Arkadin Case Study
Arkadin conferencing solutions support growth and business continuity
planning at Banyan Tree Hotel and Resorts
“
”
The continued support and professionalism of the Arkadin team
to support our organisation is exceptional.
Overview
Banyan Tree is a leading developer and manager of premium resorts,
hotels and spas across the Asia-Pacific region. Best known for the
Banyan Tree and Angsana brands, the Company has spent ten years
developing its 26 resorts and hotels, 65 spas, three golf courses and in
excess of 70 retail galleries across 23 countries to date.
Customer
Banyan Tree
A key element of Banyan Tree’s success is its integrated capabilities,
including in-house design, project management and global marketing
that enable the organisation to create new products, launch them
quickly and manage costs well. This has helped Banyan Tree to develop
strong brand recognition within distinct market segments and grow its
high-end customer base. Banyan Tree has used Arkadin Anytime and
Arkadin Anywhere conferencing solutions to support its business and in
particular the development of new resorts and venues since 2009.
Region
Asia Pacific
Industry
Hospitality
Arkadin Products
ArkadinAnytime
– Michael Lee, CIO of Banyan Tree
TM
ArkadinAnywhere
TM
Key Benefits
 Easy-to-use system and good value
for money
 Seamless integration between audio
and web conferencing
 Excellent audio quality and service
reliability
 Comprehensive toolset to manage
calendars for forthcoming activities
 Multilingual live operator support
 Reduced reliance on air travel and
associated costs
 Improved coordination and
communication within the business
 Supporting development of corporate
business continuity planning
 Proactive and knowledgeable account
management from Arkadin, feeding
back into the research and
development team
Michael Lee, CIO of Banyan Tree says: “Arkadin provides the
collaborative platform for us to coordinate with multiple parties for the
design and construction of new resorts and for our senior management
to manage the business. In a geographically-dispersed business like
ours, Arkadin’s exceptional service, quality and reliability have helped
conferencing to become an invaluable tool. Combine this with the
business continuity planning that Arkadin is helping us to develop and
the service becomes a real value-add.”
Why Arkadin?
For any business to be successful, clear communication is vital. As it
grows and expands across international borders it can become
increasingly difficult to maintain communications at previous levels of
quality. Banyan Tree has remained committed to maintaining strong
communication channels with its geographically expanding business. As
the company has continued to grow, conferencing has become an
important channel of contact with the many different facets of its
business.
Michael Lee explains: “With multiple parties involved in our many
projects, we need regular and clear coordination between head office
and the development teams on the ground working on the design and
construction of new projects. It is impossible to travel constantly to
monitor each project and so conferencing is crucial. Prior to Arkadin, we
had coped with poor quality and unreliable audio and web conferencing
services which caused disruptions and impacted productivity.”
Banyan Tree’s evaluation of alternative service providers revealed
Arkadin as the single resource for conferencing needs through its
integrated web and audio service, which differentiated it from
competitive solutions.
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Reliability and Accessibility
Business Continuity Planning
Banyan Tree manages its conferencing with
Arkadin Anytime and Arkadin Anywhere and
receives a full breakdown of audio and web usage,
averaging about 18,000 minutes per month, which
Banyan Tree feels is good value for money.
Like many businesses today, Banyan Tree is only
too aware of the importance of managing risk and in
its line of business, the impact of the environment is
always a consideration. Conferencing helps to
reduce the reliance on air travel and the costs
associated with managing a global business.
In addition to the integrated nature of the solutions,
Arkadin’s reliability and high audio quality have
proven to be significant benefits. Michael Lee says:
“If internet access is restricted, we can still hold
conference calls. On a construction site, there can
be multiple disruptions to communications services.
Previously, if we couldn’t access the web, it meant
that important meetings did not necessarily take
place, which could delay the decision-making
process or impact timelines on projects.”
For Banyan Tree, this reliability extends beyond
communication between the project teams and into
the boardroom. The executive team use Arkadin
conferencing on a regular basis for financial and
corporate board meetings. Having suffered a poor
end-user experience with a previous vendor, due to
lines dropping and participants needing to
reconnect, conferencing as a channel of
communication was perceived to be frustrating and
inadequate.
“With Arkadin, we have had only good experiences,
which has changed the views of our executive
team,” explains Michael Lee. “Reliability of the
service and high audio quality make a considerable
difference. In addition, we particularly appreciate
the multilingual operator service provided by
Arkadin which enables us to dial participants into
the call. We consider this to be one of the key
measures of success, as we can bring people into
the call as and when we need them.”
For teams in multiple locations, Arkadin seamlessly
integrates with Outlook and mobile technologies to
coordinate calendar entries and ensure that users
can source dial-in numbers and access codes at
any time. This delivers advantages to the business
in terms of driving efficiency and coordination.
“
Banyan Tree has also recently deployed the
Arkadin service to support its business continuity
planning, as Michael Lee explains: “Our experience
of Arkadin’s reliability and quality of sound were key
influencers in our decision to manage our business
continuity procedures and risk management through
the Arkadin platform. For instance, if one of our
hotels is affected by a natural disaster, maintaining
communications with that business is priority.”
Banyan Tree has worked closely with Arkadin on
the development of the features and system to
support its business continuity planning and has
seen these developments being fed back into the
research and development process for Arkadin
solutions.
Michael Lee concludes: “Arkadin helps us to
manage our business better. It provides the channel
that enables us to communicate regularly both at an
executive level and with the many project teams
across the region. The continued support and
professionalism of the Arkadin team to support our
organisation is exceptional.”
About Arkadin
Arkadin is a global provider of high-quality
conferencing services, specializing in audio and
web conferencing. Arkadin has been in existence
for over nine years, and with a focused
entrepreneurial spirit, has achieved remarkable
growth and success in a heavily commoditized
market. Arkadin activity provides business to
business services.
Our experience of Arkadin’s reliability and quality of soundwere key influencers in our
decision to manage our business continuity procedures and risk management through the
Arkadin platform.
”
– Michael Lee, CIO of Banyan Tree
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