SPORTS . . . More Than Just The Score
Ambush or Creative Marketing?
Assignment I.9-2: Arguing the Other Side
Research and identify four examples of ambush marketing. Describe
the ambush in detail. Next, you need to provide an argument as to why
it should be considered creative and effective marketing as opposed to
ambush marketing.
Ambush Examples
Provide a detailed description of
the ambush tactics
Arguing the Other Side
Explain how you would argue that each example is simply creative
marketing, not ambush marketing
Ambush Marketing #1
Ambush Marketing #2
Ambush Marketing #3
Ambush Marketing #4
Sports . . . More Than Just the Score
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