Press release Sony secures prestigious award for two key business projectors Sony VPL-CS20 & VPL-CX20 receive coveted iF product design awards Basingstoke, 09 March 2006 – Sony today announced it has won the iF award for outstanding design for two of its entry-level LCD business projectors. It was the combination of innovative technology and strong design that convinced the jury to bestow the Sony VPLCS20 and VPL-CX20 with the award in the highly competitive category of Consumer Electronics/Telecommunications. The award presentation will form part of the initial day’s proceedings at CeBIT in Germany. At a height of only 52 mm and weighing just 1.9 kg, the Sony VPL-CS20 (SVGA model) and the VPL-CX20 (XGA version) projectors are easy to transport and offer the perfect solution for everyday mobile business computing and presentations. With functions like Advanced Intelligent Auto Setup and Auto Focus, the Sony VPL-CX20 and VPL-CS20 eliminates much of the burden of configuring and setting up the projector and enables users to focus on delivering their presentations. All the user need do is switch on the projector and it will configure itself for use. The VPL-CS20 and the VPL-CX20 also offer a category-leading brightness level of 2000 ANSI Lumen. The two award-winning projectors balance a range of technical refinements with an elegant and well thought out design. Both models offer the practical "Off & Go" function: after the projector is disconnected from the power supply, the cooling fan continues to run. You don't have to wait until the cooling phase has ended: users can disconnect the device from the power supply straightaway. Besides these exceptional technical details, the projectors’ outstanding design was another major contributing factor in the jury’s decision. The choice of Sony – a company that’s always been known for the aesthetic look and feel of its products – was also attributed to the compact and elegant exterior of the projectors as well as their attractive silver matt finish. Since their launch last year, both projectors had received positive reviews from leading European trade and business media and they continue to be some of Sony’s best selling business projectors. Press release Notes to editors The iF design award is one of the most sought-after design competitions in the world. More than 1,500 applications each year are made by companies located in over 30 different countries. Since its inception in 1954, the prize has been awarded annually to recognise innovative and outstanding products. Interested parties can see the Sony VPL-CX20 for themselves until mid-September. The projector is on display at the iF design award forum – an associated exhibition situated on the same Hanover fair site. Technical Specifications and Pricing Model VPL-CX20 VPL-CS20 ANSI Lumen Resolution 2000 XGA (1024 x 768) SVGA (800 x 600) Contrast ratio 300:1 Weight 1.9 kg Dimensions (W x H x D) 273 x 52 x 210 mm Fan noise 32 dB Lamp type 165 W UHP About Sony Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to be one of the World’s Leading Consumer Brands. Sony recorded consolidated annual sales of EUR 53.43 billion (yen 7,160 billion) for the fiscal year ended March 31, 2005 and it employs approximately 151,400 people worldwide. In Europe, Sony recorded consolidated annual sales of EUR 12.03 billion (yen 1,613 billion) for the fiscal year ended March 31, 2005, based on an average market exchange rate for the same period of yen 134 to the EUR. Sony Europe, headquartered at the Sony Center in Potsdamer Platz in Berlin, is responsible for the company's European electronics business and registered consolidated sales of EUR 8.87 billion for the fiscal year ended March 31, 2005. Press release About Professional Solutions, Sony Europe Professional Solutions Europe (PSE), a division of Sony Europe, is a leading supplier of solutions for broad horizontal communications, AV/IT, as well as magnetic and optical storage. PSE’s market segment solutions, service and support packages are targeted at organisations in the Healthcare, Media, Network Video Monitoring, Retail, Transport and Large Venue sectors. Device components such as camera sensors and modules, displays, batteries and semiconductors are targeted at OEM manufacturers and system integrators. Sony’s Professional Solutions business offers its customers access to the expertise and local knowledge of skilled professionals in every European country, as well as “best of breed” hardware, services and resources from other organisations. For more information please visit www.sonybiz.net. For further information please contact: Louise Bryce, Public Relations Manager, Sony Europe Tel: + 44 (0) 1256 483156, email: louise.bryce@eu.sony.com, web: www.sonybiz.net