Website Enhancement Project
Request for Proposal (RFP)
Morrison Child and Family Services
WEBSITE ENHANCEMENT PROJECT
2014-2015
Kinsey Wright, Director of Development
Blythe Pavlik, Communications Coordinator
MCFS RFP
Page 2 of 4
WEBSITE
ENHANCEMENT
PROJECT
Introduction
Morrison Child & Family Services has initiated a Request for Proposal (RFP) process to identify a vendor
qualified to plan, execute and deliver the redesign of the organization’s website ( www.morrisonkids.org).
Morrison Child & Family Services requires a vendor who has demonstrated experience in designing
organizational websites, demonstrates clear understanding of principals of design, and expertise with
best practices regarding successful design, development, and deployment.
About Morrison Child and Family Services
Morrison Child and Family Services delivers specialized services to children, from birth to age 18, and
low-income families coping with adversity and trauma in the greater Portland area. Our award-winning
programs recognize the importance of equity and inclusion, supporting the growth of underserved
children to enhance their safety, development, education, and future success. As the largest and longestrunning children's mental health agency in Oregon, Morrison strives to meet the psycho-emotional needs
of young people and deliver vital support services to their families. Through our day treatment,
outpatient, education & outreach, prevention, residential, shelter and foster care programs our agency
provides innovative, evidence-based services to at-risk youth who may not otherwise have a place to turn
for developmentally appropriate mental health support.
Project Background
Morrison's 2014/2015 Website Enhancement Project aims to completely overhaul the agency's current
website, designing one with an attractive interface that is user-friendly and intuitive for potential funders
and donors, and clients. Morrison's existing website was designed 5 years ago by a company that is no
longer in business; consequently, administrators have very little access to edit, update, improve or add
website pages. In addition, the current website has Flash throughout and we would like to move away
from design elements that cannot be changed without hiring a design professional.
Current Usage / Traffic / Website Statistics
•
•
Demographics
o Age
 18-24: 27.50%
 25.34: 33.50%
 35-44: 15.50%
 45.54: 12.50%
 55-64: 5.5%
 65+: 5.5%
o Gender:
 Female: 45.85%
 Male: 54.15%
Usage
o Average weekly visitors: 553.2 (Monday – Friday)
o Average weekend visitors: 243 (Saturday - Sunday)
o New users: 45.35%
o Returning users: 54.65%
Morrison Child & Family Services
www.morrisonkids.org
(503)258-4227
MCFS RFP
Page 3 of 4
Project Goals
The goal of this project is to redesign the Morrison website so that:
1. Clients can access services and resources easily
2. Donors can contribute more easily
3. Job seekers can easily access job information
4. Volunteers and interns can access relevant information
5. Social media, blog, and interactive elements are accessible and engaging to visitors
6. Easy for trained staff to edit, update and improve in an ongoing manner
7. Simple yet brand-focused design
Target Audiences
The target audiences for the site and their primary usage of the content are as follows:
1. Clients accessing the site for information about Morrison’s services and programs and for
resource guides.
2. Donors: corporations, foundations, and individuals
3. Job seekers, volunteers, and interns
4. Media
Hosting
We are in the process of switching our host to Network Solutions
Style
Wordpress platform with a simple, elegant design.
• Intuitive in navigation with two main avenues: 1.) client and 2.) donor/supporter
• Social media engagement on main page of the site
• Low scrolling on Home Page
Examples:
http://child-aid.org/
http://www.charitywater.org/
http://www.selfenhancement.org/
http://www.robinhood.org/
Copy
Copy will come from the existing site with updates, improvements, and edits.
Content Management
Permissions for Development, Human Resources and IT.
Associated Databases / Catalogs / Accounting / Membership Software
1.
2.
3.
Donation (Kintera)
eNewsletter (Constant Contact)
Donation for Good (not currently used but may in the future)
Morrison Child & Family Services
www.morrisonkids.org
(503)258-4227
MCFS RFP
Page 4 of 4
Required Elements
1.
2.
3.
4.
5.
6.
Social media optimization
Interactive tools
Blog capabilities
Simple and well-designed
Easy for Morrison website users and administrators to update/edit
Smart phone, iPad/iPhone, Tablet, etc. compatible
Search Engine Optimization
Conduct full SEO, keyword research, etc. and implement with support from Morrison Communications.
ADA Compliance
Website compliant with the requirements of the Americans with Disabilities Act.
Timeframe
The desired delivery date for the revised website is March 2, 2015.
Budget
The budget allocated for this project is $10,000.
Proposal Instructions
All proposals must be received by 3:00PM on Friday, October 17, 2014.
Submit your proposal by e-mail to webmaster@morrisonkids.org
Must include “Website Enhancement Project” in subject line
As part of your proposal, please address the following:
• Sample Project Plan
• Project timeline (start to finish)
• Project Budget
• Portfolio: at least 3 examples of your website design work
• An explanation of your approach to website design
• Details regarding your website project management process
• A summary of website development experience
• A listing of 2 existing client references
• Identify who will be involved on your project team, including their relevant experience and
credentials
Please be sure to include the name and contact details of persons to be approached for
clarification of the proposal if needed.
Contact for Additional Information or Clarification:
Kinsey Wright, Director of Development | 503-258-4227 | kinsey.wright@morrisonkids.org
Blythe Pavlik, Communications Coordinator | 503-258-4296 | blythe.pavlik@morrisonkids.org
Morrison Child & Family Services
www.morrisonkids.org
(503)258-4227