CURRICULUM
VITAE
For
DAVID BOTHA
DAVID BOTHA
ID Number: Hidden
Randburg, Gauteng, South Africa
Cell 071 852 0047
resume@davidbotha.co.za
Gender: Male
Nationality: South African
Driver’s License: Yes
Marital Status: Single
Home Language: English
Other Languages: Afrikaans
1.
Education
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Matric, St. Martins (1992)
 Subjects passed: English, Afrikaans, Mathematics, Geography, History, Business Economics
 Achievements and Leadership roles:
 1989 - U13 Colours for swimming and cricket
 1989 – U14 Colours for rugby and cricket
 1989 - Selected for the Jhb South Ken Viljoen week
 1990 – U15 Colours for athletics and cricket
 1990 – Best actor award
 1991 – Played first team rugby and cricket. Half colours for rugby
 1992 – Open water 1 and 2 Scuba Diving
 1992 – Bronze medal for Latin American and Ballroom dancing
 1992 – School prefect
 1993 – Best actor award
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National Diploma in Marketing – Port Elizabeth Technikon (1994-1996)
 Subjects passed:
 Marketing 1, 2 and 3
 Advertising
 Personal Selling 1
 Mercantile Law
 Accounts 1
 Statistics 1
 Economics 1
 Communications in English A
 Marketing Research
 Consumer Behavior
 End User Computing
 Sales Management 3
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Other achievements
 Certificate for Futures, Derivatives, Bonds and Options
 Distinctions for Marketing 1, Advertising and Consumer behavior
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2.
Employment History
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Phoenix Distribution (March 2011 - Current)
 Job Title: Marketing Manager
 Key responsibilities and duties
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Setting the company’s marketing strategies in line with overall Company
Objectives
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Develop Marketing Plans for each Vendor to make impact in the Local
market (Develop, plan and implementation)
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Spend budget effectively to show ROI
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Analyze industry data, product trends, life cycles and competitor activity
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Special focus on Retail/Trade activity in line with product lifecycle
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Planning and management of Brand Marketing, Trade Marketing, Channel
Marketing, Publicity, Scheduling, Production, Stock Ordering and Sales
Tracking for major Phoenix acquired Brands
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Develop Marketing plans to increase volume licensing sales through Sub D’s
and Resellers
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Manage the Phoenix Marketing team consisting of Marketing assistant and
coordinator, Graphic designers and web developers.
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Manage Social Media, PR and Event companies
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Plan events, training days and Incentive programs for our Sub D’s and
resellers
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Build relationships through our partners, Vendors, PR, suppliers and
customers.
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Prepare presentations, articles, copy for campaigns, SEO and website
material
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Working with our appointed Brand Ambassadors for Beats By Dre and
Monster headphone Brands
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Manage security software brands, namely; Kaspersky, Symantec, intel
security, AVG, Bitdefender
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Manage other core brands, namely; GFI, Arconis, Stratus, Ruckus, logitechs
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Manage Multimedia and educational Software brands – Magix, Pinnacle/
Corel, Nero, Sony, Individual software, Encyclopaedia Brittanica and other
smaller brands.
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Manage Beats By Dre and Monster brands as well as smaller accessory
product in the African market.
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Assist in the OEM/bundle deals through the channel
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Instilling a marketing led ethos throughout the business
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Researching and reporting on external opportunities
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Understanding current and potential customers
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Measuring success
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 Achievement - MVP Award 2014
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Nu Metro Interactive 2nd Position (August 2008 – Current)
 Job Title: Marketing Manager
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Key responsibilities and duties
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Publisher representation, Environmental scanning and research
 Represent and manage all gaming releases from the Sega, Warner Brothers,
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Forecasting, budgets and pricing strategies
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Capcom, Codemasters, Bethesda, Square Enix, Eidos, Koei and Kalypso
stables in the South African Market.
Develop monthly competitor landscapes
Analyses of monthly GFK data to track product trends, life cycles and
competitor activity
Use GFK data to analyse current market situations and develop strategies
based on information.
Assessment and reporting on success/failure of Publisher product in the
Interactive retail trade.
Responsible for the full NMI marketing budget (Develop, plan and
implementation)
Develop pricing strategies according to market demand, publisher
requirements and exchange rates.
Involved with negotiating purchasing stock from overseas, this requires
justification documents, submitting current market trends and general SA
climate information.
Develop a localized release schedule based on publisher product tracking
documents.
Develop forecasting spreadsheets to give to the Key Account Managers to
project future title potential in SA and lock down units to be purchased from
abroad.
Track life cycle of every product from new release to catalogue and
implement appropriate action plans.
Daily planning and management of Marketing, Publicity, Scheduling,
Production, Stock Ordering and Sales Tracking for Nu Metro Interactive
acquired products.
Presentations, Marketing Plans/Reports and Product activity
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Drive creation of awareness around product launches and assist in the
marketing of NMI product to ensure leveraging of marketing cost
efficiencies (where synergies exist) for Nu Metro Home Entertainment.
Conceptualize, present and execute promotions and related proposals.
Receive product information and study it in order to formulate a
promotional plan.
Obtain first hand information through conventions and trade shows abroad
Download product assets from various publisher ftp sites.
Present new titles to the NMI sales team as well as the home entertainment
rental division.
Quarterly marketing and sales Presentations to all key retailers across South
Africa, this includes destination stores like Musica and mass retailers.
Submit quarterly marketing reports to the executive committee and present
strategies to bridge gaps.
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Trade Marketing
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Retail channel research
Quarterly retail presentations across the country
Trade Marketing budget
Implementation of generic and retail specific campaigns (These campaigns
are across all marketing platforms inter alia, traditional campaigns which
includes above and below the line, digital and trade activity)
Strong understanding of individual retail business to effectively implement
appropriate plans.
Tracking retail campaigns and keeping a close eye on the products life cycle
per retailer.
Always looking out for exciting opportunities in store to increase and drive
sales (Impulse/cross merchandising opportunities)
Develop and initiate account planners
Media buying/PR (Above the line and below the line)
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Develop marketing plans per product release and submit to the publishers
in the UK.
Develop individual post mortem campaign product reports
Submit stock tracking documents and stock on hand reports.
Design and create product presentations, this includes monthly, quarterly,
ad hoc campaigns, catalogue, bundling and pre order product offerings.
Purchasing of advertising across all media platforms (TV, Radio, Cinema,
Outdoor, Print, online, mobile, shopping centers, trade exhibitions and trade
broadsheets)
Purchasing advertising space and for ever aware of keeping within the
marketing provision and ultimately monitoring the ROE.
The use of various media buying skills to purchase the most effect
advertising towards each campaign (cost per thousand analysis etc)
Identify potential promotional and media partners per title and formulate
publicity and promotional opportunities in conjunction with the publicity
department.
Explore mobile opportunities through key service providers including
partnership driven sales and marketing activity. This includes Mxit
campaigns and other mobile initiatives.
Understand and implementation of Digital platform mediums to enhance
marketing campaigns
Responsible for all publicity activity, dealings with specialist, lifestyle and
various commercial press.
Involved with various press interviews at launches and trade shows.
Involved in product builds from previewing the product to reviews and
articles
Maximising all PR opportunities.
Achievement
Nu Metro Marketing Award 2010
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Reason for leaving
Business decided to re-evaluate gaming model and closed division
4
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Nu Metro Home Entertainment (March 2007 – August 2008)
 Job Title: Key Account Manager
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Key responsibilities and duties
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Managing three major accounts consisting of Pick and Pay, Incredible Connection
and Trade Centre.
Implementing and conceptualizing major retail specific and generic campaigns
Developing and planning national account broad sheets.
Involved in TV and Radio campaigns.
Liaising with various advertising and media houses.
Preparing trading terms for various accounts
Achieving monthly account budgets
Grow current accounts by implementing new initiatives
Proposing new systems to the retailers to drive sales
Prepare SWOT analysis, competitor analysis for retailers and Nu Metro
Preparation of monthly reports
Educating retail staff on product knowledge through presentations and work
shops
Briefing in house and third party merchandisers
Project Management
Stock control
Achievements
Achieved two quarterly Key Account Management awards for excellent performance
and best sales.
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Reason for leaving
Management opportunity on the Interactive side of the business.
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Centurion Systems (November 2005 - March 2007)
 Job Title: Marketing Assistant to the Marketing Director
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Key responsibilities and duties
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Developing brand strategies
Liaising with media houses
Compiling advertising and promotion campaigns
Assist with the design, preparation and purchasing of all marketing material
including brochures, promotional material, display and demonstration equipment
etc
Assist with the design, planning and implementation of company exhibitions.
Presentations of product
Assist with the communication and implementation of the marketing plan
Organising display units and training tools
Implement strategies to increase sales
Assist in formulating the marketing strategy and the preparation of the marketing
budget.
Brief in-house DTP department on advertising and marketing requirements
Close interaction with our Distributors and trade clients
Reason for leaving
Industry related.
5
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D. BODMAN (June 2005 - September 2005
 Job Title: Sales and Marketing Manager
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Key responsibilities and duties
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Developing an effective marketing plan
Developing brand strategies
Liaising with media houses
Developing sales programs for distribution and selling agents
Reason for leaving
Company closed.
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RTT LOGISTICS (April 2005 – June 2005)
 Job Title: Account Manager
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Key responsibilities and duties
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Managing a client base consisting of R3 million portfolio
Managing in-house RTT staff on client’s premises (approximately 15 staff
members)
Administrative duties which included account assessments, reviewing contracts
and generating various reports pertinent to the client
Responsible for collecting all outstanding monies owed to the company
Continuously maintaining client satisfaction
Implementing new ideas and strategy for client growth
Involvement in implementing new IT solutions for clients
Complete knowledge of warehousing systems
Complete knowledge of road freight
Reason for leaving
NU METRO HOME ENTERTAINMENT (March 1999 – April 2005)
 Job Title: Account Manager
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Key responsibilities and duties
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Achieving and exceeding monthly targets
Ensuring that customers have current and up to date display material
Responsible for franchise presentations
Extensive client liaison
Develop new marketing strategies on a monthly basis
Administrative duties
Monitor customer sales of specific titles on a weekly and monthly basis
Represent the 20th Century Fox MGM and Paramount labels
Servicing and average of 40 customers in the Western region of Gauteng,
including the Free State and Northern Cape.
Attend product launches
Market and present products to buying groups
Obtaining new business prospects and opening new accounts on a continuous
basis
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Key achievements and growth
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Outstanding achievement in Marketing 2010
Won 2001 Fox and MGM Representative of the Year Award
Won 2002 Fox and MGM Representative of the Year Award
2002 – Highest sales average countrywide
Gained thorough knowledge of the entertainment industry
Excellent selling and customer relationship skills
Excellent negotiation skills
Refined closing skills in a price sensitive cut throat industry
Reason for leaving:
Explore new challenges.
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3D MARKETING (April 1998 – March 1999)
 Job Title: Sales Executive
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Key responsibilities and duties
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Key achievements and growth
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Achieving and exceeding monthly targets
Ensuring customers have current and up to date display material
Maintaining client service
Administrative duties
Monitoring customer sales for specific Cadbury’s product
Marketing and selling Cadbury products to Shoprite and Pick ‘n Pay outlets in the
eastern region of Gauteng
Meeting monthly quotas set by Cadburys
Managing and controlling 6 merchandisers
Ensuring that Cadbury products have the required shelf space and position in
each outlet
Managing the Cadbury’s brand
Implementing new systems for cross merchandising various products for
Cadburys
Obtaining new business prospects and opening new accounts on a continuous
basis
Developed sales skills
Developed time management skills
Developed negotiation skills
Expanded marketing knowledge
Reason for leaving
Better opportunity was offered.
7
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TCH VISUAL COMM (Oct 1997 – March 1998)
 Job Title: Account Executive
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Key responsibilities and duties
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Key achievements and growth
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Client service
Extensive client liaison
Administrative duties
Performing multi-media presentations to top management of various companies
Selling concepts and ideas to companies for below the line advertising purposes
Briefing graphic designers on client requirements
Obtaining new business prospects and opening new accounts on a continuous
basis
Developed presentation skills
Developed time management skills
Developed negotiation skills
Expanded marketing knowledge
Developed selling skills
Developed closing skills
Reason for leaving
No longer challenging
3.
Part-time while studying (1991 - 1997)
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4.
Computer Literacy
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Advanced Excel and PowerPoint course
Proficient in Word, PowerPoint and Excel
Hobbies and Interests
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6.
Working holiday in Israel (Kibbutz), Egypt, Holland, Belgium and London (1997)
Pizza-to-go – Delivering pizza (1996)
Supalek – selling Kenwood products for both home and car audio in various outlets (1991 –
1995)
Dial-a-Student – various jobs including sales and promotions (1995)
Cricket
Gym
Golf
Fishing
Running
Strengths
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Meticulous attention to detail
Innovative
Creative
Enthusiastic and dynamic
Good Planning and time management
Dedicated
Logical
Excel and numbers
Report skills
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7.
References
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Keith Viljoen (GM Nu Metro Interactive) – 084 370 6996
Brian Milligan (National Sales Manager Home Entertainment) – 082 555 8887
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