International Federation
of the Periodical Press
Magazine World Update
China leads soaring Asian ad spend growth
China - currently the world‘s fifth largest advertising market - is on its way to becoming the
second largest, according to Nielsen Media Research. Its latest report predicts China will
overtake Japan as number two within the next ten years as the former‘s adspend continues to
soar. Figures for the period October 2003 - September 2004 s... more
03/02/2005
Strong US ad spend forecast for 2005
Advertising spend in the US is expected to increase 5.1% in 2005 to $150.5 billion, according to fullyear forecasts released this week (2 Feb) by TNS Media Intelligence. This increase follows the
estimated growth of 10.6% in 2004, as the US economy continues to show signs of stability. Strong
ad growth is projected for t... more
02/02/2005
Lifetime achievement award for IDG’s globally minded founder Pat McGovern
Patrick J. McGovern, founder and chairman of International Data Group, received the
prestigious Henry Johnson Fisher Award at Magazine Publishers of America‘s (MPA) Lifetime
Achievement Awards gala dinner on 26 January. McGovern has overseen IDG‘s launch of more
than 300 magazines and newspapers in 85 countries, including global giants l... more
01/02/2005
Solid growth for the UK’s customer magazines
The UK‘s customer publishing sector grew by 56% between 1999 and 2004 and the trend is set to continue, according to
Mintel‘s biannual Customer Publishing Report for the Association of Publishing Agencies (APA). The study, released this
week, forecasts turnover in the industry will increase from £385m in 2004 to more than £530m in 2009-r... more
01/02/2005
Canada’s magazine ad spend on healthy growth curve
A strong fourth quarter last year translated into an overall jump of 6.5% in advertising pages at 87 of Canada¹s largest
consumer magazines, according to Leading National Advertisers (Canada). A 5.8% jump in quarter four run-of-press
(ROP) ad pages brought the total count to 43,334 ad pages in 2004 representing $646.6 million in revenue... more
01/02/2005
The power of magazines explored in Poland
Measuring the return-on-investment (ROI) of magazine advertising campaigns is becoming increasingly important, as
the new digital media elbow their way into stronger contention for marketing budgets. Accordingly magazine ROI is one
of the key themes at FIPP's Ad Sales Workshop in Warsaw on 17-18 March 2005. A new ROI study in the UK...
more
01/02/2005
Launches around the world
IPC Media and Axel Springer to launch Wallpaper* in Russia IPC Media in partnership with Axel Springer AG, has
announced the launch of a Russian language edition of Wallpaper*, IPC‘s authoritative international design and modern
living title. The deal sees the creation of the f... more
01/02/2005
CosmoGirl! becomes the worlds first tri-weekly teen title
The UK‘s CosmoGirl!, the younger sister of Cosmopolitan magazine, has broken with convention to become the first
magazine of its kind to publish every three weeks. The magazine will start tri-weekly publication from 17 March and will
be available every third Thursday. The innovation aims to reflect reading habits withi... more
31/01/2005
Implications for publishers as EC undergoes reorganisation
Magazine publishers in the European Union have been left in limbo following departmental moves at the European
Commission in December. The publishing sector has moved from DG Enterprise and Industry division to the newly
created DG Information Society and Media division, and Viviane Reding is the new Commissioner. Despi... more
29/01/2005