What Makes This Edition of Milady's Standard Professional

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New Design. New Content. The he Signature of Success. The Standard for Excellence. New Design. New ontent. The Signature of Success. The

S andard for Excellence. New Design.

ew Content. The Signature of Success.

The Standard for Excellence. New

Design. Excellence. New Design. New ontent. The Signature of Success. The ew Content. The Signature of Success.

SOURCE CODE: SCOSFBP045

#1015

AGE

TSTD

PAID

USPOST

PRSR

Albany NY

PERMIT

PO Box 8007

5Maxwell Drive

Clifton Park, NY12065 programs throughout the United States, Canada, and the world.

fered…and always will! Y our ent?

Milady’s Standard

So Differ

. The fresh new text layout, completely new and reorganized chapters,

What Makes This Edition of students will continue to excel and be the best prepared students for state board examinations and career success. By changing to licensure exam pass percentages and job-placement rates. It’s a competitive advantage we’ve always of and all-new photography and illustrations provide the open, easy-to follow format that students will need with the reliability that upon surveys, a focus group, and indepth reviews. The result is the most reliable barbering text-book available, one that covers all is organized into 5 parts containing 23 chapters written by an industry expert in the field. New chapters and content were based ever in order to achieve the outcomes you desire. With this new edition, the changes are dramatic. The new Professional Barbering

Change – based on input from educators, students, and school owners just like you! Milady conducted the most extensive research meet the needs of today’s students and educators, Professional Barbering remains the textbook of choice for 95% of barbering is the hallmark of Milady. While there is new and updated content, one thing remains unchanged: your continued success with

Professional Barbering essential information in a contemporary, easy-to-use manner www.milady.com

SOURCE CODE: SCOSFBP045

New Design. New Content. The he Signature of Success. The Standard for Excellence. New Design. New ontent. The Signature of Success. The

S andard for Excellence. New Design.

ew Content. The Signature of Success.

The Standard for Excellence. New

Design. Excellence. New Design. New ontent. The Signature of Success. The ew Content. The Signature of Success.

SOURCE CODE: SCOSFBP045

#1015

AGE

TSTD

PAID

USPOST

PRSR

Albany NY

PERMIT

PO Box 8007

5Maxwell Drive

Clifton Park, NY12065 programs throughout the United States, Canada, and the world.

fered…and always will! Y our ent?

Milady’s Standard

So Differ

. The fresh new text layout, completely new and reorganized chapters,

What Makes This Edition of students will continue to excel and be the best prepared students for state board examinations and career success. By changing to licensure exam pass percentages and job-placement rates. It’s a competitive advantage we’ve always of and all-new photography and illustrations provide the open, easy-to follow format that students will need with the reliability that upon surveys, a focus group, and indepth reviews. The result is the most reliable barbering text-book available, one that covers all is organized into 5 parts containing 23 chapters written by an industry expert in the field. New chapters and content were based ever in order to achieve the outcomes you desire. With this new edition, the changes are dramatic. The new Professional Barbering

Change – based on input from educators, students, and school owners just like you! Milady conducted the most extensive research meet the needs of today’s students and educators, Professional Barbering remains the textbook of choice for 95% of barbering is the hallmark of Milady. While there is new and updated content, one thing remains unchanged: your continued success with

Professional Barbering essential information in a contemporary, easy-to-use manner www.milady.com

SOURCE CODE: SCOSFBP045

Milady’s Standard Professional Barbering, 4E

Maura T. Scali-Sheehan

New

Revised

Edition!

New Features in the 2006 Edition

• Organizational design created after analysis by an educational design professor at the State University of New York in Albany, making learning easy for every kind of student

• Student friendly text design with open areas, compact blocks of text, and all-new contemporary artwork with high-quality full-color photos and illustrations

• Demonstrates the diversity and application of barbering techniques by including a range of ethnic cuts and procedures

• Easy-to-understand technicals offer clear instruction on shaving, haircutting, and chemical texturizing

• “Insights” boxes, professional profiles of real people working in a variety of careers shows the diversity available to licensed Barbers

• “Focus on…” boxes target goal-setting, sharpening personal and technical skills, retailing, ticket upgrading, client consultation, and communication to emphasize important areas

• Provides students with easy access to definitions with new chapter glossaries

Table of Contents

PART I: Orientation to Barbering; Study Skills. History of Barbering. Professional Image. PART II:

Barbering Sciences; Bacteriology. Infection Control & Safe Work Practices. Implements, Tools, &

Equipment. Anatomy & Physiology. Chemistry. Electricity, & Light Therapy. Properties & Disorders of the

Skin. Properties & Disorders of Hair. PART III: The Practice of Barbering; The Treatment of Hair & Scalp.

Men’s Facial Massage & Treatments. Shaving & Facial Hair Design. Men’s Haircutting & Styling. Men’s

Hairpieces. Women’s Haircutting & Styling. PART IV: Chemical and Auxiliary Services; Chemical Texture

Services. Hair Coloring. Nails & Manicuring. PART V: The Business of Barbering; Barbershop

Management. The Job Search. Licensing Laws & State Board Preparation.

736 pp., 8 1/2” x 11”, hardcover, 2006

ISBN: 1-4018-7395-2 • List Price: $79.95

A V A I L A B L E S U M M E R 2 0 0 5 !

Faculty Supplements

Course Management Guide

Updated for use with the new Milady’s Standard Professional

Barbering text, this new course management guide includes the lesson plans as well as transitioning tools, workbook answers, transparencies, activities and glossary.

456 pp., 8 1/2” x 11”, softcover, 2006

ISBN: 1-4018-7398-7 • List Price: $129.95

• 2-disc set features two hours of interactive video

• Point-and-Click menus

• Spanish and English voiceovers and subtitles

DVD, 2-DVD Disc Package, 2006

ISBN: 1-4018-8015-0 • List Price: $995.95

A V A I L A B L E F A L L 2 0 0 5 !

• Every page from the Course Management Guide can be printed to appear exactly like the page from the print product

• A 1,000-question computerized testbank contains review questions, which instructors can use to create random tests from a single chapter or the whole book, and answer keys are automatically created

• An image library of 200 photos and illustrations from Milady’s

Standard Professional Barbering can be added to PowerPoint presentations or printed onto paper or acetate for overheads

(even imported into other documents)

System Requirements

• Processor: 486 or faster

• Operating System: Windows 95 or higher

• Memory: 16 MB

• CD-ROM drive: 2X Minimum

• Hard disk space: 30 MB

CD-ROM, 2006

ISBN: 1-4018-7400-2 • List Price: $179.95

A V A I L A B L E F A L L 2 0 0 5 !

A complete classroom presentation in a ready-to-use program to accompany Milady’s Standard Professional Barbering . This

CD-ROM, created in Microsoft PowerPoint ® , contains over 600 slides taken from each of the 23 chapters of the text. Different fonts, graphics, sound effects, and animations are used throughout each chapter to capture the students’ interest.

Photos and illustrations that appear in the Professional

Barbering text are imbedded in the presentation. The instructor has the option to import his or her own photos as well. This product is a convenient, simple method of keeping students interested and motivated to learn, and requires almost no dayto-day preparation.

CD-ROM, 2006

ISBN: 1-4018-7403-7 • List Price: $99.95

A V A I L A B L E F A L L 2 0 0 5 !

Spanish Edition

A word-for-word, slide-for-slide, Spanish translation of Milady’s

Standard Professional Barbering Instructor Support Slides .

CD-ROM, 2006

ISBN: 1-4018-9583-2 • List Price: $115.95

A V A I L A B L E F A L L 2 0 0 5 !

Student Supplements

Student Workbook

This is a valuable student supplement that coordinates chapterby-chapter with the textbook. The workbook contains short answer, short essay, sentence completion, matching, definition, labeling, and word review activities.

240 pp., 8 1/2” x 11”, softcover, 2006

ISBN: 1-4018-7399-5 • List Price: $38.95

Exam Review

Contains similar questions to those that may be found on state licensing exams for professional barber-stylists. It employs multiple-choice type questions, which have been widely adopted and approved by the majority of state licensing boards.

224 pp., 5 1/2” x 8 1/2”, softcover 2006

ISBN: 1-4018-7396-0 • List Price: $26.95

Student CD-ROM

This interactive student CD-ROM is designed to reinforce classroom learning, stimulate the imagination, and aid in preparation for board exams. Featuring over 30 helpful video clips and graphical animations to demonstrate practices and procedures, this exciting educational tool also contains a test bank with more than 1,000 chapter-by-chapter or randomly accessed multiple-choice questions that differ from those in the

Exam Review to help students study for the exam. Another feature is the game bank, which offers games for each chapter to strengthen knowledge of terminology, and a glossary that pronounces and defines each term. The content follows and enhances Milady’s Standard Professional Barbering.

CD-ROM, 2006

ISBN: 1-4018-7404-5 • List Price: $29.95

A V A I L A B L E F A L L 2 0 0 5 !

Milady’s Standard Professional Barbering, 4E

Maura T. Scali-Sheehan

New

Revised

Edition!

New Features in the 2006 Edition

• Organizational design created after analysis by an educational design professor at the State University of New York in Albany, making learning easy for every kind of student

• Student friendly text design with open areas, compact blocks of text, and all-new contemporary artwork with high-quality full-color photos and illustrations

• Demonstrates the diversity and application of barbering techniques by including a range of ethnic cuts and procedures

• Easy-to-understand technicals offer clear instruction on shaving, haircutting, and chemical texturizing

• “Insights” boxes, professional profiles of real people working in a variety of careers shows the diversity available to licensed Barbers

• “Focus on…” boxes target goal-setting, sharpening personal and technical skills, retailing, ticket upgrading, client consultation, and communication to emphasize important areas

• Provides students with easy access to definitions with new chapter glossaries

Table of Contents

PART I: Orientation to Barbering; Study Skills. History of Barbering. Professional Image. PART II:

Barbering Sciences; Bacteriology. Infection Control & Safe Work Practices. Implements, Tools, &

Equipment. Anatomy & Physiology. Chemistry. Electricity, & Light Therapy. Properties & Disorders of the

Skin. Properties & Disorders of Hair. PART III: The Practice of Barbering; The Treatment of Hair & Scalp.

Men’s Facial Massage & Treatments. Shaving & Facial Hair Design. Men’s Haircutting & Styling. Men’s

Hairpieces. Women’s Haircutting & Styling. PART IV: Chemical and Auxiliary Services; Chemical Texture

Services. Hair Coloring. Nails & Manicuring. PART V: The Business of Barbering; Barbershop

Management. The Job Search. Licensing Laws & State Board Preparation.

736 pp., 8 1/2” x 11”, hardcover, 2006

ISBN: 1-4018-7395-2 • List Price: $79.95

A V A I L A B L E S U M M E R 2 0 0 5 !

Faculty Supplements

Course Management Guide

Updated for use with the new Milady’s Standard Professional

Barbering text, this new course management guide includes the lesson plans as well as transitioning tools, workbook answers, transparencies, activities and glossary.

456 pp., 8 1/2” x 11”, softcover, 2006

ISBN: 1-4018-7398-7 • List Price: $129.95

• 2-disc set features two hours of interactive video

• Point-and-Click menus

• Spanish and English voiceovers and subtitles

DVD, 2-DVD Disc Package, 2006

ISBN: 1-4018-8015-0 • List Price: $995.95

A V A I L A B L E F A L L 2 0 0 5 !

• Every page from the Course Management Guide can be printed to appear exactly like the page from the print product

• A 1,000-question computerized testbank contains review questions, which instructors can use to create random tests from a single chapter or the whole book, and answer keys are automatically created

• An image library of 200 photos and illustrations from Milady’s

Standard Professional Barbering can be added to PowerPoint presentations or printed onto paper or acetate for overheads

(even imported into other documents)

System Requirements

• Processor: 486 or faster

• Operating System: Windows 95 or higher

• Memory: 16 MB

• CD-ROM drive: 2X Minimum

• Hard disk space: 30 MB

CD-ROM, 2006

ISBN: 1-4018-7400-2 • List Price: $179.95

A V A I L A B L E F A L L 2 0 0 5 !

A complete classroom presentation in a ready-to-use program to accompany Milady’s Standard Professional Barbering . This

CD-ROM, created in Microsoft PowerPoint ® , contains over 600 slides taken from each of the 23 chapters of the text. Different fonts, graphics, sound effects, and animations are used throughout each chapter to capture the students’ interest.

Photos and illustrations that appear in the Professional

Barbering text are imbedded in the presentation. The instructor has the option to import his or her own photos as well. This product is a convenient, simple method of keeping students interested and motivated to learn, and requires almost no dayto-day preparation.

CD-ROM, 2006

ISBN: 1-4018-7403-7 • List Price: $99.95

A V A I L A B L E F A L L 2 0 0 5 !

Spanish Edition

A word-for-word, slide-for-slide, Spanish translation of Milady’s

Standard Professional Barbering Instructor Support Slides .

CD-ROM, 2006

ISBN: 1-4018-9583-2 • List Price: $115.95

A V A I L A B L E F A L L 2 0 0 5 !

Student Supplements

Student Workbook

This is a valuable student supplement that coordinates chapterby-chapter with the textbook. The workbook contains short answer, short essay, sentence completion, matching, definition, labeling, and word review activities.

240 pp., 8 1/2” x 11”, softcover, 2006

ISBN: 1-4018-7399-5 • List Price: $38.95

Exam Review

Contains similar questions to those that may be found on state licensing exams for professional barber-stylists. It employs multiple-choice type questions, which have been widely adopted and approved by the majority of state licensing boards.

224 pp., 5 1/2” x 8 1/2”, softcover 2006

ISBN: 1-4018-7396-0 • List Price: $26.95

Student CD-ROM

This interactive student CD-ROM is designed to reinforce classroom learning, stimulate the imagination, and aid in preparation for board exams. Featuring over 30 helpful video clips and graphical animations to demonstrate practices and procedures, this exciting educational tool also contains a test bank with more than 1,000 chapter-by-chapter or randomly accessed multiple-choice questions that differ from those in the

Exam Review to help students study for the exam. Another feature is the game bank, which offers games for each chapter to strengthen knowledge of terminology, and a glossary that pronounces and defines each term. The content follows and enhances Milady’s Standard Professional Barbering.

CD-ROM, 2006

ISBN: 1-4018-7404-5 • List Price: $29.95

A V A I L A B L E F A L L 2 0 0 5 !

Milady’s Standard Professional Barbering, 4E

Maura T. Scali-Sheehan

New

Revised

Edition!

New Features in the 2006 Edition

• Organizational design created after analysis by an educational design professor at the State University of New York in Albany, making learning easy for every kind of student

• Student friendly text design with open areas, compact blocks of text, and all-new contemporary artwork with high-quality full-color photos and illustrations

• Demonstrates the diversity and application of barbering techniques by including a range of ethnic cuts and procedures

• Easy-to-understand technicals offer clear instruction on shaving, haircutting, and chemical texturizing

• “Insights” boxes, professional profiles of real people working in a variety of careers shows the diversity available to licensed Barbers

• “Focus on…” boxes target goal-setting, sharpening personal and technical skills, retailing, ticket upgrading, client consultation, and communication to emphasize important areas

• Provides students with easy access to definitions with new chapter glossaries

Table of Contents

PART I: Orientation to Barbering; Study Skills. History of Barbering. Professional Image. PART II:

Barbering Sciences; Bacteriology. Infection Control & Safe Work Practices. Implements, Tools, &

Equipment. Anatomy & Physiology. Chemistry. Electricity, & Light Therapy. Properties & Disorders of the

Skin. Properties & Disorders of Hair. PART III: The Practice of Barbering; The Treatment of Hair & Scalp.

Men’s Facial Massage & Treatments. Shaving & Facial Hair Design. Men’s Haircutting & Styling. Men’s

Hairpieces. Women’s Haircutting & Styling. PART IV: Chemical and Auxiliary Services; Chemical Texture

Services. Hair Coloring. Nails & Manicuring. PART V: The Business of Barbering; Barbershop

Management. The Job Search. Licensing Laws & State Board Preparation.

736 pp., 8 1/2” x 11”, hardcover, 2006

ISBN: 1-4018-7395-2 • List Price: $79.95

A V A I L A B L E S U M M E R 2 0 0 5 !

Faculty Supplements

Course Management Guide

Updated for use with the new Milady’s Standard Professional

Barbering text, this new course management guide includes the lesson plans as well as transitioning tools, workbook answers, transparencies, activities and glossary.

456 pp., 8 1/2” x 11”, softcover, 2006

ISBN: 1-4018-7398-7 • List Price: $129.95

• 2-disc set features two hours of interactive video

• Point-and-Click menus

• Spanish and English voiceovers and subtitles

DVD, 2-DVD Disc Package, 2006

ISBN: 1-4018-8015-0 • List Price: $995.95

A V A I L A B L E F A L L 2 0 0 5 !

• Every page from the Course Management Guide can be printed to appear exactly like the page from the print product

• A 1,000-question computerized testbank contains review questions, which instructors can use to create random tests from a single chapter or the whole book, and answer keys are automatically created

• An image library of 200 photos and illustrations from Milady’s

Standard Professional Barbering can be added to PowerPoint presentations or printed onto paper or acetate for overheads

(even imported into other documents)

System Requirements

• Processor: 486 or faster

• Operating System: Windows 95 or higher

• Memory: 16 MB

• CD-ROM drive: 2X Minimum

• Hard disk space: 30 MB

CD-ROM, 2006

ISBN: 1-4018-7400-2 • List Price: $179.95

A V A I L A B L E F A L L 2 0 0 5 !

A complete classroom presentation in a ready-to-use program to accompany Milady’s Standard Professional Barbering . This

CD-ROM, created in Microsoft PowerPoint ® , contains over 600 slides taken from each of the 23 chapters of the text. Different fonts, graphics, sound effects, and animations are used throughout each chapter to capture the students’ interest.

Photos and illustrations that appear in the Professional

Barbering text are imbedded in the presentation. The instructor has the option to import his or her own photos as well. This product is a convenient, simple method of keeping students interested and motivated to learn, and requires almost no dayto-day preparation.

CD-ROM, 2006

ISBN: 1-4018-7403-7 • List Price: $99.95

A V A I L A B L E F A L L 2 0 0 5 !

Spanish Edition

A word-for-word, slide-for-slide, Spanish translation of Milady’s

Standard Professional Barbering Instructor Support Slides .

CD-ROM, 2006

ISBN: 1-4018-9583-2 • List Price: $115.95

A V A I L A B L E F A L L 2 0 0 5 !

Student Supplements

Student Workbook

This is a valuable student supplement that coordinates chapterby-chapter with the textbook. The workbook contains short answer, short essay, sentence completion, matching, definition, labeling, and word review activities.

240 pp., 8 1/2” x 11”, softcover, 2006

ISBN: 1-4018-7399-5 • List Price: $38.95

Exam Review

Contains similar questions to those that may be found on state licensing exams for professional barber-stylists. It employs multiple-choice type questions, which have been widely adopted and approved by the majority of state licensing boards.

224 pp., 5 1/2” x 8 1/2”, softcover 2006

ISBN: 1-4018-7396-0 • List Price: $26.95

Student CD-ROM

This interactive student CD-ROM is designed to reinforce classroom learning, stimulate the imagination, and aid in preparation for board exams. Featuring over 30 helpful video clips and graphical animations to demonstrate practices and procedures, this exciting educational tool also contains a test bank with more than 1,000 chapter-by-chapter or randomly accessed multiple-choice questions that differ from those in the

Exam Review to help students study for the exam. Another feature is the game bank, which offers games for each chapter to strengthen knowledge of terminology, and a glossary that pronounces and defines each term. The content follows and enhances Milady’s Standard Professional Barbering.

CD-ROM, 2006

ISBN: 1-4018-7404-5 • List Price: $29.95

A V A I L A B L E F A L L 2 0 0 5 !

What Makes This Edition of Milady’s Standard

Professional Barbering So Different?

Change – based on input from educators, students, and school owners just like you! Milady conducted the most extensive research ever in order to achieve the outcomes you desire. With this new edition, the changes are dramatic. The new Professional Barbering is organized into 5 parts containing 23 chapters written by an industry expert in the field. New chapters and content were based upon surveys, a focus group, and indepth reviews. The result is the most reliable barbering text-book available, one that covers all essential information in a contemporary, easy-to-use manner. The fresh new text layout, completely new and reorganized chapters, and all-new photography and illustrations provide the open, easy-to follow format that students will need with the reliability that is the hallmark of Milady. While there is new and updated content, one thing remains unchanged: your continued success with licensure exam pass percentages and job-placement rates. It’s a competitive advantage we’ve always offered…and always will! Your students will continue to excel and be the best prepared students for state board examinations and career success. By changing to meet the needs of today’s students and educators, Professional Barbering remains the textbook of choice for 95% of barbering programs throughout the United States, Canada, and the world.

5 Maxwell Drive

PO Box 8007

Clifton Park, NY 12065

TO ORDER:

Phone Toll Free: 1.800.842.3636

Fax: 1.859.647.5963

PRIVATE BEAUTY SCHOOL MARKETS:

AK, AZ, CO, DE, GA, HI, IA, ID, KS, KY, MD, MI, MN, MO, MT, NE,NC, ND, OH, SC, VA, VT

Contact: Judy Roberts: 1.800.998.7498, ext 2382

CT, FL, IL, LA, MS, NH, NJ, NV, NY, OK, PA, RI, SD, TN, WV, WY

Contact: Rylee Servis: 1.800.998.7498, ext 2408

AL, AR, CA, DC, IN, MA, ME, NM, OR, TX, UT, WA, WI

Contact: Diane Porter: 1.800.998.7498, ext 2580

SOURCE CODE: SCOSFBP045

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