed) (2005) Patent Law for scientists and engineers, Boca Raton; Taylor Francis and
electronic version on ENGnetBASE
Kenyon, A. Richardson, M. & Ricketson S. (2009) Landmarks in Australian Intellectual Property Law
Cambridge University Press.
Lahore, J. (1999), Copyright and Designs, Butterworths
McKeough, Stewart and Griffith, (2004) Intellectual property in Australia3rd Ed, Butterworths, LexisNexis,
Ricketson, S. (1999), The Law of Intellectual Property, LBC.
Rimmer, M.(ed) (2006) Patent law and biological inventions, Federation Press, Annandale, NSW
Study resources
1. Australasian Legal Information Institute at: http://www.austlii.edu.au
Butterworths at: http://www.lexisnexis.com.au
CCH: http://www.cch.com
Licensing Executive Society of Australia and New Zealand; at http://lesanz.org.au
1. Monash Law Library home page: http://www.lib.monash.edu.au/law/
Copyright Society: http://www.copyright.org.au
IP Australia: http://www.IPaustralia.gov.au this is where the trade mark registry and design registry can
be found
Australian Copyright Society at Copyright Society: http://www.copyright.org.au
Attorney General’s Department at http://www.ag.gov.au
Australian Federation Against Copyright Theft Limited at http://www.afact.com.au
Collecting societies:
Australian Performers Rights Association (APRA) at http://www.apra.com.au
Australian Mechanical Copyright Owners Society (AMCOS) at http://www.apra.com.au
Phonographic Performance Company of Australia Ltd (PPCA); http://www.ppca.com.au
Visual Arts Copyright Collecting Agency (Viscopy) at http://www.viscopy.com.au
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Other Information
Policies
Monash has educational policies, procedures and guidelines, which are designed to ensure that staff and
students are aware of the University’s academic standards, and to provide advice on how they might
uphold them. You can find Monash’s Education Policies at:
www.policy.monash.edu.au/policy-bank/academic/education/index.html
Key educational policies include:
• Student Academic Integrity Policy and Student Academic Integrity: Managing Plagiarism and
Collusion Procedures ;
• Assessment in Coursework Programs;
• Special Consideration;
• Grading Scale;
• Discipline: Student Policy;
• Academic Calendar and Semesters;
• Orientation and Transition; and
• Academic and Administrative Complaints and Grievances Policy.
Graduate Attributes Policy
http://www.policy.monash.edu/policy-bank/academic/
education/management/monash-graduate-attributes-policy.html
Student Charter
www.opq.monash.edu.au/ep/student-charter/monash-university-student-charter.html
Student services
The University provides many different kinds of support services for you. Contact your tutor if you need
advice and see the range of services available at http://www.monash.edu.au/students
Monash University Library
The Monash University Library provides a range of services, resources and programs that enable you to
save time and be more effective in your learning and research. Go to www.lib.monash.edu.au or the
library tab in my.monash portal for more information.
Moodle 2
All unit and lecture materials, plus other information of importance to students, are available through the
virtual learning environment Moodle site. You can access Moodle via the my.monash portal.
Where to go for help
If you're stuck, confused or simply not sure how to approach Moodle, there are a number of Moodle
resources that you can tap into.
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Other Information
Disability Liaison Unit
Students who have a disability or medical condition are welcome to contact the Disability Liaison Unit to
discuss academic support services. Disability Liaison Officers (DLOs) visit all Victorian campuses on a
regular basis.
• Website: http://www.monash.edu/equity-diversity/disability/index.html
• Telephone: 03 9905 5704 to book an appointment with a DLO;
• Email: dlu@monash.edu
• Drop In: Equity and Diversity Centre, Level 1, Building 55, Clayton Campus.
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