1
Team Name – Business Plan
Team Name
Team member 1.
Team member 2.
Etc.
Website:
http://www.purdue.edu/discoverypark/entrepreneurship/programs/competition/bdmcompetition/
2
Team Name – Business Plan
Ownership, prize allocation and business role “tear sheet”
To address potential misunderstanding and confusion, the judges of the competition like to clearly
understand a priori the ownership structure of the business being presented, the role of the presenters
in the in the business structure, and the proposed distribution of any cash prize proceeds. To that end,
each submitted plan should provide a “tear sheet” that is not a part of the competition page count that
addresses each of these points:
Ownership Structure
Individual /Entity
Percentage
_______________
________
_______________
________
_______________
________
100%
Prize Distribution
Individual
Percentage
_______________
________
_______________
________
_______________
________
100%
Business Role
Presenter
Role in the Business / Title
_______________
________
_______________
________
_______________
________
Website:
http://www.purdue.edu/discoverypark/entrepreneurship/programs/competition/bdmcompetition/
3
Team Name – Business Plan
Business Plan Guidelines
Format: The submitted business plan must be in the following format:
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30-page limit including appendices. The title page and the tear sheet page do not count as part
of the 30-page limit.
One-inch margins.
Minimum 10-point font
1. Business Summary
Briefly describe the company that is planned to be formed or already formed, and give a general
idea of what the business seeks to accomplish.
2. Product/Service summary
Describe briefly the specifics of the product or service.
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Features: Describe what the product/service is.
Benefits: Why is the product/service valuable? Value proposition.
Competitive comparison: General comparison of the features of the product/service with the
existing providers of a similar offering in the market. (Not to be confused with the description of
competition that follows, as this section just deals with very general competitive comparison.
For example: a comparison of medical records online as compared to the providers of medical
records through traditional channels in general.)
Technology: (if it is a technology related product/service): Do not be too technical, but mention
the unique or core technological features of the product/service.
Fulfillment: Describe how the service/product features are going to be fulfilled. For example:
how the customer service is going to be fulfilled.
Future products/enhancements/services: For example: Medical records for wireless devices.
3. Market summary
Summarize segmentation, target market, size and growth of the market.
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Market segmentation: How is the market segmented, i.e. how are the future clients classified.
Explain the entire market and not just the target market.
Target market segment: Describe who comprises the target market. Mention the size and
growth of the market.
Market need: What is the pain that the future clients are suffering from? Is the pain legitimate
and how will this product/service help in solving the problem.
Market trends: Describe the trends followed by the clients and the business participants.
Competition: Describe the main groups of competitors and then the individual business
participants in each group. This is one of the most important parts of the business plan.
Competitive advantage: What advantage does this product/service have compared to the
competitors?
Website:
http://www.purdue.edu/discoverypark/entrepreneurship/programs/competition/bdmcompetition/
4
Team Name – Business Plan
4. Strategies summary
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Entry strategy: Who will be the first customers?
Marketing strategy: Describe the marketing techniques that will be used.
Selling strategy: How will the product/service be sold? Direct sales, salesmen, web, brick and
mortar, or all of the above.
Distribution strategy: What are the channels of distribution?
Pricing strategy: How is the offering priced?
5. Management team summary
Describe in brief the summary organizational structure of the company.
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Please provide the date the company was formed.
Please provide the date each team member joined
Management team: Describe briefly what each member brings to the table.
Board of advisors: Describe briefly what each member brings to the table.
Personnel plan: Show the number of people needed to be hired in the next five years and their
cost.
6. Financial plan summary
Summarize the financial plan
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Important assumptions
Break even analysis
Profit and loss statement for five years
Cash flow statement
Projected balance sheet
Exit strategy
Website:
http://www.purdue.edu/discoverypark/entrepreneurship/programs/competition/bdmcompetition/
5
Team Name – Business Plan
*Important Notes
-Only team members listed on registration and all cover sheet will be allowed to present and receive
prize money (no additional team members may be added after registration)
-Page 1 is for the cover sheet only, and pages 2-30 are for business plan content
-When you submit your business plan, it must have the same team name that you put on your
registration (no team name changes will be accepted)
-Send completed business plan to Bambrah@purdue.edu, (in PDF format only), with your team name
in subject line
Website:
http://www.purdue.edu/discoverypark/entrepreneurship/programs/competition/bdmcompetition/