The Office of Public Affairs and Information Services
We’re the University’s designated story-tellers. We bring Texas A&M International
University’s higher education mission to life in images and words.
We couple creative excellence with experience and accountability to produce awardwinning communications programs tailored to the University’s diverse audiences.
Through partnerships and collaboration, we identify issues and opportunities that can
help us bring the University’s story to life with innovative public relations practices.
To help the University maintain a standard of identity that can endorse and affirm the
University’s mission and goals, presence and legacy.
You’re on the front lines of student involvement, faculty research and community
service. Please share the benefit of your contacts and understanding of the University’s
daily impact with us. We appreciate the power of your partnership.
Electronic versions of the official seal are available from our office by calling 326.2180
or emailing
fbarrientos@tamiu.edu. Art for Dusty, the
University’s mascot, is available from the Athletics Department, 326.2891, or
dlathey@tamiu.edu.
Uses of the trademarked seal and mascot must be approved by the Office of Public
Affairs and the
Athletics Department respectively.
In all uses of both, the symbol for trademark, TM, must be included at all times.
Individual logos for colleges and departments are not allowed.
Official University Seal
The Texas A&M International University seal represents the international vision
of the University. The seal is surrounded by 23 scallops, each representing one year of
the University’s existence prior to becoming TAMIU on Sept. 1, 1993.
The University’s name, Texas A&M International University, surrounds the main
design element, a view of the Americas traversed by a three-dimensional, futuristic,
geodesic surface. Highlighting the seal is a single star that represents the University’s
membership in The Texas A&M University System and the State of Texas.
Identifying Texas A&M International University
An Identity Guide to the University’s Graphic and Visual Presence
University Messaging,
Publications and Advertisement Guidelines
The Office of Public Affairs and Information Services (PAIS) has the privilege of
ensuring that all official University messages, publications and advertisements project a
consistent graphic and visual identity that endorses and affirms TAMIU’s mission, goals
and purposes.
All University print, electronic publications and advertising are produced or
approved by PAIS. All publicity for initiatives/events should be disseminated by PAIS
(Faculty Handbook 6.2). We work with all deans, vice presidents and department heads
to determine design, approve content and provide distribution advice for all official
University messages, publications and advertisements. Recruitment and development
publications are accorded scheduling priority at all times.
In order to provide public relations counsel that maximizes your message,
publication or advertisement, we’d like to meet with you well in advance of your need to
produce a strategic, targeted plan.
We’ll be happy to provide writing, editing, proofing, limited photography,
scripting, design, spec creation and print production management at NO COST to you.
Our goal remains to help all colleges or departments create the best messages,
publications or advertisements possible to meet your internal or external needs.
The integrity of the seal must not be compromised by placing lettering or graphic
images directly behind or on top of the seal. There should be no competing artwork or
text in close proximity to the seal. The seal cannot be manipulated, distorted, or appear
as a watermark.
The University’s Official Colors
Texas A&M International University’s official colors are maroon and metallic silver.
The University Mascot
“Dusty the Dustdevil” is the official mascot selected by vote by Texas A&M
International University’s students.
The University’s Wordmarks
The Texas A&M International University wordmarks are primarily used on promotional
items and in publications and advertisements. The University wordmarks may also be
used in combination with the University seal.
Who were we?
Over the years, our institution has been known by more than one name, including the
following:
Texas A&I University at Laredo (1970-1977)
Laredo State University (1977-1993)
Who are we now?
Texas A&M
International University
(since 1993)
Texas A&M International University, a proud Member of The Texas A&M
University System, is a comprehensive four-year, State-assisted institution
offering both undergraduate and graduate degrees in the liberal arts and sciences,
education, and business.
As its name implies, the University maintains an international focus in all
its programs, affording students global learning opportunities that can help them to
stake their claim in the world marketplace.
The University’s over 9,000 graduates can be found around the world...and
just around the corner.
it’s Important
It is important for all of us including Texas A&M International
University students, faculty, staff, administration and the external community
to understand the appropriate use of the University seal, wordmarks and mascot. Correct
usage of University marks will help us send a consistent message to our audiences while
protecting the University’s marks against unauthorized uses.
Also, failure to comply with University guidelines regarding the use of
its name or other registered marks may result in legal action.
Please assist us in monitoring the use of the University marks. If you have any
questions about correct usage of the University seal, wordmarks or mascot, please contact
the Office of Public Affairs & Information Services at 326.2180.
Referring to the University
On first reference, use the full name: Texas A&M International University
On second reference, shorten to:
TAMIU
Later references become:
the University
Our System Affiliation
On first reference:
The Texas A&M University System
Please note that the “t” in “the” is always capitalized on first reference.
On second reference, shorten to:
the A&M System
Later references become:
the System.
Note the “t” is lower case in second and third reference.
Identity within the University
The University should be mentioned first:
Texas A&M International University’s College of Business Administration
TAMIU’s International Language Institute
the University’s Graduate Student Services Center
Titles, Departments, Disciplines
Titles are lower case:
assistant professor, dean of the College of
Education,
* unless the title is used directly before an individual’s name:
President Keck
Dean Smith
Departments and disciplines should also be lowercase:
associate professor in the language, literature and arts department
professor of history
When in doubt, please reference The Associated Press Stylebook.
Referring to Our Campus
Please use the full name of campus buildings
and centers on first reference. Approved
abbreviations are in parenthesis.
Anthony J. and Georgia A. Pellegrino Hall (PH)
Bob Bullock Hall (BH)
Dr. Billy F. Cowart Hall (BCH)
Western Hemispheric Trade Center (WHTC)
Dr. F.M. Canseco Hall (CH)
Center for the Fine and Performing Arts (CFPA)
Kinesiology-Convocation Building (KCB)
Student Center (SC)
Sue and Radcliffe Killam Library (KL)
Physical Plant (H)
Western Hemispheric Trade Information Center
(WHTIC)
Texas Center for Border Economic &
Enterprise Development (TCBEED)
International Language Institute (ILI)
Center for Earth & Environmental Studies (CEES)
Accessing Our Services
Please come by our office so we can visit and review your needs together. We’ll need some basic
facts and we’ll talk about your needs and how we can best address them. With approval from
your dean, vice president or department head, we’ll develop a plan for action that represents the
best of our public relations skills.
Request for service forms are available at
www.tamiu.edu/newsinfo/ouroffice.htm
In order to maintain strong communication across
colleges, we’ve designated a PAIS member for each
College. The PAIS liaison is in regular contact
with deans to gauge continuing public relations needs.
Liaisons and their respective Colleges are:
College of Arts and Humanities: Mika Akikuni
College of Business Administration: Steve Harmon
College of Education: Steve Harmon
College of Science and Technology: Jessica W. Ratliff
We Can Do That...
Artwork
Advertising
Ad Approval
Annual Report
Brochures
Copy for specific audiences
Campaigns
(TV/Radio/Print/Alternative)
Community Relations
Electronic Calendar Inclusion
Experts Listing
Flyers
Identity Materials
Interviewing Tips for TV/Radio
Invitations
Logo Design
Media Advisories
Media Relations
Package Design
Photographs
Post Cards
Posters
President’s Report
Press Conferences
Press Releases
Prism Magazine
PSA Development
Public Appearances
Public Relations Counsel
Scripting
(TV/Radio)
Specifications Development
(Print/TV/Radio)
Style Guidelines
Talk Shows
(Radio/TV)
Translations
(English/Spanish)
Web Strategies
Thanks to You...
It’s working! The University’s name, identity and mission are becoming more understood by our
partners here and everywhere. Please help us to continue to build momentum for Texas A&M
International University by helping us to maintain a strong graphic and visual identity!
Office of Public Affairs and Information Services
Sue & Radcliffe Killam Library 268
pais@tamiu.edu
www.tamiu.edu/newsinfo
326.2180