Go to the following websites. View logos and answer questions
1.
http://blog.corporatelogos.ws/hidden-secrets-corporate-logo
Hidden logos – List your top 3 logos and explain why
2.
http://blog.corporatelogos.ws/typography-corporate-logos
Playing with words – List your top 3 logos and explain why
3.
http://blog.corporatelogos.ws/fresh-corporate-logos
Small business logos – List your top 3 logos and explain why
Test Your Knowledge
Let’s see how much you know about classic taglines and the products or companies they advertise.
1.
In 1979, AT&T unveiled a new tagline, “Reach out and _______someone.”
(a) hold; (b) call; (c) touch; or (d) hug
2.
General Electric introduced a new tagline in 1981, “We bring _________things to life.”
(a) good; (b) great; (c) bright; or (d) new
3.
“You’re in good hands” is a tagline used by which of the following insurance companies?
(a) State Farm; (b) Allstate; (c) Met Life; or (d) Prudential
4.
Whose tagline is “That was easy?”
(a) Office Depot; (b) Home Depot; (c) Costco; or (d) Staples
5.
Which company is known as the “King of beers?”
(a) Miller; (b) Pabst Blue Ribbon; (c) Budweiser; or (d) Coors
6.
Which medicinal product once used the popular slogan “Try it, you’ll like it!?”
(a) Tums; (b) Vix Vapor Rub (c) Alka-Seltzer; or (d) Pepto-Bismol
7.
After UPS came out with its tagline “What can Brown do for you?” DHL was quick to retort with a clever new ad slogan, “______. The new brown.”
(a) purple; (b) black; (c) orange; or (d) yellow
8.
What soft drink sported the tagline “The uncola?”
(a) Sprite; (b) 7up; (c) Mountain Dew; or (d) Dr Pepper
9.
The word “slogan” is derived from the expression “sluagh-ghairm,” which is
(a) Dutch; (b) Celtic; (c) Gaelic; or (d) Old Norse
10. Who used this tagline: “Takes a licking and keeps on ticking?”
(a) Bullova; (b) Timex; (c) Swiss Army; or (d) Hamilton
11. Who is known as “The most trusted name in news?”
(a) CBS; (b) FOX; (c) NBC; or (d) CNN
12. Volkswagen once used a tagline from the German: “Fahrvergnugen.” What did it mean?
(a) driving enjoyment; (b) hug the road; (c) find your heart; or (d) sheer ecstasy
13. Fill in the blank: “Nobody doesn’t like____________.”
(a) Jimmy Dean; (b) Sara Lee; (c) Frito-Lay; or (d) Betty Crocker
14. Fill in the blank: “It’s not your father’s _________anymore.”
(a) Buick; (b) Lincoln; (c) Oldsmobile; or (d) Pontiac
15. “Where’s the beef?” was a slogan of Wendy’s used in a T.V. commercial that debuted in 1984. The character of the elderly lady who poses the proverbial
question was played by
(a) Cora Pender; (b) Clara Peller; (c) Emma Pulver; or (d) Florence Biddle
16. In 1967, Noxzema ran a TV commercial with a seductive woman who purred “Take it all off.” What was her nationality?
(a) French; (b) Swedish; (c) British; or (d) Spanish
17. Ivory Soap claimed its soap was “99 __/100% pure.” Was it (a) 44; (b) 33: (c) 66; or (d) 92
18. What year did the aforementioned Ivory Soap slogan make its debut?
(a) 1931; (b) 1913; (c) 1882; or (d) 1899
19. Fill in the blank of this tagline from Maytag Appliances: “Our repairmen are the _______guys in town.”
(a) greatest; (b) loneliest; (c) happiest; or (d) smartest
20. Whose tagline is “Like a rock?”
(a) Ford Trucks; (b) Toyota Trucks; (c) Dodge Trucks; or (d) Chevy Trucks
21. Fill in the blank of the following city slogan: “_________rocks.”
(a) Detroit; (b) Memphis; (c) Philadelphia; or (d) Cleveland
22. Fill in the blank of the following state slogan: “Virginia is for____________.”
(a) dreamers; (b) lovers; (c) victors; or (d) leaders
23. “The toughest job you’ll ever love” is the tagline for the
(a) U.S. Army; (b) U.S. Air Force; (c) U.S. Marine Corps; or (d) U.S. Peace Corps
24. Fill in the blank of the 1968 slogan from Virginia Slims Cigarettes: “You’ve come a long way, _______.”
(a) honey; (b) baby; (c) darlin’ or (d) sweetie
25. Sluagh-ghairm means:
(a) war game; (b) battle cry; (c) flag wave; or (d) tag, you’re it!