For immediate Release
NEWS RELEASE
FOUR STAR LAUNCHES WORLD’S FIRST
FEATHERED POCKETED SPRING MATTRESS
Singapore, 5 September 2008 – Four Star Industries Pte Ltd (Four Star) today
launched a new series of pocketed spring mattresses, On Cloud Nine that comes
with a special feather layer containing 90 per cent feathers and 10 per cent
down. A breakthrough innovation, these mattresses are the first in the world to
combine feathers with pocket springs, a material that is more commonly found in
pillows and comforters.
Four Star, a member of the local furniture industry brand, Singapore Mozaic, has
been committed in their research in sleep sciences and development. The unique
On Cloud Nine feathered pocketed spring mattresses mark another step forward
in Four Star’s efforts to move the company in a new business direction. Four Star
has been actively expanding their product range to cater to younger audiences
who seek comfort, quality and design expertise when purchasing mattresses.
Mr Neo Sia Meng, Executive Director, Four Star Industries Pte Ltd said, “As each
feather in the mattress reacts independently, curling under pressure and naturally
returning to its original state when the weight is lifted, the feather layer is able to
closely hug and support the contours of the body’s natural curvature. Coupled
with Four Star’s renowned Naturalign™ pocketed spring system, the mattress is
able to offer a high level of comfort and softness while delivering superb natural
body alignment. Feather, which can dissipate heat naturally, is also well-suited
for countries with humid tropical climates like Singapore. Through the
introduction of On Cloud Nine, we wish to provide our consumers with yet
another innovative option which will help them achieve an entire night of quality,
sleep.”
Hafiz Koh, Singapore’s youngest race car driver and Four Star ambassador is full
of praises for the new mattress, “As a professional race car driver, a good night’s
sleep is essential for me to deliver my best performance. With my Four Star
mattress, I‘m able to enjoy good night sleep every night that allows me to be 101
per cent alert for my vigorous training the next day. The On Cloud Nine mattress
has provided me an unsurpassed level of rest experience, my lifestyle and sports
career has given a leading edge by its comfort and serenity.”
The new On Cloud Nine collection’s prices range from S$3268 to S$8660. For
more information of the mattress kindly contact Four Star at 6296 5966
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About Four Star Industries Pte Ltd
Four Star Industries Pte Ltd is the manufacturer and wholesaler of the renowned Four Star
Pocketed Spring mattresses, and a whole array of bedding products and specialised bed systems
e.g. Storage beds. They also specialise in the fitting and refurbishment of bed sets as well as the
manufacture of custom-made mattresses and bed sets. Four Star also supplies special products
such as foldable, rollaway and hideaway beds for the hospitality and hotel industries. They also
represent Therapedic of USA in Singapore.
About Singapore Mozaic
The Singapore Mozaic brand brings together a collection of successful Singapore furniture
companies that offers a diverse portfolio of consumer, business and specially crafted products.
Hand picking the finest of Singapore furniture companies that encapsulate the winning
characteristics - Agile, Vibrant, Discerning, Forward-looking and Transparent – the Singapore
Mozaic is committed to management, design, manufacturing and service excellence. This B2B
brand is an industry programme by the Singapore Furniture Industries Council (SFIC) and
supported by Spring Singapore and International Enterprise (IE) Singapore.
Issued by
:
Four Star Industries Pte Ltd
For media enquiries, please contact:
Neo Sia Meng
Executive Director, Four Star Industries Pte Ltd
siameng.neo@fourstar.com.sg
Tel: 6296 5966/9003 9934