IUC University of Portsmouth Program Books Catalogue PRINCIPLES OF MARKETING Shelfmark: 568.8 • Kotler, P. & Armstrong, G. (2010) Principles of Marketing (13th ed.) Pearson • Miletski, J. (2010) Principles of Internet Marketing. Course Technology, Cengage Learning • Armstrong, G. & Kotler, P. (2009) Marketing. An Introduction. 9th ed. Prentice Hall • Baines, P. & Fill, Ch. & Page, K. (2008) Marketing. Oxford University Press • Gosnay, R. & Richardson, N. (2008) Develop Your Marketing Skills. Kogan Page • Kotler, P. & Armstrong, G. (2008) Principles of Marketing. 12th ed. New Jersey: Prentice Hall • Armstrong, G. & Kotler, P. (2007) Marketing: An Introduction. 8th ed. New Jersey: Pearson Prentice Hall • Lilien, G., Rangaswamy, A. & Bruyn, A. (2007) Principles of marketing engineering. Trafford publishing • McDonald, M. (2007) Marketing Plans: how to prepare them, how to use them. 6th ed. Amsterdam: Elsevier • Brassington, F. & Pettitt, S. (2006) Principles of Marketing. 4th ed. Prentice Hall • Chaffey, D., Ellis-Chadwick, F., Mayer, R. & Johnston, K. (2006) Internet marketing: strategy, implementation and practice. 3rd ed. Harlow: FT/Prentice Hall • McDonald, M., Smith, B. & Wart, K. (2006) Marketing Due Diligence. Reconnecting Strategy to Share Price. Elsevier • Brassington, F. & Pettitt, S. (2005) Essentials of Marketing. FT/Prentice Hall • Kotler, P., Wong, V., Saunders, J. & Armstrong, G. (2005) Principles of Marketing. 4th euro ed. FT/Prentice Hall • Ambler, T. (2003) Marketing and the bottom line: the marketing metrics to pump up cash flow. 2nd ed. London: FT/Prentice Hall • Brassington, F. & Pettitt, S. (2003) Principles of Marketing. 3rd ed. FT/Prentice Hall Shelfmark: 658.8 IUC University of Portsmouth Program Books Catalogue • Chaffey, D., Ellis-Chadwick, F., Mayer, R. & Johnston, K. (2003) Internet marketing: strategy, implementation and practice. 2nd ed. Harlow: FT/Prentice Hall • Riezebos, R. (2003) Brand management: a theoretical and practical approach. Harlow: Prentice Hall • Adcock, D., Halborg, A. & Ross, C. (2001) Marketing: principles and practice. 4th ed. Harlow: Prentice Hall • Blythe, J. (2001) Essentials of Marketing, 2nd ed. FT/Prentice Hall • Dibb, S. & Simkin, L. (2001) Marketing Briefs: A revision and study Guide, Butterworth Heinemann • Dibb, S., Simkin, L., Pride, W. & Ferrell, O. (2001) Marketing – Concepts and Strategies. (4th ed.). Houghton Mifflin • Etzel, M., Walker, B. & Stanton, W. (2001) Marketing. 12th ed. Boston: McGraw Hill • Jober, D. (2001) Principles and practice of marketing. 3rd ed. London: McGraw Hill • Kotler, P. & Armstrong, G. (2001) Principles of Marketing. 9th ed. New Jersey: Prentice Hall • Palmer, A. (2001) Principles of Services Marketing. 3rd ed. McGraw Hill • Blois, K. (2000) The Oxford Textbook of Marketing, Oxford University Press • Brassington, F. & Pettitt, S. (2000) Principles of Marketing. 2nd ed. FT/Prentice Hall • Palmer, A. (2000) Principles of Marketing, Oxford University Press • Perreault, W. & McCarthy, E. (2000) Essentials of Marketing: a globalmanagerial perspective, 8th ed. Boston: McGraw Hill • Perreault, W., McCarthy, E., Parkinson, S. & Stewart, K. (2000) Basic Marketing, European Ed. Boston: McGraw Hill • Phillips, C., Pruyn, A. & Kestemont, M. (2000) Understanding Marketing A European Casebook. John Wiley & Sons • Palmer, A. & Hartley, B. (1999) The business and marketing environment. 3rd ed. London: McGraw Hill • Strauss, J. & Frost, R. (1999) Marketing on the Internet: principles of online marketing. New Jersey: Prentice Hall Shelfmark: 658.8 IUC University of Portsmouth Program Books Catalogue • Churchill, G. & Peter, P. (1998) Marketing: creating value for customers. 2nd ed. Boston: Irwin/McGraw Hill • Jober, D. (1998) Principles and practice of marketing. 2nd ed. London: McGraw Hill • Davies, M. (1997) Understanding marketing. Harlow: FT/Prentice Hall • Dibb, S., Simkin, L., Pride, W. & Ferrell, O. (1997) Marketing – Concepts and Strategies. (3rd ed.). Houghton Mifflin • Evans, J. & Berman, B. (1997) Marketing. 7th ed. New Jersey: Prentice Hall • Stokes, D. (1997) Marketing: a Case study Approach, 2nd ed, Letts Educational • Gabbott, M. & Hogg, G. (ed) (1997) Contemporary Services Marketing Management: A Reader, The Dryden Press • Piercy, N. (1997) Market-Led strategic change: transforming the process of going to market. 2nd ed. Oxford: Butterworth-Heinemann • Cannon, T. (1996) Basic marketing: principles and practice. 4th ed. London: Cassell • Dibb, S. & Simkin, L. (1996) The market segmentation workbook: target marketing for marketing managers. London: Routledge • Lovelock, C. (1996) Service marketing. 3rd ed. London: Prentice Hall • Jober, D. (1995) Principles and practice of marketing. London: McGraw Hill • Oliver, G. (1995) Marketing today. 4th ed. London: Prentice Hall • Adcock, D., Bradfield, R. Halborg, A. & Ross, C. (1994) Marketing: principles and practice. Harlow: Prentice Hall • Baker, M. (1994) The Marketing Book, 3rd ed. Butterworth Heinemann • Berkowitz, E., Kerin, R., Hartley, S. & Rudelius, W. (1994) Marketing. 4th ed. Boston: Irwin • Assael, H. (1993) Marketing: principles & strategy. 2nd ed. Orlando: The Dryden Press, • Chee, H. & Harris, R. (1993) Marketing: a global perspective. London: Pitman • Perreault, W. & McCarthy, E. (1993) Basic Marketing: a global-managerial perspective, 11th ed. Boston: McGraw Hill • Mercer, D. (1992) Marketing, Oxford: Blackwell Business Shelfmark: 658.8 IUC University of Portsmouth Program Books Catalogue • Greyser, S. (1992) Cases in advertising and communications management. 3rd ed. New Jersey: Prentice Hall • Keenan, W., Moriarty, S. & Duncan, T. (1991) Marketing. New Jersey: Prentice Hall, • Powers, T. (1991) Modern Business Marketing: a strategic planning approach to business and industrial markets. St. Paul: West Publishing • Stanton, W., Etzel, M. & Walker, B. (1991) Fundamentals of marketing. 9th ed. New York: McGraw Hill • Morden, A. (1991) Elements of marketing. 2nd ed. London: DP Publications • Kinnear, T. & Bernhardt, K. (1990) Principles of Marketing. 3rd ed. Scott, Foresman & Co. • McCarthy, E. & Perreault, W. (1990) Basic marketing: a managerial approach. 10th ed. Boston: Irwin • Oliver, G. (1990) Marketing today. 3rd ed. London: Prentice Hall • Kotler, P. & Armstrong, G. (1989) Principles of Marketing. 4th ed. New Jersey: Prentice Hall • Leader, W. & Kyritsis, N. (1989) Fundamentals of marketing. Stanley Thornes • Lovelock, C. & Weinberg, C. (1989) Marketing Challenge: cases and exercises. 2nd ed. New York: McGraw ill • Robinson, N. (1989) Nick Robinson’s marketing toolkit. London: Gold Arrow Publications • Lehmann, D. & Winer, R. (1988) Analysis for marketing planning, Homewood: BPI Irwin • McDonald, . (1988) Marketing plans: how to prepare them, haw to use them. Grawley: Heinemann • Lehmann, D. & Winer, R. (1988) Analysis for marketing planning. Homewood: Irwin • Cunningham, W., Cunningham, I. & Swift, C. (1987) Marketing: a managerial approach. 2nd ed. Cincinnati: South-western Publishing • Gross, C. & Peterson, R. (1987) Marketing: concepts and decision making, St. Paul: West Publishing • Mason, J. & Ezell, H. (1987) Marketing: principles and strategy. Plano: Business publications Shelfmark: 658.8 IUC University of Portsmouth Program Books Catalogue • Morden, A. (1987) Elements of marketing. London: DP Publications • Cravens, D. & Woodruff, R. (1986) Marketing, Reading: Addison Wesley • Hise, R., Gillett, P. & Ryans, J. (1986) Marketing: concepts, decisions, strategies. Revised ed. Houston: Dame Publications • Frain, J. (1983) Introduction to Marketing, 2nd ed. Macdonald & Evans • Stanton, W.. (1981) Fundamentals of marketing. 6th ed. New York: McGraw Hill • Oliver, G. (1980) Marketing today. London: Prentice Hall • Fox, E. & Wheatley, E. (1978) Modern marketing: principles and practice. Tucker: Scott, Foresman & company • Gwinner, R et. Al. (1977) Marketing: an environmental perspective. St. Paul: West Publishing • Peterson, R. (1977) Marketing: a contemporary introduction. Santa Barbara: A Wiley/Hamilton Publication • Gist, R. (1971) Marketing and society: a conceptual introduction. New York: Holt, Rinehart & Winston • Pride, W. & Ferrell, , O. Marketing: concepts and strategies. 7th ed. Boston: Houghton Mifflin Shelfmark: 658.8