P r e s s Re l e a s e
Austrian Design DETAILS
On the occasion of the Salone Internazionale del Mobile from 9 to 14 April 2013 56
representatives of Austrian furniture design will be surprising visitors with their latest
ideas in Milan's Salone dei Tessuti
At the same time as the 2013 Salone Internazionale del Mobile Austrian designers, manufacturers and
long-established companies will be presenting inventive talent, precise craftsmanship and
technological edge as their common trademark at the Austrian Design DETAILS show for a period of
six days. This exhibition, which is already taking place for the fourth time, is being organised by
ADVANTAGE AUSTRIA with the support of go-international – an initiative of Austria's Federal
Ministry of Economy, Family and Youth and the Austrian Economic Chamber – and the Austrian
furniture industry.
Successfully marketing Austrian design on an international scale
"With a total of 56 exhibitors the very strong and lively interest shown by Austrian designers,
manufacturers and long-established companies in jointly showing what they can do at the event with
the motto "Austrian Design DETAILS" in Milan just cannot be denied. I am delighted that this year
ADVANTAGE AUSTRIA is once again helping the sector to collectively make a successful
appearance in Milan in addition to the design shows at Barcelona and New York, so specifically
driving forward the global marketing of Austrian design", commented Dr. Walter Koren, head of
ADVANTAGE AUSTRIA.
Milan – the centre of international furniture and design
The Salone Internazionale del Mobile in Milan is the world's most important trade fair in the furniture
sector and the annual benchmark event for designers. Taking place every spring for over half a
century – this year for the 52nd time – this key design fair attracts some 300,000 visitors to Italy's
creative metropolis. "Milan is THE centre of the international furniture and design sector. Anyone who
is anything in the world of design will be coming to the international furniture fair in April 2013. This
highlight in the designers' calendar offers inspiration and insights into the latest trends and
developments. In addition, the export figures of the Italian furniture sector are a bright spot in Italy's
economy", was the satisfied comment of Dr. Michael Berger, Austrian Trade Commissioner in Milan.
Furniture design: an international factor for success
Furniture from Austria enjoys an excellent reputation both at home and abroad. Besides offering
traditional values such as sound craftsmanship, industrial precision and great flexibility of production,
the Austrian furniture sector has for many years put its trust in premium-quality furniture design. This is
why people from this branch do not want to miss the Salone Internazionale del Mobile in Milan. "In
April the attention of anyone interested in design and furniture throughout the world will turn to Milan.
Several hundred visitors are expected there. They want to see the very best work – and this is exactly
where we are positioning ourselves", remarked Heinz Hofer-Wittmann, managing partner of Wittmann
Möbelwerkstätten GmbH. "The exhibition 'Austrian Design DETAILS' offers a unique opportunity for
drawing international attention to the skilled craftsmanship and design expertise of the Austrian
furniture industry, so helping it to break into new markets. Design is the key to greater competitiveness
and exports." At this special show the firms Bene, Haapo 1910, TEAM 7, VITEO, Wiesner-Hager and
Wittmann will all be making outstanding contributions to the design of interiors, office furniture and
outdoor space.
New venue for the Austrian show
This year the products and product lines are being exhibited for the very first time at the Salone dei
Tessuti in Milan's Via San Gregorio 29. The Salone dei Tessuti (Italian for "salon of textiles ") owes its
name to the well-known fabric company Galtrucco, which was based at this historical building dating
from the 1920s. After the business was closed down, the former textiles outlet has been reborn as a
multifunctional hall for hosting projects, exhibitions and fashion shows not far from the central Piazza
della Repubblica. Conversion and renovation of this venue was aimed at retaining the authentic
features of this historical building and its rooms. Here the original core of the salone such as the oak
flooring, stucco work and marble pillars have been preserved and refurbished.
The whole is more than the sum of its parts
The design studio MARCH GUT from Linz was commissioned with developing the exhibition concept
for 2013. Its two industrial designers Christoph March and Marek Gut see benefit and necessity as
initiators for the process of design. Design frequently revolves around the look, the impact and the
aesthetics of a product. Greater importance is attributed to what is visible. MARCH GUT has
deliberately taken a different approach in addressing Austrian design for the exhibition concept to be
applied in Milan and is venturing a look behind the scenes at this year's Austrian presentation. Here
they always have the future in their sights. A perspective that scrutinises existing products and
accentuates the details that will still be of value in years to come.
In keeping with the motto Austrian Design DETAILS, MARCH GUT is focusing on the exceptional
design details that make the exhibited products and product lines into special highlights, such as an
innovative combination of materials or an unusual story to the visible result of the design. This will
allow visitors to look beneath the surface and get a feel for how the individual parts all interact.
Austrian Design DETAILS thus communicates two key aspects here: an in-depth insight into the
Austrian design landscape and the variety of approaches to design.
"We need to be open if we are to absorb many influences, to be curious to tap into the spirit of the
time, to be critical to constantly improve existing solutions, to keep a distance to always maintain an
outside view, to be patient to give new ideas time to develop and to be passionate in order to turn
them into unique products", was how Christoph March and Marek Gut describe their approach. The
two designers founded the MARCH GUT label in 2010 and offer their services in the fields of furniture,
lighting and interiors. The focus of their work is the investigation of interiors and the creation of
emotion.
Austrian furniture industry puts on a convincing show in Milan with high-quality materials,
ecological sustainability and modern designs for all spheres of life
*) first-time exhibitor, **) product launch in Milan
Anrei*) is one of Austria's most traditional manufacturers of furniture. The Fino collection is the result
of cooperation with Thomas Feichtner through a shared interest in perfect craftsmanship and
ecological sustainability in conjunction with contemporary design. With his artistic approach Feichtner
has aimed to do away with the heavy and massive qualities typical of solid wood furniture. The Fino**)
stool (2013) will be on show in Milan. www.anrei.at Bene combines top quality and functionality with
modern design and innovative technology. In 2013 this manufacturer of office furniture, which has 222
years of history behind it, will be represented at the Austrian show by the models DOCKLANDS**)
(2012) and RIYA CHAIR **) (2013). These are both creations from the design studio PearsonLloyd of
London. www.bene.com Feldkircher designs and manufactures well thought-out, functional furniture
from solid wood based on ecological criteria. Surfaces are always finished with natural waxes and oils
from renewable sources, as in the case of the table Pina**) (2013). www.hubert-feldkircher.at
For over 80 years Gabriel Forcher Tischlerei from Eastern Tyrol has combined the craft of joinery with
cutting-edge technology. The chest of drawers**) (2012) and the bedside table**) (2012) from the auí
collection created by the three-strong Pudelskern design team is bound to impress with their timeless
appeal. www.forcher-tirol.at Founded in 1910 and specialising in high-quality, functional upholstery,
the Tyrolean company Haapo 1910 is carving out a niche for itself with its reinterpretation of Alpinestyle furniture. The architect and well-known designer Gabriela Raible is the person behind the
furniture series Malaun**) (2012). www.haapo.at Längle Hagspiel, which is based at Höchst,
produces high-class, stylish chairs, benches and tables made of solid wood design. Visitors to Milan
can admire the Votteler 79**) chair (2011) designed by Arno Votteler & Matthias Votteler. www.stuhl.at
Since 2007 perludi has worked with designers, architects, psychologists and facilities managers to
develop and produce high-quality furniture for children. Its products are characterised by the use of
environmentally friendly materials, top quality and optimum safety, such as the child's bed
OTTOintheMOON**) (2013) created by Thomas Maitz and Liliana Montano. www.perludi.com TEAM
7 – market leader for ecological designer furniture – stands for award-winning design made solely of
natural wood combined with innovative technology. The company, whose range is produced only
within the country and using traditional skills and craftsmanship, is in control of the entire value-added
process, from the tree to the finished piece of furniture. Visitors to Milan can admire the Flaye table
(2013) and the Aye chair (2012) designed by Jacob Strobel. www.team7.at With its sophisticated
interior design and furnishing concepts Wiesner-Hager promises to take a holistic approach. Its
customised solutions ensure greater efficiency and well-being when it comes to furnishing office
archives and computer rooms and designing communications and regeneration areas. The Macao
barstool (2012) from neunzig˚ design will be on display. www.wiesner-hager.com Wittmann's
philosophy is characterised by an awareness of quality and craftsmanship. Working with young
prestigious designers from Austria and abroad, this fourth-generation family firm ensures that its beds
and seating satisfy high aesthetic standards, as for example the Amber sofa and armchair (2011) by
Polka. www.wittmann.at
Austrian designers impress with striking furniture for the dining room and bedroom, for
storage, seating and work *) first-time exhibitor, *) product launch in Milan
The designs of Philipp Aduatz*) are positioned at the interface between design, free art and scientific
theory and appear as limited editions. The Melting Chair**) (2011) embodies a fleeting moment of
transition in a sculptural object which can also be used as a seat. www.philippaduatz.com Natural
weathering and signs of use produce an aesthetic look and feel that cannot be created artificially.
Altholz, Baumgartner & Co.*) specialises in recycling the valuable resource of wood. To help old wood
shake off its traditional and rustic image, the firm has been cooperating with the artist Christian Loikits
since 2011. This has given rise to the new label and the product Madame Patina®**) (2012).
www.altholz.net bretterbauerobjects*) sees its high-quality carpets and furniture as works of art. With
the limited series of seats**) seating (2012) and artcarpets**) (2012) the innovative concept of 3D
surface design used for the carpets is extended to encompass functional space.
www.bretterbauerobjects.com Patrycja Domanska*) has no hesitation in setting her work in new
contexts time and time again and examines her topical relationships with the help of concept studies.
She frequently breaks conventions and taboos with her designs as for example her high-up seat
entitled Hommage an Karl (2011). www.patrycjadomanska.com
The design studio EOOS, which is made up of Martin Bergmann, Gernot Bohmann and Harald Gründl,
has worked in the fields of furniture, product and social design since 1995. Its clients include
companies such as Adidas, Alessi, Armani, Bill & Melinda Gates Foundation, Bulthaup, Dedon,
Duravit, Lamy, MatteoGrassi, Walter Knoll and Zumtobel. The Atelier Chair (2012) designed for Walter
Knoll consists of several metres of steel tubing and an animal skin – or to put it another way, is a blend
of fundamentals, poetry and ergonomics. Characterised by reduced volume, this piece stands for pure
geometrics. www.eoos.com The decorator and upholsterer Martin F. Fellner*) has worked as a
designer of upholstered furniture for many years. His upholstered piece entitled crazy**) (2011) will be
on show in Milan. www.polster-moebel-werkstatt.at Klemens Schillinger*) strives for clarity of form
and content as demonstrated by the Oneline**) clothes stand (2012) and the Leftovers**) stool (2010). www.klemensschillinger.com
Its high standards of design and workmanship have made Schmidinger Möbelbau one of the bestknown furniture producers in the Bregenzerwald/Vorarlberg region. In Milan this third-generation
furniture producer will be winning over visitors with its Trix**) armchair and table (2012/2013) designed
by Sabine Bischof. www.schmidinger-moebelbau.at Tischlerei Pühringer*) develops and plans
furniture in cooperation with well-known designers and architects. The Stuhl**) chair (2013) and the
Commander**) chest of drawers (2012) designed by MARCH GUT were manufactured by this family
firm, which was founded in the Mühlviertel region in 1981. www.puehringer.com Zachl
Produktdesign*) creates very simple, minimalist objects for the home with a special focus on function
and sustainability. This approach is reflected in the item entitled por.table**) (2009/2013) and the
Zachl Hocker**) (2012). www.zachl.at
dekappa design*) stands for sustainable added value in product development that strives to give equal
weight to social and ecological aspects. The qualified industrial product designer Doris Koefer will also
be in Milan with her bureau S01**) (2013). www.dekappa.com Magic Wall**) (2010) and Magic
Tools**) (2010) from Don Felice Super Products*) are practical items for the kitchen, bathroom,
workshop and lobby and turn every wall into a dynamic space for storage and presentation. The first
actively magnetic wall panelling for storing all objects containing iron will now be on display in Milan.
www.magicwall.at Mähr Möbeldesign*) is a family-run joinery which designs and produces
aesthetically appealing yet practical furniture and room concepts. With Organoid Technologies GmbH
from Tyrol Mähr has a partner by its side that produces objects of any shape and size from untreated
vegetable fibre – and without using chemical bonding agents or glue. In Milan the firm is exhibiting the
RODEO**) stool (2013). www.tischlereimaehr.at The design studio mischer'traxler, which is made up
of Katharina Mischer and Thomas Traxler, develops and designs articles of everyday use as well as
furniture and installations. Their work revolves around experiments, context and conceptual thinking.
The creations of this pair of designers are made of unconventional materials and frequently also
feature inputs from outside such as the weather, human intervention or things that already exist. In
Milan they will be surprising visitors with their Layered me**) mirror (2012). www.mischertraxler.com
The label Moor & Moor builds beds and sofas for urban nomads. All furniture is produced so that is
can be shipped to anywhere in the world without difficulty, such as the Rodeo (2012) sofa by Andreas
Mohr. www.moormoor.com Studio Novo*) develops standard products as well as product and
corporate brands for the food industry, consumer electronics and telecommunications, medical
engineering and producer goods. In addition, the Vienna-based, multiple award-winning design
company also designs and markets its own product concepts, for example the Jym**) clothes rack
(2012/2013). www.studio-novo.com Andreas Thaler*), the winner of the Design for Europe Award of
Belgium's 16th International Design Biennale, not only employs transparency and light refraction in his
work, but also makes use of the beholder's own motion and perceptions. In Milan this designer from
Upper Austria has a surprise in store: his GALAXIMA & GALAXIMO**) table (2012).
www.andreasthaler.com
Transform Furniture*) – made up of Gerald Fasching and Hannes Rachbauer – develops concept and
multifunctional furniture. The concept piece ALEA**) (2010) is the result of their cooperation with the
firm Hodry, which develops and manufactures functional furniture and associated mechanisms for the
furniture industry. In this case a built-in mechanical function allows the piece to be converted from an
ottoman to an armchair. www.hodry.com
Entertainment: audio furniture and loudspeakers as eye-catching pieces
*) first-time exhibitor, **) product launch in Milan
Tischlerei Lenz has turned what was a hobby into a second mainstay of production and also makes
so-called audio furniture, loudspeakers and home cinemas. The latter have meanwhile become an
extremely popular addition to the home and also attract international attention. The acoustic furniture
item Space 071**) (2013) will be on show. www.tischlerei-lenz.at Audiofeel (2011) is the result of
cooperation between two Austrian designers: Johannes Scherr**) and his partner on this project. This
series of loudspeakers combines superb acoustics with stylish design. Most of the loudspeaker
systems on the market give priority to their technology. They are seen as items of furniture for making
music, with design playing second fiddle here. Inspired by current trends and contemporary furniture
design, the Audiofeel loudspeakers are bound to turn heads. They are standalone pieces that make a
key contribution to interior design while impressing with their outstanding acoustic quality.
www.audiofeel.at
Under the open skies: imaginative outdoor furniture
*) first-time exhibitor, **) product launch in Milan
Clemens Bauder*) is known for his interdisciplinary approach and works in the fields of architecture,
urbanism, design and art. In Milan he is exhibiting his line of nesting boxes n i d u s**) (2012).
www.clemensbauder.net FORMINGRUEN*) specialises in vertical greening for indoor and outdoor
applications. Whether conceived as a designer object or an architectural facade, the vertical-magicgarden (2009), which was designed and realised by Johannes Leitner, does not just improve air
quality. It also saves CO2, binds fine dust, absorbs sound and acts as a natural air-conditioning
system, so cutting the cost of keeping room temperatures down. www.formingruen.com VITEO
stands for outdoor furniture made of natural, high-quality materials such as sustainable teak from
Indonesia, top-grade stainless steel or durable Corian®, which is handcrafted in small batches. In
Milan this manufacturer from Styria is exhibiting the SLIM Lounge Chair with Ottoman (2011) and the
Outdoor knitted cushion (2012). www.viteo.com
Designs for lighting: More than just a shining example
*) first-time exhibitor, **) product launch in Milan
Since 2010 GEORG BECHTER LICHT*) – the winner of the innovation prize of the Austrian province
of Vorarlberg for the best start-up in 2011 – has brought out a refined selection of light modules made
of plaster, which are flush-mounted with plasterboard wall panels. Light and space become one, for
example as with the luminaires VERVE**) (2010) and VLOBE**) (2012). www.georgbechterlicht.at
Doris Darling*) has developed Super Strong (2012), a lamp made of hand-blown glass that is
designed to interact with the user. The form of the object is reminiscent of the old-fashioned weights
seen in pictures of funfairs from bygone days. The lamp is available in a range of different colours.
Thanks to its form, it can be positioned in a room in different ways. www.dorisdarling.at destilat
develops architectural design concepts for the private and public sector, for offices and commercial
premises as well as for trade fairs and shows. The object lampshadesofgrey**) (2013) will be on show
in Milan. www.destilat.at
With its concepts, products and services Molto Luce*) is a trendsetting company in the lighting sector.
Employing 250 staff at six sites, this lighting specialist has made a name for itself as a reliable partner.
MARCH GUT is presenting its line of retro-look ceiling lamps entitled LAMELLA**) (2013) in Milan.
Featuring fanned plates made of a new type of dyed surface material, the ceiling lamp is available in a
range of different colours and forms. www.moltoluce.com Part of the Zumtobel Group, Zumtobel*) is
a leading international supplier of integral lighting solutions for indoor and outdoor building lighting
applications. For 50 years it has developed innovative and customised lighting solutions which satisfy
requirements in terms of ergonomics, economic efficiency and environmental compatibility as well as
aesthetics. The IYON**) series of spotlights (2012) by Delugan Meissl Associated Architects stands for
modern LED technology featuring exclusive design and outstanding functionality. This unique system
of lens reflectors lets you set bright accents in the room with different beam angles.
www.zumtobel.com
The combination of different skills, cultures and interests at KISKA*) and the use of its Integrated
Design Development process ensures that this firm has an in-depth understanding of how perception
is influenced by design. In Milan it will attract attention with the comet 1 LED 3000 DALI**) luminaire
(2012). www.kiska.com mostlikely*) combines architecture, computer graphics and (sound) design.
The innovative projects carried out by this company range from buildings through installations to
videos and music productions, without there being any firm distinction between the different
categories, as for example in the case of the luminaire entitled totems by mostlikely**) (2012).
www.mostlikely.at Hannes Schreckensberger*) works in the fields of architecture, design and
experimental craftsmanship and develops his designs based on the critical examination of
sociocultural phenomena, rituals and mythologies. The CAMPFIRE**) lamp (2013) will be on show in
Milan. www.celiahannes.net Encouraging consumption with aesthetically functional objects oriented
towards profit is not what they have in mind: The two-strong Vienna-based design studio
taliaYsebastian*) seeks stylish solutions to social and humanitarian issues, as with the luminaire
entitled The Committee of Sleep**) (2012). www.taliaYsebastian.com
The design label copa responds to the trends and processes of social change with design ideas and
products which are in some cases little short of wacky and not easy to categorise, for example the
unconventional Tsih**) lamp (2013) www.copa.at Also on show in Milan: the Holo lamp (2011) by
Patrycja Domanska*) www.patrycjadomanska.com and JUST-dressed (2012/2013) designed by
Hedwig Rotter*). www.manodesign.at
Tableware and accessories for the home
*) first-time exhibitor, **) product launch in Milan
With her label mano design*) the product designer Hedwig Rotter is making a clear statement for
combining skilled craftsmanship with design. All products are painstakingly made by hand at the inhouse porcelain works in Vienna/Ottakring. Her products – tableware, home accessories and
luminaires – are re-interpreted from years of tradition and given a modern twist through the functional
use of forms, such as the JUST-white and JUST-blue (2012) crockery series. www.manodesign.at
Christine Hechinger*) works at the intersection between art and design and issues her products as
unique pieces or in small series, such as the home accessory Mira (2011).
www.christine.hechinger.com
Since being founded in 2000 the studio Soda Designers*), which is made up of Nada Nasrallah and
Christian Horner, has worked for different manufacturers such as Bene, Berndorf, Fontana Arte,
MDFItalia, Raspel and Wittmann. In Milan the two designers will turn heads with the Mirrko mirror
(2010) created for Ligne Roset. www.soda.at LUCY.D*) designs products as well as furniture and
interiors. Its two designers, Barbara Ambrosz and Karin Santorso, have been working together
successfully since 2003. The work of LUCY.D is characterised by a simple yet elegant use of forms.
Each of its ideas is based on a poetic approach combined with a respectful awareness of tradition.
Ambrosz and Santorso create products that are designed to last and set great store by the sustainable
use of materials and sophisticated in-depth solutions. On show in Milan: Tèo**) (2012).
www.lucyd.com
Successful cooperation between old-established companies and young designers
*) first-time exhibitor, **) product launch in Milan
Josef Lobmeyr opened his first shop in Vienna in 1823. Since this date six generations of this firm
have helped the public discover the miracle of glass. Cooperations with designers such as Josef
Hoffmann, Adolf Loos, Ted Muehling and Max Lamb have resulted in handcrafted crystal lamps and
chandeliers, which are still coveted pieces. CAPTURED**) (2012) designed by Michael Anastassiades
can be seen in Milan. The objective of this cooperation project was to capture the natural play
between the elements of light and crystal to create a fascinating object. www.lobmeyr.at Since 1927
NEUE WIENER WERKSTAETTE has produced furniture, upholstery and home accessories for the
workplace, home, dining room and bedroom and in doing so, manages to combine exclusive design
with high-quality craftsmanship. Products are developed hand in hand with well-known designers and
architects and manufactured at highly traditional workshops in Austria. The NWW Design Award,
which pays tribute to creative interior design, was initiated by NEUE WIENER WERKSTAETTE in
2012. The three winners of this new prize will be introduced by the firm in Milan. Mobile
Gastfreundschaft**) (2012) designed by Maciej Chmara and Anna Rosinke, DONALD** (2012) by
Philipp Hermes and Dustin Jessen, and Hockerbank** (2012) by Johanna Dehio. www.nww.co.at
What the brilliant designer Michael Thonet started 164 years ago lives on in Vienna today – the
historical values of the furniture industry are not forgotten in the modern projects of this fast-moving
day and age. Gebrüder Thonet Vienna*) strives to live up to the revolutionary spirit of its founder by
acting as an 'ideas factory'. As before in the 19th century, it aims to sustainably enhance lifestyles all
round the world from the hub of Central Europe – the cradle of industrial furniture production. Present
in Milan with the piece entitled Marina’s Dream**) (2013) designed by MARCH GUT.
www.gebruederthonetvienna.com
Thomas Feichtner's most recent project, Tram Chair**) (2013), was the result of cooperation with
TON, one of the oldest furniture producers in the world. Feichtner's concept of combining bentwood
and moulded wood is largely inspired by the company's production processes, so forging a link
between traditional and modern-day furniture. www.thomasfeichtner.com
Innovations for materials: concrete as an alternative to wood
*) first-time exhibitor, **) product launch in Milan
CONCRETO*) began making high-quality furniture out of concrete at the end of 2004. Years of
research and experimentation have enabled the team at CONCRETO to develop technology that has
made the building material concrete acceptable for other applications. When developing the BLOC **)
(2009/2013) line of concrete furniture which can also be used outdoors, the firm turned to the industrial
designer Gerd Rosenauer, whose firm x-visions in Linz specialises in designs for the furniture sector
and producer goods.
Founded in 1894, Eternit-Werke Ludwig Hatschek AG is one of Austria's oldest companies. Since the
adoption of asbestos-free technology at the end of the 1980s the fibre cement product Eternit is seen
as one of the most environmentally compatible and sustainable materials there is. It is characterised
by outstanding properties such as resistance to weathering, low weight as well as high levels of
strength. The firm's most recent product is Basso**) (2012), a shelf system based on an idea by
Thomas Feichtner, will now be on display in Milan. www.eternit.at
Petra Mark*) is a designer with an awareness of ecological and social principles. Originally designed
with her own home in mind, Petra Mark's piece entitled wrap me**) (2012) is a multifunctional item
which can be used as a couch, bed or seating. It features a plaited design made of organic milled knit
fabric which has been stuffed with spelt husks. www.petramark.de
EXHIBITORS
Philipp Aduatz · Altholz, Baumgartner & Co · Anrei · Clemens Bauder · GEORG BECHTER LICHT ·
Bene · breadedEscalope · bretterbauerobjects · CONCRETO · copa · Doris Darling · dekappa design ·
destilat · Patrycja Domanska · EOOS · Eternit · Thomas Feichtner · Feldkircher · Martin F. Fellner ·
Gabriel Forcher Tischlerei · FORMINGRUEN · Haapo 1910 · Christine Hechinger · KISKA · Längle &
Hagspiel · Lenz komponiert Möbel · Lobmeyr · LUCY.D · Mähr · Magic Wall · mano design ·
mischer’traxler · Molto Luce · Moor & Moor · mostlikely · NEUE WIENER WERKSTAETTE · perludi ·
Petramark* ein grünes Kleid · Tischlerei Pühringer · Johannes Scherr Design · Klemens Schillinger ·
Schmidinger Möbelbau · Hannes Schreckensberger · Soda Designers · studio novo · taliaYsebastian ·
TEAM 7 · Andreas Thaler · Gebrüder Thonet Vienna · Transform Furniture · VITEO · Wiener Silber
Manufactur · Wiesner-Hager · Wittmann · Zachl Produktdesign · Zumtobel
ORGANISER
ADVANTAGE AUSTRIA
The driving force behind the internationalisation of Austria's creative industries
ADVANTAGE AUSTRIA acts as the foreign trade promotion organisation within the Austrian
Economic Chamber (WKÖ), the interest group of Austria's 360,000 or so companies. With over 110
offices all over the world ADVANTAGE AUSTRIA represents Austrian industry abroad and offers help
and advice to Austrian firms with their international activities. Since 2005 it has placed a special
emphasis on the creative industries. With its programme of measures ADVANTAGE AUSTRIA has
numerous objectives to stimulate this industry. These include encouraging internationalisation,
heightening awareness among traders, making strategic use of "design" as a success factor offering
an competitive edge at an international level, supporting the sector in marketing its products abroad,
highlighting the skills of Austria's creative industries with special service programmes and helping
break down the barriers between traditional firms and the world of design.
wko.at/aussenwirtschaft/kreativwirtschaft
PROJECT PARTNERS
go-international
Programme to boost exports
Despite the challenging global economic environment, foreign trade remains the driving force behind
the Austrian economy. To ensure that exports continue to play this important role, the tried and tested
"go-international" internationalisation initiative established by the Federal Ministry of Economy, Family
and Youth and the Austrian Economic Chamber has now been stepped up and new emphasis added
here. The goal of this offensive is to make it even easier and more cost-effective for Austrian
companies to do business abroad and break into new markets. go-international encourages
companies to step across the borders of Austria by offering advisory services, events and support, as
well as helping existing exporters to enter new foreign markets.
www.go-international.at
Austrian Furniture Industry
International success through design, quality and customer proximity
The Austrian Furniture Industry is a professional group belonging to the Austrian association of the
wood industry and is thus a suborganisation of the Austrian Economic Chamber. It currently
represents the interests of 47 companies with a workforce of some 6,700 staff. Furniture "made in
Austria" enjoys an excellent reputation both at home and abroad: These companies, which are mostly
small and medium-sized businesses, combine sound traditional craftsmanship and industrial precision
with innovative design at an internationally acknowledged level. Other success factors are outstanding
flexibility and reliable service as well as order-related production and even customised manufacture
according to the wishes of individual clients. www.moebel.at
CREATIVE REGION Linz & Upper Austria
CREATIVE REGION Linz & Upper Austria based at Tabakfabrik Linz (a former tobacco factory) is
funded 50/50 by the City of Linz and the province of Upper Austria. Its mission is to specifically
support designers by offering them an appropriate environment for their work and to position the
region as a centre for the creative industries. The company aims to increasingly translate creative
talent from Upper Austria and Linz into products and services that are marketed at a regional, national
and international level. CREATIVE REGION operates in five fields: consulting, development,
networking and cooperation, demand-oriented activities and raising awareness. These areas are
backed up by a targeted programme of coaching events, workshops, marketing projects, network
activities, cooperation and measures designed to raise the profile of this sector. The people addressed
by CREATIVE REGION are first and foremost the designers in the creative industries. The
organisation also targets the groups who demand such products and services. CREATIVE REGION
also helps to make Linz and Upper Austria an attractive location in fields other than the creative
industries. www.creativeregion.org
AUSTRIAN DESIGN DETAILS (free admission)
VENUE
Salone dei Tessuti, Via San Gregorio 29, 20124 Milan
DURATION
9 - 14 April 2013
OPENING HOURS
Tues, 9 April, 10 am – 9 pm, Wed, 10 April, 10 am – 7 pm,
Thur, 11 April, 10 am – 12 pm, Fri, 12 April, 10 am – 9 pm,
Sat, 13 April, 10 am – 9 pm, Sun, 14 April, 10 am – 5 pm
EVENTS
Tues, 9 April, 10 am – 9 pm Press Day
Wed, 10 April, 7 pm – 10 pm Austrian Business Circle (invite only)
Thur, 11 April, 8 pm – 12 pm Austrian Design Party in cooperation
with Red Bull Music Academy (public event)
ADVANTAGE AUSTRIA
Helmut Döller (Project Manager)
Reanne Leuning (Press Officer)
ADVANTAGE AUSTRIA –
Office for Creative Industries
Wiedner Hauptstraße 63, 1045 Vienna
T + 43 5 90 900 - 36 13
F + 43 5 90 900 - 11 36 13
E aussenwirtschaft.kreativwirtschaft@wko.at
PRESS / AUSTRIA
Mag. Christina Werner
w.hoch.2wei Kulturelles Projektmanagement
Breitegasse 17/4, 1070 Vienna
T +43 1 524 96 46
F + 43 1 524 96 32
E werner@kunstnet.at REGISTRATION FOR PRESS DAY
If you are planning a press trip to Milan and are attending the Press Day of AUSTRIAN DESIGN
DETAILS, please be so kind as to register at werner@kunstnet.at or call +43 1 524 96 46 - 22
PRESS DOWNLOAD
www.kunstpresse.at/details
Vienna,12 March 2013