DANISH STEAK RESTAURANT, MASH HAS LANDED IN LONDON
Danish steak house MASH launched its very first restaurant outside of its native Denmark on 3rd
November 2012. Inspired by traditional American steak houses, MASH (Modern American Steak
House) has secured an architecturally stunning building in a prime location near Piccadilly to house
its first restaurant. With a strong focus on excellent Danish and American steak served alongside a
well thought out and varied wine list, MASH London is a 350 cover restaurant and bar designed to
complement the impressive building and create a desirable dining environment.
Two Michelin-starred head chef Francis Cardenau and his team offer a choice of three Danish steaks
that are dry-aged for up to 70 days in a traditional process which allows the meat’s natural enzymes
to tenderise the cuts. The complete menu, with a burger for £15 and a steak and fries priced at £25,
also includes meats from all corners of the globe including corn–fed beef from America, ‘Kobe-style’
beef from Australia and specially selected Uruguayan meats which diners are welcomed to view
whilst they hang and mature in a display cabinet.
Award-winning sommelier Christian Thorsholt Jacobsen, who recently came 13th out of 300 in the
World Best Sommelier 2013 competition, has compiled a uniquely American-led wine list which
boasts MASH’s very own 2011 house Syrah, No Bull, created exclusively by Charles Smith Wines to
complement the dishes on offer. MASH’s extensive wine list showcases a range of wines from classic
American wine regions such as Napa Valley, alongside choices from lesser known regions including a
Merlot from Long Island and a Canadian Chardonnay.
Located down a grand winding staircase, in what used to be the iconic 800 room Regent Hotel which
dates back to 1910, the grandeur of the restaurant and bar evokes the historic opulence of the
original building. With plush red booths complemented by elegant lighting, the atmosphere at MASH
is one of sophistication and refined seduction. The iconic art deco building was formerly owned by
West End stage set designer Oliver Bernard who took over the hotel in the 1930s. He ensured it
played a pivotal role in the city’s 1930s glamour years and some 80 years on, MASH is a modern-day
emblem of London’s bygone era of sophistication.
Since the hotel’s closure in 2007, Donald Insall Architects have led the three-year restoration project,
working with a team of expert artisan craftsmen to refurbish the early 20th century building and
restore it to its former glory.
The £10 million restoration project has seen the building lovingly restored with the help of
drawings and paintings of the original building left by Oliver Bernard. The craftsmen paid
attention to even the finest details, from the timber veneers to reinstating the original wallpaper.
Housed on Brewer Street, MASH oozes early 20th century elegance with lavish design work,
combined with a twist of its on-trend Scandinavian roots and a contemporary wine list to match.
For further press information please contact:
SAUCE COMMUNICATIONS
Alex Wardall, alexw@saucecommunications.com, 020 8600 3605
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