课程《国际市场营销》授课教师
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题号 一 二 三 四 五 六 七 八 九 十 总分
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1. The powers exercised by a state in relation to other countries and the supreme powers exercised over its own members is called:
A) government policy.
B) control.
C) sovereignty.
D) domestication.
E) none of the above.
2 The ideal political climate for a multinational firm is one where there is a
__________________ government.
A) democratic
B) socialist
C) dictatorial
D) stable, friendly government
E) bribable and corrupt
3 An awakening of a nation's people to pride in their country is best called:
A) democracy.
B) socialism.
C) fascism.
D) nationalism.
E) localism.
4 The most severe political risk is one of ____________ where a company's assets are seized without payment.
A) confiscation
B) expropriation
C) domestication
D) liquidation
E) destruction

5 During a recent dictatorship in Chile, a United Fruit plant was ____________; however, the owners were paid about twenty five percent of the plant's value as compensation.
A) confiscated
B) expropriated
C) domesticated
D) liquidated
E) none of the above
6 Over time Brazil was able to take over and control most foreign coffee plantations. In each case, the government acquired the properties by decrees, increased involvement of Brazilian managers, and Brazilian take over of stock and options. Which of the following terms best describes the above situation?
A) confiscation
B) expropriation
C) domestication
D) liquidation
E) destruction
7 All of the following are considered to be economic risks of doing abroad EXCEPT:
A) exchange controls.
B) local-content laws.
C) import restrictions.
D) tax controls.
E) all of the above.
8 NAFTA requires 62 percent of parts and chassis of any cars coming from member countries be NAFTA-originated (in other words, there are limits on foreign cars and parts). This process is a reflection of which of the following economic risks of doing business abroad?
A) exchange controls
B) local-content laws
C) import restrictions
D) tax controls
E) price controls
9 Which of the following products are NOT subject to price controls?
A) pharmaceuticals
B) food
C) gasoline
D) cars
E) all of the above are subject to price controls
10 When the United States boycotted trade with Cuba, this was called a(n):
A) technological sanction.
B) business sanction.
C) social sanction.
D) political sanction.
E) none of the above

11 When groups of people protested the WTO at a recent round of WTO meetings in Seattle, these
____________ served notice that actions of the WTO and IMF would get increasing attention from those that are seeking a redistribution of wealth in the world.
A) PSAs (political and social activists)
B) communists
C) socialists
D) peaceniks
E) consumers
12 _____________ is an attempt to forecast political instability to help management identify and evaluate political events and their potential on current and future international business decisions.
A) Poly measurement
B) Political risk assessment
C) Vulnerability modeling
D) Sensitivity modeling
E) Performance assessment
13 Relations between governments and MNCs are generally positive if the investment does any of the following EXCEPT:
A) provides for more direct control of a local market (thus stability) by the MNC.
B) creates jobs.
C) makes tax contributions.
D) transfers capital, technology, or skills.
E) improves the balance of payments by increasing exports.
14 Which of the following is a strategy that can be used by a MNC to minimize vulnerability and risk?
A) expropriation
B) boycotts
C) joint ventures
D) political payoffs
E) C and D
15 All of the following are considered strategies that can be used by MNCs to reduce or minimize vulnerability and risk in the international arena EXCEPT:
A) planned domestication.
B) licensing.
C) expanding the investment base.
D) political payoffs.
E) all of the above.
16 . All of the following are arguments that favor protectionism EXCEPT:
A) increase of business size.
B) maintenance of employment and reduction of unemployment.
C) conservation of natural resources.
D) national defense.
E) all of the above are correct arguments for protectionism.
17 Which of the following regions of the world uses the greatest percentage of total energy

according to the World Energy Consumption charts shown in the text?
A) North America
B) Developing Asia
C) Eastern Europe
D) Industrialized Asia
E) South America
18 By 2050, ___________ will be the most populace world region.
A) Asia
B) Africa
C) Europe
D) North America
E) Latin America
19 All of the following are primary reasons for migration from rural to urban areas EXCEPT:
A) desire for greater access to government protection and ability to speak out on issues.
B) desire for greater access to sources of education.
C) desire for greater access to sources of health care.
D) desire for greater access to sources of improved job opportunities.
E) none of the above is correct answers to the question.
20 In order to keep a country's population from falling, social scientists indicate that a nation needs a fertility rate of ______ children per woman.
A) 1
B) 1.5
C) 2.1
D) 2.8
E) 3.5
1
10
1. Culture is a set of and shared by members of a society, which when acted upon by the members, produce that falls within a range of variation the members consider proper and acceptable.
2. If a country sells more to other countries than it buys from them, the situation is called a favorable .
3. Within the balance-of-payments statement, the _____ ______ account is a record of all exports and imports of gold, increases or decreases in , and increases or decreases in to foreign central banks.
4. Instead of selling directly to , some companies use intermediaries that assume all ownership risks. Such intermediaries are known as a
5. Culture is a set of and shared by members of a society, which when acted upon by the members, produce that falls within a range of variation the members consider proper and acceptable.
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1 营业推广
2 需要

3 品牌
4 选择经销
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1 简述国际营销文化环境的构成要素。
2 如何理解产品整体概念 ?
3 市场营销管理程序包括哪几个阶段 ?
4 影响企业开展国际市场营销活动的社会文化因素有哪些 ?
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BMW
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